A New ‘Brand’ of Fun

As our premier 4-star resort in Barbados, The Club Barbados has officially dropped “resort & spa” from its name, earning it a new stand-alone title. This new branding is better aligned with our high standards in leisure and service, and is the first step towards new and exciting upgrades that are coming soon to this already impressive property.

Improved Tools To Help You Sell

In keeping with our new brand, we are proud to present our travel advisors with new and improved tools to help sell The Club Barbados to your clients. Among those is our fully redesigned fact sheet that serves as a comprehensive guide to all the restaurants, bars, activities and amenities available at the resort.

In addition, we have modernized our training presentations to provide better insight into our room categories, tours, excursions and travel advisor incentives. We have also refreshed our website with a new user-friendly navigation system, as well updated our theming to better suit our vision going forward.

and kayaks!

New Upgrades to Coco’s Beach

St. James’s Club is pleased to announce that Coco’s Beach has officially reopened as of February 1, 2023!

With new upgrades and luxuries designed to take our overall guest experience to the next level, we look forward to welcoming a large number of new and returning guests to St. James’s Club this year.