Travel Trade Weekly Issue 60

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Middle East and North Africa Edition

emirates in turkey The tour-operating arm of emirates Group, emirates Holidays, is set to target the growing turkish market. emirates Holidays has appointed Airep Havacilik ve turizm as its representative in turkey; through this partnership emirates plans to offer tailor-made holiday experiences to turkish travellers.

The Jordanian government has signed a USD10 million deal with Google, covering communications development for 10 government entities. The bodies are mostly tourism or development orientated, including the country’s airline Royal Jordanian; Jordan Tourism Board (JTB); Petra Regional Authority; and Greater Amman Municipality.

4 tHe ADDress mOrOCCO Property services company Hamptons menA has signed on to work with The Address Jnan Amar marrakech, a luxury polo retreat developed by siAmA in morocco.

6 In This Issue Market Update General News Accommodation News Air Travel News International News Agents’ Corner Travel Tips Travel Talk Who’s Moved Rendezvous Events JAnuAry 1, 2011

2 3 6 7 8 10 11 12 14 15 16 issue 60

JORDAN’S Google Deal

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www.traveltradeweekly.travel


TRAVEL TRADE WEEKLY Editor Laura Warne Deputy Editor Louis Dillon savage

Industry Veteran Launches Tourism Marketing Firm in Dubai Mohamad Masri, former Tourism Malaysia Dubai marketing manager, has launched BizGate Marketing and Consultancy LLC – a firm aimed at tourism companies and travel service providers.

Design & Layout elina Pericleous Sales & Marketing marianna tsiamas Dimitris Thomaidis Directors Andreas Constantinides mary kammitsi Headquarters P.O. Box 25255 nicosia 1308 Cyprus tel: +35722820888 Fax: +35722318958 Website www.traveltradeweekly.travel Emails info@traveltradeweekly.travel editorial@traveltradeweekly.travel sales@traveltradeweekly.travel

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ased in Dubai, the new company will also focus on attracting business from tourism destinations around the world. in his most recent position with tourism malaysia Dubai, masri was responsible for marketing in the Gulf and iran. He has spent a total of 15 years in the travel industry, beginning his career as a travel consultant and later moving on to sales positions with singapore Airlines and a public relations career. masri will now serve as the director of BizGate. “BizGate offers business consulting services to airlines, hotel chains, destinations and attractions, thus helping them to communicate better with travel trade industry players, better understand consumer needs and requirements, as well as identify opportunities that guarantee

MENA Exchange Rates Accurate as of 28/12/2010

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CURRENCY Dirham Pound riyal Pound Dinar Dinar Pound Dinar riyal rial Dinar Dirham riyal rial Dinar Dinar

Above all, we are committed to building productive relationships anchored in trust

Low Cost Carrier Trend Grows for UAE Short Haul

Currencies shown in red are fixed against the us Dollar COUNTRY uAe (AeD) egypt (eGP) saudi Arabia (sAr) Lebanon (LBP) Bahrain (BHD) Jordan ( JOD) syria (syP) kuwait (kWD) Qatar (QAr) Oman (Omr) tunisia (tnD) morocco (mAD) iran (irr) yemen (yer) Algeria (DZD) Libya (LyD)

them a competitive edge,” he said. masri added that one of the company’s key objectives was to assist the marketing and business development teams of international tourism service providers in repositioning themselves to capture additional market share in existing markets, as well as targeting emerging markets. BizGate will also assist countries that are interested in promoting themselves to the Gulf region and wider middle east. “Above all, we are committed to building productive relationships anchored in trust,” said masri. “This will be accomplished based on our understanding of the needs and objectives of our clients.”

1USD= 3.69 5.81 3.75 1501 0.37 0.70 47.36 0.28 3.64 0.38 1.45 8.49 10,480 214.01 74.99 1.27

According to new data from market research company youGov siraj, 2011 will see a continued rise in the popularity of low cost carriers (LCCs) in the uAe. in a survey conducted during October and november, 67 percent of leisure travellers and 58 percent of business travellers said they expected to travel more on LCCs during the next year. in contrast, only 13 percent of leisure and 19 percent of business travellers said they expected to use LCCs less in 2011. short haul trips were common, with india remaining the most popular business destination in 2010; however, the country lost ground to saudi Arabia, Qatar and Jordan over the past year. youGov siraj’s research also showed an increase in online bookings, with 44 percent of business travellers expecting to use online booking more in the coming year. scott Booth, research manager for travel and tourism at youGov siraj, said while online booking was often underestimated in the middle east, the results show that it is a key channel for travel booking in the uAe. JAnuAry 1, 2011


Jordan Signs USD10 Million Deal with Google The Jordanian government has signed a USD10 million deal with Google, covering communications development for 10 government entities.

