LEEDS COLLEGE OF ART ELECTION CAMPAIGN I was asked to produce a campaign to promote and encourage students to get involved in their SU, to nominate themselves or others for the student roles. I was given the theme of the solar system to come up with a visual identity for the campaign.
A set of icons were developed, corresponding to the logo. Each planet and orbital path represent a role in the SU, all working together collaboratively.
The orbital paths and icons combine in the explanitory guide which followed the primary promotional stages of the campaign.
An application of the icons on the promotional flyer produced for the campaign.
Outcomes this branding was applied to: -Flyers -Stickers -Guide -Website -Social media -Vinyls
LEEDS COLLEGE OF ART FRESHERS CAMPAIGN The first brief of my communications officer role, I was asked to produce an identity and campaign to promote the events of freshers week. A major part of this was the mailer pack to be sent to the new students.
A considerable portion of the budget went on envelopes each year, so I designed a guide that was its own envelope.
A small pocket was worked into the design to contain all extra print.
I was asked to design one of the inserts, the events flyer (top right).
The events flyer is an irregualr concertina, containing the full list of events throughout the week.
FEMINIST ARCHIVES FEMINIST FUTURES FAFF is an organisation that looks to record feminism of the present day and remember feminism of the past in an effort to inspire the feminists of the future. A friend and myself were asked to create a logo to represent their core values of positive activism through archiving. This was a collaborative brief with a friend on the Visual Communication Course at LCA.
PENGUIN BOOK COVER COMPETITION For 2016 the adult non fiction book Penguin chose for their competition was How To Be A Woman by Caitlyn Moran. As a huge fan of everything she writes and does as well as being a strident feminist I had to design for this great book.
The new cover was to celebrate the new run of the book in the Penguin classics collection. I took inspiration from the original Classics designs with soft earthy colours and striking typography. I also wanted the focus of the design to be the bold personality of Caitlyn Moran which every word of this book communicates.