Student Media Rate Card

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Contacts scott lindenberg

director of student media

803.777.3915 • sclinden@mailbox.sc.edu

sarah scarborough advertising manager

803.777.5064 • sarahs@mailbox.sc.edu

edgar santana creative director

803.777.5094 • santanae@mailbox.sc.edu

carolyn griffin business manager

803.777.7866 • cgriffin@mailbox.sc.edu

sherry f. holmes

classified ad manager

803.777.3888 • sholmes@mailbox.sc.edu

c. neil scott

production manager

803.777.2833 • scottcn@mailbox.sc.edu

main office 803.777.3888 display advertising 803.777.3018 classified advertising 803.777.3888 newsroom 803.777.7726 fax 803.777.6482 web www.sa.sc.edu/studentmedia Creative Services: sacsads@mailbox.sc.edu Advertising Office: smadsales@sc.edu

About Us

office hours: monday-friday 8:30am-5:00pm

Student Media at the University of South Carolina offers students the opportunity to gain experience in print, broadcast, online media, advertising sales and graphic design.

Mailing Address University of South Carolina Student Media 1400 Greene Street Russell House, Room 343 Columbia, SC 29208

Student Media consists of The Daily Gamecock newspaper, Garnet & Black magazine, SGTV and WUSC-90.5 FM. All students are invited to participate in one or more media groups regardless of major, year in school or previous experience. In addition to obtaining specialized skills, many students have used their experience to earn internships and jobs following graduation.

2 USC Student Media


USCcommunity

THE

Our Awards

75% of undergraduates read The Daily Gamecock at least once a week – average 3.5x a week

DID YOU KNOW? USC students, faculty and staff have a combined disposable income of $138 million annually. Total spent by USC undergrads, graduate students, faculty and staff eating away from home during a typical week: $1,274,188. Average amount spent in a typical month for auto repair/

Over the years, Student Media has had the honor of receiving numerous awards for excellence in journalism, editorial and advertising design and multimedia production. For the 20082009 academic year, students working for Student Media earned a total of 37 awards for their editorial and creative work. Following is a list of the awards: American Advertising Federation of the Midlands Student ADDY 2009, 8 awards including: (4) Gold Student ADDY (4) Silver Student ADDY South Carolina Press Association (SCPA) 2009, 17 awards

Best Overall collegiate newspaper and Web site (8) First Place (3) Second Place (4) Third Place

Southern University Newspapers (SUN) 2008, 11 awards including:

SUNNY AWARD (SUN Newspaper of the Year) (6) First Place (4) Second Place

College Newspaper Business & Advertising Managers (CNBAM) 2009: Second Place Newspaper Promotion Ad

maintenance by USC students, faculty and staff is $908,885. Of 32,750 USC students, faculty and staff 84% have a local checking account, 24% have a car loan and 25% have a mortgage loan. USC students, faculty and staff that read The Daily Gamecock spend

Out of 27,488 students enrolled at USC:

$2,897,381 a month on hair styling, shoes and clothing. 94% of undergraduate students visit a restaurant 3.9 times a week. 95% of graduate students visit a restaurant 4 times a week 93% of faculty/staff visit a restaurant 3.7 times a week. Survey conducted spring 2007 by Newton Marketing & Research, Norman, Oklahoma. For more information, contact your sales representative.

Enrollment: Undergrads: 19,765 Graduate/Professionals: 7,723

68% are undergrads 31% are graduate/professional 42% are male 57% are female 64% are employed 73% are over 21 60% of undergrads live off campus

Faculty/Staff: 5,701 USC Fall 2008 Statistical Summary • www.ipr.sc.edu/factbook/2009/Columbia

