CONCEPT DEVELOPMENT Elena Ciobanica
“We have sleepless minds�
CONTENTS Introduction to Concept Development 99 Luftaballons = 99 Ideas How do you rescue a helium filled balloon that has got out of reach?
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How do you get from one skyscraper to another?
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How to fight off bad dreams
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How to get rid of a creepy guy
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How to escape a shooting spree happening in a theatre that you are at?
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Infographic from real-life information
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Time Pass
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One-a-day
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One-a-day turned into an infographic
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Man-woman on the Underground
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Game Concept Practive Workshop: Four Long Lines
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Personal Game Concept Development
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The Derive to Camden on Halloween Night
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Work in Progress
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INTRODUCTION TO CONCEPT DEVELOPMENT 99 LUFTABALLONS = 99 IDEAS
HOW DO YOU RESCUE A HELIUM FILLED BALLOON THAT HAS GOT OUT OF REACH?
The process necessary to coming up with an idea is fundamentally the carefree state of the mindset and the way in which to come up with inventive ideas is never too easy. The use of post it notes to express instantaneous ideas and that same approach to the style of recording if spoken, written or drawn, both encourage and build an infrastructure for the rational ideas as well as the ambigious and deviated ideas. The aim of the following five exercises was to navigate firstly rational, followed by irrational solutions to resolve or overcome a problem. The last is the key step, which before would have sunk one foot in the sand, would judge the direction the ideas take, the filtration of the idea comes right after the grouping of the post-it notes (ideas) into multi categories and subcategories if necessary. Having learnt from this taster exercise alone that the first idea is not necessarily the worst idea as the final idea is not necessarily the best solution. Believing that the method of the idea storming and the production of the ideas as well as the envionment, the contributions or the contributors can have a major impact on the path the ideas can take.
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HOW DO YOU GET FROM ONE SKYSCRAPER TO ANOTHER?
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HOW TO FIGHT OFF BAD DREAMS Bad dreams come from some thought somewhere in the back slot of our minds. Having experienced countless frightening and sad dreams, the keys to this problem came in different forms, some from personal encounters and practice. These ideas are real life for they can transform from solutions into adverts for sleeping tablets or more serious matters.
Group: Seek help
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Group: Hidden Meanings
Group: Before bed time
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Group: In control
Group: Fantasy
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HOW TO ESCAPE A SHOOTING SPREE HAPPENING IN A THEATRE THAT YOU ARE AT?
Group: For real
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Group: Practically impossible
Group: Thinking of another person
Group: Life threatening
Group: Spiritually imaginative
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Five people in Charing Cross
Five people in King’s Cross
INFOGRAPHIC FROM REAL-LIFE INFORMATION ‘On a scale of 1 to 10, how would you rate your day?’ That could have been the question to have asked the bypassers at three of the bussiest locations. Nevertheless I would have obtained a written and a verbal answer, however the experience from the first day was a lesson learnt and that is people do not accept to fill anything that sounds like another question is going to follow, therefore having a clipboard was something avoided and looking more casual with a black cartridge A5 ringbound was more assuring of my friendly creative nature, so the people accepted to fill in ‘anything typographic’ that described their day. This is what 15 people answered when asked the question.
Five people in Oxford Circus
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The more they answered, the more the writing and the more lines. Keeping the answers to original format gave a lively feel and a purpose, reliving the Christmas time.
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Monday
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Thursday ONE A DAY CONCEPT OF VISUALISATION AND OBSERVATION RECORDING Recording from memory as a personal human device, not utilising a helping tool such as the camera or the notes app, can prove to be a really bothersome fact about how much we can actually do each day. Our memory holds grudges and possible limitations on us daily, the capability for us to complete our grocery shopping can be limited up to and including trying to remember the name of the person who you just had an interview with. Keeping that in forefront of the mind, think of how knowing this could become more practical to achieve a refreshed mind just by practicing to remember as many events within each day of the week for one single week. This has been done here in a fraction of time each day, the pen recorded every scarse image recalled by the mind and is shown as an essence of that day.
