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Entrepreneur Spotlight: Kate Peterson -- The NOW Massage

My parents taught me the importance of prioritizing your physical and mental health. I grew up watching them being active, working out, running races, biking, practicing yoga (before it was trendy!) I am my best self when I am consistently working out and taking time for myself. Becoming a mom has tested this, but my son will not be my excuse to not be able to get in a workout, he is MY REASON. I always say, you can’t pour from an empty cup.

First and foremost, always be kind regardless of the situation at hand. Kindness always wins.

Kate Peterson

Image by Kate Peterson

Prior to being a business owner, I was in the Marketing & Public Relations world for 12 years. I most recently served as the Director of Marketing for a dental company overseeing 70+ dental clinics throughout the state of Texas. I decided to “pause” my corporate career and focus on being a full-time mama once I got pregnant with my son, Beau. While being a stay-at-home mom was always a dream of mine, I soon realized I needed something for me and I craved getting back into the working world, but on MY time! My husband and I moved from Dallas to Frisco and opened The NOW Massage in November 2021.

WHAT ARE SOME ASPECTS THAT MAKE YOUR BRAND UNIQUE?

The NOW Massage is a new-concept massage boutique in the heart of Frisco, TX. From the moment you walk through the front door, you are transported to that vacation state-of-mind. Once you step into our “Journey Room” it’s a jaw dropping experience; the dimmed, woven basket lights floating above with the sounds of crashing waves, there’s really nothing quite like it. I like to refer to The NOW as your oasis within the city. We offer a space to escape the daily pressures of life and recharge your energy and spirit with the healing benefits of massage therapy. And in today’s world, everyone could use a massage!

The NOW Massage Frisco

Image by Kate Peterson

WHAT SPECIFIC ADVICE DO YOU HAVE FOR YOUNG WOMEN WHO WANT TO BE THEIR OWN BOSS?

Trust your intuition, let it lead you through the noise, fear, confusion, etc. You have a personal mission to embrace your path, so lean in and hopefully you can discover what makes your soul happy. Don’t be afraid to get out of your comfort zone, that’s where the growth happens. In fact, be intentional about getting uncomfortable!

HOW DO YOU SUPPORT WOMEN?

Collaborating with like-minded individuals, especially women, has been the highlight of my new endeavor. To be a small business owner, you have to have drive, grit and hustle. Meeting and partnering with local women in this arena has been extremely inspiring for me personally and professionally. It’s an incredible community and I’m extremely grateful to be a part of it!

WHO INSPIRES YOU?

My grandmother will always be someone I admire and she inspires me daily. She was a true trailblazer for her time. She worked her way up the corporate ladder in a male-driven industry when most women did not work. She became the president of the bank in her small Arkansas town and retired at age 75. When I would visit her in the nursing home, the first thing she would ask me was “Are they paying you enough at your job?” She was the definition of a determined and hardworking woman.

The NOW Massage Frisco

Image by Kate Peterson

The NOW Massage Frisco will offer a space to escape the daily pressures of life and recharge through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

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