Elisa Siciliano
Elisa Siciliano
Visual & Graphic Designer
PROFILE An enthusiastic Graphic Designer specialized in brand identity, logo design, and visual communication, able to design outstanding creative solution for web and print media, with eyes focused on illustration, photography, and social media. Nationality: Italian Date of birth: 14 November 1990 Telephone: +39 338 87 16 266 E-mail: eli.siciliano@yahoo.com Address: Grimselstrasse 16 8048 Zürich elisasiciliano.com
EDUCATION
Confident, innovative and result-oriented always ready to cooperate and complete any given tasks in a timely manner. Advanced ability to work with cross-functional teams and handle multiple tasks at the same time.
DESIGN SKILLS
DIGITAL
UX Design
Brochure design
Web design
Poster design
Web marketing
Print design
Vector illustration
Editorial design
Branding
3/2019 - 08/2019
Logo design
Traveling and studying in Australia
Photography Corporate identity
9/2013 - 6/2016
Master’s Degree | Rome
University of Rome “La Sapienza” Visual Communication Design and Multimedia, Architecture Major.
9/2013 - 3/2014
Specialization course | Rome Anja Academy Adobe Certified Associate Web Communication Using Adobe Dreamweaver CS5, Web Design course.
9/2009 - 02/2013
Bachelor’s Degree | Rome RUFA Rome University of Fine Arts Bachelor degree in Graphic Design.
PERSONAL SKILLS
SOFTWARE SKILLS
Cooperative Creativity Communication Time management Continual professional development Respectful Problem-Solving Design sense Logical Thinking Flexibility
Illustrator InDesign Photoshop After Effects Lightroom Premiere Pro WordPress Dreamweaver Html & CSS MS Office User Experience
LANGUAGES
AWARDS
English (Upper Intermediate)
Second Prize Design 2013-2014 University of Rome“La Sapienza” Contest for the creation of an infographic poster based on appealing and distinctive data visualization.
Italian (Native)
linkedin.com/in/elisa-siciliano
behance.net/ElisaSiciliano
Elisa Siciliano
Visual & Graphic Designer
PROFESSIONAL EXPERIENCE Nationality: Italian Date of birth: 14 November 1990 Telephone: +39 338 87 16 266 E-mail: eli.siciliano@yahoo.com Address: Grimselstrasse 16 8048 Zürich elisasiciliano.com
6/2014 - 09/2019
Freelance Visual and Graphic Designer Public authority and self-employed workers - Successfully managed and coordinated graphic design projects from concept through completion. Worked closely with clients to create a vision, conceive communications, and consistently meet deadlines and requirements. Design projects ranged from print design, banners, brochures, business cards, folder, posters, presentations, signage, visual campaign, social media branding, logo design and stationery, user experience design, information architecture, and web graphics. 12/2015 - 03/2016
Internship: Web Developer, Copywriter | Rome JBDesign Rome - Designed diverse solutions in 2D and 3D. - Web Developer and copywriter with WordPress. 9/2012 - 10/2015
Graphic Design | Avellino Libera Mente Association - Collaborated with a non-profit association as accountable for entire cultural events’ visual identity: brand strategy, logo, posters, flyers, and promoting the events through social media platforms. 9/2011 - 05/2012
Internship: Graphic and Editorial Design | Rome Iacobelli srl - Managed the editorial design, and production process of printed media: designing interior layouts, content editing and cover design.
HOBBIES & INTERESTS PHOTOGRAPHY BLOGGING READING TRAVEL DRAWING
HIGHLIGHTS OF MY PREVIOUS WORKS - Evaluating client’s needs and developing effective visual solutions; - providing a wide range of illustrations and layouts as per brand guidelines; - utilizing different types of media including web, digital video and photography with an innovative strategic direction; - excelling in sketch design with practical concepts and ideas; - planning of the design process from start to finish; - working alone or as part of a team; - proficient using Adobe Creative Suite.
linkedin.com/in/elisa-siciliano
behance.net/ElisaSiciliano
Table of content
01 WEB
7 V I S U A L
DESIGN
L O G O
D E S I G N
02 BRAND
13
IDENTITY
L E T T E R I N G
03
EDITORIAL DESIGN
28 P O S T E R E V E N T
D E S I G N D E S I G N
I D E N T I T Y
23 T Y P O G R A P H Y C O V E R
D E S I G N
04 VISUAL
COMMUNICATION
In my mind? In my creative process, I always deal with different stages. The initial phase is defining the design brief. After understanding entirely the brief I proceed with the research that represents a critical stage and it can’t be overlooked. Understand the organization, its mission, vision, and target audience before embarking on logo design is crucial for creating a mind map and look for keywords that can serve as a base for developing logo design concepts. The goal is to find a connection between an idea and the creation of a form.
