Elif Ara - MA Graphic Design - Personal Development Portfolio by Elif Ara

PERSONAL DEVELOPMENT PORFOLIO

MA Graphic Design Arts University Bournemouth 2019-2020

Elif Ara

Hello! I am Elif, a graphic designer/ illustrator from Turkey. The sketches that I drew in between classes during my high school education helped me choose a career in design. My design adventure started in 2014 in the department of architecture at Bilkent University. After four years as an architecture student with great pleasure from every moment, the classes related to graphic design I took during my undergraduate education pique my interest and i found myself to devote more time for this field. I decided to pursue a career in graphic design, a field that focuses on visuals that I always enjoy doing and the opportunity to communicate directly with the target audience. I graduated from Arts University Bournemouth, MA Graphic Design course on September 2020. Now as a graphic designer I am enthusiastic about creating visuals that will have an impact on peopleâ&#x20AC;&#x2122;s lives. I believe that the visuals play a very important role in our subconscious. Therefore, I strive to produce visuals worth seeing because we expose millions of visuals in our everyday life. I'm fluent in using computer software, and also quite interested in exploring traditional techniques like screen-printing, handmade collages and hand drawing. Additionally, my master education has increased my interest in the field of motion graphics and videography, now I want to improve myself professionally in these areas. I have been involved in many local and international volunteering projects for the last 8 years and these projects have made me the person who I am today. My aim in graphic design is to produce works that can reach the masses to evoke the humanitarian feelings that buried under peopleâ&#x20AC;&#x2122;s personalities. During my masterâ&#x20AC;&#x2122;s degree, I have been working on issues related with the problems in third world countries. I want to involve projects in advertising campaigns or TV commercials to raise awareness about those people living in disadvantages areas to be a voice of them.

Contents 6 10

Curriculum Vitae

Project 1 Visual Metaphors / Yoga Mat

Project 2 Primary Metaphors / Privacy

Project 3 Truth Value

Masters 1 Three major problems Third World Countries face with.

Masters 2 Blindspot / MA Graduation Project

101

Bibliography

Elif Ara - Personal Development Portfolio

Experiences June 2020-present

BGA Partners Intern, London, United Kingdom Gained familiarity with organization of an advertisement company. Creative designs for ATL and BTL works. Working with different customers and being familiar with different design languages. Producing files for printed and digital works.

January- July 2020

Arts University Bournemouth Community Warden, Bournemouth, United Kingdom Working pro-actively towards making the local community a safer, cleaner and greener place for all residents, and foster good relations between the student and non student residents.

September 2018

Kozkalesi Survey Team Member, Altınözü, Hatay, Turkey Architectural documentation in archeological site

July-August 2017

Yazgan Design Architecture Intern, Ankara, Turkey Gained familiarity with organization of architectural offices. Provided drawing support to senior-level architects. Learned architectural representation techniques. (drawing, visualization, model-making, etc.)

July-August 2016

AIESEC Intern, Rabat & Ifrane, Morocco Summer volunteering program which aims to break stereotypes about Morocco and other Arab countries. Project requirement was travelling six weeks in Morocco and writing articles about experiences and places.

May-August 2016

KAZOVA Construction Industry Trade and Tourism Co. Inc., Intern, Eskisehir Observed how architectural construction theories put into practice. Learned about construction work, techniques & methods on site. Gained experience on project scheduling and management.

Curriculum Vitae

Education 2019-2020

Master Degree in Graphic Design Arts University Bournemouth, Bournemouth, United Kingdom

2012-2018

Bachelor Degree in Architecture Bilkent University, Faculty of Art, Design and Architecture, Ankara, Turkey

2008-2012

Science/ Mathematics Student Eskişehir Anatolian High School, Eskişehir, Turkey

Volunteer Works 2018-2019

SosyalBen Eskişehir brunch, Turkey Aiming to discover and develop the social skills and social selves of children.

2016-2017 2015-2018

Coordinator at The Sun Rises From The Village Volunteer at The Sun Rises From The Village Bilkent University, Ankara, Turkey The Sun Rises From the Village Project gives education to the students living in disadvantages areas and convert a classroom to a library. (Managed 120 active members)

2016-2017

Member of Executive Committee in Social Awareness Projects Bilkent University, Ankara, Turkey (TDP Bilkent) TDP contains 14 different sub projects related to social awareness and contains one corporate management sub group. This committee creates new regulations, units and organized seminars to increase efficiency and led Volunteerism Summit and Children Festival organization commitees.

2011- present

Volunteer of “TEMA” Aiming to create effective and conscious public opinion on environmental problems.

Elif Ara - Personal Development Portfolio

Extra Cirrucular Acvities 2019

Participant of ‘Instictive Architecture’ workshop conducted by ‘IAPS Culture and Space Networks’, Ozyegin University, Istanbul, 2019

2018

Participant in The Presentation of Bilkent University Department of Architecture in The Academic Program of 4th Istanbul Design Biennial, 2018

2018

Participant of “Architecture Summer Training Program 1” in Nesin Art Village, Şirince, İzmir, Turkey, 2018

2017

Participant of “A Creative Writing Experience for young writers from Armenia and Turkey”with partnership of University of Iowa, Armenia, Yerevan, 2017

2016

Participated 3rd İstanbul Design Biennial 'Are We Human?' with a project 'Communicate', IKSV, İstanbul, Turkey, 2016

2014

Studied English courses in Language Studies International (LSI), Toronto, Canada, 2014

2011

Attended to the Volvo Environment Case Challenge with a project recycling wasted bread with ranked in top 15 projects.

Hobbies Yoga, meditation, squash, swimming, hand crafts, creative writing, bookbinding, collage works.

Curriculum Vitae

Skills Software skills: I am fluent in the core Adobe suite of

Acrylic entered my life while I was looking for

programmes, Photoshop, Illustrator, InDesign,

different types of paints to work with textured

due to using these on a daily basis. I started

paper. Although I could not use them much

to learn After Effects basics with my master

in my master process, I want to include these

project, I want to improve myself more in motion

techniques in my professional work life.

design. In addition, I would like to include 3D

Screenprinting & Monoprinting:

modeling programs that I have mastered during my architectural education in my graphic design

Screenprinting and monoprinting were a practice

practice.

that I was completely unfamiliar with until my Master's education. I learned the safe usage

Photography:

methods of the screenprint room, the usage of

I started photography with a digital semi-

paints and other tools. I reexamined the basics

professional camera with lessons I took on basic

of colors and textures with these traditional

techniques. After improving my perspective and

printing methods.

perception of color with my digital camera, I got

Idea Generation:

interested in the analog camera. I believe that a good moment will be captured with one glance,

I believe that idea generation has a very

not after many shots. In this field that I am

important place in design. MA Degree taught

passionately attached to, I hope to reach people

me how to do this correctly and how to build and

with the photos I have taken for years as soon as

develop the design idea through research which

possible.

has done before going through the production process of a design. Because design is an art of

Watercolour & Acrylic Paint:

problem solving and it can lead to solutions in

In my post-architecture year I started to paint

many ways.

watercolor drawings as a meditation. Exploring how paper texture and colors can work great together, and the variety of colors that a simple watercolour palette can serve I add watercolour to my graphic design practice. Acrylic entered

Project 1 Visual Metaphors

About

2019-2020

This brief is based on the assumption that we understand individual concepts, ideas, or objects by locating them within broader frames or scenarios. â&#x20AC;&#x2DC;Choose a familiar object and define the frame or scenario to which it belongs. Although the object may be familiar take a little time to describe the scenario. How does the object function within the scenario or frame in which it belongs. Once you have a description try and find an elegant or witty way to disrupt the scenario through the design of an object so the scenario is disrupted.â&#x20AC;&#x2122;

SCENARIO: You need to wear more appropriate clothes before you start. Ventilate the room and clean up the floor before placing it. You can do it outside as well. When you feel yourself ready to start, lay it on the floor. Whether you sit down or stand on it, whichever you feel more comfortable yourself. Before you take your position, you can put some cozy music as background. Take a deep breath and discover the boundaries of your body and soul.

VISUAL METAPHOR: The scenario describes ‘yoga mat’. The way I try to create visual metaphor is reinterpreting the relationship between yoga mat as an object which has very thin section, and very famous human description by Le Corbusier, used in architecture.

Fig 1: Print in the Unité d’Habitation in Rezé (France)

Elif Ara - Personal Development Portfolio

Comparing yoga mat and building heights in scale:

Scale Matter: Human figures are used to provide simple and clear indications of dimension in scaled

In architectural drawings, the standart height

orthographic drawings.(Azzarello, N. 2016)

of one floor is estimated as 3 metres. The height

They are also used in perspective drawings to

of a two-storey building can be calculated as an

determine the depiction of a proper sense of

average minimum of 7 meters. (with the height

depth. Scale figures are particularly effective

of roof and construction requirements) Taking

because one can very quickly associate the

into account that the average human length is

familiar shape and size of the human body with

168 centimeters, if we say human length x, the

the dimensions of things that surround it.

height of the building should be greater than 4,16 x. The average thickness of an yoga mat

Human deciptions are usually used for the big

should be approximately 3,5 millimeters. In

scale buildings in order to show the relationship

the case of human height x yoga mat should be

between height of buildings and human and to

expressed as an average of 0,02 x. As a result,

show how is seems from human eye, which helps

yoga mat is 20000 times smaller than a building

the observer understand the scale of the project.

with minimum height.

