BOSASA Group Brand Manual 2014 by Ella van der Walt

BOSASA Group Identity Guideline For Brand Ambassadors

BOSASA Group - AUGUST 2013 - REVISION 1

Contents. Managing the consistency and integrity of a brand identity system requires discipline and vigilance.

Our mission and vision. What we stand for. Our voice and tone. The role of brand identity. How to use the guideline. BRAND IDENTITY ELEMENTS Brand mark. Logotype. Signature. Header. Name in text. Incorrect use of logotype. COLOUR

DIGITAL MEDIA

PRESENTATIONS AND PROPOSALS

MISCELLANEOUS

Website. Social networking. Blogs. Architecture. Style guides. Interface. SEO. Icons. Communications. Advertising.

Tender file covers & spines. General file covers & spines. PowerPoint grid design. PowerPoint template. PowerPoint tool templates.

Pens & note pads. Water bottles & USB sticks. Desktop wallpapers.

SIGNAGE

File format matrix.

External signage. Internal signage. Materials and finishes. Fabrication guidelines.

ILLUSTRATION LIBRARY

MARKETING MATERIALS

Brand colour system. Supporting colour system. Incorrect use of colour.

Corporate profile. Brochure system. Handbook system. Newsletter system. Poster system.

TYPOGRAPHY

MULTIMEDIA

Typeface family. Supporting typefaces. Typefaces for web.

Motion graphics. Video. Video channels. Audio & music. Photography. Photography channel. 3D animation. 360 degrees.

VEHICLE IDENTIFICATION General. Block measurements. Full kits. Application specification. Vehicle makes & models.

REPRODUCTION FILES

Capital. Intellect. Brigadier Boshielo. Lay-Zee. Major Unobsevant. Network Ninja. Thembo. CONTACT DETAILS Head office.

BUSINESS PAPERS Corporate letters & compliment slips. Typing template & second sheets. Business cards. CD covers & labels. Email signatures.

PACKAGING Corporate boxes. Corporate gift box. UNIFORMS Uniform policy. How to wear the uniform. Grooming guidelines. Corporate uniform.

Our mission & vision. Moving forward, BOSASA aims to empower South African companies and stay on the cutting edge of global technological advancements.

Our mission.

To deliver integrated Full Facilities Solutions through professional teams specialised in client-focused innovation, analytics and technology applications in high risk environments. Simply put, BOSASA is empowered by our ambition to honour the spirit of operational and service excellence. We want to help build South African initiatives and see our country grow from strength to strength. In order to accomplish this, we offer fully integrated solutions that are tailored to our clients needs. Our â&#x20AC;&#x153;teams2thinkâ&#x20AC;? also engage in constant research in order to adapt to advancements in various South African and international industries. The core values that uphold the BOSASA vision and mission statement influence both how we interact with each other and our clientele.

Our vision.

Service Excellence by harnessing synergies in which the BOSASA people are empowered to express their personalities and strengths in a team environment, thereby contributing to the economic and social development of our nation.

What we stand for. Our voice & tone. BOSASA is a wholly South African owned company and it leads the way in technology, full facilities management and the empowerment of young black professionals.

What we stand for.

The BOSASA Group is a conglomerate of sister and subsidiary companies and correlated brands. These provide a comprehensive spectrum of benchmarked Full Facilities Management solutions to our client base, and extended services to stakeholders. The BOSASA Group, with a firm technology and software integration core, has the infrastructure, expertise and capacity to increase the operational productivity of any large organisation, with the sole objective to increase our client’s headline earnings and bottom line profits. At our head office in Mogale Business Park in Gauteng, we again ventured into the unknown and took innovative steps. This park is fully BEE and is the first of its kind. Here, we developed a state-of-theart shared services centre that supports our national interests. It’s available to all our satellite offices, as well as our clients, 24/7. We also have excellent training facilities on-site, which have full SETA certification.

Our voice & tone. Customer Focus

Relationships

We have a strong dedication to fulfilling the needs of all our clients, and earning their respect and trust.

In an effort to build bridges wherever we go, we steadfastly honour and grow all of the relationships we create.

