HEALTHCARE INTERIORS
BRAND IDENTITY MANUAL DESIGN STYLEGUIDE // SEPTEMBER 2017
OUR BRAND IS OUR IDENTITY
Our brand identity is what makes us unique.
Through our branding we can communicate: • who we are • what we do • what we believe
CONTENTS 1.0 / IDENTITY SYSTEM
1.1 1.2 1.3 1.4 1.5
Signature Logo Logomark Monochromatic Logo Unacceptable Usage Brand Colours
2.0 / GRAPHIC SYSTEM
2.1 2.2 2.3 2.4
Typography Secondary Typography Display Typography Gradient Graphic Elements
3.0 / CORPORATE APPLICATION
Contents
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8
Letterhead Business Card Compliments Card Brochure Pamphlet Event Banner Email Signature PowerPoint Template
1.0 / IDENTITY SYSTEM
1.0 / IDENTITY SYSTEM
1.1 1.2 1.3 1.4 1.5
Signature Logo Logomark Monochromatic Logo Unacceptable Usage Brand Colours
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
1.1 / SIGNATURE LOGO
HEALTHCARE INTERIORS
Our clean, distinctive and dynamic signature logo for Interite Healthcare Interiors is made up of our logotype and logomark. Our logotype is a combination of the classic serif typeface Times New Roman in lower case black, and the distinct sans serif typeface Century Gothic Bold in captials.
1.0 / IDENTITY SYSTEM
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
1.2 / LOGOMARK
Our distinct logomark represents the three symbolic pillars of our organisational values. The logomark can be used where an icon is required or there is a limited area of space for branding usage, for example the icon is used for our Linkedin profile graphic.
1.0 / IDENTITY SYSTEM
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
1.3 / MONOCHROMATIC LOGO
HEALTHCARE INTERIORS
Where colour is not able to be permitted, please utilise the monochromatic greysale version of our logo. We also have the logomark (the symbol or icon on its own) available in greyscale.
1.0 / IDENTITY SYSTEM
HEALTHCARE INTERIORS
Please choose correctly whether the logo will be required on a white or light background, please use the first option, or if the logo is required on a black or dark background please use the inverted version of the logo.
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
1.4 / UNNACCEPTABLE LOGO USAGE Do Not Distort
Do Not Rotate
Do Not Re-Colour
HEALTHCARE INTERIORS
Do Not Stretch
Do Not Use Poor Pixelated Quality
Please do not under any circumstances stretch, distort, skew, or warp the logo in any way. When reszing the logo always resize to keep intact the original integrity of the logo. By distorting the logo we are losing consistency within our branding, which in turn can damage our branding standards.
1.0 / IDENTITY SYSTEM
Do Not Apply Shadow or Glow
Do Not Change Fonts
interite
HEALTHCARE INTERIORS
Do Not Warp or Skew
Please do not attempt to re-design the logo in any way, shape or form Please view the above examples of what goes against our branding guideline standards. Please work together to ensure that we do not publish poor use of our logo.
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
1.5 / BRAND COLOURS Primary Colours
Secondary Colours
IHI Signature Green
Black For Print:
For Digital:
C: M: Y: K:
R: G: B:
35 0 80 0
173 229 94
For Web: HEX#: ADE55E Spot Pantone: PMS: 374C
For Digital:
C: M: Y: K:
R: G: B:
0 0 0 100
For Web: HEX#: 000000
0 0 0
White
IHI Dark Teal For Print:
For Digital:
C: M: Y: K:
R: G: B:
90 69 54 55
20 46 59
For Web: HEX#: ADE55E Spot Pantone: PMS: 374C
Our brand colours reflect our brand values. These colours dictate the mood and persona of our brand. The primary green has been updated and chosen becasue of the significant qualities this green portrays. Green symbolizes life, vitality, health and vibrancy. The contrast of the dark teal optimises and strengthens the intensity of the green. These choices on colour further develop the goal of the brand and it adds to the layers of meaning behind it.
1.0 / IDENTITY SYSTEM
For Print:
For Print:
For Digital:
C: M: Y: K:
R: G: B:
0 0 0 0
255 255 255
For Web: HEX#: ffffff
White and black are permitted as secondary supporting colours where our primary brand colours and brand gradients are not able to be utilised.