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he bodies are mostly tourism or development orientated, including the country’s airline royal Jordanian; Jordan tourism Board ( JtB); Petra regional Authority; and Greater Amman municipality. Google will help develop the organisations’ information and communication technologies (iCt), with the aim of improving promotion of the kingdom’s assets overseas. marwan Juma, minister of iCt in Jordan, said the deal would inject valuable expertise into Jordan’s communications sector.

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“This agreement will go a long way in building capacity as it relates to strategic digital marketing through know-how transfer from Google to local organisations ... a crucial knowledge to have in this day and age."

This agreement will pave the way for Jordanian entities to have more global exposure Carlo D’asaro Biondo, vice president for Google in the region concurred. “This strategic agreement will pave the

way for Jordanian entities to have more local and global exposure in the digital world as well as aim at modernising in Jordan's it ecosystem,” he said. As part of the arrangement, Google has agreed to re-invest one quarter of the usD10 million to help stimulate the iCt sector in Jordan. The money will be distributed as venture capital in various forms to stimulate startups, entrepreneurship and training within the country. Ari kesisoglu, regional manager in the middle east for Google, said the company would seek to replicate the deal in other countries within the region.

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Emirates Holidays Looks to Turkish Market The tour-operating arm of Emirates Group, Emirates Holidays, is set to target the growing Turkish market.

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Frederic Bardin

mirates Holidays has appointed Airep Havacilik ve turizm as its representative in turkey; through this partnership emirates plans to offer tailor-made holiday experiences to turkish travellers. The company’s entire 120 destinations in 32 countries will be available to turkish customers and local travel agents via Airep. Frederic Bardin, senior vice president of emirates Holidays, said Airep was one of turkey’s leading airline, cruise and theme park representation companies. “There is excellent potential for the sale of

emirates Holidays packages in this market and we are confident that Airep will represent us and present our products and services to turkish travellers in the best way possible,” said Bardin. “We are entering a dynamic market and we see a huge demand for travel to destinations such as Dubai and the uAe in general …”

There is excellent potential for the sale of Emirates Holidays packages in this market

Kuwait Tourism Growth Prompts Hertz Fleet Upgrade A growing number of travellers to kuwait has prompted car rental company Hertz kuwait to expand, with new vehicles on the way. Cristiana stefan, rent-A-Car manager of Hertz kuwait, said business travellers responded well to a wider variety of sedans and suVs. “We have a diverse customer base, which continues to expand as visitors to the region increase in number,” said stefan.

We have a diverse customer base, which continues to expand as visitors to the region increase in number “As such, we have widened our fleet of rental vehicles so that we can meet the demand and needs of our customers.” stefan pointed out that travel to kuwait had grown consistently in recent years, 4

with more than usD400 million spent in the country by visitors in 2009. most arrivals are business travellers, but tourism specialists within the country believe that improved infrastructure, a healthy economy and a rise in luxury resorts are also stimulating the industry. JAnuAry 1, 2011


Egypt and UNWTO Establish New Partnership Egypt has turned to the World Tourism Organisation (UNWTO) for help on a variety of projects.

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he government of egypt and unWtO have signed an agreement covering co-operation in areas including accommodation auditing and the development of rural tourism. The organisation has established a tourism satellite Account with the aim of improving the quality of the statistics produced by egypt. unWtO identified tourism as egypt’s fastest growing source of foreign income, with the sector bringing in more than usD11.5 billion dollars in 2010. However, with much of this tourism focused on established attractions, egypt is now seeking to distribute tourism more evenly across the country. With the support of the Government of spain and five un agencies (including unWtO) egypt’s own government has established the Dashour project for developing sustainable rural tourism.

According to unWtO, goals and future developments include a project to preserve all religious buildings; the development of ecotourism in siwa Oasis and the Western Desert; and the advancement of new destinations such as marsa Alam and the north coast.

Siwa Oasis

Western Desert JAnuAry 1, 2011

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- Accommodation

Hamptons MENA Signs on to The Address in Marrakech Property services company Hamptons MENA has signed on to work with The Address Jnan Amar Marrakech, a luxury polo retreat developed by SIAMA in Morocco.

