autumn 2016 collection
“INSPIRATION IS ALL AROUND YOU”
“ELEMENT EDEN WAS CREATED FOR THE INDEPENDENT GIRL WITH A PASSION FOR LIFE AND THE CREATIVITY IT BRINGS. THE ADVOCATE PROGRAM SUPPORTS OUR PHILOSOPHY TO EMBRACE ALL UNIQUE AND WONDERFUL DIFFERENCES AND THE MANY LAYERS WITHIN OURSELVES. WE ARE GIRLS THAT HAVE AMBITION, WE STRIVE TO INSPIRE AND TO LIVE, LEARN AND GROW.”
PLAYLIST EVES THE BEHAVIOUR - ELECTRICAL JARRYD JAMES - GIVE ME SOMETHING MILKY CHANCE - FLASHED JUNK MIND MAJOR LAZER - POWERFUL
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@elementeden_australia
autumn 16 LIVE LIFE WITH A CURIOUS HEART FILTERED SUN PEAKS INTO THE ROOM ILLUMINATING THAT LITTLE SPACE ACROSS YOUR FACE WHERE IT MEETS THE PILLOW. IT’S HERALDING THE START OF THE DAY AND THE NEW YEAR THAT IS UPON US. A YEAR THAT IS FILLED WITH ALL THE POSSIBILITIES THAT A CURIOUS HEART LIKE OURS IS READY TO EMBRACE. GET UP AND EXPLORE WHAT YOUR CITY HAS TO OFFER – DON’T WAIT BECAUSE ITS JUST AT YOUR DOORSTEP . . . ACT LIKE A TRAVELLER AND SEE YOUR TOWN THROUGH FRESH EYES AND COLLECT MEMORIES AND SOUVENIRS: RAIN, HAIL OR SHINE. THIS AUTUMN SIXTEEN RANGE WILL START DELIVERING UNIQUE COLLECTIONS EVERY MONTH FROM JANUARY. EACH COLLECTION WILL HAVE A STATEMENT YARDAGE PRINT THAT COMPLIMENTS THE COLOUR PALETTE & BEAUTIFUL WASH AND TEXTURAL FABRICATIONS BECAUSE WE BELIEVE IT’S THE LITTLE DETAILS THAT REALLY SET US APART. WE ARE EXCITED TO DELIVER THE BEST COAT RANGE YET AND A FUN FILLED RAIN COLLECTION TO COMPLIMENT YOUR CITY EXPLORING. WE WILL KEEP YOU WARM AND LOOKING FINE.
- THE CITY ESCAPE -
because it’s the little things
CRAFTED FOR WARMTH & COMFORT WE BRING YOU A COMPREHENSIVE COLLECTION OF COATS TO KEEP YOU WARM THIS AUTUMN. DELICIOUS COLOURS IN WOOLEN BLEND FABRICATIONS WITH QUILTING AND FUR LININGS WHICH GIVE OUR COATS A PREMIUM FEEL WHILST THE STYLING OFFERED COVERS MORE GRUNGY CITY LOOKS TO THE FASHION SILHOUETTES THAT ARE PERFECT OVER DRESSES AND BOOTS OR SKINNY JEANS. MAKE A STATEMENT WITH OUR ELEMENT EDEN COAT COLLECTION. BECAUSE OUR COATS ARE CRAFTED WITH LOVE AND CARE WE WANT OUR GIRLS TO BE SURPRISED WHEN THEY RECEIVE THEIR PURCHASE IN THIS GORGEOUS REUSABLE TOTE . . . . . SO FOR EACH COAT INDENTED WE WILL SUPPLY THIS EDEN TOTE TO BE USED IN PLACE OF YOUR REGULAR STORE BAG.
FEBRUARY THE JANUARY COLLECTION IS ALL ABOUT OFFERING A SMALL RANGE OF WEARABLE PIECES PERFECT FOR BRUNCH DATES WITH FRIENDS. A PERFECTLY PATCHED DENIM SKIRT WITH EMBROIDERED TOPS AND DRESSES PAIR BACK WITH FUN LEOPARD PRINT PIECES FOR THE PERFECT MIX OF FEMININE MEETS EDGY STREET LOOKS DEPENDING ON HOW YOU WISH TO STYLE IT. SO GATHER SOME FRIENDS AND GET TO THAT NEW CAFÉ THAT YOU HAVE BEEN MEANING TO TRY, BECAUSE THERE IS NO TIME LIKE THE PRESENT.