USC Student Media 3


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Like its fellow pointsdarke ing-5,0 in s. won A ll Abou t Beer alike do not was anyth zine was Every the editor,r variet 0 0ng best Tour st uden category.d Tasti izers t state.er’s colu mnist in the ed coffee and is the fest ival orga n s, but their guide charr exces Cent res n in “ O u r r Conv ing s, it featu e p o r t eentio The the U.S. cond one drink Da ily GStout their r s, aone for healt hy houredin itorthe n d of avors. fl time s a mec late the have won g Room ock choco mult on st r ived to themed iple desi and subtle ness or cove ntati mode stly instead takin beer s. Prese r what gn and ’s impo exces sive heavi guide d p h o t o g r a p h bean all t he great tsrtan ourbeer exper st uden y’s leading brea k s f rom Convention Center, many ing y a w a r d s . e some other s, it lacks the Mer even ts, and t oft to beer, edit h Ray, But unlik shown in gs. One hat’the etitors. A great s D e safraid tastinour cove f awards. 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Tues AT relidaily d dngs cove me S.C. hoppi ness to y for 3 k, of GRE erranfact AL PT . the group than , nec, fortrain A BRID FREE er Nann orst bethat Mus start raise andresu Plenty$4,0 reewor more list. Aptly name dule to rangi ng from 00 for. Josh il your raise VIST Fri hrs. er. Fax scheing ema o$8958833 Bookstore fund g raise . ight hous e mor Mon e mon d beer on the BEL mokey, . edesk.net for d mor eLA resumefi&rst time STER!! @hir Som 331- “Ne verBOO ed. at Sprin like take Thur duri ng r, .nons hrs. reqd bring most well-rounde c101 life for gran ST - Need resp drivethe noon to EET f ulle sharing its fall for the col109.o on able, 5086 making it the “The road ON STR its ital. After ted. Live PT RECEPTIONI now. to 790com h ASE mati Tha Winston-Salem, al Hosp inforst. able ton sume. Two Notcmitte life t is wha e beli availMel for said with Clem PLE d in downtown eves the on at 8913 t Josh did, Valleyy inAnim . Ideal . 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to have g hired need en.â€? who are bein to be chos the people etitive advantage international some comp got a job with the shortly after nologies Moradia Wipro Tech company pany this com g. graduatin y, pure luck that specific time “Honestl in hiring at this ite the U.S. is interested is grow ing desp she was hired it Katie Jones beca use she said about how som e GAMECOCK ed agai nst THE DAILY omy,â€? er econ tly. “I inter view le, but in the end Career Cent so swif lified peop to inter act and ribe -qua is the word desc iveâ€? over ty petit very sz uses to uates. “Com was my abili me stand out.â€? PAGE Tho grad 8 mas Hala thin k it that made graduated in May Director job market for May remain very I municate as nt ball’s the curre the job market will port unit ies com n Chestnut, who gy, hasn’t been Aaro holo Carolina Base a loss psyc in “Overall, Halasz said. “Op s, bridges, ee ive,â€? with a degr accurate, competit tion related to road season ends withs, 10-9. ities are lucky as Moradia. petit ive wast be “dismal Relations e opportun said com in construc of USC Media to the ECU Pirate ture — thos Courtesy Chestnut r description migh in orie infrastruc bette ase.â€? and Marj ication. ease or rema but said a See page 9 eld (left) so man y bleak.â€? likely to incre may see a decr cial and me publ da Littlefi beca use extremely Other areas sz said. The finannâ€? future and is com pet it ive d to apply to jobs ssors Valin their new three-volu Profe USC ertai “It , Hala are force ing, and entr y t) display the stag nant fields have an “unc ily Gamecock Sport t graduates learn le call,â€? but Spruill (righ g s accountin care is a “tough g an increase recenare below their n to those peop th that dconference review Editorial Sta are give they too and heal energy field is seein position s MICHAEL ed because w their e , what USC fans sz’s level are overly qual ifi alternativ are belo d through ďŹ rst AGUILAR Halasz said.uate s thin k Hala who to jobs that companies know in hiring, nine league game grad e accurate. applying Sports Editor services s e,â€? are Som e May the job market is he said. “Th for your a n of is competitiv al learn ing,â€? pay you lessdoing such. It is descriptio agree the market glob can they USC a recent “I would so they are affairs.â€? ent that i Moradia, at ions man agem g than before, g state of searching since said Ketk enin n oper r depressin job cuts happ the supp ly chai e there are job people being rathe stnut has been ing for a job in Che “Sinc t and is look graduate. being fired and less more Nexsen Prue Law mber and become le attorney at JOBS ďż˝ 2 and peop es try to by usin g the Dece and USC tell pani USC com of to as ut, effic ient hired, uthor book grad has great stories during and cost imum outp Professors co-a of gender Schoolt her effec tive s for max years at USClvem ent resource abou invo mini mal iling lives detaAGUIL AR of history the 1970 s and ement,â€? and en’s mov out n Horn’s nInleftDarri in the wom Jimmy Gilmore review ofteGame big ill said.East SEC cocks proved first Spru ll S.C. of the Horn’ that things under cegame, Cameron Morre science goingKelly to beCOCK Chie f Justi the tnew Sierra Toal will s Jeancoach GAME a little differe nt Gamec were DAILYocks Cour than THE this summer’s rs, emein trailed the VoluntSupr recent e. ourcom dancyears. the second half, The eers by y for cock. as atten much bring ing S.C. fiction blockbuste“Star game but time stheir also be in very happ as 17 points â€? with seven “I was daily colo nialforced in way university, and back that “I hope intother will give From the second the game. s to U.S. team, and for our “Th is is leftlives in the game, ay, sthe “Terminatorâ€? Mix to the But front ent-d togeHolme roadblock enMike of a one ďż˝ SINCE 1908 State ration in the presend er said . rtun ity The scientific and to one, wom and Palmetto and inspis missed ity.