Black Hills Stock Show expects 200,000 attendees

After a historically unprecedented year of cancellations throughout the United States stock show circuit, the Black Hills Stock Show & Rodeo ® is humbled to have the opportunity to return in its 63rd year as a pillar of strength for the entire agriculture industry. On track to open January 29th, running through February 6th, the 2021 show will serve as a light at the end of the tunnel for the millions of spectators, showmen and vendors across America that have experienced setbacks related to major stock show cancellations in places like Ft. Worth and Denver.

Welcoming visitors from across the country, strong numbers are anticipated for this year’s show, with projections of over 200,000 expected attendees during the course of the 10-day event. With nowhere else to showcase their hard work, this year’s Black Hills

Stock Show will play a pivotal role in highlighting the tremendous talent of the ag community and broadcast the signal that the community never gives up – even when times get tough. The staff couldn’t be more excited to be the epicenter of the ag community’s strength as thousands of families make the journey tovisit and take part in the show.

General Manager Ron Jeffries couldn’t have said it better when he commented on the importance of using this platform to help the ag community regain its momentum.

“So many cattlemen, showmen and youth have worked tirelessly to raise their herds of cattle, horses, and beyond – and to think they’ve had nowhere to showcase their hard work is all the more reason for us to provide the best show ever, with opportunities to help bring a smile and great value to all in

attendance,” said Jeffries. “We’re in the business of developing lasting relationships and providing an immense platform to help our people grow their businesses – something we’ll never give up on. The ag community has never given up on us and we’ll never give up on them.”

Having borne witness to the strong impact stock show cancellations have posed on the ag community, the Black Hills Stock Show team has worked tirelessly to design a show that both attracts and provides value for cattlemen and showmen who’ve been affected by the setbacks of 2020. And while the Stock Show has always remained unique for its on-site auctioning and unmistakable marketing power, they have solutions to accommodate for the challenges posed by the present health climate and better prepare their showmen for financial success.

Seeing to the expansion of efforts to create an environment conducive to the needs of spectators unable to attend in person, the development of online, real-time bidding for the ever-popular Horse and Cattle Shows will have profound effects on cattlemen looking to highlight the diverse genetics of their herds. Whether you’re in California or Maine or anywhere in between, you’ll have the ability to bid on the Stock Show’s prized cattle and horses – all it takes is pre-qualification to participate! It’s no wonder 90% of our showmen from 2020 are returning in 2021.

Taking matters one step further, the rapid expansion of the youth show will additionally attract an entirely new audience and demographic (youth ages 8-21) to Rapid City and

the beautiful state of South Dakota. With a wide variety of new categories introduced for this year’s show, the Civic Center will be bursting at the seams with countless youth from all corners of the nation.

For many of the youth attending, this year’s show will be their first exposure to the magic of the Black Hills Stock Show and its commitment to the ag community. More importantly, this show may be the only place they are able to compete for the entire year, so no shortcuts were taken to enhance their life-changing experience. Showing beef, goats and sheep, the Black Hills Stock Show will be the place to be for a large portion of our nation’s youth ag competitors and will ideally set the stage for future success in the years to come.

On top of all of the opportunities offered, what many people don’t realize is just how affordable the Black Hills Stock Show is to attend and partake in. With free entry into the show and a majority of the events, affordable local lodging, dining, and entry costs, this show is easily the most affordable show you’ll find on such a grand scale, while still offering the same grand prizes and competitiveness found at stock shows in large cities. To this effect, the Black Hills Stock Show will welcome an entirely new audience of showmen and cattlemen to this year’s event simply because they care for the people.

To view the lineup of entertainment and events or to learn more about the Black Hills Stock Show & Rodeo ® , please visit their website at BlackHillsStockShow.com.