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he project includes a five star hotel, to be managed by The Address Hotels and resorts, along with 92 branded villas. Hamptons menA has taken on the marketing of the villas in what will be the first polo facility in morocco. A spokesperson for Hamptons menA said the company would target local and international buyers. “morocco is one of the world’s popular tourist destinations and the moroccan property market has been identified as one to watch,” said the spokesperson. “The Addresss Jnan Amar marrakech is a

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perfect fit for connoisseurs seeking a luxury holiday home in the kingdom.” The development is scheduled to open in 2012, featuring two polo fields, equestrian club facilities and horse stabling.

The Moroccan property market has been identified as one to watch Ammar Abdelhadi, general manager of developer siAmA, said the facility was expected to increase tourism in the country. “The Address Jnan Amar marrakech is an unparalleled resort destination in

The Address Jnan Amar Marrakech

morocco offering a distinct location advantage,” said Abdelhadi. “it will boost high quality tourism to the region by catering to five key areas – cultural tourism, business visitors, meetings and incentives market, health and well being and polo sports and recreation.”

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- Air Travel

Air Charter Remains Strong in Middle East The global recession has had little impact on private air charter business, one of the sector’s largest operators has revealed.

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rivate Jet Charter (formerly international Air Charter), has released data showing especial resilience in the middle east. elie Abdo, managing partner in the middle east for the company, explained why the middle east had remained strong. “The middle east market offers great long-term potential,” he said. “Our client base of royal families, CeOs and other members of the region's affluent segment has been steadily increasing as clients recognise the strategic benefits of charter jet services, particularly in terms of convenience and time savings.”

He said charter services were becoming increasingly popular as the countries of the middle east become more interconnected. “Charter jet services are now considered as a convenient means of transport in the

Gulf region,” he said. According to Private Jet Charter, demand for charter services remains concentrated, with the uAe alone accounting for 25 percent of demand within the middle east.

Clients recognise the strategic benefits of charter jet services

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- International

Silhouette Island Resort Partners with Hilton in Seychelles A new Hilton property is scheduled to open in Seychelles in early 2011, following Hilton Worldwide’s recent signing of a management agreement with Silhouette Island Resort Limited.

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he new property, Hilton seychelles LaBriz resort and spa, will feature 111 villas and is expected to launch in march. it will mark Hilton’s second seychelles property. Hilton seychelles LaBriz resort and spa will be located on silhouette, the thirdlargest island in seychelles; the island is a 30-minute boat transfer or 15-minute helicopter transfer away from seychelles international Airport. essam Abouda, vice president of operations, Arabian Peninsula and indian Ocean for Hilton, said the new property would provide an important addition to the existing Hilton seychelles northolme resort and spa. “seychelles is a very important leisure destination and an emerging market for Hilton Worldwide and the Hilton brand in the indian Ocean,” said Abouda. As part of the new management agreement, the new property will undergo an upgrade over the coming months to convert it to the Hilton brand.

Hilton Seychelles LaBriz Resort and Spa

Seychelles is a very important leisure destination mohamad umar maniku, chairman of silhouette island resort Limited, said there was solid interest in the island, which offers a range of natural tourist attractions.

“We are delighted to have signed this management agreement with Hilton Worldwide, the leaders in hospitality, that will help us manage the demand and meet travellers’ high expectations for this new conversion,” he said. Hilton Worldwide currently has 44 hotels across 14 countries in the middle east and Africa, with another 30 properties in the pipeline.

London Mayor Announces USD21 Million for Promotion Agency Boris Johnson, mayor of London, has announced a four-year funding deal that will funnel more than usD21 million into a new promotion agency for the city. The new body will bring together the work of existing agencies for tourism, inward investment and international students. its aim is to promote London as one of the world’s best major cities. From April, 2011, three existing entities (Think London, Visit London and study London) will be brought together under the new agency. The agency’s working title is Promote 8

London; its current mandate is to market the city in the lead-up to the 2012 Olympic Games. tom Jenkins, executive director of the european tour Operators Association, welcomed the move, but pointed out an important downside to the new agency. “This joint body now serves three functions, with barely the budget of one,” said Jenkins. “it is thus a severe cut in funding for tourism promotion for the capital. “yet any funding is welcome, and in this climate it is to be regarded as a reprieve: for a while we thought we may have no

body representing the interests of the tourism industry.”