â€? ran out Reif snid Volsideas 102, NO. 96 Trek.â€? Check s out on ry ofthe grabbe at a the nt and VOL. histo clock. them d the rd prese energ y secur to the DOE , a a very spec ial oppo ce rated and of Althou reboun showed d a loss, with the that be ng Horn will thisceleb the scien an sday ghdeali year there see which come According C awards were National awa y, said.team and illhis women of worthy would be no e,â€? Spru osium Thur to adva nce , and EFR runnin top. of 462009 d, USC ong symp g away from stud thatefiel the futurteamLittl based on ener g y mate rials ston e of total13, day-l would and not FEBRUARY ing. bethe USC. only exp for 2009 Thenda toBuild DAY, to le i be of out Gamec een m BA in Vali USC every MON itor a nt the ocks betw a given at , but ill, game throughout and co-ed aimed to season etition Spru i mp or t nt for our See page 6 Amy Smotherm to win ssor the restimpo rtant them editor profe Mar jorie act students an Burgess / an open complaboratories and research achieveme .â€? attr it is of their KNOXVILLE ssor andas well. es, said S.C. profe NEWS SENTINE , A state en: of that ry ersiti ry and ns WomOLINbook univ L histo TH CAR t the histo institutio university er and his team Carolina OFth SOU res “Sou es,â€? said learn abou several reasons. other suchearly 2008 . The of Y Kyle Moo Reif snid students UNIVERSIT s and Tim for nd GAMECOCK bega n in be paid primarily of prof essors and rch on Their Live of the symposium women m e n h a v e a a THE DAILY s e nt dent ds will “ Wo their resea the purpose rate the lives of t o r epr e of the for the ted awar gh funds from Presi very will focus nece ssary ry and c ont i nue to celeb been selec throu Reco AGUILisAR ble port ion ces such materials S.C. histo USC has award that is American Obama’s Act. The production of devi bust ion an women in on of this new cons idera n,â€? Littlefield said. Were Florida to rece ive brin g in $12.5 and Reinvestment , com completi s that popu latio or y of t he state ’s Chand . Parson cted to site state as f uel cellsrodes, etc. ing. bouncethe en me bookler hist expe Web ed fund ny s’ have -volu in wom al missed any “A to DOE three other feder be fund ding free throw honoron USC devices, elect to discover the thedirecti out on top. million in ersity was one of the EFRCs will out inclu to incomplete ding may Thehave saying atten with “We hope not an million per haveide ding Freshman univ “We ted come $2-5 rstan them goes, been be lucky thanral old The of prov of selec of “Some d unde ding times woulit is better ersit ies at a rate five-year foundations of seve good,â€?who have k e it understan Sout h and the newly year brings en but the onet thing only 31 univrtment of Energy year for an initial t h at m a that past that wom or skewedna to dubbed ent of els our recen nd lo g ic fans lopm the game— t Army couldtheCaroli in Garne by the Depa of its Energy period. many was that rtant team a create mod takedeve impo no matter one away ill said. e s e a r c h neth possible to we mak e thes e Gamecocks what anyone Centers. to house lina. from Lady believe en are else US C ’s r Caro S.C.,â€? 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AGUIL AR Eslin ina Public “Vic toria The South Carolt and local Once again Caroli rtmen na needed some Safet y Depa overcome an nt agen cies late-ga SEC East foe enfor ceme law USC’s powerf and once again, me heroics to Statehouse last ul backcourt a member of fulfi have claimed gathered at the new, after the Florida lled that need. Many would launc h the nothing but game that USC’s Mond ay to law signe d by a OCK teams would fluke, a lucky bounce. Surely victory was DAILY GAMEC harsher DUI April prevail the next Keri Goff / THE Sanford on as a member time USC tried the mightier . of Gov. Mark to assert itself his term nears exploded in the the upper echelon. But of end the 2008. as 10, until a ten-po second half and kept pesterithe Gamecocks which went s in his office int second half ng the Wildc The new law, Tues day at Gaeckle work five-point lead ats ew lead for Andr last UK turned for USC. Devan President into effec t exten sive tier into UK comeback Student Body an with a turnar Downey would stave off a ach, has , d appro left. These Gamec the ound jumper noon elections with ties that depen ocks were not AsfiSG ve second had aims on s system of penal blood alcohol going away quietly Paul Collins / the SEC East GAMECOCKCENTRA r’s , they title. L.COM on the drive er of

