•SOAP & GLORY•
ABOUT Soap and Glory is a fun and feminine beauty brand, founded in 2006 by entrepreneur Marcia Kilgore. Since their first launch, Soap & Glory have sold 7 million products globally with the objective "of giving every girl, The best bang for her beauty budget.� (Gee, 2014)  .
ONLINE SURVEY = 100 RESPONSES
FOCUS GROUP = 12 PARTICIPANTS
MARKET RESEARCH
EXAMINING THE CURRENT MARKET
MARKET HEALTH
“FLAWLESS SKIN IS THE MOST UNIVERSALLY DESIRED HUMAN FEATURE”
— DESMOND MORRIS
KEY TRENDS
HEALTH & WELLBEING
HANDCRAFTED & DIY PRODUCTS
SUPERFOODS & BEAUTY
SUPERFOODS
#2 TREND WANTED BY SURVEY PARTICIPANTS 80% FOCUS GROUP EXPRESSED INTEREST HIGH PRICES VIEWED UNFAVOURABLY
OPPORTUNITY IN ACCESSIBLE, LOWER COST SUPERFOOD RICH PRODUCTS
ESTABLISHING A PROBLEM TO FIND A NEED
MORNING PUFFINESS
FACIAL REDNESS
DRY SPLIT ENDS
ESTABLISHING THE PROBLEM - FINDING A NEED!
r e g n i G
Ideation
Turmeric
Deep conditioning properties
- Detoxifying - Anti- Inflammatory - Anti Redness
INTRODUCING 'SPICE UP YA LIFE'
SPICE up ya LIFE White Tumeric Face Morning Cream
Yellow Tumeric Night Cream Yellow Tumeric Face Mask
Ginger Split Ends Shampoo
Ginger Split Ends Nourishing Hair Mask
SPICE up ya LIFE Mock up product: 'YELLOW TURMERIC NIGHT CREAM'
ORIGINAL PRODUCT PACKAGING
FINAL PRODUCT
Add a little bit of body text
MARKETING STRATEGY
MOBILE MARKETING: SNAPCHAT
PLEASE TAKE OUT YOUR PHONES AND OPEN SNAPCHAT...
SNEAK PEAK...
EXCLUSIVE SNAP CHAT FILTER TO CELEBRATE LAUNCH OF 'SPICE UP YA LIFE' RANGE.Â
Pictures featuring a product from the range using the snapchat filter can be uploaded to Soap & Glory's story.
Illustration List Soap and Glory, (2017). SHOW GOOD FACE. [online] SHOW GOOD FACE. Available at: http://showgoodface.com/lipstickslider/ [Accessed 12 Mar. 2017].
Bennett, E. (2017). Soap & Glory sell to Boots. [online] Getthegloss.com. Available at: https://www.getthegloss.com/career-news/soap-glorysell-to-boots [Accessed 12 Mar. 2017].
Soap and Glory. Soapandglory.com. (2017). Soap and Glory Exfoliators. [online] Available at: http://www.soapandglory.com/products/bath-body/exfoliators [Accessed 12 Mar. 2017].
Illustration List Boots, (2017). [online] Boots.ie. Available at: http://www.boots.ie/soap-and-glory [Accessed 12 Mar. 2017].
Cherrywallis.com. (2017). Soap and Glory Haul. [online] Available at: http://www.cherrywallis.com/2015/09/soap-and-gloryhaul-ad.html [Accessed 12 Mar. 2017].
Superfoods, Available at http://www.nzhealthfood.com/vitamins-mineralssupplements/super-foods.html Accessed 12/03/17
Soap and Glory Store Promo 1, Available at http://rougedeluxe.blogspot.co.uk/2010/09/soap-gloryat-sephora-singapore.html Accessed 12/03/17
Soap and Glory Store Promo 2, Available at http://rougedeluxe.blogspot.co.uk/2010/09/soap-gloryat-sephora-singapore.html Accessed 12/03/17
Dayinmydreams (2017). DIY turmeric mask home remedy for anti-aging, skin sensitivities, and fading dark spots. [online]. Available at: http://www.notey.com/@dayinmydreams_unofficial/external/1462 6456/diy-turmeric-mask-home-remedy-for-anti-aging-skinsensitivities-and-fading-dark-spots.html [Accessed 12 Mar. 2017].
Pinterest. (2017). Spice jars. [online] Available at: https://au.pinterest.com/pin/231724343306676731/ [Accessed 12 Mar. 2017].
Global Cosmetics Industry Infographic. Available at: http://res.cloudinary.com/yumyoshojin/image/upload/ v1484993356/pdf/the-beauty-economy-2016.pdf [Online] Accessed: March 15th 2017