For a while we thought we may have no body representing the interests of the tourism industry He added that regardless of individual opinions on the new agency, the fact remained that a body was necessary to co-ordinate information and act as a broker in the busy 18 months leading up to the Olympic Games. JAnuAry 1, 2011



Agent’s Insight Name: Sandra Veness Position: Owner and Operator Company: Middle East Tours Location: Australia Who is travelling to the Middle East from Australia?

Abu Dhabi

Abu Dhabi Targets Russian Travel Professionals Abu Dhabi has hosted representatives of 11 of russia’s largest travel agencies, in a bid to raise the emirate’s profile in that country. mubarak Al muhairi, director general of Abu Dhabi tourism Authority (ADtA), explained the importance of the russian market. “russia has become an increasingly important market for us with etihad bringing russian tourists within just five hours flight time of Abu Dhabi,” he said. “russia is showing great promise for us, with hotels in Abu Dhabi recording a 23 percent increase in guests from the country in the first 10 months of this year.” He said the recent familiarisation trip was the beginning of a strategy aimed at changing perceptions of Abu Dhabi in russia. “We are now looking to capitalise on these green shoots of growth and will be mounting an intensive programme of inbound familiarisation trips for russian travel trade and media,” he said. “We are also embracing the russian language across all of our marketing material and spearheading the recruitment and training of russian-speaking tour guides to work in the emirate.” According to ADtA, the recent trip was a success, with several participants reporting that they gained a new understanding of Abu Dhabi and the middle east.

Well, it is varied but usually, upmarket – people who are not short of a dollar. i’m upmarket too, though: my tours are upmarket. i have been doing this for 20 years and i am also the vice chair of the Australian Arab Chamber of Commerce. But in terms of clients, business is mostly generated by word of mouth and they are usually a bit older. not backpackers, in other words.

Where are people going to within the region? Things are a bit quiet at the moment, but i do the off the beaten track kinds of destinations. sudan, Algeria, yemen, for instance.

When is the busiest time? it’s 12 months! normally, i try to steer clear of their summers – they have very hot summers, as you might know. But to be frank, it is very, very quiet at the moment. There are very few people travelling into the middle east.

What do you think could be done to improve traffic? i’ve tried everything! i’ve been trying to educate people, but it is very difficult. you only have to read the DeFAt (travel advisory) warnings. Don’t go, don’t go, don’t go. it is unfortunate. Madagh Beach, Algeria

[ADTA] will be mounting an intensive programme of inbound familiarisation trips 10

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Luxury Travel Trends Here to Stay Good news comes in all shapes and sizes, but for the Middle East, the latest comes from an unexpected direction. A study undertaken by the UK’s tourism marketing body (VisitBritain) has found resilience in demand for luxury travel – the forte of many Middle Eastern operators. However, despite the region’s reputation for delivering opulence, high-spend travellers can remain elusive.

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s part of its study, VisitBritain identified three tiers of luxury spenders, and the latest trends that are attracting

them. Gold, platinum and black are the categories that divide the segment, according to VisitBritain, with each exhibiting its own flavour and patterns of consumption. Gold is all about bling luxury and visible expense, ccontrasting with the old-moneyed black category of travellers who seek privacy and exclusivity. Platinum sits between the two, representing

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restraint and comfort. With this diversity apparent at the top of the market, it is no wonder that a wide range of new approaches are emerging to cater to various needs.

Luxury travellers often want their holidays to establish their social status However, the thread that ran through the trends was the desire for seamless experiences that establish social distance

from other kinds of traveller. A wish for curated experiences was identified by VisitBritain’s report as one of the most important factors: choosing the latest, best and most exclusive experiences is key. storytelling and fairy-tale holidays are also coming into their own, as travellers look for a narrative to lift them out of the world of the camera toting masses. “Luxury travellers often want their holidays to establish their social status or kudos by giving them the chance to tell the story of how they did something new and unique or use an experience in their daily lives,” the report stated.

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Hwang Seung Hyun Regional Director, Korea Tourism Organisation Dubai “tourism arrivals into korea from GCC and other middle eastern countries have had a robust growth during the last two years. The arrivals are no more confined to summer months and instead spread throughout the year including summer months, spring and eid holidays. tourism to korea from the GCC region has come to a stage where consumers have better knowledge than the travel agent due to a huge fan following of the korean dramas among the young generation. The number of visitors and the calls to our office has also substantially increased. We, therefore, realised the urgent need for a specialist training programme that could be done from the comfort of your office or home. korea specialist Program was carefully designed to incorporate the necessities of local tourists while travelling on a holiday. The programme consists of five modules covering various aspects of the tourism industry with a multi choice questionnaire. since korea is positioned as a new destination, the focus of the programme was centred on major cities. Therefore, the course has been made very simple to ensure basic product knowledge and maximum participation from the travel trade and thus narrow the trade - consumer relationship."