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dailygamecock.com 12, 2009 MONDAY, JANUARY

CAROLINA UNIVERSITY OF SOUTH

SINCE 1908 VOL. 102, NO. 74 ●

Weather TODAY

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State cuts force policy changes for universities

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Inside SPORTS

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break down what Gamecock football needs to do to pick up the pieces.

See page 1B

THE MIX

Mix Editor Colin Jones gives his picks for the Top 5 Albums of 2008.

See page 6

Check out tomorrow’s issue for the Top 5 of 2009!

VIEWPOINTS The “F” word isn’t just for girls anymore. Feminism in the 21st ELLEN MEDER century is more than just a stereotype.

Faculty and staff members at universities and colleges the across the state have felt hardweight of economic instiships, forcing several furtutions to implement loughs, including Clemson University and Winthrop is still University, while USC to the University. holding out for other ways $15 million donation to athletics department’s save money. discusses the university’s Gail Little, Winthrop Athletic Director Eric Hyman University’s administrative assistant, said she understands the reasons surrounding the unpaid days required off. take to by staff members do “Well, I would rather job this than lose my job. My and is really important to me this is hopefully only temporary,” Little said. imnot Clemson University Pastides said. “This will university’s time of need,” academic needs as well.” plemented a five-day mandaneeds, but SEC contract to only meet athletic tory furlough and Winthropa upon the athletic department, Department uses money from recent The move wasn’t forced University implemented furthough, Pastides said. nine-day mandatory the impression that there aid scholarships, benefit entire university money “I don’t mean to give anyone lough, in which their faculty Pastides said. “This is to was arm twisting involved,” but we’re all and staff members had athletics department, days that was earned by the take those set amount of university.” compensation. one without years, off budget crisis in recent agship Hyman said he agrees. USC has not implemented Faced with the largest to remain a strong fl their heads over Christmas is no “All of us want Carolina athletics, a furlough and there university officials scratched with the cuts that will affect department, including not deal university because every certainty of whether or break, unsure of how to December press conevery level. Hyman said during the unshakable one will be necessary. the university at almost Dec. 22, when the university’s benefits,” to help students whose ference. “I am proud “Furloughs have not been The situation improved motivate our players $15 million to the univerthis enthusiasm to our teams be supportive and imposed system-wide at athletics department donatedmoney will be given over a loyalty and is our way to The and coaches alike. This time,” USC Media Relations sity’s academic budget. for students of need.” Lamb given to give back to the university Director Margaret period of 15 years. Conference worked million dollars, will be At least half, or $7.5 givsaid. Earlier this year, the Southeastern the university, said contract ever with ESPN, an- student fi nancial aid funds within Judy Longshaw, Winout its largest television at the university. than expected. The provost and money interim , news more the Moore into Ted throp University’s ing USC athletics aid funding will go television contract guarantees , said Much of the fi nancial students media services manager nual multi-million dollar program, which helps of SEC sporting events. Gamecock Guarantee a year to ateveryone feels the weight ESPN certain rights to in the academic budget, that make less than $25,000 the furloughs. Concerned over a shortfall approached Athletics Di- with families It’s Pastides “We’re all doing this. funding tend college. more students to stay in college and othUSC President Harris asked him to share the “It will allow a big sacrifice. Everyone rector Eric Hyman and it,” across the board is doing ESPN, with the university. DONATION ● 4A contract negotiated with in the Longshaw said. “The money “Based on the historic used we’re great deal ought to be isn’t there frankly and we thought that this times hoping to see better soon.” University’s Clemson DiCooperative Education the rector Neil Burton, said university’s administration staff gave their faculty and entire two options: take an Number of visitors after break week off or get a 3.3 percent until expected to increase as students cut from each paycheck on Year’s vows the end of this fiscal year