Excellence

Diversity

This is a key point that must be reflected in everything we do, from products and services to delivering what has been promised in a timely fashion.

We understand the importance of treating all classes of people with respect, while appreciating the value of their unique contributions.

Integrity

Environment

We believe in fostering a reputation of trustworthiness and in being transparent in all of our actions across our entire staff.

Making a conscious contribution to a sustainable environment forms part of our work ethic and daily life at BOSASA.

People

Innovation

Those we work for – and with – are our prime assets. Our goal is to ensure that each person who comes into contact with BOSASA becomes inspired and empowered.

It’s important for us to stay ahead of international trends. We achieve this by inspiring creativity and innovation from our employees.

Group brands. Our “House of Brands” architecture.

Group brands.

Leadership & governance Vision & mission Values & culture

National footprint & capacity Group support service system

Brands & operational business units

Fleet Management Solutions

Re s

Visus

Solutio

nova

The role of brand identity. â&#x20AC;&#x153;Brand nameâ&#x20AC;? means more than just a name that we hear.

The role of brand identity. What.

A brand’s identity is a combination of visual, auditory, and other sensory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide differentiation, create communications synergy, and are proprietary.

The importance. What are our core values? What do we stand for? How do we want to be perceived? What personality traits do we want to project? What are the important relationships?

Why. Brand identity provides direction, purpose and meaning for the brand. It is central to a brand’s strategic vision. It is the driver of one of the four principal dimensions of brand equity. There is value in

unique expanding the concept of a brand. A limited / tactical perspective inhibits strategists from building a strong brand even when potential exists. To achieve maximum brand strength: •

• •

Scope of a brand identity should be broad, active and look to the future, reflecting associations aspired for brand Thrust should be strategic, reflecting a business strategy leading to sustainable advantage Internal and external focus to brand creation and should reflect the brand’s enduring qualities

There are many ways to advertise your brand such as visual, audio or both of them. By developing advertising strategy, the last thing that you can do is to remember your face, so you can impress them with your brand. It is not difficult to achieve it. By working hard on the developing a brand identity you can reach your target on the maximum. Creating a good brand identity is the best way to achieve your goals as a company, by targeting your costumers in different ways and making your name stand before the other competitors.

timeless constant strong valuable resistant

How to use the guideline. Our unified and professional look helps viewers easily recognise us.

How to use the guideline.

This document provides guidelines on appropriate use of the BOSASA brand when associated with the purchase of reprint distribution rights or for events and engagements featuring BOSASA. To maintain the integrity of the BOSASA Group brand, the brand book must be strictly followed. The guidelines is clear and easy to understand. BOSASA Group reserves the right to modify the guidelines at any time. BOSASA Group also reserves the right to withdraw permission for or otherwise prohibit your use of the BOSASA Group brand elements if such use does not conform to the guidelines and other terms we set from time to time. BOSASA Group will not be liable in relation to any loss/damage caused by modification of the guidelines. Getting the message and tone right will be the measure between the success and failure of each communication.

Audiences must understand the benefits – the points of differentiation – that come from partnering with the BOSASA Group versus working with the competition.

We encourage our creative teams and brand ambassadors to incorporate clear space liberally throughout our visual communications.

Above all, you should strive to use the points of differentiation that uniquely position the BOSASA Group in the hearts and minds of our customers, partners and other key audiences.

Clear backgrounds and visual open “space” play an integral role in our visual communications. Clear space enhances the crisp presentation of the logo. Clear space is the canvas against which our lively colours glow and text and imagery stand out. Clear space imparts a clean, inviting and contemporary visual sensibility to our print, electronic and dimensional applications. Clear space provides a visual stage for presenting a new and humanistic dimension of our corporate personality. We encourage our creative teams to incorporate white backgrounds and highlights liberally throughout our visual communications.

Obtain approval. Be human. Be impactful. Be confident. Be understated. Be clean and crisp. Be conversational. Be respectful and non-promotional. Be benefit-driven. Be global. Be sensitive. Be sure. Above all, review the BOSASA Group’s vision, mission, what we stand for, our voice & tone - which are summarised by three words: “People, Passion & Purpose” - and make sure its message is conveyed in every BOSASA Group communication that goes out the door. Every copy direction, every visual cue should do double duty - both fulfilling the goal of each assignment as well as communicating the brand promise. If it isn’t building brand value, then it is stealing from it. There is no neutral position on the brand value scale!