RESEARCH
PLANNING
CASE HISTORY
6
SKETCHING
BRAIN STORMING
CREATIVE SOLUTION
7
8
WEB DESIGN
LOGO DESIGN
CORPORATE IDENTITY
WEB DESIGN
9
01
V I S U A L
I D E N T I T Y
WEB
DESIGN 4 Trust Bauleitungen
TASKS:
· Website visual identity, · SEO, · Content strategy, · Information architecture. Find out more: www.4trust-bauleitungen.ch Collaborator: Milan agency “Gestione Wp”
10
CLIENT: Construction manager LOCATION: (Zurich) Switzerland Redesign of a website to refresh the presence of online branding and to show the portfolio of properties to reach more audience and get more client. The project was to create a website very clean, impressive and minimalist in line with the client’s style.
11
L O G O
D E S I G N
/
V I S U A L
I D E N T I T Y
01 WEB
DESIGN
TASKS:
· Logo Design, · Website visual identity, · Content strategy, · Information architecture.
12
Final project for Master’s Degree LOCATION: (Rome) Italy
Travel blog experience design. Pilot project for the enhancement of nature and culture of Tessin. The website provide a new trip vision, which is based on wanting to drive the tourist experience of the journey through the emotions and make the travel experience a special adventure.
13
14
LOGO DESIGN
CONSTRUCTION
CORPORATE IDENTITY
BRAND IDENTITY
15
02
V I S U A L
I D E N T I T Y
BRAND
IDENTITY
TASKS:
· Visual identity, · Logo Design, · Lettering, · Corporate identity, · Signage, · Outdoor applications. 16
Bachelor thesis LOCATION: (Rome) Italy Brand identity applied to the Macro (Museum of Contemporary Art of Rome). A rebranding project for my bachelor thesis. The final work includes the entire visual identity, from the study of brand identity to the lettering and applications.
17
02
V I S U A L
I D E N T I T Y
BRAND
IDENTITY
DAU Dar Al-Uloum TASKS:
路 Visual identity, 路 Logo Design, 路 Corporate identity, 路 Mood board. 18
Design Competition - Library LOCATION: Arab Emirates Design of the entire visual identity of the library. The bright color scheme enhances the Arabic vibes and gives the library a modern feel.
19
02
L O G O
D E S I G N
BRAND
IDENTITY
WAD Whole Art Destination TASKS:
路 Visual identity, 路 Logo Design, 路 Corporate identity, 路 Promoting on social media. 20
Visual Identity for Art Festival LOCATION: Italy Graphic design for a cultural event located in Rome. The project includes naming, logo design, corporate identity and outdoor applications.
21
02
L O G O
D E S I G N
BRAND
IDENTITY
TASKS:
LOCATION: Italy
路 Visual identity, 路 Logo Design, 路 Corporate identity, 路 Mood board.
Corporate identity and logo design. Study and design of the entire visual identity for a woodworker who builds custom-made furniture with passion and attention to detail.
22
23
LAYOUT TYPOGRAPHY COVER DESIGN
“Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.” ― Michael Bierut
EDITORIAL DESIGN
03
L A Y O U T
/
C O V E R
D E S I G N
EDITORIAL DESIGN TASKS:
· Cover Design, · Layout Design, · Icon Design.
26
Booklet for Pediatric Center LOCATION: Switzerland Layout and cover design for a booklet designed for a hospital located in Switzerland.
27
03
L A Y O U T
/
C O V E R
D E S I G N
EDITORIAL DESIGN TASKS:
LOCATION: Italy
路 Branding, 路 Logo Design, 路 Cover Design, 路 Layout Design.
Custom company logo design and corporate identity development. Branding for a knitwear factory based in Italy that produce wool handmade accessories.
28
29
POSTER DESIGN
VISUAL COMMUNICATION
CONSTRUCTION
04
V I S U A L
I D E N T I T Y
VISUAL
COMMUNICATION Be Folk Irlanda TASKS:
路 Poster Design, 路 Visual Identity, 路 Corporate Identity, 路 Visual content on Social Media. Identity Music Festival LOCATION: Italy Be Folk is an event organized for the music festival dedicated to the Ireland. The work is based on vector illustration of the Irish typical elements and includes: logo, poster, flyer, tickets and T-shirt.
31
04 VISUAL
COMMUNICATION Book day TASKS:
路 Poster Design, 路 Visual Identity, 路 Corporate Identity, 路 Visual content on Social Media. LOCATION: Italy Graphic design and photography. Creation of the entire visual identity of the event: logo, bookmark, poster, and flyers.
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eli.siciliano@yahoo.com
Elisa Siciliano Graphic Designer
elisasiciliano.com 34