Tourism to Korea from the GCC region has come to a stage where consumers have better knowledge than the travel agent

Korea

Abu Dhabi

Pavel Korotkov Manager of SODIS Travel Agency (Russia) "Before coming to Abu Dhabi, my knowledge about it was not that positive. i thought it had limited tourism attractions, entertainment, or hotels. now i see it is a progressive emirate with big potential for luxury and business travel. i now have a clearer perspective on what Abu Dhabi has to offer and look forward to promoting it as a luxury travel destination. i have had the chance to learn about Abu Dhabi and change my opinion."

Before coming to Abu Dhabi, my knowledge about it was not that positive

Scott Booth Research Manager for Travel and Tourism, YouGov Siraj "While budgets are likely to increase in the near future, travellers have had enough of cutting back and are turning to LCCs [Low Cost Carriers] as a way to get more out of the budget they have now. most travellers are flying economy regardless of the carrier, and the LCC trends signal a diminished distinction between an economy seat on a legacy carrier and what is essentially the same seat on an LCC."

Most travellers are flying economy regardless of the carrier

Travel Talk is your space – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel 12

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Saeed Al Janah

Luc Delcomminette Arabian Adventures has appointed Luc Delcomminette as vice president. in his new role, Delcomminette will be responsible for running Arabian Adventures’ business operations, specifically leading five specialist units: frequent individual travellers, including hotel contracting and reservations; a dedicated leisure groups section; meetings, incentives and events; cruise services; and the operations department, including all frontline staff, tours and safari operations. Delcomminette has more than 20 years of experience in the travel and tourism industry. Prior to this promotion, he managed the operations department of Arabian Adventures.

Emirates Country Rotations emirates has announced several of moves within its team, set to take effect on January 1, 2011. saeed Al Janahi has been appointed the new country manager for tehran. Al Janahi joined emirates in 2002 as part of the uAe national trainee management Programme and has spent the past two years as country manager for syria. Bader Hassan, a six year emirates veteran, has been appointed country manager for kuwait. Hassan was also a graduate of the management programme and was most recently country manager for tanzania. nadim Lahad is the new station manager for Abu Dhabi; he has been with emirates for 16 years and was most recently country manager for kuwait. mustafa Al Jabri, another national management programme graduate, will take on the role of country manager for syria. Al Jabri joined emirates in 2005 and has spent the past two and a half years managing operations in Oman.

Elie Sassine sharq Village and spa in Doha, Qatar, has appointed elie sassine as director of sales and marketing. sassine will oversee all corporate, group and leisure sales for the resort, along with catering and conference sales and marketing efforts. He first joined the resort after a stint as assistant director of events at marriott Hotel Doha; in 2009 he was appointed director of conference and catering services at sharq Village and spa. 14

Luc Delcomminette

Michel Pierre Sursock salalah marriott resort in Oman has appointed michel Pierre sursock as general manager. sursock has more than 30 years of experience in the industry; he began his career in 1977 in the rooms division before focusing on sales and marketing. sursock has worked with novotel, Holiday inn, royal tulip and the Leylaty Ballroom and Conference Centre. He has a wealth of experience from across the middle eastern region. JAnuAry 1, 2011


Q&A with Marcus Osborne As the sales and marketing director for Aloft Abu Dhabi, Marcus Osborne spoke with travel trade Weekly about the local market, the importance of ADNEC and the upcoming introduction of the Element brand. Travel Trade Weekly: How does Aloft compete in the busy market of Abu Dhabi and how important is your location? Marcus Osborne: Being attached to ADneC is a huge advantage for us. not only that, but the fact that we’re 10 minutes from the airport and 10 minutes from the city centre gives us a prime location. As we’ve seen from Dubai, Abu Dhabi is developing and spreading further out of the city centre. i can see Abu Dhabi going that way even more. Capital Gate’s development across the way from us is going to bring more and more interest out to this area and the investments that ADneC is putting into some of the international exhibitions and conferences again puts us more in a central light.