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
2.0 / GRAPHIC SYSTEM
2.0 / GRAPHIC SYSTEM
2.1 2.2 2.3 2.4
Typography Secondary Typography Display Typography Gradient Elements
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
2.1 / TYPOGRAPHY Primary Typeface / Century Gothic {Bold}
Century Gothic
48pt
Century Gothic Century Gothic
36pt 30pt
Century Gothic 24pt Century Gothic 20pt Century Gothic 18pt Century Gothic 14pt Century Gothic 12pt Century Gothic 10pt
Century Gothic Bold and Century Gothic Regular Typeface or Font Family.
2.0 / GRAPHIC SYSTEM
Century Gothic Bold
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>.,/?
Century Gothic Regular
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>.,/?
Century Gothic Bold and Century Gothic Regular Typeface or Font Family.
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
2.2 / SECONDARY TYPOGRAPHY Secondary Typeface / Avenir Next {Bold}
Avenir Next 48pt
Avenir Next Avenir Next
36pt 30pt
Avenir Next 24pt Avenir Next 20pt Avenir Next 18pt Anveir Next 14pt Avenir Next 12pt Avenir Next 10pt
Avenir Next is similar to Century Gothic being a strong sans serif typeface. This typeface is used for internal marketing and as a back up and secondary option to Century Gothic.
2.0 / GRAPHIC SYSTEM
Avenir Next Bold
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>.,/?
Avenir Next Regular
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>.,/?
The Avenir Next typeface family consists of the following weights: ultra light, regular, medium, demi bold, bold, heavy; and italics for all weights.
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
2.3 / DISPLAY TYPOGRAPHY Primary Display Typeface Century Gothic Bold
ABCDE BRAND IDENTITY MANUAL
For display text, section headers, and block buzz quotes, Century Gothic Bold with tight tracking is used.
2.0 / GRAPHIC SYSTEM
Secondary Display Typeface Avenir Next Heavy
Avenir Next Bold
ABCDE
ABCDE
BRAND IDENTITY MANUAL
BRAND IDENTITY MANUAL
As secondary options for display text, section headers, and block buzz quotes, Avenir Next Heavy and Bold with tight tracking may be used.
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
2.4 / GRADIENT GRAPHIC ELEMENTS IHI Gradient & Squares Graphic Element
IHI Signature Graphic Element & Background Teal Gradient
Black
White
The branding graphic element for Interite Healthcare Interiors consists of the square with a gradient of our colours combined with the overlapping of our current three IHI squares in sequence above. Shown to the left is an example of their placement within the frame
2.0 / GRAPHIC SYSTEM
text
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
3.0 / CORPORATE APPLICATION 3.1 Letterhead 3.2 Business Card 3.3 Compliments Cards 3.4 Brochure 3.5 Pamphlet 3.6 Event Banner 3.7 Email Signature 3.8 PowerPoint Template
3.0 / CORPORATE APPLICATION
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
3.1 / LETTERHEAD
HEALTHCARE INTERIORS
HEALTHCARE INTERIORS
Interite Healthcare Interiors Level 2, 84 William St Melbourne VIC 3000 +61 3 8563 8012 interitehealthcare.com.au
Interite Healthcare Interiors Level 2, 84 William St Melbourne VIC 3000 +61 3 8563 8012 interitehealthcare.com.au 18 August 2017
18 August 2017 Client Firstname Lastname Client Business Name Street Address City, State 00000
Client Firstname Lastname Client Business Name Street Address City, State 00000
Dear Sir,
Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ut ipsum eget massa hendrerit vestibulum vel in velit. Donec pretium neque velit. Aliquam porta lectus nec mauris ornare venenatis. Vivamus non est turpis, et cursus sem. Mauris vehicula erat in diam auctor at bibendum nisl lacinia. Morbi imperdiet neque vehicula nunc convallis gravida. Vestibulum iaculis pretium placerat. Integer consequat, est sit amet facilisis eleifend, nibh nibh varius orci, eget dapibus arcu dui non purus. Pellentesque in magna mauris. Duis enim sapien, dictum vitae condimentum a, pulvinar vel lacus. Mauris et molestie nibh. Vestibulum vitae nulla at metus elementum porta sit amet interdum elit. Nulla sollicitudin neque eu nulla volutpat congue. Etiam pellentesque, velit id dapibus fermentum, turpis sapien ornare dui, ac tincidunt ligula odio congue purus. Nunc sed ante dui, in porta lectus. Cras nec sem lorem. In hac habitasse platea di tumst. Maecenas id diam quis dui porta tristique. Sed id egestas felis. Donec ullamcorper mattis posuere. Phasellus fermentum eleifend tortor vel dapibus. Vestibulum ante