OPPOSITE 266105A PALOMA TOP - WHITE 266361 MEDLEY WALKSHORT - NATURAL
HELLO HOMETOWN collection
ELEMENT EDEN LOVES
266002 MAIN SQUEEZE TEE - PORCELAIN
266101 EAST SIDE CAMI - NATURAL
266868 MURPHY DRESS - PORCELAIN
100% COTTON STRIPE JERSEY
100% MOSS RAYON
60% COTTON 40% POLYESTER JERSEY
-6-
HELLO HOMETOWN collection
ELEMENT EDEN LOVES
266105 PALOMA TOP - WHITE
266871 LATE NIGHT DRESS - PORCELAIN
100% COTTON
100% COTTON STRIPE JERSEY
-7-
MARCH LIVING IN THE PRESENT IS SO IMPORTANT AND TAKING THE TIME TO APPRECIATE ALL THAT IS AROUND YOU. REMEMBER THAT CHILDLIKE WONDER YOU HAD AS YOU GREW UP? . . WELL EMBRACE THAT SAME PERSPECTIVE AND SEE YOUR CITY WITH RENEWED ENTHUSIASM. THIS RANGE CONSISTS OF OVE RSIZED PLAID CHECKS TO FRESHEN UP TRADITIONAL FLANNEL LOOKS AND SIT ALONGSIDE A UNIQUE PAISLEY RAYON IN NAVY AND SOFT IVORY AND BLUSH TONES. AS THE EVENING CHILL COMES IN WE HAVE THE MOST PERFECT ‘INSTYLE COAT’ TO THROW OVER YOUR OUTFIT. FILL YOUR DAYS WITH ADVENTURES AND COLLECT MEMORIES. THE FIRST RAIN COLLECTION IS AVAILABLE FOR DELIVERY AND PERFECTLY MATCHES OUR AUSTRALIAN WEATHER AT THIS TIME OF YEAR. LIGHT WEIGHT WEATHER PROOF BAGS ARE GREAT FOR TRAVELLING AND MARKET SHOPPING WHILE THE UMBRELLA AND RAINCOAT ARE COMPACT FOR EASY USE AND WILL KEEP YOU NICE AND DRY. WE ARE VERY EXCITED FOR THIS COLLECTION BECAUSE NOT ONLY IS IT FASHIONABLE BUT ALLOWS YOU TO KEEP EXPLORING NO MATTER THE WEATHER. LET YOUR CURIOSITY GET THE BETTER OF YOU!!
OPPOSITE 266213A UNION WOVEN SHIRT - CHAMBRAY 266861A ROMANCE DRESS - NAVY
LIVE collection
ELEMENT EDEN LOVES
ELEMENT EDEN LOVES
266422 ACROSS TOWN KNIT - TAN
266001 PROTECT FREEDOM TEE - URBAN
266001 PROTECT FREEDOM TEE - IVORY
90% COTTON 10% ACRYLIC YARN
100% COTTON
100% COTTON
266243 STICKER JEAN - BLACK WASH
266456 INSTYLE COAT - TAN
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
55% WOOL 45% POLYESTER
266243 STICKER JEAN - BLACK WASH 66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
-9-
LIVE collection
266001 PROTECT FREEDOM TEE - IVORY
266425 AURA CROP KNIT - CLAY
266421 FOREVER KNIT CARDI - NATURAL
100% COTTON
100% COTTON YARN
50% ACRYLIC 50% COTTON SLUB YARN
266243 STICKER JEAN - BLACK WASH
266242 ELLIOT PANT - NAVY/WHITE
266243 STICKER JEAN - BLACK WASH
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
100% COTTON
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
-10-
LIVE collection
266008 CARPE DIEM TEE - BLUSH
266211 BARDON WOVEN SHIRT - NAVY/ WHITE
70% BAMBOO 30% COTTON JERSEY
100% COTTON 266243 STICKER JEAN - BLACK WASH
