0bjective four

from Dissertation: GEN Z, BRANDING, MID-MARKET WOMENSWEAR

primary research

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FIG 3:

FIG 4:

Borden's 4Ps of Marketing (2021), Own Model

Macdonald's New 4Ps of Marketing (2021), Own Model

Graph showing Polarisation of the Womenswear Market (2021), Own Model

Graph Showing Drop in Consumer Footfall from The Guardian (2019), Own Model

Behrer's CRUSH Branding Model (2021), Own Model

Oswald's Consumer Brandscape Model (2021), Own Model

FIG 5:

FIG 6:

FIG 7:

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Dissertation: GEN Z, BRANDING, MID-MARKET WOMENSWEAR