ipsum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ut ipsum eget massa hendrerit vestibulum vel in velit. Donec pretium neque velit. Aliquam porta lectus nec mauris ornare venenatis. Vivamus non est turpis, et cursus sem. Mauris vehicula erat in diam auctor at bibendum nisl lacinia. Morbi imperdiet neque vehicula nunc convallis gravida. Vestibulum iaculis pretium placerat. Integer consequat, est sit amet facilisis eleifend, nibh nibh varius orci, eget dapibus arcu dui non purus. Pellentesque in magna mauris. Duis enim sapien, dictum vitae condimentum a, pulvinar vel lacus. Mauris et molestie nibh. Vestibulum vitae nulla at metus elementum porta sit amet interdum elit. Nulla sollicitudin neque eu nulla volutpat congue. Etiam pellentesque, velit id dapibus fermentum, turpis sapien ornare dui, ac tincidunt ligula odio congue purus. Nunc sed ante dui, in porta lectus. Cras nec sem lorem. In hac habitasse platea di tumst. Maecenas id diam quis dui porta tristique. Sed id egestas felis. Donec ullamcorper mattis posuere. Phasellus fermentum eleifend tortor vel dapibus. Vestibulum ante ipsum. Sincerely,
Sincerely, Winston Judd Director | Interite Healthcare Interiors winston@interitehealthcare.com.au + 61 4 47 034 027
Winston Judd Director | Interite Healthcare Interiors winston@interitehealthcare.com.au + 61 4 47 034 027
M E L B O U R N E | S Y D N E Y | B R I S B A N E | P E R T H | A D E L A I D E | D A R W I N M E L B O U R N E | S Y D N E Y | B R I S B A N E | P E R T H | A D E L A I D E | D A R W I N 1800 973 236 • w w w. i n t e r i t e h e a l t h c a r e . c o m . a u • info@interitehealthcare.com.au 0 E9 7 3 | 2 3 6S Y•D Nw Ew w c aN r eE. c o m| . a uP E• R Ti nHf o @ |i n t eAr i D t eEh eLaAl t Ih D c a Er e . c o| m . aDu A R W I N M E L B O U1 8R0N Y . i n t| e r i tBeRh eI aSl tBh A
1800 973 236
Dark Teal block version of the Letterhead
3.0 / CORPORATE APPLICATION
•
w w w. i n t e r i t e h e a l t h c a r e . c o m . a u
•
M E L B O U R N E
|
1800 973 236
S Y D N E Y •
|
B R I S B A N E
|
P E R T H
w w w. i n t e r i t e h e a l t h c a r e . c o m . a u
•
|
A D E L A I D E
|
D A R W I N
info@interitehealthcare.com.au
info@interitehealthcare.com.au
White version of the Letterhead
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
3.2 / BUSINESS CARD
HEALTHCARE INTERIORS
Winston Judd
CEO & Co-Founder 0447 034 027 wintston@interitehealthcare.com.au 1800 973 236 • www.interitehealthcare.com.au
DESIGNING +BUILDING BETTER HEALTHCARE MELBOURNE • SYDNEY • BRISBANE • PERTH • ADELAIDE • DARWIN
The business card displaying the Interite Healthcare Interiors key statement.
3.0 / CORPORATE APPLICATION
Both sides of the business card shown above.
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
interitehealthcare.com.au 18 August 2017
3.3 / COMPLIMENTS CARD
Client Firstname Lastname Client Business Name Street Address City, State 00000 Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ut ipsum eget massa hendrerit vestibulum vel in velit. Donec pretium neque velit. Aliquam porta lectus nec mauris ornare venenatis. Vivamus non est turpis, et cursus sem. Mauris vehicula erat in diam auctor at bibendum nisl lacinia. Morbi imperdiet neque vehicula nunc convallis gravida. Vestibulum iaculis pretium placerat. Integer consequat, est sit amet facilisis eleifend, nibh nibh varius orci, eget dapibus arcu dui non purus. Pellentesque in magna mauris. Duis enim sapien, dictum vitae condimentum a, pulvinar vel lacus. Wvitae i t h nulla Co m pl i melementum ents Mauris et molestie nibh. Vestibulum at metus porta sit amet interdum elit. Nulla sollicitudin neque eu nulla volutpat congue. Etiam pellentesque, velit id dapibus fermentum, turpis sapien ornare dui, ac tincidunt ligula odio congue purus. Nunc sed ante dui, in porta lectus. Cras nec sem lorem. In hac habitasse platea di tumst. Maecenas id diam quis dui porta tristique. Sed id egestas felis. Donec ullamcorper mattis posuere. Phasellus fermentum eleifend tortor vel dapibus. Vestibulum ante ipsum. Sincerely, Winston Judd Director | Interite Healthcare Interiors winston@interitehealthcare.com.au + 61 4 47 034 027
M E L B O U R N E
|
1800 973 236
S Y D N E Y •
|
B R I S B A N E
|
w w w. i n t e r i t e h e a l t h c a r e . c o m . a u
P E R T H •
|
A D E L A I D E
|
D A R W I N
info@interitehealthcare.com.au
Comliements card to be used when required, for example when sending documents to a client and if a note is neccessary please feel free to make use of the card.
