3 MOST BENEFICIAL TIPS to Share the Clickable link on Instagram
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BY:
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Presented by: https://gramboard.ai
ABOUT INSTAGRAM
Instagram is a popular social networking site. It is one of the best photo-sharing applications which is used by more than 1 billion users. Instagram is a robust marketing tool for all sorts of businesses. Many businesses use Instagram for various purposes to promote their business website, for driving traffic to the website, for increasing brand sales, etc. For promotion purposes, many businesses try to include the clickable link in the Instagram post. But Instagram follows a no-clickable-link policy. If you want to share the link in the post, then you can do copy and paste text links in your caption and comment, but this link will not be clickable.
WHY DOESN'T INSTAGRAM ALLOW YOU
TO SHARE A CLICKABLE LINK IN THE
POST?
Instagram has a very valid reason for restricting linking in a post. If users include links in captions and comments, then this function will gradually be exhausted with link spamming in comments and misusing of profile. Therefore Instagram has taken strict action against extravagant self-promotion.
SO HOW YOU CAN SHARE A CLICKABLE
LINK ON INSTAGRAM?
If you want to drive more traffic to your website, then you need to share a clickable link in more places on Instagram.
1.INCLUDE THE LINK IN YOUR BIO:
Instagram bio is the place where anyone can include their business website, blog site URL, which is a clickable link. Adding a link in the bio has an extreme advantage. If any user visits your profile, then there are more possibilities that they may click your bio link.
2.INCLUDE SWIPE-UP LINKS TO YOUR
INSTAGRAM STORIES:
The Instagram story provides an option to include the clickable Instagram link . As stories are evanescent, last for 24 hrs and show urgency for brand promotion. It is an excellent way to share a link for new time-sensitive content.
As story lasts for 24 hrs and plays for 15 seconds. So viewers don't have much time to respond to it. Therefore it becomes crucial to make a clear call to action.
SOME TIPS TO MAKE A CLEAR CALL TO
ACTION IN THE INSTAGRAM STORY:
Highlight the add link in the story with the highlighter and pen tools. Use stickers and GIFs to point the added link in the story. You can also use an arrow sticker to point your link. You can also pin your most viewed story or the story you want to highlight on your profile. But, for getting a shareable link option on your story, you should have more than 10000 followers or a verified account.
3.SHARE LINKS IN YOUR IGTV
DESCRIPTIONS:
Instagram provides an option to add a clickable link in the description of the IGTV post, and if a user wants to see the description, then they have to tap on the arrow icon, which is next to the post title. So for getting traffic to your website, it is good to add links during your IGTV video.
CONCLUSION:
Marketers' biggest challenge is sharing links on Instagram, but using the above-specified method will make easy for you to share the link on Instagram.
FOR MORE INFORMATION VISIT:
https://gramboard.ai/blog/clickableinstagram-links/