Powering the decade of electrification

Powering the decade

of electrification

We are in the midst of the golden age of electrification.

Thanks to the rise in alternatives to fossil fuels, a wide range of opportunities lies before us, including the mass adoption of electric vehicles and other e-mobility technologies and the use of electricity to warm and cool our houses.

Many parts of society are being electrified. The consumer market is going to experience an explosion of flexible assets that need to be integrated into the energy system, controlled and optimised. At the very heart of that system will be… consumers.

In my opinion, this is a pivotal moment for the energy sector. The latter has been close to dormant for the last 30 to 40 years, focusing on production and relatively easy grid management. However, consumers now find themselves at the very heart of the energy transition. Used to the ‘new normal’ in terms of technology, they expect things to be easy, frictionless and relevant.

For me, this electric decade is not just about challenges and threats; first and foremost, it is about capturing the momentum of opportunities.

PETER HINSSEN IS A SERIAL ENTREPRENEUR, ADVISER AND KEYNOTE SPEAKER ON THE TOPICS OF RADICAL INNOVATION, LEADERSHIP AND THE IMPACT OF ALL THINGS DIGITAL ON SOCIETY AND BUSINESS. HE IS THE AUTHOR OF FIVE BEST-SELLING BUSINESS BOOKS.

THIS IS A PIVOTAL MOMENT FOR THE ENERGY SECTOR. THE LATTER HAS BEEN CLOSE TO DORMANT FOR THE LAST 30 TO 40 YEARS, FOCUSING ON PRODUCTION AND RELATIVELY EASY GRID MANAGEMENT.

Peter Hinssen