3.0 / CORPORATE APPLICATION
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
3.4 / BROCHURE Capability Statement Brochure
Capability Statement Digital Version
Click to view online flipbook here Downlad PDF through the following page here The printed Interite Healthare Interiors Capability Statement available as a printed A4 brochure. Please request copies from Marketing if you may be required to supply to current or potential clients.
3.0 / CORPORATE APPLICATION
The brochure is also available as a digital document. Please click on the links above to view.
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
CT
+ UCT SE
3.5 / PAMPHLET Conta ct Us Reac
h out to u s N a ti o n
Contact Us 180
w id e
:
0 973 23 www .i n te ri 6 te h e a lt Reach out to us Nationwide:h c a re .c o m
L TH HEA
CAR
S R IO R E IN TE HEALTHCARE INTERIORS H EA LT HCAR E IN TE
R IO R S
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Melb o Level urne /84 Melb 2 illia 1800 236 o 973 W Melb urne, VIC m Street ourne 3000 www.interitehealthcare.c om.au Phon e: (03 @interiteh e ) 856 3 801 althcare.c om.a Sydne 2 u : Level y w id e /5a t io n Sydne 1s4N Melbourne uy, NS Martin Place o t S W yd t Level William u n2/84 200Street e 0 c h oMelbourne, Phon y@inVIC te 3000 Rea e: (02 rite h .a u ) 460 ealthcare oe.com.au Melbourne@interitehealthcar 1212a re .c.com m.au 3 6 68012 Brisb (03) 28563 c Phone: 3 an lt 7 a h 9e ve0l 6/1 r it e h e 80 1BLe n t4e0 riw sbw Sydney an.ie, Q Creek Str w BLevel eet LD risban14/5 Martin 4000Place e inte PhSydney, one: @NSW tehe (07) 3 ri2000 737 3 althcare.c m.au Sydney@interitehealthcare.co 2 om.a t 1 e Pert u.au tr2e h rne S1212 Phone: 4606 u (02) liam Leve .com l 1o/1/8 4 Wil 3000 althcare Melb Can IC l 2 0 Ta e V e co h , v n m Brisbane e e in te L goVual riircu 2 rne ina teC Pert lb , 1 it @ W e 0 h e Level @ te6/140 Creek rn A 3585Street PhonM ein 561 lbourite3 h)e8 e: (0 Brisbane, M alth4000 8 : (0 QLD ca hone) 9354 01 re.com.a om.au Brisbane@interitehealthcare.c 12 Adela P ce u id Phone: (07) 3737 in Pla e y rt3212 Adela m.au ydne 14/5 Ma 000 S@ id re.co e ine Phon tel riteNSW 2 healthca e:Perth h 18L0e0v ne y, eal te rica th 12 d 9 te 2 7 y 1 re in 3 S 6 .com.a Tacoma 36 460Circuit ey2@ Darw Levely1/10 u 2) S dn Vale, in e: (0 WA 6155 Darw Canning in in Phon t terite Phon @Perth@interitehealthcare.com tree.au e: 1Phone: healath e ek S n 9354 0112 800 9 (08) m.au re C ca 0.co 4000 7B3risb re.co 23l66/14re Dm.a lthca Leve ane, QL riteuhea Adelaide risb ne@inte 37 3212 B Adelaide@interitehealthcare.c a om.au 7) 37 Brisb 973 Phone: 1800 e: (0236 Phon cuit a Cir u com 6155 Darwin h a T rt e om.a 0 P l 1/1 , WA hcare.c Darwin@interitehealthcare.co Leve ing Vale healtm.au HE Phone: 1800 n te 973 236 AL TH C0112 Can @interi 3 AR E IN 4 5 h TE RI O Pert e: (08) 9 RS .au .com Phon care ealth riteh laide Ade ide@inte973 236 la Ade e: 1800 .au HEALTHCARE INTERIORS .com Phon care ealth in riteh Darw in@inte 973 236 Darw e: 1800 Phon
Us tact Con
+ SIGNTRUCT ONS TISE XPER
At Interite Healthcare Interiors, we are committed to designing and building optimised spaces for the delivery of superior healthcare services, which in turn deliver improved patient outcomes.”