But in the case of yoga mat, when compared with the scale of buildings, yoga mat seems so ridicilously small and it creates another visual metaphor.

Yoga Mat

Human

Building

3.5 mm

168cm =16800 mm

7m=70000 mm

4800 A

20000 A

Azzarello, N. (2016). collection of drawn human figures by famous architects reflects their style + sensibility. Designboom. [online]. Available from: https://www.designboom.com/art/architect-human-figures-noor-makkiya-03-25-2016/

Project 1 - Visual Metaphor

Fig 2: Some of my sketches to compare the scale matter in city scape and 'yoga mat'

Elif Ara - Personal Development Portfolio

Yoga Mat: Yoga mat is the only tool needed for practice. It must provide ample cushion for knees, hips, and fingers. The idea behind yoga mat is that it must support the body to be balanced and not to be slippery. Mats for the practice of yoga come in a variety of lengths. Practitioners choose a yoga mat based on their preference and comfort level. However still there are some features which yoga mats have. In terms of size, yoga mat should cover head, pelvic and abdominals which is called core. According to these inputs and considering the standart height of human, The standard yoga mat dimensions were determined as 172.2 cm to 60.96 cm. (Hanley, K. )

Fig 2: Photographs I take to examine the positions that my friend is comportable on yoga mat.

Hanley, K. Gaiam [online]. Available from: https://www.gaiam.com/blogs/discover/how-to-choose-the-right-yoga-mat

Fig 4: Some of my sketches to de-optimize the size of yoga mat.

Elif Ara - Personal Development Portfolio

Fig 6: Modulor Man sketch by Le Corbusier

Le Modulor: Le Corbusier’s System to Re-ordering universe: Swiss born French Architect Le Corbusier developed a system is called ‘Le Modulor’ which is an anthropometric scale of proportions. The systems based on human measurements like the double unit, golden ratio etc. This concept is a big issue in architecture to understand the relationship between human and building scale. Le Corbusier described it as a “range of harmonious measurements to suit the human scale, universally applicable to architecture and to mechanical things”. With ‘The Modular’, Le Corbusier point out an important matter that the human should be the centre of design. (Buzzi. F, 2017)

Fig 7: Le Corbusier stands with a concrete gliph of Modular Man.

Buzzi, F. (2017) ‘Human, All Too Human’: a Critique on the Modulor. Failed Architecture [online]. Available from: https://failedarchitecture. com/human-all-too-human-a-critique-on-the-modulor/

Project 1 - Visual Metaphor

Le Modulor was published in 1950 and after meeting with success, Le Corbusier went on to publish Modulor 2 in 1955. In many of Le Corbusierâ&#x20AC;&#x2122;s most notable buildings, including the Chapel at Ronchamp and the Unite dâ&#x20AC;&#x2122;habitation, evidence of his Modulor system can be seen. These two volumes form an important and integral part of Le Corbusierâ&#x20AC;&#x2122;s theoretical writings. Fig 8:The cover of Le Modulor

Fig 9:The poster I made inspired by the cover of Le Modular Anon, The Modular and Modular 2. Available from: https://www.architecture.com/riba-books/books/architects-and-designers/product/ the-modulor-and-modulor-2.html

Elif Ara - Personal Development Portfolio

Fig 10:Le Modular

Project 1 - Visual Metaphor

Standart size for Yoga Mat: 172.2 cm 60.96 cm

De-optimized size for Yoga Mat: 110.7 cm 54.9 cm

Fig 11:The poster showing deoptimized yoga mat in architectural drawing style.

Elif Ara - Personal Development Portfolio

Virabhadrasana Warrior pose increases flexibility in the hips and strengthens and tones the legs, ankles and feet.

Adho Mukha Svanasana This position strengthens the core, arms, and legs, while also nicely opening the shoulders and offer the ultimate all-over, rejuvenating stretch.

Urdhva Dhanurasana: Urdhva Dhanurasana can helpâ&#x20AC;&#x201D;and strengthen your arms, legs, abdomen, and spine in the process.

Kumbhakasana It is an arm balancing yoga pose that tones the abdominal muscles while strengthening the arms and spine. Marturana Winderl, A. (2018) 12 Must-Know Yoga Poses for Beginners. Self. Available from: https://www.self.com/gallery/must-know-yogaposes-for-beginners

Project 1 - Visual Metaphor

Fig 12:Digital illustration work to show how the de-optimized yoga mat works in different positions.

Project 2 Primary Metaphors

2019-2020

About

Fig 13

Our task in this brief was to conduct a series of experiments exploring the relationships between freedom / restraint and space. Movement, writing, rendering, traveling, speaking, gesture, thinking etc. How do they become free? Is the freedom we have today related to he United Nations Declaration of Human Rights? How can freedoms be expressed by using articles from the United Nations Declaration of Human Rights?

Elif Ara - Personal Development Portfolio

What is Privacy? /ˈprıvəsi,ˈprıvəsi/ noun: a state in which one is not observed or disturbed by other people. “she returned to the privacy of her own home”

It is how privacy is defined in Oxford Dictionary.

Spatial distances between individuals can be

When I first heard the concept of the right to

examined to elements of architecture in public

private life, what appeared in my mind was

spaces such as seating. The seating in public

the personal space. It might causes because

spaces are designed in order to encourage social

of my early education in architecture because

interactions and at the same time personal

private and public spaces usage is always an

comfort in crowded public areas are taking into

popular issue while designing for human-beings.

consideration to increase personal comfort level.

Personal space can be explained as the amount of space that people feel comfortable between themselves and other people around.

Fig 14:Human Spacing, Personal Space

American Dictionary at OxfordLearnersDictionaries.com Available from: https://www.oxfordlearnersdictionaries.com/definition/american_ english/privacy

Project 2 - Primary Metaphor

Type design by Esra Gülmen: Fig 16: Public transportation is one of the place which idea of private space is totally ruined.

Fig 15: One of initial sketch describes every human have their own personal spaces and the boundaries are determined by person her/himself but sometimes personal spaces might be abused by other people.

Fig 17: Initial sketches by me, inspired by Esra Gülmen’s work. First idea of mine is the privacy concept in terms of personal space abuse in public places.

Elif Ara - Personal Development Portfolio

United Nations Human Rights: Article 12. Right to Privacy

No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks. Although the right to privacy was accepted as

if accessed by others. Monitoring on computer

a fundamental human right in the Universal

databases is for privacy threats by categorizing,

Declaration of Human Rights and the

earning and branding. (Maccaskill, E & Dance, G)

International Covenant on Civil and Political

Global surveillance disclosures

Rights (ICCPR), it was previously limited and not defended within the UN human rights. Beyond

Current debates about right to privacy has been

ICCPR General Comment No. 16: Under Article

started after Global surveillance disclosures

17 (Right to Privacy) in 1988 and the 2010 report

in 2013. International media has uncovered

on the UN Special Rapporteer's fight against

the operational details of the US National

terrorism, there is little reference to the right to

Security Agency (NSA) and its international

privacy. UN human rights mechanisms. This lack

partners, foreign nations and US citizens where

of attention changed in 2013 due to Snowden

you subject global monitoring. It consists of

revelations, which created significant political

government top secrets leaked by Edward

momentum to address mass surveillance

Snowden. Snowdenâ&#x20AC;&#x2122;s leaked community

practices where modern communication

belongs to intelligence from Australia, Britain,

technologies should be used. State-of-the-art

and Canada, as well as US intelligence. In June

human lives are naturally intertwined with

2013, Snowdenâ&#x20AC;&#x2122;s first leaked documents were

information technology. Companies work with

simultaneously published in The Washington

IT, property, home, thought, secrets, emotions,

Post and The Guardian. (BBC / US-Canada)

identity, etc. required for action information, Universal Declaration of Human Rights. Article 12. (1948) [online]. Available from: https://www.un.org/en/universal-declaration-human-rights/ Maccaskill, E & Dance, G. (2013) When Edward Snowden Met. The Guardian[online]. https://www.theguardian.com/world/interactive/2013/ nov/01/snowden-nsa-files-surveillance-revelations-decoded#section/1 Tim Berners-Lee (2017) I invented the web. Here are three things we need to change to save it. The Guardian [online]. Available from: https:// www.theguardian.com/technology/2017/mar/11/tim-berners-lee-web-inventor-save-internet Westcott, K (2013) What is Stockholm syndrome?. BBC News Magazine [online]. Available from: https://www.bbc.com/news/magazine-22447726 Grimes, Shaunta. (2019) My Phone is Spying on Me. Medium. [online]. Available from: https://medium.com/the-1000-day-mfa/my-phone-isspying-on-me-f274ee34b8eb