266243 STICKER JEAN - BLACK WASH
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
-11-
APRIL AS THE TREES IN THE STREETS START TO BLUSH WITH THE CHANGE OF THE SEASON WE INTRODUCE WARM AUTUMN COLOURS OF RUSSET AND RAVEN AND THE HAND DRAWN DETAILS OF OUR WALLPAPER INSPIRED STRIPE. A COLLECTION THAT STARTS TO INTRODUCE SOME TEXTURAL KNIT JUMPERS & ACCESSORIES THAT ARE PERFECT FOR LAYERING UP AS YOU GET THAT FIRST AND MOST IMPORTANT COFFEE FOR THE DAY ;) TIME TO HIT THE STREETS AND LEARN ABOUT ALL THE EXPERIENCES THAT YOUR CITY HAS TO OFFER / RESEARCH UP LIKE A TRAVELLER AND GET OUT COLLECTING NEW EXPERIENCES, JOIN THAT LIFE DRAWING CLASS OR THE COUNCIL YOGA IN THE PARK SESSION – YOU WILL BE AMAZED AT HOW MUCH YOUR LIFE WILL BE EXPANDED BY JUST TRYING NEW THINGS.
266661A VERA INFINITY SCARF - PORCELAIN 266863 AVOCA DRESS - RUSSET
LEARN collection
ELEMENT EDEN LOVES
266104 CARRIE TOP - RAVEN
266863 AVOCA DRESS - RUSSET
266006 FOR LIFE TEE - RAVEN
60% COTTON 40% POLYESTER
100% RAYON
100% COTTON
266852 FREJA MIDI SKIRT - RUSSET
266334 CITYSCAPE FLEECE - RUSSET
100% RAYON
60% COTTON 40% POLYESTER
-14-
LEARN collection
ELEMENT EDEN LOVES
266335 STATE OF MIND CREW OFF WHITE
266334 CITYSCAPE FLEECE - RUSSET 60% COTTON 40% POLYESTER
60% COTTON 40% POLYESTER
-15-
MAY NEW YORK CITY DESTINATION PRINTS TELL OF THE ULTIMATE CITY THAT IS A TREASURE TROVE OF INSPIRATION AND ALSO THE BIRTHPLACE OF OUR BRAND. APRIL SEES OUR WARMEST COATS DELIVERY WITH THE URBAN COLOURS OF OLIVE AND RAVEN TO COMPLIMENT A STYLISED FOLIAGE CAMOUFLAGE PRINT. CONCRETE GREYS AND MORE MODERN FASHION TAKES ON ATHLETIC LOOKS COMBINE FOR COMFORTABLE TOM BOY DRESSING PERFECT FOR THE NYC STREETS.
RIGHT 266331A NEW YORK FLEECE - OLIVE OPPOSITE 266662B BRUNCH SCARF - NATURAL 266454 SOUTHWEST COAT - OLIVE 266865A LIBERTY DRESS - STRIPE
GROW collection
ELEMENT EDEN LOVES
ELEMENT EDEN LOVES
266426 SIDEWALK KNIT - OLIVE
266430 YORK CABLE KNIT - CHARCOAL
266427 STREETWISE KNIT - GREY MARLE
70% COTTON 30% NYLON
70% ACRYLIC 30% COTTON
87% COTTON 13% WOOL
266243 STICKER JEAN - BLACK WASH
266243 STICKER JEAN - BLACK WASH
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
-18-
GROW collection
ELEMENT EDEN LOVES
266604 RAMSAY BEANIE - GREY
266002 MAIN SQUEEZE TEE - PORCELAIN
266003 LIMITLESS TEE - URBAN
100% ACRYLIC
100% COTTON STRIPE JERSEY
60% COTTON 40% POLYESTER
266331 NEW YORK FLEECE - OLIVE
266241 BENSON PANT - SURPLUS
266241 BENSON PANT - SURPLUS
100% COTTON
100% COTTON
100% COTTON
266243 STICKER JEAN - BLACK WASH