Friday
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Saturday
Sunday
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ONE A DAY CONCEPT OF VISUALISATION AND OBSERVATION RECORDING The following pages represent a collection of daily exercises set out to free the mind and set it back to a memory from that day. Such is the task of making memories by taking daily photograps of things that have been observed in the local or travelled environments. Observed was the simple fact that the more travelling done, the more the variety of textures that things were seen to be on. The test of the mind was also that of trying hardest to remember what was seen throughout the progression of the day, by recording using photographs and brushed on drawings, but not limiting the viewer to my personal impression on the thing. There is a sense of continuity to each individual task if it be in the method of drawing and linework or the infinite distinguished possibilities.
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ONE A DAY TURNED INTO AN INFOGRAPHIC Thinking positively about the start of the day is as important as ending the day with positivity by achieving the goals for the day and things that can aid this transition throughout the day is the atmosphere and the people that surround us as well as the key factor in the UK, the weather. Personally, the most expressive of all the moods that I encounter daily is the sky and the colours that build th picture of the sky, never does it look the same.
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MAN-WOMAN ON THE UNDERGROUND
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Set out on paper it is not always as easy to transmit feelings and emotions pictured on the face of the person you are sketching and using ink makes that ever more unchanged and full of mistakes and misreadings of features and measurements. Making a constantino fan recording of a man and woman (sometimes couples) per day would give data that could be taken further into an infographic or further studies. This aspect thrives in my imagination and by colour coding the woman (blue ink) and the man (black ink) would already make a difference on the page. Separating and consecutively sketching on a daily basis makes the task ever more planned as well as unplanned for one would not go out sketching if they already knew what they would see or find. These drawings could as well take part in a character development for a series of illustration of people. The most fascinating of these factors is that the women and the men can be allocated next to eachother on that train, so that takes place as a map on the tube.
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GAME CONCEPT PRACTICE WORKSHOP: FOUR LONG LINES 1. Play with four players. 2. Each player has a colored pen. 3. The players draw simultaneously.
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PERSONAL GAME CONCEPT DEVELOPMENT The idea of the ‘Pin and Yarn’ game came about last, after trying out a variety of personalised games with inventive rules such as playing football with one bead and a felt pen or a claw of pens (results shown below). Other ideas eventually lead to a more organised way of playing which out of coincidence was judged as ‘very exciting’ by my little brother who patiently played a few more rounds in the days to follow.
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The three rules that have been chosen at random from the condition of the game in turn by the participants and after three rounds the game had ended for the board has no more pins untouched by the yarn. The three rules are represented in the left page for the game that took place.
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The rules of the ‘Pin and Yarn’ game were reinforced and changed to suit the accuracy and understanding of different people that were to play this game. Without the rules as guidance the game may be intuitive at sight. You will need: a thick board or a carpet to stick the pins into, the conditions of the game (above booklet), one or more people to play with (preferrably couples because the colours of the yarns are complientary and therefore in pairs of two) and lastly a pack of 40 coloured pins each with a ball of matching coloured yarn. Please note the yarn and pins are selected with caution to comply with the rules of the colour wheel as they have to be opposing and distinguished whilst playing the game, therefore they go in pairs such as red/green, pink/yellow, and orange/blue. The game begins once all the pins are randomly stuck into the playing platform (A2 size for 2 to 4 players and A1 for 6 players). The game begins by going around the group in turn and randomly picking a rule from the condition booklet and that is carried out. As many rules can be done as many times (without undoin any yarn) until all the pins are touched by the yarn.
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THE DERIVE TO CAMDEN ON HALLOWEEN NIGHT Fright night is more captivating in some towns than others. The point of this night is to scare people away, but it also makes people want to be scared, so this role or dressing up and being scared is a very interesting one that it grabbed a hold of me. The colours of the lights grab the camera’s focus and drag it into a twist of worder and glow. The most enjoyable of this derive was the unexpected journey because we went around the same roads at least four times trying to capture the ever changing people and cars and mainly the people in costumes. The blur effect was a new one encountered by me and was most enhancing of the photos. The lines of light also not disappointing me, but creating the perfect impressions of the movement and adding to the night life atmosphere.
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