Project 2 - Primary Metaphor

‘Web’ as metaphor:

Modern type of Stockholm Syndrome:

Cambridge Dictionary defined web as 'a net used

Stockholm Syndrome describes that prisoners

to catch insects, made by spider from the sticky

exhibit positive feelings towards their capture. In

thread that is body produces' Tim Berners-Lee

the 21st century, people are not aware of extent

designed a new technology that changed our life.

and comprehensiveness of the surveillance and

He is the creator of the internet network we use

getting addicted to mobile use, social networks

today, was very right to call it 'web'. Web in other

and e-commerce sites, and at the same time,

meaning is firstly used by Tim Berners-Lee. He

the duration and scope of internet users are

settled on ‘Web’ as a word to describe what he

increasing day by day. (Westcott, K. 2013) From

had in mind. (Tim Berners-Lee, 2017)

my perspective, the usage of internet the modern type of Stockholm syndrome and people from

Imagine a huge, global network with two billion

every age become addicted to online websites.

flies stuck in it. Many of these unfortunate

For example, rather than seeing people face to

creatures do not know yet that they are trapped.

face, talking through Facetime or Skype seems

After all, they cheerfully researched the web

quite easy or shopping online is now preferred

deliberately. Some even think they can escape

to shopping in stores. Even people are aware of

if they want. The only way to escape our interest

the surveillance and danger around the internet,

is to leave the world like the Trappist priests

they cannot quit their new habits, and they

do. Since we will not do this, we have to face

prefer sharing their private data with companies

the truth: we are trapped in a system where

and governments and they are loving it!

everything we do is tracked and logged and privacy is a thing of the past. Everything you do with modern communication equipment leaves a digital mark. And this path is safely followed not only by giant companies, but also by governments and security services - it is shown vividly by the revelations of Edward Snowden. (Grimes, Shaunta. 2019)

“There will come a time when it isn’t ‘They’re spying on me through my phone’ anymore. Eventually, it will be ‘My phone is spying on me’.” Philip K. Dick

Elif Ara - Personal Development Portfolio

Fig 18: A poster design by me.

Project 2 - Primary Metaphor

Initial Posters:

Primary Metaphors: - Hiding is obsuring. - Privacy has barriers / enclosures. - Action is self-propelled motion. - Privacy is bounded. - Privacy is non-transparent.

Design Idea: All people have the right to have their privacy. However, in modern time it is hard to protect personal data from companies and governments which uses these data every day. However, before the technological era started privacy was a concept which the limitations and boundaries are not invisible from other peopleâ&#x20AC;&#x2122;s perspective. Unfortunately, with the advancing technology, the edges become visible, and significant part of these data are not well preserved by social networks, companies and governments. On the poster, privacy has been on the left sight as well before the surveillances and sharing data with companies. In time privacy become visible with the name of companies like Google, Facebook, Instagram etc.

Elif Ara - Personal Development Portfolio

Fig 20: A scene from Motion Graphic

Project 2 - Primary Metaphor

Please scan the QR Code to see the video. https://youtu.be/vavPcenIM_Y

Project 3 Truth Value

About

2019-2020

Typefaces are everywhere! On signs, newspapers, televisions, books, walls! Serif, sans serif, slab serif, script, decorative and more. Is it possible to say that some fonts are more reliable than others according to their usage? Aim of the research was to define similarities and differences in modality markers across male, female, LGBTQ+ magazines.

Group Members: Elif Ara, Mansi Rana, Preethika Asokan, Rita Haddad, Yue Chen, Zheng Shi Hui

Research Question: What are the modality markers for typography in advertisements in magazines that focus on men, women and LGBTQ+ audience?

Theory: Social semiotics, particularly the truth value of semiotic resources. Kress and van Leeuwen (1997) investigated the truth value of pictures, this project explores the truth value of the visual qualities of typography.

Definition: The purposes of this project truth is defined as: The correspondence between the visual characteristics of typography and gender and sexual orientation in mags.

Methodology: Select data: Advertisements in three different categories of magazines Coding 1: Exhaustively analyse data to identify typographic characteristics Coding 2: Compare and consolidate codes (modality markers) emerging from 1 Coding 3:Assign values to modality markers and establish modality configurations

Selected Data: Man Magazine: Vogue Homme Woman Magazine: The Gentlewoman Magazine for all genders: Another LGBTQ+ Magazines: Candy (transgender), Attitude (gay), DIVA (lesbian)

Elif Ara - Personal Development Portfolio

Vogue Homme & Another

Fig 21: A various sample of advertisements from Vogue

Fig 22: A various sample of advertisements from Another

Homme magazine.

Men advertisements:

Vogue Homme magazine is fashion and lifestyle

fall into a similar bracket

magazine covering many topics including

• Almost all of them use upper case

fashion, beauty, culture, living, and runway. It

• Black and white fonts

targets man who lives in urban and metropolitan

• All of them using black or white background

life. Most of the advertisements contains

• Bold typeface

fashionable clothes like suits and brand new

• Sans serif

watches.

• Headlines are highlighted • Masculinlity • Clear and legible • Classic, elegant style • Impactful, strong, Modern and liberal • Contrast and calm vividness in terms of type -ground, represents urban and metropolitan life.

Fig 23: Diagram design

Project 3 - Truth Value

Fig 24: Diagram design showing the modality markers in men advertisements

Elif Ara - Personal Development Portfolio

The GentleWoman & Another

Fig 26: A various sample of advertisements from Another

Women advertisements: • Serif • Femininity

Fig 25: A various sample of advertisements from

• Black and white background

GentleWoman Magazine

• Usually used uppercase • Italic typeface

The Gentlewoman is a magazine focuses on modern women of style and purpose. It is a

-The visual effect between the area size of

biannual magazine offers a fresh and intelligent

Logo(title) and the whole are intense at majority.

perspective on fashion that’s focused on personal

-The visual effect between the area size of

style – the way women actually look, think and

Logo(title) and subtitle are intense at majority.

dress.

-The Title (Logo) and subtitle almost use one same form, all use capital or lowercase. -The location of Logo (title) tends to put at the bottom. -The Logo(title) tends to used solid character. -The usage of whole paper is higher, which is less white part of surrounding. -The usage of white space is lower.

Fig 27: Diagram design

Project 3 - Truth Value

Fig 28: Diagram design showing the modality markers in women advertisements

Elif Ara - Personal Development Portfolio

Candy

Transgender advertisements • Mainly use upper case • Black fonts • White or black background • Dynamic • Upper case sans serif After going through all the three categories

Fig 29: A various sample of advertisements from Candy.

of magazines i.e. women, men and LGBTQ+, strong difference is seen in the typography of the magazine Candy. The magazine consists

Candy is the transgender magazine and the go-to

sections where the use of upper and lower case

social-first brand for the latest updates about

letters in the headline is prevalent, whereas

anything Generation Z, from everyday lifestyle

they use upper case serif for the body text.

needs to compelling issues. Candy is also an open

Candy’s audience are primarily are transgenders.

and inclusive community of college students who

According to my analysis of the same, I think

want to find their place in the world.

the way they use the upper and lower case letters together is a beautiful representation of masculinity and femininity. The above mentioned Candy, uses upper case serif font as body text collectively and serif as a font basically represents the feminity, whilst the text being in upper case gives it a strong volume.

Fig 30: Diagram design

Project 3 - Truth Value

Fig 31: Diagram design showing the modality markers in transgender advertisements

Elif Ara - Personal Development Portfolio

Diva

Lesbian advertisements: • Mainly use upper case • Mainly use white fonts • All of them usingv image background • Mainly use bold typeface • Sans serif is very common • They are using sans serifs most because sans serif fonts say modern, approachable and clean. This is the truth value that the magazine brings

Fig 32: A various sample of advertisements from Diva

to the lesbian audience, making them believe they can live and enjoy the life they have.

DIVA Media Group is the world’s leading

• Typography is always related to what they want

entertainment group for lesbians and bisexual

to advertise to.

women. They deal with the tough topics, like

e.g. Handwriting type is usually used in children

racism in the LGBTQI community, mental health

cases. For the Cryos ad, They used handwriting

and the challenges facing queer youth, and also

style on the word “Do” for connecting with it.

profile inspirational women who are making a

Italic type style are used on the ad of The Home

difference to the lives of lesbian, bi and trans

of Women’s Football. Because the action of

women.

woman in the pic. • All capital letter as title and subtitle. • Advertisements about wedding services and tailor shops use Serif a lot. Because Serif shows traditional, established and trustworthy.