Athletics gives academics $15 million over 15 years

to Strom Resolutions draw crowds try to keep New

June 30. Burton said he’s heard some people saying they’ll of take the time off regardless the effect on their classroom but Carolina’s or staff responsibilities, University of South not See page 4 and Fithe said this is definitely Strom Thurmond Wellnessspring sethe general consensus. the are ness Center gears up for an intent to “I think most people and the mester with excitement dedicated enough to tness health. increase wellness and fi and staff university and the students Although students, faculty we serve and that everyone stable durtough participation remains fairly Director understands that it’s ing the school year, AssociatePrograms economic times,” Burton for being of Campus Recreation a general said. “It’s not like we’re have Kim Dozier said she expects picked on, but let’s not break. holiday the of after rise Campus the students suffer because Veda Sargent, the Facilities said the , it. It’s hard for the students Recreation associate directormore than and their families too.” past five Januarys averaged Angela Nixon, the public stu50,000 patrons. are exinformation director for “We’re excited that students feeling Strom Thurmond dent affairs and university, shape, police officers frequent resolutions. faculty and even USC cited about getting in shape and keep up with advancement for Clemson and being ac- Students, Fitness Center to stay in better about themselves returning Wellness and said she knows the situation tive,” she said on students could be worse. from break. makes our job easier.” “I’m just happy to still have and Wade as much as “[Exercising] people generally use the For Aundrey Mitchell “I haven’t worked out I’m happy the uniexDozier said Outback Bowl Coverage and job a Police, CourtUSC of said when and in the past,” stop Guyon, members gym more after long breaks versity took measures to of both their I’ve wanted Check out The Daily glad ercising at Strom is part their New ney Khondabi, a second-year broadcast the center’s outdoor pool opens in layoffs,” she said. “I am as New Year’s Strom’s Gamecock’s online getregular routine as well journalism student. “My but she reiterates that they did this rather than a 4.0 and work out March,recreational opportunities run slideshow of pics from the Year’s resolution. we resolution is to get many ting rid of someone’s job.” as “It’s both, because it’s something four days a week.” Burton said he feels USC vs. Iowa game at a university all year. entire need to do,” Mitchell said. Ron Millhouse, also though taking an incorporate bethe Jan. 1 Outback Bowl. not Though many students officer, said he doesn’t come week off is like “basically schedule, one police Year’s resolution. Strom into their regular as pos- cause of a New -mail anymore,” does not visit as much ts on this story? E BUDGET ● 4A “I don’t make [resolutions] www.dailygamecock.com said she to change Strom C o m m e n sible, and she said she hopesNew Year’s he said. Millhouse said he attends a year round. gamecocknews@sc.edu her workout routine with three to four times a week, resolution.

