AREAWARE Spring 2014 Catalog

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SUNFLOWER VASE Designer: Harry Allen Material: Stoneware Dimensions: 10 x 4 x 9 inches “Sunflower Vase” distills what Oscar Wilde called a “gaudy and leonine flower” into its fundamental essence. Sampled from an existing sunflower, the stoneware vase takes on a fluidity and refinement, becoming the perfect receptacle for your favorite flower.

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KEY TARGET Designer: Bower Material: Beech Wood and Rare Earth Magnet Dimensions: 8.5 x 8.5 x .75 inches

TARGET

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“Key Target,” reminiscent of Jasper Johns’ mid-century paintings, is an iconic pop-art statement. With the addition of several strong unseen magnets, “Key Target” becomes a place to store easy-to-misplace metal items such as keys. Simply toss the item toward the Beech wood target and it affixes immediately. Mundane daily routines turn into playful ones. The surprising functionality elicits an emotional response, heightened whenever hitting the bulls’ eye. Included with “Key Target” is a branded key ring.

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PLYWOOD PLAYING CARDS

Designer: Donald Corey Material: Birch Plywood Dimensions: 6.25 x 1.5 x 4 inches (in box)

MINIM PLAYING CARDS

Designer: Joe Ducet Material: Sustainably harvested cardstock and vegetable-based inks Dimensions: 3.5 x 2.5 x.75 inches (in box)

Inspired by its use in Mid Century design and with a loving wink to the work of Ray and Charles Eames, the choice of material – birch plywood – provides Corey’s cards stiffness, smoothness and a rich patina. The interlocking slots allow the user to both build and play games with the deck. “Plywood Playing Cards” are designed for competitive gaming and imaginative free play.

“Minim” is a deck of regulation playing cards that considers how much “design” you can take away while still maintaining a playable deck. Simple geometric symbols are reductive versions of hearts, clubs, diamonds and spades. While it is necessary to mark the backs of regulation cards, we’ve done so with minimal diagonal lines instead of the typical ornamental graphics.

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CRANK GRINDER & BIRD MILL

Designer: Cas Holman CRANK GRINDER

Material: Beech Wood Dimensions: 9 x 6.5 x 2 inches A playful nod to utility, the “Crank Grinder” holds both salt and pepper in one tool - a beautiful blending of toy and industrial languages inspired by the Italian Memphis movement.

bird grinder

Full page Cas Holman BIRD MILL

Material: Beech Wood Dimensions: 9 x 7 x 2 inches Grind your pepper or salt to the ideal coarseness with this tabletop tool-toy. “Bird Mill” invites playful interaction and story-telling with its building block form and geometric grace.

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Harry Allen Gray

Harry Allen Purple

REALITY PICKUP REALITY BANK IN THE FORM OF A PIG

Designer: Harry Allen Material: Resin and marble Dimensions: 18 x 10 x 5.25 inches Cast from a pig that died of natural causes. The bank holds up to $10,000 in dollar bills. Now available in grey and a limited edition of 400 in orchid chrome. -10-

REALITY ROLLER STOP

Designer: Harry Allen Material: Resin and marble Dimensions: 11 X 10.5 X 4 inches This iconic roller skate functions as a bookend, door stop, or 1970’s fetish object. Now available in grey and orchid chrome.

Designer: Harry Allen Material: Resin and marble Dimensions: 12 x 6 x 5 inches Harry Allen loves trucks. His immaculately restored 1964 Willys Jeep was recently featured in the New York Times, but it was his fond memories of playing in the dirt that lead him to the idea of “Pickup”. The beauty of any pickup truck is its utilitarian aesthetic - four strong wheels and the capacity to haul cargo. Harry had function on his mind as he cast a toy truck and turned it into a catch-all bowl. As with all REALITY products, it is the material transformation that completes the idea. “Pickup” is functional art for the home. Now available in grey and purple chrome. -11-


MICRO GUTHRIE

Designer: David Weeks Studio Material: Beech Wood Dimensions: 1.5 inch cube, 4.2 inches tall -12-

The most demanding of the Cubebots, Guthrie is now taking that challenge to a (sm)all time high. Featuring the same powerful hardwood frame that can hold dozens of poses, his elastic-band muscles and durable wood limbs make him impervious to breakage. When it’s time for him to rest, he folds into a perfect cube (if you can figure out how!) An enduring classic that will withstand and challenge generations of play.