Our Story With a heritage of over 30 years’ experience, Interite
–
Our Services Our Design + Construct approach has produced a proven service model, focusing on the cooperation of all project
elements to maximise client returns. This umbrella approach eliminates communication and collaborative
Winston Judd, Director
delays, which in turn promotes adherence to time and budget parameters.
Purpose
Our Diverse Range of Services Include:
Healthcare Interiors combines design and construction expertise in the delivery of expansive project management
services to over 200 projects a year, right across Australia. Equipped to undertake everything from small fitouts
experience to successfully service Australia’s leading
Interite Healthcare Interiors is committed to delivering every project on time, on budget and in pristine condition.
•
Project Feasibility Reporting
•
Dilapidation Reports and Building Appraisals
•
Interite Healthcare Interiors’ expert in-house team
to complete refurbishments and complex relocations,
have dedicated their combined skills, knowledge and healthcare providers, nationwide.
• • • •
Property Search and Acquisition Project Indicative Pricing Site Surveys
Defit and Decommissioning Services Full Design and Schematic Services
We are committed to industry specialisation, and to
Integrated Fitout Services Include:
valued clients, through the continuous delivery of
• •
Principal Contractor & Construction Management Mechanical, Electrical and Hydraulic
•
Procurement Services
maintaining a superior standard of service for our quality projects.
• • • • • • • • •
Finance
Bespoke Furniture Design and Manufacturing Structural Engineering Services Project and Site Management Quality & Cost Control
OHS&E Compliance and Reporting National Rollout
Funding Assistance Aftercare Services
The benefit to our methodology is that we deliver your project in 30% less time, and at 10% less cost than other approaches.”
H EA
LT H C
A RE
IN TE
RI O RS
The trifold A4 pamphlet is available to give an overview about Interite Healthcare Interiors to prompt further conversation and thought into our brand and organisation.
3.0 / CORPORATE APPLICATION
19 8 5
The inside of the trifold pamphlet covers Our Story, Purpose, and Our Services. On the back cover are our contact details should a potential lead or client wish to contact us.
BRAND IDENTITY MANUAL • DESIGN STYLEGUIDE // SEPTEMBER 2017
3.6 / EVENT BANNER HEALTHCARE INTERIORS
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MELBOURNE | SYDNEY | BRISBANE | PERTH | ADELAIDE | DARWIN
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1800 973 236 www.interitehealthcare.com.au MELBOURNE | SYDNEY | BRISBANE | PERTH | ADELAIDE | DARWIN
st s 1800 973 236 www.interitehealthcare.com.au
The event banner is available as a marketing tool to draw attention when we are exhibiting at a trade M E L Bif OU R N E would | S Y D N E Ylike | B Rto I S B utilise A N E | P Ethe R T H |banner A D E L A I D at E | an D A RupWIN show or a conference. Please request with Marketing you coming event.
3.0 / CORPORATE APPLICATION
The event banner is a self-installable freestanding pull up banner that is easily able to assemble and disassemble and comes in a portable carry bag for ease of mobility.
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
3.7 / EMAIL SIGNATURE
Interite Healthcare Interiors email signature and footer.
3.0 / CORPORATE APPLICATION
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
3.8 / Powerpoint Presentation Template
HEALTHCARE INTERIORS
There are variants of the Interite Healthcare Interiors PowerPoint Presentation. Within the sizes - being A4 landscape, A4 portrait, and digital widescreen format, there is the option of full dark teal pages and alternatively the option of white background pages (if presentations are required for printing). Please request from Marketing if you reuquire assistance with presentation design.
3.0 / CORPORATE APPLICATION
BRAND IDENTITY MANUAL â&#x20AC;¢ DESIGN STYLEGUIDE // SEPTEMBER 2017
HEALTHCARE INTERIORS
If you have any questions or queries, please liaise with the Marketing Team for assistance
DESIGN STYLEGUIDE // SEPTEMBER 2017