Online Exclusive

Special Publications Welcome Back Issue Publication dates: August 14th and January 11th 2010 Deadline: August 7th and January 4th 2010 The Welcome Back issues are typically larger than normal issues. It gives advertisers an opportunity to introduce their business, product or service to a new batch of incoming first-year studets as well as returning students, faculty and staff.

NEW PUBLICATIONS

Football Preview

The Welcome Back Spring publication is the first of the spring semester and welcomes the return of students from Winter break.

Career Fair Blitz

Publication date: September 23rd Deadline: September 16th Produced in conjunction with the Career Center, the Career Fair Blitz is the perfect guide to the years biggest career fair. Published the week before the event, the Career Fair Blitz is a great way to reach our students.

Publication date: August 31st Deadline: August 17 th The Football Preview will give advertisers an opportunity to get the word out to Carolina football fans. Gamecock fans

Parents Weekend

Publication date: October 2nd Deadline: September 25th This section is tailored directly to the parents and families who will be in Columbia visiting for Parents Weekend. Reach over 3,000 visiting family members in addition to our regular readers. Many readers use this as a guide of where to eat and shop while in Columbia.

rmy Garnet AGu ide

Garnet Army Guide Publication date: TBA Deadline: TBA

can’t get enough of football news and advertising in this publication. Get your message sent to the Gamecock faithful.

S T OF E B

TheBasketball Preview will give advertisers an opportunity to get the word out to Carolina men’s and women’ basketball fans.

Stress Busters

Publication dates: December 7th and April 27th 2010 Deadline: November 30th and April 19th 2010

The Stress Busters contains a collection of sudoku and crossword puzzes and is distributed before final exams each semester. Ad space in the Stress Busters tab is limited. With a strong readership and long shelf life, the Stressbusters is a great advertising value!

Publication date: February 3rd, 2010 Deadline: January 22nd 2010 The Best of Carolina is a new special publication. In the fall, we will ask the Carolina community to pick

Off Campus Housing Guide Publication date: March 17th 2010 Deadline: March 10th 2010

their favorite business, restaurant, entertainment venue, etc. We will print the results in the spring.

Off-Campus housing is BIG business at Carolina. This special publication will target the more than 70% of USC-Columbia students that live off campus. It is a great vehicle to reach those students seeking information about apartments and anything they need to become more independent.

USC Student Media 7


SStude tuden ntt M Maga agazzine ine

of the Unive rsity of South

Carolina Holiday 2008

Model Stud ent

www.gandbmagazine.com

C

Clark Gilmer on America’s Nex her stay at t Top Model

hronicling student life on campus since 1994, Garnet & Black is USC’s student-produced

The Perfect

Stock Pot Ch

arity USC students change lives one bowl of soup at a time

the latest in arts and entertainment, G&B creates a buzz on campus. The longer shelf life of this

Different Wo rlds

International students on how they see America

publication keeps advertising in the hands and in the minds of USC students, faculty and staff.

SI Z

publication schedule issue

publication date

deadline

fall issue #1 Print fall issue #2 Online spring issue #1 Print spring issue #2 Online

October 2009 November 2009 February 2010 March 2010

August 29

300px x 240px

{

(inches) $660

Online Banner Ad Sizes:

December 19

The 2009-2010 year will be an exciting time at the Garnet & Black magazine. We are converting our educational site to a commercial site. For the spring and fall semesters, advertisers whom reserve space in the print edition will receive complimentary banner ads in the online edition – while space is available!

back cover (8.5” x 11”)

ES 468px x 60px

{

TE RA S

Gif

t Finding the right present for the right person

magazine. Whether exploring national issues and their impact on USC’s campus or covering

inside cover (8.5” x 11”)

full page (8” x 10.5”)

$550

half page (8” x 5.125”)

$475

$275

Print 8.5” x 11”

3.875” x 5.125”

11”

quarter page (3.875” x 5.125”)

$150

All prices include full color • Ad bleed sizes available upon request • Reserve space in both issues and save 20%

8.0” x 5.125”

D

iscover Carolina serves as Student Media’s informational guide to everything at USC and adjusting to life as a new college student.