266605 KIRBY BEANIE - RAVEN
66% COTTON 32% POLYESTER 2% ELASTANE STRETCH DENIM
100% ACRYLIC
266663 BELLEVUE INFINITY SCARF - RAVEN 100% ACRYLIC
-19-
GROW collection
266454 SOUTHWEST COAT - OLIVE
266423 DAY TRIPS KNIT BOMBER - GREY
266455 JONIE COAT - RAVEN
55% WOOL 45% POLYESTER
80% ACRYLIC 20% POLYESTER
65% POLYESTER 35% COTTON
266241 BENSON PANT - SURPLUS 100% COTTON
-20-
ACCESSORIES collection
266605 KIRBY BEANIE - RAVEN
266667 SANCTUARY GLOVES - PORCELAIN
100% ACRYLIC
100% ACRYLIC
266663 BELLEVUE INFINITY SCARF - RAVEN
266604 RAMSAY BEANIE - GREY 100% ACRYLIC
100% ACRYLIC
-21-
F
F
266455 JONIE COAT - RAVEN
266456 INSTYLE COAT - TAN
266454 SOUTHWEST COAT - OLIVE
knitwear
266421A FOREVER KNIT CARDI - NATURAL
266425A AURA CROP KNIT - CLAY
266422A ACROSS TOWN KNIT - TAN
266430A YORK CABLE KNIT - CHARCOAL
266426A SIDEWALK KNIT - OLIVE
266427A STREETWISE KNIT - GREY MARLE
266335A STATE OF MIND CREW FLEECE OFF WHITE
266334A CITYSCAPE FLEECE - RUSSET
fl eece
266331A NEW YORK FLEECE - OLIVE
266871 LATE NIGHT DRESS - PORCELAIN
266868 MURPHY DRESS - PORCELAIN
266863 AVOCA DRESS - RUSSET
fashion tops
266101 EAST SIDE CAMI - NATURAL
266104A CARRIE TOP - RAVEN
266105A PALOMA TOP - WHITE
-22-
266423A DAY TRIPS KNIT BOMBER - GREY
F
F
tees
266001B PROTECT FREEDOM TEE - IVORY
266001A PROTECT FREEDOM TEE - URBAN
266002A MAIN SQUEEZE TEE - PORCELAIN
266008A CARPE DIEM TEE - BLUSH
266211A BARDON WOVEN SHIRT NAVY/WHITE
266006A FOR LIFE TEE - RAVEN
266241A BENSON PANT SURPLUS
266242 ELLIOT PANT - NAVY/WHITE
266003B LIMITLESS TEE - URBAN
p ants
266852 FREJA MIDI SKIRT - RUSSET
gloves / scar ves / misc
266667A SANCTUARY GLOVES - PORCELAIN
266663A BELLEVUE INFINITY SCARF - RAVEN
266604A RAMSAY BEANIE - GREY
266605A KIRBY BEANIE - RAVEN
-23-
266243 STICKER JEAN - BLACK WASH
location shoot AT ‘THE SOCIETY INC. TERRACE’ BY SIBELLA COURT. SIBELLA COURT IS AN INTERIOR STYLIST, PRODUCT DESIGNER, HISTORIAN, GLOBETROTTER & CREATIVE DIRECTOR, AN AUTHOR AND SELF-PROCLAIMED BOWERBIRD. THE TERRACE HOUSE IS A TREASURE TROVE OF ODDITIES AND CURIOSITIES COLLECTED WHILST GLOBETROTTING & ADVENTURING.
WWW.THESOCIETYINC.COM.AU
“TO MY MIND, THE GREATEST REWARD AND LUXURY OF TRAVEL IS TO BE ABLE TO EXPERIENCE EVERYDAY THINGS AS IF FOR THE FIRST TIME, TO BE IN A POSITION IN WHICH ALMOST NOTHING IS SO FAMILIAR IT IS TAKEN FOR GRANT ED.” - BILL BRYSON
266427A STREETWISE KNIT - GREY MARLE
ELEMENT SOUTH AFRICA 2A DA GAMA ROAD JEFFREYS BAY 6330 TEL: 042 200 2600
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