Travel Trade Weekly: How dependent is Aloft on ADNEC to fuel visitors to the hotel? Marcus Osborne: ADneC is obviously a huge benefit to us, as are the exhibitions themselves, but the exhibitions don’t run throughout the whole year, so we have to be selfsufficient. We have our base business, but then when ADneC has big events it means that we almost have a surplus. it’s just good common sense to be on location at a rate that you’re happy with. We have to be a self-sufficient entity, because through the summer for instance, there are very few exhibitions that happen and we have to make sure that we’re still running as best we can through that low period. you have your corporate demographic during the high season, but as you head JAnuAry 1, 2011

into the low season you have to establish a base business to carry you through that period. There are people that come out during the summer and they come out in groups, so ideally in the middle of summer we try to get groups in. Over the past few years it has seemed that if you have groups, you have far better command of the market positioning, quite simply because you can yield manage from there on inwards, or at least get the occupancy in there.

As you head into the low season you have to establish a base business to carry you through that period That’s what it comes down to – if some properties are running at 30 percent occupancy and you have a group in there to run at 60 percent, you know where you are. no one has the ability to manage their ADrs, so you go with occupancy and if you’re 20 or 30 percent higher than the rest of the market, you are the winner – simple as that. That’s what it comes down to – we want to be first in our market position. Aloft is also a new concept. i think a lot of people, the first time they come here it’s not what they expected, but they realise that it’s a brand new hotel; location-wise it’s very good; room sizes are good; it’s high tech with wifi throughout the lobby and hotel. nowadays a lot of travellers are looking at cost and we can end up going into a price war, but at the end of the day that’s not helping anybody.

Marcus Osborne

Travel Trade Weekly: You will also be introducing the environmentallyfriendly Element brand to Abu Dhabi in the near future – can you tell us how you expect that to be received by this market? Marcus Osborne: it’s a concept that works well with the younger audience, which is becoming more conscientious about its carbon footprint. if you can go to a hotel that is cost effective but also makes you feel a little bit proud to be doing something – it’s about selecting carefully, getting what you need to get and not damaging the world as much as you may have by choosing another hotel. i think it’s quite a good concept. you could argue that Abu Dhabi’s not the best place to do that, because we’re not particularly conscious about things like that in the uAe, but again i think it’s the ideal place to launch it – in an environment that’s sustained by the oil industry. 15


IEC Has a Great DEAL to Look Forward to in 2011 Dubai entertainment Amusement and Leisure exhibition (DeAL) has reported early success in garnering exhibitor support for its 2011 event. The event’s organisers, international expo-Consults (ieC), sent a delegation to the recent international Association of Amusement Parks and Attractions (iAAPA) expo 2010. ieC reported a strong response to their demonstration and announced 30 new exhibitor commitments. Among those who have already signed up to the event are Amusement services international (Asi), Falgas industries, rainbow Productions, Zamperla middle east and Warehouse of Games. Brands that booked space for DeAL at iAAPA included Westech, 3D Branded Attractions, maurer rides, innovative

Dubai Entertainment Amusement and Leisure exhibition

Concepts in entertainment (iCe), elton Games and Lagotronics. Abdul rahman Falaknaz, chairman of ieC, said high profile developments in the middle east helped stimulate interest. “We've been delighted with the response to DeAL 2011,” he said. “With the opening of such prestigious

The Middle East's amusements industry is showing positive signs of future growth developments as Ferrari World in Abu Dhabi the middle east's amusements industry is showing positive signs of future growth and DeAL will play an important role in this.” Falaknaz said ieC was following up on further enquiries generated at iAAPA. DeAL 2011 will be held between April 4 and 6 at the Dubai World trade Centre.

Events Moroccan Travel Market Marrakech, Morocco, January 12-15, 2011 (en.mtm.ma) exhibition for international travel professionals.

Hobex Tripoli, Libya, January 25-27, 2011 (www.wahaexpo.com/hobex) international hotel business exhibition.

Blossom Japan Tokyo, Japan, January 18-21, 2011 (www.blossomjapan.com) A new invitation-only luxury travel exhibition focusing on the Japanese market.

India Travel Market - Mumbai Mumbai, India, February 4-6, 2011 (www.indiatravelmart.com) travel trade show for inbound, outbound and domestic tourism.

Fitur International Tourism Trade Fair Madrid, Spain, January 19-23, 2011 (www.fitur.es) Fitur is a meeting point for tourism professionals to establish lines of action, strategies and business alliances.

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Emitt Istanbul Istanbul, Turkey, February 10-13, 2011 (www.emittistanbul.com) istanbul’s only international trade fair: focused on tourism in the eastern mediterranean.

JAnuAry 1, 2011


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