SIZ

8.5”

ES

5.5” x 8.5”

Discover Carolina introduces first-year students to pertinent information like student organizations, athletics, Greek Life, Carolina Traditions, academic opportunities and much more.

TE RA S

2.5” x 3.75”

(inches) back cover (5.5” x 8.5”)

$1200

inside cover (5.5” x 8.5”)

$750

full page (5.5” x 8.5”)

$550

half page (5” x 3.75”)

$300

quarter page (2.25” x 3.75”)

$175

All prices include full color • Ad bleed sizes available upon request

8 USC Student Media

8.0”5”x x5.125” 3.75” 5.5”

8.5”


COLOR

rates

FREE Design Services

full color

Using color maximizes an ad’s effectiveness by garnering more attention from readers and making your ad more memorable. We are now happy to provide affordable Full Color or Spot Color sold by the

FREE Design Services

FREE

Design Services

spot color

black & white

column inch. Color Column/Inch Contracts:

per col/in

4 col/in–15 col/in

$4.00

16 col/in–31.5 col/in

$3.50

32 col/in–63 col/in

$3.00

64 col/in–80 col/in

$2.75

81–126 col/in

$240 flat rate

{SPOT color{

When creating a spot color ad to run in The Daily Gamecock newspaper, use one of the acceptable spot color formulas to build the color. These color formulas have been tested by our printer and provide fairly consistent color reproduction. If your spot color ad uses a color mixture not found here, The Daily Gamecock reserves the right to change it to the closest acceptable color formula from the chart. Unacceptable colors include CMYK formulas not listed, any RGB color formulas and Pantone© spot colors.

USC Student Media 9


Camera-Ready Ad Submission

Guidelines

Accepted PDF files created from the following software include:

newspaper are available for advanced users. Ask your sales rep. Q: Can I submit native files?

Illustrator CS4 Photoshop CS4 InDesign CS4 QuarkXpress 6.5

ACCEPTED

Native files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to size; fonts embeded; and images must be high resolution GRAYSCALE, SPOT COLOR or CMYK files at least 180 dpi. If you have any questions, would like our spot color formula chart, or Acrobat Distiller settings, please e-mail sacsads@ mailbox.sc.edu or call 803-777-2833.

Q: What is a Camera-Ready ad? A: A Camera-Ready ad is one that is created to the correct size that it will appear in the newspaper; meets all of The Daily Gamecock’s technical requirements; and includes all support documents and fonts needed to print. Q: What is the preferred file format for ad submittal?

A: ONLY files created in the following formats are supported by The Daily Gamecock as Camera-Ready artwork:

Adobe Illustrator CS4 or earlier (.ai) Adobe InDesign CS4 or earlier (.indd) QuarkXpress 6.5 or earlier (.qxd)

Native files must be accompanied by all support documents (.tif, .eps, etc.) used within artwork; screen, TrueType and printer fonts; and a hard copy of the ad. ONLY ads created in professional layout software are considered Camera-Ready. If you have questions about your artwork, contact your sales rep. File formats NOT ACCEPTED as Camera-Ready artwork include:

Microsoft Word Microsoft Publisher Microsoft PowerPoint Microsoft Excel JPEG GIF

10 USC Student Media

Q: How do I create a spot color ad? A: Spot color ads must be created using one of The Daily Gamecock’s Acceptable Spot Color Formulas. Create a custom spot color swatch in your layout software and apply spot color as desired. Color formulas are available from your sales rep or at our Web site: www.sa.sc.edu/studentmedia/ advertising.htm Q: How do I deliver my Camera-Ready ad? A: E-mail camera-ready ads to: sacsads@mailbox.sc.edu Please include client name and run date in subject line. Or, save your ad on a CD-ROM or USB flash drive and give it to your sales rep. Also, ask your rep about FTP transfers.

