CONTENT CURATION A BEGINNER'S GUIDE TO DIGITAL CONTENT CURATION
PRESENTATION OVERVIEW
WHAT is content curation? WHY do you need to curate content? HOW to start curating content?
WHAT IS CONTENT CURATION?
Content curation is adding your voice to a handpicked collection of content, from a variety of sources around a specific topic, that you publish and share.
“CURATION IS MORE THAN PACKAGING – IT IS TO HELP READERS (DISCERN) WHAT IS IMPORTANT IN THE WORLD.” Maria Papova, BRAINPICKER
4 IMPORTANT STEPS 1. Define Your Topic Interesting & meaningful to your audience Ex) Industry news, top 10 lists, research, presentations, product recommendations, resources, press pages, etc.
2. Collect Content Choose the best content Select from various mediums Ex) Videos, articles, podcasts, webinars, social media posts, infographics, etc.
3. Add Your Voice Tell your audience why they should pay attention Be viewed as a thought-leader
LAST STEP! 4. PUBLISH & SHARE WITH YOUR AUDIENCE Go where your audience is!
WHY YOU NEED TO
START CURATING CONTENT TODAY?
3 BIG REASONS WHY 1. Save Time & Resources Time to research and produce lots of quality content Need multiple team members executing together Ex) Quality videos, white pagers, infographics, long-form articles, etc.
2. Become a Thought-Leader Pull in-depth content from experts & organizations Bundle best resources intelligently Save your audience research time
3. Grow Your Network Include content from other companies, experts & influencers IMPORTANT: Properly give credit & notify sources you included them
82% MARKETERS
HAVE ALREADY ADDED CURATED CONTENT TO THEIR MARKETING STRATEGY ~ IMNINC.COM Marketers who don't use curated content. 18%
82%
Marketers who do use curated content.
HOW CAN YOU
CURATE CONTENT?
CURATION IDEAS 1. Curated Email Newsletters Share daily/weekly curated newsletters ex) Relevant industry news, top 10 lists, product reviews, case studies, customer success, research, helpful resources, etc.
2. Curated Web Content Create stand-alone curation pages Include curation within a blog post or content piece ex) Key resources, informative video playlists, reading lists, research, press pages, etc.
3. Social Media Posts Tag brands, experts & influencers with your curated content Most powerful voices will share your content
NEXT STEP: Look at your current marketing strategy and identify key areas where you can start curating content today! THANK YOU!
CURATE CONTENTÂ IN MINUTES