MICRO JULIEN

Designer: David Weeks Studio Material: Beech Wood Dimensions: 1.5 inch cube, 4.2 inches tall

Julien, Cubebot’s more challenging companion, is getting the micro treatment in 2014. Now smaller in size, but with the same challenge level that fans of Julien have come to expect.

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NINJABOT

NINJABOT SMALL

Designer: David Weeks Studio

Material: Beech Wood Dimensions: 2.5 inch cube, 6.25 inches tall *available in black and white

From out of Cubebot’s shadowed past come the two newest additions to the collection: Black and White Ninjabots. Either cloaked in darkness, or bathed in light, Ninjabot’s powerful hardwood frame can hold dozens of poses, and his elastic-band muscles and durable wood limbs make him impervious to breakage. When it’s time for him to rest, he folds into a perfect cube. An enduring classic that will withstand generations of ninja battles.

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NINJABOT MICRO

Material: Beech Wood Dimensions: 1.5 inch cube, 4.25 inches tall *available in black and white

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FAUNA POUCH

Designer: Ross Menuez Material: Cotton Dimensions: Pouches range in size from 6 to 7 inches. (Owl, English Bulldog, Pug, Tabby, Kitten, Chihuahua) Ross Menuez - New York City-based artist, fabricator, experimenter, and founder of Salvor Projects – is a longtime friend and collaborator of Areaware President Noel Wiggins. In 2004, Wiggins tapped Menuez to be the company’s first Artistic Director. Since that time, Menuez has contributed several collections to Areaware’s portfolio. His Fauna collection began with adaptations of imagery from early-era photography found in a long-forgotten British zoological archive, including portraits of wild animals captured on film for the first time. Menuez believed these strong and beautiful portrayals should be brought to life rather than hidden from view. He has since created new images to represent a wider range of animalia.

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INDEX BLOCKITECTURE: SERIES 1 BRUTALISM

BOWER

CAS HOLMAN

JAMES PAULIUS

Designer: James Paulius Material: New Zealand Pine Dimensions: Blocks range in size from 1.5 to 3.25 inches Art meets science in this set of ten hand-painted hexagonal beech wood blocks that nest together into countless configurations. When recent graduate James Paulius designed “Blockitecture” while still a student at Rochester Institute of Technology, he had the angular geometries of Brutalist buildings in mind, specifically the revolutionary urban housing concept Habitat 67 in Montreal. Paulius sets out to create a timeless toy that challenges the user’s creativity and understanding of physical laws. Awarded first place in the RIT metaproject 03 design.

BOKTB

BOKTR

CHGC

CHGB

JPBL

DAVID WEEKS STUDIO

*POP NOT FINAL

DWC2W

DWC2BK

DWC4W

DWC4BK

DWC4SETN

DWC2SETN

DWC4GU

DWC4J

DWC2SETJG

HARRY ALLEN

HARPLEPU

HARPGR

HARPUPU

HARPUGR

HARSKPU

HARSKGR

HARVSG

HARVSW

ROSS MENUEZ

SF1PCKI

SF1PDPU

SF1POW

SF1PCTC

DONALD COREY

DCPC

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Please download our full catalog at www.areaware.com

SF1PDEB

SF1PDCH

JOE DUCET

JD2PC

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www.areaware.com Showroom and Offices: 109 S. 5th St. #600 Brooklyn, NY 11249 tel +1 212 226 5155 fax +1 212 226 5160 Showroom by appointment only. Product Development: submissions@areaware.com Showroom and Sales Inquiries: sales@areaware.com For a full list of distributors please visit: www.areaware.com/distributors Press Inquiries: press@areaware.com Customer Service, Orders and Deliveries: info@areaware.com 232 Neilston St. Columbus, OH 43215 tel: 614-469-0600, ext. 214 tel: 800-783-5683, ext. 214 (within USA) fax: 614-469-0140 Facebook www.facebook.com/areaware Tumblr www.areaware.tumblr.com Twitter @areaware Photography by Aileen Son and Kendall Mills

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