YOU EXPRESSLY ACKNOWLEDGE THAT YOU HAVE READ THE BOSASA GROUP BRAND BIBLE AND UNDERSTAND AND ACCEPT THE RIGHTS, OBLIGATIONS, TERMS AND CONDITIONS SET FORTH HEREIN. BY USING ANY OF THE BOSASA GROUP BRAND ELEMENTS, YOU EXPRESSLY CONSENT TO BE BOUND BY THESE TERMS AND CONDITIONS. © BOSASA Group – Last revised: August 2013

Brand identity elements. Brand mark. Logotype. Signature. Support services. Name in text. Incorrect use of logotype.

Brand mark.

In Northern Sotho, the word BOSASA means “the future”. Taking this name to heart, we provide our clients with leading full facilities management services, which are both innovative and cost-effective. We also develop our own software and systems, ensuring that we stay at the forefront of industry and the information era.

GOLD IN THE BRUSH STROKE Golden assets of the company - its people MOVEMENT OF THE BRUSH STROKE Momemtum, progress terminating in a point which suggests a highly focused, targeted business approach with clear strategic objectives MOMENTUM FORWARD LEFT TO RIGHT Seamless flow into the future BLUE BRUSH STROKE AT THE BOTTOM Blue Ocean philosophy and strategy - playing in an uncontested market place because of unique products and services - ahead of the competition DIMENSIONS Upper limits sky and ocean Horizontal and vertical sector = reach - all embracing business perspective RED SWEEP Motif for high energy sustained to the very end SWEEP APPROACHING FROM TWO DIRECTIONS Integration of end product with origination and innovation Total alignment of all strategies BLUE BRUSH STROKE AS WAVE Indicative of waves of innovation trends of which BOSASA keeps abreast - linked to blue ocean - ahead of the pack

Logotype.

The BOSASA Group logo is drawn to specific standards and must not be recreated or modified. The corporate logo should be reproduced from the master digital artwork, which is available from BOSASAâ&#x20AC;&#x2122;s Marketing & Branding Division: eKayaMedia.

Colour variations. There are four usable colour variations of the logo. No other alternatives are allowed. Full colour (vinetted) on light backgrounds 100% black on light backgrounds White reversed on a solid colour background 100% white on a solid colour background Care should be taken to ensure that the logo always has a good contrast from the background to give the best impact and legibility. See page 0, Incorrect usage of elements, for examples.

Logo size requirements.

Logo exclusion zone.

The minimum size requirement for the horizontal logo is 15mm high, it must always remain clear and legible. There are no restrictions for a maximum size.

When used for purposes other than official BOSASA Group materials, there should be a clear space area around the logotype, equal in distance to the height of the capital â&#x20AC;&#x153;Bâ&#x20AC;? in the logo.

Any other variations can weaken the BOSASA Group brand.

This buffer ensures that the logo is not crowded, but clear and legible instead.

Resizing. When importing or placing the logo into any application, it is critical that the height and width be kept in the proper proportion. Care should be taken to keep the aspect ratio the same when resizing the BOSASA Group logo. In the Microsoft Office suite, this is done by resizing using the corner handles only, indicated by the red circles below. Do not resize using the side, top or bottom handles. In the design suites, this is done by resizing using the corner handles and SHIFT / and CTRL key at the same time.

15mm

shift

ctrl

Signature. The BOSASA Group corporate signature is drawn to specific standards and must not be recreated or modified. The corporate signature should be reproduced from the master digital artwork.

Colour variations. There are four usable colour variations of the corporate signature. No other alternatives are allowed. White reversed logo on BOSASA blue (vinetted) background with a 60% black second colour Full colour (vinetted) logo on 100% white background with a BOSASA blue (vinetted) second colour White reversed logo on BOSASA blue (vinetted) background with a BOSASA blue (vinetted) second colour Full colour (vinetted) logo on 100% white background with a 100% white second colour Full colour (vinetted) logo (with grey reversed out) on 30% black background with a 60% black second colour & reversed

“A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.” SCOTT TALGO

Header.