Fig 33: Diagram design

Project 3 - Truth Value

Fig 34: Diagram design showing the modality markers in lesbian advertisements

Elif Ara - Personal Development Portfolio

Attitude

Fig 35: A various sample of advertisements from Attitude

Gay advertisements:

Attitude is the UK's best selling and award-

• Mainly use upper case

winning gay men's lifestyle magazine. Covering a

• Mainly use white fonts

diverse range of stories and topics.

• most of them usung image background • Mainly use bold typeface • Sans serif is very common The promotion of my products, such as watch cars or leather accessories, which are thought to appeal to masculine tastes, were emphasized. Rainbow images and colors representing lgbtq communities were used as well as black and white use.

Fig 36: Diagram design

Project 3 - Truth Value

Fig 37: Diagram design showing the modality markers in gay advertisements

Elif Ara - Personal Development Portfolio

HOMME and Another (men magazines)

Candy (Transgender magazine)

• Almost all of them use upper case

• Mainly use upper case

• Black and white fonts

• Black fonts

• All of them using black or white background

• White or black background

• Bold typeface

• Dynamic

• Upper case sans serif

Another (women magazines)

DIVA (Lesbian magazine)

• Serif fonts

• Mainly use upper case

• Between regular and bold

• Black fonts

• Italic

• Using image background

• White or black background and type

• Upper case serif

• Mainly lower case

The Gentlewomen (women magazine)

Attitude (Gay magazine)

• They use both of sans serif and serif, less decorative

• Mainly use upper case • Mainly use white fonts

and script type

• most of them using image background

• The type of title and subtitle are different

• Mainly use bold typeface

• They use the same character width on title and subtitle

• Sans serif is very common

• Title and subtitle mainly use the same color • Mainly use image background

Project 3 - Truth Value

Fig 37: Diagram design to compare the modality markers in advertisements of different types of magazines

Homme and Another (Men Advertisements) Gentlewomen and Another (Women Advertisements) Candy (Transgender Advertisements) Diva (Lesbian Advertisements) Attitude (Gay Advertisements)

Master 1 Three major problems Third World Countries face with. About I wanted to address a human-based issue in my master project. I have been always sensitive to the problems that concern humanity. I have participated in many different volunteering projects both local and

2019-2020

international to help people living in disadvantaged areas. Now, as a design student, I want to draw attention to the problems of people in third world countries and to raise awareness of these problems.

Elif Ara - Personal Development Portfolio

3rd World Countries Key words:

Moral values: The standards by which we define right and wrong. They can come from the self, family, community, religion, government, or any other entity that influences the thoughts of the individual. Colonization: a process by which a central system of power dominates the surrounding land and its components.

Although it has a content that develops / changes

infrastructure, dependence on agricultural and

over time, the concept of third world countries

commodity exports as major foreign exchange

serves to define countries that have high

earnings, as third world countries. It is stated

infant mortality, low economic development,

as the characteristics of the named countries.

high poverty, low use of natural resources and

(Keeley, B. 2015. p.11)

excessive dependence on industrialized nations.

Underdevelopment has emerged through

Third world countries tend to have economies

the inclusion of pre-capitalist societies in the

dependent on developed countries. There are

capitalist world economic system. They have

unstable state structures. Some characteristic

lost their autonomy and have become the

features; the absence of a robust middle class

environment of capitalist metropolises. There

is the presence of millions of poor people with

has been a socio-economic change, but a move

low economic income and a very small elite

forced into them and is subject to the interests

upper class that controls the country's wealth/

of the metropolitan areas. The problems

resources. In many third world countries have

experienced by third world countries are very

huge external debt. Countries defined as

old in history. (Von Albertini, R. 1980, p.43).

Third World countries have underdeveloped

Unfortunately, the issues of the developing

economies. In these countries, it means that

countries are ignored since the same capitalist

various humanitarian opportunities are much

economic system is still governing todayâ&#x20AC;&#x2122;s world.

lower than those living in more developed

Because of the current political and economic

countries of the world, especially low education

system, people in third world countries have a

levels, poor education/transport infrastructure,

shallow standard of living. Corruption, poverty,

dirty environment, limited access to essential

war, hunger, a high illiteracy rate, insufficient

health services.(Williams, S.) In general, the

formal and technical education, modest medical

slow pace of industrialization, low and meagre

services, safety are only few of the problems

levels of economic income per capita, low literacy

people face.

levels, a high rate of population growth, poor health care and inadequate transport

Keeley, B. (2015), Income Inequality: The Gap between Rich and Poor, OECD Insights, OECD Publishing, Paris. [online]. Available from: http://dx.doi.org/10.1787/9789264246010-en Von Albertini, R. (1980). Colonialism and Underdevelopment: Critical Remarks on the Theory of Dependency. Itinerario, Vol. 4 No.1 pp 42-52 [online]. Available from: https://core.ac.uk/download/ pdf/85222199.pdf Dickens, C (1990). A Tale of Two Cities. New York, Vintage Books Williams, S. What is The Definition of A Third World Country. The Borgen Project. [online]. Available from: https://borgenproject.org/ definition-of-a-third-world-country/

Master 1

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way-in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”

‘A Tale of Two Cities’ Charles Dickens

Elif Ara - Personal Development Portfolio

The problems I focus on are mainly hunger, war

their tumbledown homelands. In my opinion,

and education. According to the recent numbers

the problem is not that the first world countries

announced by World Food Programme, obesity

cannot reach the standards of developed

become a bigger problem than hunger while

countries. Even if these countries meet the

821 million people in the world do not have

standards, the actual tragedy is the lack of ethical

enough food to lead a healthy active life. That’s

and moral values of the capitalist countries, the

about one in nine people on earth. Poor nutrition

capital boss companies and the political traitors

causes unhealthy people, and unhealthy people

in these countries. American social critic, political

are not able to work to sustain their lives. On

activist Noam Chomsky states that

the other hand, children who live in third world countries do not have access to primary

“International order has been designed for capital, not people”.

education because of inequalities that originate

This project is worth doing because the first

in sex, health and cultural identity. Xavier Sala-I

world countries in the world do not recognize

Martin states:

people living in this country. The problems in

“Strength, brainpower and native ability are

third world countries are not only disregarded by

certainly factors that suggest a direct link

‘advanced’ economies, they are used to promote

between the human body and productivity.

the interests of these states.

Education is also a factor that can help improve human skills and, therefore, productivity and economic growth.” Those uneducated and unhealthy societies have nothing to defend themselves with in response to aggression from other countries neither with a gun or a pen, which causes vulnerable countries and individuals to be involved in wars that are part of the capitalist economic system. In the 21st century, people invented mobile operating systems, multi-use rockets and do gene editing and more; technology is growing day by day without any limit, but people still cannot find a solution for children who cannot

Sala-i-Martin, X. (2002) Unhealthy People Are Poor People And Vice Versa. Columbia University and Universitat Pompeu Fabra. [online]. Available from: http://www.columbia.edu/~xs23/papers/parisconference.pdf Lee, E & Pius A. Uzamere II. (2000). Chomsky Offers Insight Into IMF, World Bank. The Tech. [online]. Available from: http://tech.mit.edu/ V120/N46/46chomsky.46n.html

Master 1

Two Different Worlds, One Phohograph: Uğur Gallenkuş: Turkish artist felt the need to act, to help, to make a difference: and he did it the best way he could – through his unique blend of expression. His studies and collage works focus on the differences between the living conditions of people living in different countries. “I wish the whole world to live with the words of “Peace at Home, Peace in the World” by Mustafa Kemal Atatürk.

Fig 39

Elif Ara - Personal Development Portfolio

A WORLD.

Image: Manhattan, New York

Master 1

Fig 40: A poster design showing how many people meet their basic needs in Manhattan, New York

Elif Ara - Personal Development Portfolio

Fig 41: A poster design showing how many people meet their basic needs in Syria Refugee Camp.

Master 1

also A WORLD.

Image: Syria Refugee Camp. Hatay, Turkey

Elif Ara - Personal Development Portfolio

Hunger. Key words:

Hunger: a feeling of discomfort or weakness caused by lack of food, coupled with the desire to eat. Malnutrition: lack of proper nutrition, caused by not having enough to eat, not eating enough of the right things, or being unable to use the food that one does eat.

One of humanity's biggest concerns throughout

increasing drought and regional conflicts due

history has been the problem of hunger; With

to global climate change. Mankind's inability

poverty, misery and death, hunger became

to get along with his fellows, and aggressive-

known as one of the "four horsemen of the

destructive ideologies to engage in fights with

apocalypse". There are quite understandable

their neighbors, on the other hand, also make

reasons for this: In order to be able to exist and

the problem of hunger chronic. More specifically,

continue its existence, it is necessary to feed.

insufficiency of food production in least

It is important to have a good diet in order to

developed countries, suitable climatic conditions

participate in, produce and create economic,

and lack of suitability of the natural sources of

political and economic activities.

revenue on the one hand, on the other hand is attributed to population density. I think it is just

When it is actually used without wastage, the

a misunderstanding that population density is

resources of the earth are sufficient to feed

the cause of hunger. The reason for starvation

much more than today's world population.

is that individuals who are not trained with

Developments that emerged after the industrial

good education and training, waste their time

revolution; The productivity in agricultural

resources such as energy, money, capital, labor

production has increased tremendously due to

and land in conflicts, conflicts, quarrels and wars.

reasons such as mechanization in agriculture, fertilization, spraying and irrigation facilities.

