PROJECT
Final Thesis Project by Elif Ergur for Master of Communication Design Labs at Masters of Design and Innovation, IED
TIMES THEY ARE A CHANGIN´
RECORDED MUSIC IS NO LONGER THE DRIVING FORCE
MASS MEDIA
RECORD LABEL ARTISTS
RETAIL STORE
VENUES
FANS
virgin fit in all the steps of this system
ARTISTS
FANS
MASS MEDIA
RECORD LABEL ARTISTS
RETAIL STORE
VENUES
FANS
OUR TARGET IS CHANGING
ARTISTS
FANS
NON-PROFESIONALS
ARTISTS
FANS
TECHNOLOGY MAKES MUSIC MAKING EASIER EVERYDAY.
ARTISTS
FANS
OUR TARGET
THE BRAND IS TOO FRAGMENTED
WE PRODUCE AND LISTEN TO
THAN EVER IN HISTORY
WE ALL DO IT IN OUR OWN UNIQUE WAY
A BRAND IN THE CENTER OF MUSIC
THE SANCTUARY
LIVE SHOWS CASUAL LIKE AT HOME
WORKSHOPS CONFERENCES A COMMUNITY
REAL & VIRTUAL SPACES FOR PRACTICING
A PROMOTION SPACE FOR THE NEW GENERATION PRODUCERS
A SOURCE OF MUSIC HISTORY
COLLECTIBLE LIMITED EDITION ALBUMS/SONGS MERCHANDISING
1. SIMPLICITY ONE BRAND FOR ALL
1. SIMPLICITY 2. VARIETY IN CONTENT, IN PRODUCT, IN FORMAT
1. SIMPLICITY 2. VARIETY 3. CREATIVITY IN BUSINESS, IN EVENTS, IN APPROACH
1. SIMPLICITY 2. VARIETY 3. CREATIVITY 4. GENUINENESS HONEST, GLITZ-FREE
1. SIMPLICITY 2. VARIETY 3. CREATIVITY 4. GENUINENESS 5. PERSONALIZATION A MORE PERSONALISED APPROACH
1. SIMPLICITY 2. VARIETY 3. CREATIVITY 4. GENUINENESS 5. PERSONALIZATION 6. EXCLUSIVENESS PRESENT THE QUALITY OF BEING RARE AND UNIQUE
1. SIMPLICITY 2. VARIETY 3. CREATIVITY 4. GENUINENESS 5. PERSONALIZATION 6. EXCLUSIVENESS 7. AFFILIATION A GLOBAL COMMUNITY FOR MUSIC
1. SIMPLICITY 2. VARIETY 3. CREATIVITY 4. GENUINENESS 5. PERSONALIZATION 6. EXCLUSIVENESS 7. AFFILIATION 8. FREE ACCESS TO A LOT OF CONTENT
GODS LIVE IN THE SKY. BUT MUSIC LIVES IN PEOPLE.