NOT ACCEPTED As Camera-Ready

A: Preferred file format: PDF. The Daily Gamecock prefers that Camera-Ready ads be submitted as PDF files. Be sure you EMBED ALL FONTS used within your ad and select the LEAVE COLOR UNCHANGED setting under the COLOR tab. Adobe Distiller settings for The Daily Gamecock

DO NOT save photos as RGB images, they should either be CMYK or Grayscale.

Q: How should I save my pictures? A: To ensure high quality reproduction of photographs within ads, all photographs should be at minimum 180 dpi at the FINAL SIZE (dimension) they will appear in the newspaper.

main office 803.777.3888 display advertising 803.777.3018 classified advertising 803.777.3888 newsroom 803.777.7726 fax 803.777.6482 web www.sa.sc.edu/studentmedia email: sacsads@mailbox.sc.edu sales email: smadsales@sc.edu office hours: monday-friday 8:30am-5pm


The Director of Student Media, in consultation with the editor-inchief, reserves the right to reject advertising that makes misleading claims or uses art or words that impugn or degrade sex, sexual orientation, race, national origin, creed, color, disability or age. The Director of Student Media reserves the right to reject advertising that promotes illegal activity or activity detrimental or damaging to the University and its educational mission. The Director further reserves the right to reject any advertising which is deemed objectionable due to subject matter, illustration, phraseology or layout. alcohol policy Advertisements for beer and wine may be accepted but must conform with South Carolina law and The University of South Carolina Alcohol Policy and Guidelines. Advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable. Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages highrisk consumption or places an emphasis on quantity or frequency of use. Beer or wine should not be the only or central themes of such advertisements. changes A charge may apply to ads which require changes after the published deadline. canceling/rescheduling Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancelation of an advertisement after the deadline cannot be guaranteed. Advertisers who cancel after deadline will be responsible for the reserved ad space. errors Student Media Advertising shall not be liable for slight changes or errors which do not lessen the value of an advertisement. In the event

political advertisements Political ads are accepted on a prepay basis only. The name and address of the advertiser, and the words “Paid Political Advertisement” must appear prominently within the ad. positioning Student Media Advertising cannot guarantee positioning, but will honor requests when possible. ad size Advertisements 18 inches in height or more will be considered a full column (21 inches) and charged accordingly. format Student Media Advertising reserves the right to refuse or edit customer provided ads which are of improper size, contain grammatical mistakes or are not formatted for newspaper reproduction. Student Media Advertising is not responsible for errors which are the result of customer provided ads not meeting the criteria under Mechanical Specifications.

POLICIES

Advertising is not acceptable that tends, in the opinion of the Director of Student Media, to destroy the confidence of the consumer. This includes advertising that is misleading, inaccurate, fraudulent, deceptive or ambiguous.

of an error in which Student Media Advertising is liable as herein defined, its liability shall be limited to an adjustment in the charge on the first insertion based upon the portion of the advertising space in which the error occurred. Student Media Advertising will not be liable for any other errors unless notified (with the correction) before the deadline of the next issue in which the ad will run. Under no circumstances shall Student Media Advertising, its employees, officers or the University of South Carolina be held liable for any costs or damages in connection with advertisement(s) beyond the cost of the advertisement.

payment All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance. Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. PLEASE MAKE ALL CHECKS PAYABLE TO: THE DAILY GAMECOCK For a complete list of policies, please speak with your advertising representative.

AD

general standards


0”

Publication Calendar 2009-2010 Publication Date

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Issues Publication Date Deadline Welcome Back........................................August 14...................................................August 7 Football Preview......................................August 31...................................................August 17 Career Blitz*............................................September 23............................................September 16 Parents Weekend*...................................October 2..................................................September 25 Garnet Army Guide*...............................TBA.............................................................TBA Stressbusters*...........................................December 7...............................................November 30 Welcome Back.........................................January 11.................................................January 4 Best of Carolina.......................................February 3.................................................January 22 Off Campus Housing*.............................March 17...................................................March 10 Stressbusters*...........................................April 27......................................................April 19

Designed by: Elizabeth Howell and Mike Steiniger Photography by: Kevin Archie, Elizabeth Howell and Mike Steiniger


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