The problem of hunger and poverty is a problem

Even if the lands suitable for agriculture on earth

that is observed more in rural areas around the

are limited, the amount of product obtained

world. Research shows that half of the world's

from the unit land can be increased to a large

population lives on less than $2 a day and 1.5

extent thanks to the productivity increases.

billion people live on less than $1 a day. 80% of

Accordingly, when the changes recorded in the

over 800 million people starving worldwide are

current gene engineering field are added, the

living in the rural areas of developing countries. It

existing technology is used. However, today there

is estimated that 25 million people die every year

is such a problem for various regions of the earth.

from hunger or malnutrition worldwide. 800 million people, including 300 million children,

The two most important reasons of deepening

are exposed to starvation.

hunger problem and increasing concerns in the world are the conflicts arising from the

Poverty. (2020). [online] Available from: https://www.worldbank.org/en/topic/poverty/overview Why Is World Hunger Still a Problem? Wonderopolis. [online]. Available from:https://www.wonderopolis.org/wonder/why-is-world-hungerstill-a-problem UN. (2013). UN report: one-third of worldâ&#x20AC;&#x2122;s food wasted annually, at great economic, environmental cost. UN News. [online]. Available from: https://news.un.org/en/story/2013/09/448652

Master 1

Fig 42: In this poster I made with the monoprint technique in the printing workshop, I wanted to draw attention to the food that was wasted, despite the fact that the hunger problem in the world has grown every day.

Elif Ara - Personal Development Portfolio

Mapping Information: Information, Association and Representation: Otto Neurath Neurath, teacher, socialist, philosopher, economist, politician, bureaucrat, spent most of his life in Wien, lived between 1882-1945. At a time when the whole World was in crisis, he was living in the geographical center of the events which lead him to think to social order, economy and science. The production of scientific knowledge as well as a philosopher of science beyond being a bureaucrat has been an important issue in a manner that shape their work to both reach audiences and serve the community. This effort pushed Neurath to reflect on the visual representation of information and a strong representation of the political stance it belongs to.

Fig 43: Infographics by Otto Neurath

Popova, M. The Invention of ISOTYPE: How a Vintage Visual Language Paved the Way for the Infographics Age. BrainPickings. [online]. Available from: https://www.brainpickings.org/2011/03/08/the-transformer-isotype/

Master 1

Fig 44: With the covid 19 outbreak, we follow the media channels every day in 2020. How many people have recovered, how many have died ... we are following news because it is something new in our lives. But what we have forgotten is that 25,000 people die of starvation every day for years. People die in hunger become our normal.

Elif Ara - Personal Development Portfolio

Fig 45: These are the other two posters I made in screen printing workshop. I designed it to address hunger and water problems in the world. I have repeatedly printed several times to create the newspaper texture. Afterwards, I printed it in 3 different stages for the Sudanese family, water image and red banner informatics.

Master 1

Fig 46: The newspaper texture used in the background refers to the fact that high circulation newspapers published in developed countries do not include the issue of hunger, one of the biggest problems in the world.

Elif Ara - Personal Development Portfolio

War. Key words:

Civil War: a war fought by different groups of people living in the same country. Moral values: The standards by which we define right and wrong. They can come from the self, family, community, religion, government, or any other entity that influences the thoughts of the individual.

Fig 47: Collage works

21st century wars begin with the Middle East

years have lost everything they already have,

fights that were initiated by the western states

such as clean water, food, quality education or

and oil resources on the grounds. Wars with local

training. The first collage works I made were

influence, but with a global influence, using

created by bringing together the first images

the concepts of sectarian, religion and race in

that the war concept evokes in mind. These are

the interests of the self-interested countries for

noticeable differences between countries, greed

minimum control of energy, natural resources,

of first world countries and desire to conquere

area and territory. (Colgan. J.F, 2013) And of

everywhere. Actually, I wanted to get out of the

course, it is a human tragedy where civilians who

image patterns that we are used to seeing over

have been in visible or invisible exploitation for

the years.

Colgan. J.F., (2013). Oil, Conflict, and U.S. National Interests. [online]. Available from: https://www.belfercenter.org/publication/oil-conflictand-us-national-interests

Master 1

Confront Power and War Across the Globe: kennardphillipps: Collaboration between Peter Kennard and Cat Phillipps. Their work is done for streets, galleries, web, newspapers and magazines and to conduct workshops that improve people's skills and help them visually express their thoughts about what is happening in the world. The study was carried out as a critical tool that links international movements for social and political change. "We donâ&#x20AC;&#x2122;t see the work as separate to social and political movements that are confronting established political and economic systems. We see it as part of those movements, the visual arm of protest. We want it to be used by people as a part of their own activism, not just as pictures on the wall to contemplate. To facilitate this, as well as selling our limited edition prints on the site enabling us to fund the making of the work, there is a free download page of images with a voluntary contribution to the International Solidarity Movement."

Fig 48

Kennardphillipps. [online]. Available from: www.kennardphillipps.com/about/.

Elif Ara - Personal Development Portfolio

Syrian Civil War Syria has been fighting for seven years now,

but in reality, that's the only thing common to

and the situation is getting worse. The peaceful

them. After the government's brutal pressure

protest turned into a civil war, but it is hard to

on peaceful protests, they started fighting in

understand what is going on. This civil war has

2011. At first, asylum seekers included civil

now turned into something else. There is a global

society members, but as the war began and

conflict in Syria.

it became more brutal, many were pushed or killed. It makes the Islamist difficult. There

Who is involved?

are Kurds in the north of Syria. There are more

Syria is still under the power of President Bashar

than 20 million people in the region, but they

al-Assad. It supported by Iran and Russia, as well

never had their state. Understanding this is very

as various powerful Shia militias. Syria also took

important to understand the Kurds. Shortly after

the rebels. Now, they made a hit, but they are

the war started, Kurdish forces took control of

still fighting. There are Kurds in the north; these

the area they called Rojava. The government

are ethnic groups spread regionally and holding

then withdrew. Their main struggle is against

large areas (YPG) in the specific northern region.

autonomy and IS. However, one reason why Syria

US allies. Turkey and Kurdish forces fighting with

is so disorganized has become the proxy war for

regulating air attacks in southern Israel have.

international powers.

And finally, the Islamic State group, fanatical jihadists who took over parts of Syria and Iraq, attracted the world's attention with their brutality. They lost almost all categories, but it is still a threat.

Why people are fighting? President Assad had a purpose; he was ready to do almost anything to stay in power and achieve it. Although he denied it, the West accused him of indiscriminate bombing, combat chemical weapon war crimes, and his forces are thought to be responsible for most of the deaths of the conflict. Assad's main goal was always groups called terrorists, but he called other options

Fig 49: A handmade work showing how external forces

rebel. They share a purpose - to overthrow it -

involved the 'Civil War' in Syria.

Syria: The story of the conflict (2013) BBC News. [online]. Available from: https://www.bbc.com/news/world-middle-east-26116868

Master 1

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Fig 50: When I think abou civil war, the definition that comes to my mind is the war between political groups that are opposed to each other in a country. But when the historical research is done, the picture that comes out is completely different. Many of the 21st century wars are still made as civil wars, but in fact, third world countries are devastated by many external forces.

Master 1

“The message is clear: There is no military solution for the Syrian crisis. The only possible solution remains political. This man-made humanitarian nightmare for the long-suffering Syrian people must stop. It must stop now.”

António Guterres Secretary-General UN

Elif Ara - Personal Development Portfolio

Fig 51: Timeline briefing what politically happened in Syria in the last 9 years.

Master 1

Now, Syria in ruins.

Elif Ara - Personal Development Portfolio

Fig 52: A map in the background taken from Google Earth

Elif Ara - Personal Development Portfolio

Fig 53: A map in the background taken from Google Earth Fig 54: Explanations on the map are directly taken from Lonely Planet's website

Elif Ara - Personal Development Portfolio

Fig 55: One of the new concepts that came into our lives within the scope of 2020 epidemic covid 19 was social distance. The social distance rule, which is necessary to reduce the spread of the outbreak, is applied with precision in many countries. Unfortunately, nothing is still done for refugee camps, whose living conditions are already very bad.

Master 1

'Mere Humans' in Thermal Photographs Richard Mosse: He is a photographer and filmmaker, focuses on war-torn regions, capturing the effects of conflict on landscapes and people in lush, cinematic images. Mosse situates his practice between documentary journalism and contemporary art practice, explaining that he seeks to represent the unrepresentable in order to â&#x20AC;&#x153;help us begin to describe, and thereby account for, what exists at the limits of human articulation.

Fig 56

Mosse, R. [online]. Available from: https://www.artsy.net/artist/richard-mosse

Elif Ara - Personal Development Portfolio

Prototyping:

Fig 57

Master 1

Sketches:

Fig 58

Master 2 Blindspot

About Things are happening around us. Although it is impossible to keep track of everything that is happening in the world, we are informed through up-to-date media channels. We read newspapers, watch videos, and check our social media accounts everyday. And then? After a while we forget what we've seen. In many parts of the world, crimes against humanity are committed every second. This includes Africa, the Middle East, and many other regions. These crimes are in front of everyone, in newspapers, on TV, on social media... However, these problems cannot

2019-2020

be solved and crimes against humanity continue. I am not aiming to solve any problem in my master project but to draw attention to a situation and state this problem, therefore I am using graphic design as a tool to humanize the conflict.

Elif Ara - Personal Development Portfolio

Blindspot The world has been changing so fast recently.

protests with a superficial coverage but it is quite

There are many channels to follow what is

rare to read news about the daily life challenges

happening in the world during the day. Thanks

of unknown people living in these countries,

to mobile phones, newspapers or televisions,

instead they used only as political pawns.

which have become a part of modern life, people

All wrongs have become natural and the world

encounter hundreds of news, people profiles

getting used to them, so the 'real' problems

and images every day. Especially people spend

vanished before our eyes. Donating or

time in newspapers or their online applications,

volunteering might seem as a solution and they

websites to follow current local and international

will change the lives of these people in some

news. Access to these sources is very easy, but the

aspects, but unfortunately, we got used to a

effects of the news on media channels on people

world order where we face these news and forget

lives are very short. Current media channels

about them in another day.

usually have highlighted the news content and headlines for entertainment purposes, which

Even though we are aware, we no longer react

can be made more sales and can get more

to change this situation. In reality, the news we

click however some news fall far behind in

see and share on social media does not create a

importance. In third world countries especially

change in those people's lives.

in Middle East and Africa, new crimes against

The things that are in front of us but are not

humanity and war crimes are committed every

visible. so they are in the blind spot.

day. News about humanity does not take much place, when the contents of the newspapers are examined. Nevertheless, media channels include news from these countries however they are mainly political. Unfortunately, in the news where the political problems between countries bring to the forth, the main problems of the people living in these countries remain in the background. In the news we used to see politicians, political problems between and within the countries, explosions, deaths and

Master 2

"The World is a dangerous place, not because of those who do evil, but because of those who look on and do nothing."

Albert Einstein

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Hypernormalisation a short film by Adam Curtis Donald Trump, social media, perception management, LSD, internet, suicide bombers, Patti Smith, Amelmer qaddafi, Syria issues, collapse of Soviets Union, Vladamir Putin, Arab Spring, occupy wall street movement, consumer culture, Henry Kissinger, artificial intelligence... It tells how we got here with historical images, including events that seem independent of the subject since 1975. It has a formal approach based on evidence rather than theories based on conspiracies. It proceeds by connecting the events spanning 40 years within the scope of its own narrative.

"We live in a world where the powerful deceive us. We know they lie, they know we know they lie. They don't care. We say we care but we do nothing and nothing changes. It's normal. Welcome to the post-truth World."

Fig 59

"How we got to where we are now"

Curtis, A. (2016). HyperNormalisation: A new film by Adam Curtis - BBC iPlayer. BBC. Youtube. [online]. Available from: https://www. youtube.com/watch?v=AUiqaFIONPQ

Master 2

Persepolis: The Story of an Iranian Childhood Animated biographical drama film based upon the Marjane Satrapi autobiographical graphic novel of the same name In her illustrated novels and biographical film called Persepolis, depicts people trying to survive under the Shah's regime, the victory of the Islamic Revolution and the devastating effects of the Iran-Iraq war. The consequences of political oppression, radicalism and war are told through stories where joy and tears are mixed together. Marjane Satrapi narrates her life when she was sent to Austria with his mother and father at the age of 14 to study during the Iran-Iraq war, and her life after returning to Iran. Innocence prevails in this story through the perspective of a child. It reveals the effects of decisions taken by politicians on people's lives. Long-term effects of political acts that are taken in short periods put a burden on societies. In addition, the fact that it was written by someone who had experienced that period, reveals important details that cannot seen through media channels.

Fig 60

Satrapi, Marjane. Persepolis. (2003). New York: Pantheon Books.

Elif Ara - Personal Development Portfolio

I am The Future by Save The Children It is a television advertisement aiming to provide equal opportunities for children born in disadvantaged regions around the world. "Maybe I am a story on the news to turn off and forget about" This sentence from the advertisement become my major inspiration in the project. I have made context analysis of mostly circulated newspapers around the world and I realized that children who could not meet their daily or educational needs do not take place in newspapers. It is so hard to hope for a better world where we believe the children will build the future.

Fig 61

"Look at me. What do you see? A child bride? A refugee? Look closer. See a child capable of anything. See a better world is possible. Look closer."

I Am The Future | Save the Children TV Advert (13 September 2019). SaveTheChildren. Youtube. [online]. Available from:https://www. youtube.com/watch?v=idfu6O6qFRo.

Master 2

Most Shocking Second a Day Video by Save The Children The video consist of photos and videos which shows life of a child from normal to complete chaos in a year. The video demonstrates the life of a child whose life is surrounded by the war. "If London were Syria" We are now used to seeing chaos, explosions, protests scenaries in Middle Eastern countries. What if it happens in UK? This video also represents the unusual picture with the usual scenes from Syrian Civil War.

Fig 62

Most Shocking Second a Day Video (5 March 2014). SaveTheChildren [online]. Available from:https://www.youtube.com/watch?v=RBQIoHfimQ.

Elif Ara - Personal Development Portfolio

Very First Attempts I had decided on the subject as a master project,

Unfortunately, due to my master project period

but I could not decide on my design method at

coincided with the global pandemic of the novel

the first place. In Master 1, I had already prepared

coronavirus, the number of sources I can use in

posters on the same subject in 2 dimensions

the video has decreased. Especially during the

using traditional and digital methods. For this

quarantine period, I didn't know what to do. I

project, I wanted to develop myself in a different

wanted to make a video, but I had nothing but a

field and do research on graphic design to

semi-professional camera. During that period of

explore the subject more in depth. That's why I

time, there were only limited number of people

decided to prepare a video as a master project

I could work with. I asked the people who we

to both learn a new Adobe software and develop

shared the same apartment for their help. I asked

myself in a different area. I aim to produce a

them to pretend they were reading a newspaper

video that could communicate with the target

at a bus stop, and I took pictures of them in

audience and make an impact.

different positions. I actually wanted to shoot all these shots at a real bus stop, and also record the sounds of a bus stop. Since there was a time when I could not go out, I draw my own bus stop and thus create an eclectic scene. I placed the photos in the bus stop I drew, but I was not very happy with the result. However, I liked the front view of the bus stop and the scenario where people's faces were completely covered with newspaper. Using the same idea, I decided to go on with an animation instead of working on videos.

Fig 63: Me and my dad. A photograph from the photoshoot day.

Master 2

Fig 64: Photographs I took with the help of my neighboors.

Fig 65: Collage work

Elif Ara - Personal Development Portfolio

Storyboard The video based on the idea of a day in bus stop. Bus stop is a place that many people come and leave and they usually spend some time reading news or checking their social media account to follow up updates from all over the word. Most of the news which cover the politics and bad news do not reflect the humanitarian cruelty around the world. A child in the scene represents the children who lives in an unequal conditions and cannot meet their daily needs.

The title of video is written by newspaper texture.

The newspaper headline becomes visible and the

The front view of the bus stop. Different people

sceen seems in zoom.

appears and leave but the kid in front stays.

The front view of the bus stop. Different people

Bus comes and leaves and people reading

appears and leave but the kid in front stays.

newspaper change again.

Master 2

A person turning the page of newspaper. The

The front view of the bus stop. People changing but the kid in front stays.

kid is in the scene.

A person turning the page of newspaper. The

The newspaper headline becomes visible and

kid is in the scene.

the sceen seems in zoom.

Various people turning the page of newspaper

A kid is left alone at the end of the video.

Fig 66: Storyboard made of digital drawings (I pad)

Elif Ara - Personal Development Portfolio

In the making From sound to the video: I decided to go through the concept of the bus

News Report: Syria crisis. I have used 7 different

stop, what I had to do was produce a sound for

news report. However, as a result of the context

the video. Since I determined the bus stop as the

analysis I have done with newspapers and online

main location, I needed a recording with sounds

news channels, I realized that the vast majority

consist of the outside world, bus voices, human

of the news about the Syrian crisis is already

noises and sounds from news reporting about

political. That is why I also covered mostly

Syria as I dealt with a criticism through media

political news.

channels. I firstly created the sound of the video

Diegetic Sound:

by using different sounds taken from Youtube. I used After Effects as a tool and use the final

It is the music and sounds heard in the world of

sound as a guide for my project.

the film. It can be heard from television, radio or living things around us. Usage of diegetic

Bus stop loud: bus commuting, cars, horn

sound helps me to reinforce my video with the

sounds, people talking

sound effects from news reports and sound from outside.

Newspaper pages turning voice

"Humiliation then execution, thats the fate the enemies of Islamic State know they face if they are defeated or captured." (BBC News, 29 August 2014) https://www.youtube.com/watch?v=amhn_XH5BdI (between 9th to 16th seconds)

"The august sarin gas attack near Damascus killed an estimated 1400 men women and children" (The New York Times, 24 September 2013) https://www.youtube.com/watch?v=J7KbW8zX6Q0&t=103s (between 10th to 16th seconds)

Master 2

4 frames per second: Animation techniques were a completely

this number meant too many drawings (more

new field for me. Because in this area, which

than 200) in a limited time. Instead of 3o frames

is different from 3d motion design, it was

per second, I made it by drawing 4 frames for

necessary to provide both movement and

each second in scenes that require motion with

narration at the same time. Since there was a

the stop motion method. And I used my Ipad as

limited time for project submission and a lot

a tool.

of knowledge in animation required, I decided to draw and narrate with traditional methods instead of computer generated animation. In the traditional hand drawing technique, I had to draw 30 frames for an average of one second,

Fig 67

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The meaning

Blindspot:

Newspaper:

Have you seen military helicopters flying over

The newspaper are one of the most effective

Manhattan? Or when did you read a report

tool in order to follow news from all around the

about hundreds of people died or disappeared

world which enable us to follow the agenda and

in London as a result of a massive explosion?

broaden our perspectives. It was the only tool

Are there children in European countries who

for people used to access information for many

cannot receive education because they have

years. However, with the developing technology,

to live in a war? These are very unexpected

new channels have also emerged such as radios,

disaster scenarios for people living in first world

televisions, internet and mobile phones...

countries. Unfortunately, these experiences have

Although other tools except newspapers are also

become a part of people lives in Syria and the

used by different purposes, newspapers are still

other Middle Eastern countries. We read those

mostly used to inform people. For this reason, I

news about Syria in newspapers every day, we

prefer to use the newspaper in my animation as

make posts to increase awareness on social

a communication channel because it is a more

media, maybe we donate but nothing changes.

classic, nostalgic approach.

Everything that happens is right before our eyes. but we get used to it and forget what happened after a few days. It happens all the time, but we no longer see it. It is the "blindspot" of 21st century.

Master 2

A bus stop:

The kid in color:

Bus stops have become a place where modern

The kid in the picture is colorful. The whole scene

people spend a lot of time during the day. People

is drawn in black and white. The child is colorful

from almost every class of the society come and

because she/he wants to be visible and make her/

browse their mobile phones, follow the agenda

his voice heard. But nobody sees or hear her/him

by looking at their newspapers or magazines.

because the child is in the blind spot of everyone

In the context of the project bus stop is a place

who reads the newspaper. Pages are turned,

where reframe all the problems. The scale of

people come and go, they read various news,

the problems related to conflict in Syria is huge

but that child does not appear to their sight

but in the life of first world counties' people,

even though she/he is standing there, in front of

they read and forget these problems just in a

the bus stop. The child in the scene is actually a

time between they wait their buses. The child

representation of children and people in Syria

becomes invisible when the newspaper papers

and other third world countries.

are turned. Then, the bus comes and the problem

The kid emphasize the humanity.

disappears completely.

Please scan the QR Code to see my project.

https://youtu.be/e4jNi6L-vvQ

Elif Ara - Personal Development Portfolio

Master 2

Some Last Words When I think of my master project year later, I don't want the global pandemic in 2020 will be the thing I remember from. 2020 was a year in which I found my career path and met very inspiring people. Everything I saw around me, everyone I met and all the moments I was part of were an unforgettable experience for me. To be honest, it was a tough decision to follow a career in different field after 4 years in architecture but I am sure I will not regret my decision after this year. Firstly, I would like to thank my esteemed tutor Phil Jones for guiding me with great devotion during these difficult times and being so patient in everything during my MA studies . He definitely taught me and my classmates everything he knows. I want to also thank you my family, my boyfriend and all my lovely friends from all around the world for their support and being with me on this beautiful and challenging journey. I hope that I will use the knowledge and experience I have gained from my MA degree in Arts University Bournemouth in my professional life. I am going to work on making the world a better place for everyone and tell more stories about people who are in the blinspot.

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Von Albertini, R. (1980). Colonialism and Underdevelopment: Critical Remarks on the Theory of Dependency. Itinerario, Vol. 4 No.1 pp 42-52 [online]. Available from: https://core.ac.uk/download/ pdf/85222199.pdf Williams, Simone. What is The Definition of A Third World Country. The Borgen Project. [online]. Available from: https:// borgenproject.org/definition-of-a-third-world-country/ Whiff of Ancient Silk Road Still Alive in Syria's Aleppo despite Years of Destruction.â&#x20AC;? Xinhua, [online]. Why Is World Hunger Still a Problem? Wonderopolis. [online]. Available from:https://www.wonderopolis.org/wonder/why-isworld-hunger-still-a-problem Westcott, K (2013) What is Stockholm syndrome?. BBC News Magazine [online]. Available from: https://www.bbc.com/news/ magazine-22447726

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Sounds of Masters 2 Project: A Century of Chemical Weapons - Syria Chemical Attack (24 September 2013). New York Times [online]. https://www. youtube.com/watch?v=J7KbW8zX6Q0&t=103s. [Accessed 18 June 2020] Bus Stop Sound Effect | Bus Stop SFX | HD (22 May 2013). N Beats [online]. Available from:https://www.youtube.com/ watch?v=cmaLHnXyROo. [Accessed 18 June 2020] Former British Islamic State fighter killed in prison in Syria - BBC News (11 July 2020). BBC News [online]. Available from:https://www.youtube.com/watch?v=XDGLdcScceI&t=5s. [Accessed 18 June 2020] Newspaper SOUND EFFECT - Reading Newspaper Flipping Newspaper SOUND (22 May 2013) BerlinAtmospheres [online]. Available from: https://www.youtube.com/watch?v=1OA_hR2a7dI&t=10s. [Accessed 18 June 2020] Syria conflict: Islamic State militants 'kill Syrian soldiers (29 August 2014). BBC News [online]. Available from:https:// www.youtube.com/watch?v=amhn_XH5BdI. [Accessed 18 August 2020] Syria launches parliamentary elections amid war, economic woes (18 July 2020). Al Jazeera English [online]. Available from:https://www.youtube.com/watch?v=jIXnLH9xT1E&t=14s. [Accessed 17 August 2020] U.N. labels Syrian, Russian airstrikes war crimes (7 July 2020). Reuters [online]. Available from:https://www.youtube. com/watch?v=eoz-hahLKTg&t=8s. [Accessed 17 August 2020] U.S. hits Syria with toughest sanctions yet (18 June 2020). Reuters [online]. Available from:https://www.youtube.com/ watch?v=SZGAhqrZ8w8&t=7s. [Accessed 17 August 2020] U.S. hits Syria with toughest sanctions yet (18 June 2020). Reuters [online]. Available from:https://www.youtube.com/ watch?v=SZGAhqrZ8w8&t=7s. [Accessed 17 August 2020]

Figures: Fig 1: J. Ach. (1951). [online image]. Available from: https://thefunambulistdotnet.wordpress.com/2015/05/01/topieimpitoyable-le-corbusier-and-fascism-looking-at-architecture-itself/. [Accessed 21 December 2019] Fig 2: Ara, Elif. (2019). Initial sketches (Project 1-Visual Metaphor). [Digital art work]. In possession of: The author. Fig 3: Ara, Elif. (2019). Initial sketches (Project 1-Visual Metaphor). [Photographs]. In possession of: The author. Fig 4: Ara, Elif. (2019). Initial sketches (Project 1-Visual Metaphor). [Photographs]. In possession of: The author. Fig 5: J. Ach. (1951). [online image]. Available from: https://thefunambulistdotnet.wordpress.com/2015/05/01/topieimpitoyable-le-corbusier-and-fascism-looking-at-architecture-itself/. [Accessed 21 December 2019] Fig 6: Le Corbusier. (n.d.). [online image]. Available from: https://www.lescouleurs.ch/en/journal/posts/the-modulorhuman-closeness-as-a-basic-value/ [Accessed 21 December 2019]

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Fig 7: Le Corbusier stands with a concrete gliph of Modular Man. [online image] https://www.iconeye.com/opinion/ icon-of-the-month/item/3815-modulor-man-by-le-corbusier/ [Accessed 21 December 2019] Fig 8: The cover of Le Modular ,first US edition by Harvard University Press (1958). [online image]. https://fontsinuse. com/uses/2603/the-modulor-by-le-corbusier-faber-andamp-fabe. [Accessed 21 December 2019] Fig 9: Ara, Elif. (2019). The poster inspired by the cover of Le Modular. (Project 1-Visual Metaphor). [Digital art work]. In possession of: The author. Fig 10: Le Corbusier. [online image]. Available from: http://www.fondationlecorbusier.fr/corbuweb/morpheus.aspx?sysI d=13&IrisObjectId=7837&sysLanguage=en-en&itemPos=82&itemCount=215&sysParentId=65&sysParentName=home. [Accessed 21 December 2019] Fig 11: Ara, Elif. (2019). Deoptimized yoga mat in architectural drawing style. (Project 1-Visual Metaphor). [Digital art work]. In possession of: The author. Fig 12: Ara, Elif. (2019). Illustrations. (Project 1-Visual Metaphor). [Digital Drawing]. In possession of: The author. Fig 13: Ara, Elif. (2019). Project Cover Page (Project 1-Primary Metaphor). [Digital Drawing]. In possession of: The author. Fig 14: Human Spacing, Personal Space (2020).[online image]. Available from: https://www.dimensions.com/element/ human-spacing-personal-space. [Accessed 18 August 2020] Fig 15: Ara, Elif. (2019). Illustrations. (Project 1-Visual Metaphor). [Digital Drawing]. In possession of: The author. Fig 16: Instagram. Post from @EsraGulmen. (2017). [online image]. Available from: https://www.instagram.com/p/ Bu6P2-ZgGJo/ [Accessed 18 August 2020] Fig 17: Ara, Elif. (2019). Initial sketches (Project 2-Primary Metaphor). [Photographs]. In possession of: The author. Fig 18: Ara, Elif. (2019).The poster about Privacy . (Project 2-Primary Metaphors). [Digital art work]. In possession of: The author. Fig 19: Ara, Elif. (2019). Initial Posters. (Project 2-Primary Metaphors). [Digital art work]. In possession of: The author. Fig 20: Ara, Elif. (2019). A scene from Motion Graphic (Project 2-Primary Metaphors). [Digital art work]. In possession of: The author. Fig 21: Vogue Homme. A various sample of advertisements. (2018-2019). [Scanned]. [Accessed 18 November 2019] Fig 22: Another. A various sample of advertisements. (2018-2019). [Scanned]. [Accessed 18 November 2019] Fig 23-24: Ara, Elif. w/ Mansi Rana, Preethika Asokan, Rita Haddad, Yue Chen, Zheng Shi Hui (2019). Diagram design. (Project 3-Truth Value). [Digital Work] Fig 25: The GentleWoman. A various sample of advertisements. (2018-2019). [Scanned]. [Accessed 18 November 2019] Fig 26: Another. A various sample of advertisements. (2018-2019). [Scanned]. [Accessed 18 November 2019]

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Fig 27-28: Ara, Elif. w/ Mansi Rana, Preethika Asokan, Rita Haddad, Yue Chen, Zheng Shi Hui (2019). Diagram design. (Project 3-Truth Value). [Digital Work] Fig 29: Candy. A various sample of advertisements. (2018-2019). [Scanned]. [Accessed 18 November 2019] Fig 30-31: Ara, Elif. w/ Mansi Rana, Preethika Asokan, Rita Haddad, Yue Chen, Zheng Shi Hui (2019). Diagram design. (Project 3-Truth Value). [Digital Work] Fig 32: Diva. A various sample of advertisements. (2018-2019). [Scanned]. [Accessed 18 November 2019] Fig 33-34: Ara, Elif. w/ Mansi Rana, Preethika Asokan, Rita Haddad, Yue Chen, Zheng Shi Hui (2019). Diagram design. (Project 3-Truth Value). [Digital Work] Fig 35: Attitude. A various sample of advertisements. (2018-2019). [Scanned]. [Accessed 18 November 2019] Fig 36-37: Ara, Elif. w/ Mansi Rana, Preethika Asokan, Rita Haddad, Yue Chen, Zheng Shi Hui (2019). Diagram design. (Project 3-Truth Value). [Digital Work] Fig 38: Ara, Elif. w/ Mansi Rana, Preethika Asokan, Rita Haddad, Yue Chen, Zheng Shi Hui (2019). Diagram design. (Project 3-Truth Value). [Digital Work] Fig 39: Instagram. Posts from @ugurgallenkus. (2019). [online image]. Available from: https://www.instagram.com/ ugurgallen/ [Accessed 18 August 2020] Fig 40: Ara, Elif. (2020). Poster Design. (Master 1). [Digital Collage]. In possession of: The author. (Image used in the poster Available from: https://www.simtropolis.com/objects/storage/monthly_2019_02/large.5c5b988fbd283_) [Accessed 24 January 2020] Fig 41: Ara, Elif. (2020). Poster Design. (Master 1). [Digital Collage]. In possession of: The author. (Image used in the poster Available from:from:http://factcheckingturkey.com/refugees/claim-turkey-s-open-door-policy-illusion-141 [Accessed 24 January 2020] Fig 42: Ara, Elif. (2020). Screen Print Poster Design. (Master 1). [Scanned]. In possession of: The author. Fig 43: Otto Neurath. Sillhoutes of War Economy & Home and Factory Weaving in England. (1939). [online image]. Available from:https://www.constellations.pitt.edu/uag?page=5. [Accessed 18 August 2020] Fig 44: Ara, Elif. (2020). Infographic Poster. (Master 1). [Digital Design]. Fig 45: Ara, Elif. (2019). Screen Print Poster Design. (Master 1). [Scanned]. In possession of: The author. Fig 46: Ara, Elif. (2020). Screen Print Poster Design. (Master 1). [Scanned]. In possession of: The author. Fig 47: Ara, Elif. (2020). Collage works. (Master 1). [Photograph]. In possession of: The author. Fig 48: kennardphillipps. Various collage artworks. [online image]. Available fromhttps://www.kennardphillipps.com. [Accessed 15 April 2020]

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Fig 49: Ara, Elif. (2020). Collage works. (Master 1). [Scanned]. In possession of: The author. Fig 50: Ara, Elif. (2020). Collage works / French fold (Master 1). [Photographs]. In possession of: The author. Fig 51: Ara, Elif. (2020). Infographic Design (Master 1). [Digital Design]. In possession of: The author. Fig 52: Ara, Elif. (2020). Mapping (Master 1). [Digital Design]. In possession of: The author. Image used from: Google Earths Fig 53: Ara, Elif. (2020). Mapping (Master 1). [Digital Design]. In possession of: The author. Image used from: Google Earths Fig 54: Lonely Planet (n.d.) [online image]. Available from: https://www.lonelyplanet.com/syria. [Accessed 15 April 2020] Fig 55: Ara, Elif. (2020). Infographic Design (Master 1). [Digital Design]. In possession of: The author. Fig 56: Richard Mosse. Various photographs. [online image]. Available from: http://www.richardmosse.com/projects/ incoming#. [Accessed 23 April 2020] Fig 57: Ara, Elif. (2020). Prototyping. (Master 1). [Photograph]. In possession of: The author. Fig 58: Ara, Elif. (2020). Sketches. (Master 1). [Photograph]. In possession of: The author. Fig 59: Curtis, Adam. Hypernormalisation. (2016). [online image from a video]. Available from: https://www.youtube. com/watch?v=AUiqaFIONPQ. [Accessed 19 August 2020] Fig 60: Satrapi, Marjane. Persepolis. (2003). (Graphic Novel) [Scanned]. [Accessed 5 August 2020] Fig 61: Save The Children. I Am The Future | Save the Children TV Advert. (2019). [online image from a video]. Available from:https://www.youtube.com/watch?v=idfu6O6qFRo. [Accessed 16 August 2020] Fig 62: Save The Children. Most Shocking Second a Day Video . (2014). [online image from a video]. Available from:https://www.youtube.com/watch?v=RBQ-IoHfimQ. [Accessed 17 August 2020] Fig 63: Ara, Fatma (2020) [Photographs] Fig 64: Ara, Elif. (2020). Photoshoot with people (Master 2). [Photographs]. In possession of: The author. Fig 65: Ara, Elif. (2020). Collage works (Master 2). [Digital Design]. In possession of: The author. Fig 66: Ara, Elif. (2020). Storyboard (Master 2). [Digital Design]. In possession of: The author. Fig 67: Ara, Elif. (2020) Handdrawn digital drawings (Master 2). [Digital Design]. In possession of: The author.

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Contact me: elifara12@gmail.com