The BOSASA Group corporate header is drawn to specific standards and must not be recreated or modified. The corporate header should be reproduced from the master digital artwork.

Colour variations. There are four usable colour variations of the corporate header. No other alternatives are allowed. White reversed logo on 60% black second colour with a solid colour / 100% white background White reversed logo on BOSASA blue (vinetted) second colour with a solid colour / 100% white background Full colour (vinetted) logo on 100% white second colour with a solid colour / 100% white background Full colour (vinetted) logo on 100% white second colour with a 100% white background Care should be taken to ensure that the logo always has a good contrast from the background of the signature to give the best impact and legibility.

Name in text.

We hear it all the time: “How am I supposed to write our company’s name?” The answer is simple: unless you’re in the legal department or investor relations, you write our company name just as it’s written in our logo: BOSASA Group.

The right way: When writing, just keep it simple: BOSASA Group

Incorrect use of logotype. Examples of how the logo should NOT appear Out of proportion: Too narrow Out of porportion: Too short Not enough contrast Not enough clear space

“True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.” ADAM CHMIELOWSKI

Colour. Brand colour system. Supporting colour system. Incorrect use of colour.

Brand colour system.

BOSASA Group uses a total of 3 primary colours and 2 fades (gradients).

PANTONE 2757 C

C 100 M 80 Y 6 K 30 R 5 G 55 B 117 HTML 053775

PANTONE 1375 C

PANTONE 1797 C

C 0 M 50 Y 100 K 0 R 247 G 148 B 29 HTML F7941D

C 0 M 100 Y 100 K 30 R 177 G 17 B 22 HTML B11116

These colours should serve as the main backbone of any collateral.

Colour ratio. 77% BLUE | 10% RED | 10% YELLOW | 3% BLACK

ORANGE FADE TYPE LINEAR

RED FADE TYPE LINEAR

LEFT C 0 M 50 Y 100 K 0 52% C 0 M 29 Y 100 K 0 RIGHT C 0 M 0 Y 0 K 0

LEFT 20% 43% 71% RIGHT

ANGLE 276.8째 EDGE PAD 10%

ANGLE 154.8째 EDGE PAD 0%

C 0 M 100 Y 100 K 59 C 0 M 100 Y 100 K 10 C 0 M 100 Y 100 K 0 C 0 M 50 Y 100 K 0 C 0 M 20 Y 100 K 0

Supporting colour system.

PANTONE 584 C

PANTONE 5285 C

C 50 M 40 Y 3 K 15 R 117 G 127 B 170 HTML 7079A3

PANTONE 7511 C

C 13 M 53 Y 100 K 10 R 199 G 125 B 35 HTML C77D23

PANTONE 462 C

PANTONE 619 C

PANTONE 173 C

PANTONE 486 C

PANTONE 619 C

PANTONE COOL GRAY 4 C

PANTONE COOL GRAY 8 C

PANTONE 446 C

PANTONE BLACK C

C 30 M 2 Y 95 K 0 R 190 G 210 B 59 HTML BED23B

C 44 M 60 Y 76 K 35 R 111 G 81 B 58 HTML 6F513A

BOSASA Group uses secondary colours to help strengthen its brand image across its marketing materials.

C 100 M 80 Y 6 K 60 R 0 G 28 B 80 HTML A49A34

C 0 M 0 Y 0 K 30 R 188 G 190 B 192 HTML BCBEC0

C 5 M 85 Y 100 K 18 R 193 G 65 B 30 HTML C1411E

C 0 M 0 Y 0 K 60 R 128 G 130 B 133 HTML 808285

C 0 M 60 Y 40 K 13 R 215 G 117 B 114 HTML DE5285

C 0 M 0 Y 0 K 90 R 65 G 64 B 66 HTML 414042

C 38 M 30 Y 100 K 5 R 163 G 153 B 52 HTML A49A34

C 0 M 0 Y 0 K 100 R0G0B0 HTML 000000

PANTONE 7579 C

PANTONE 545 C

PANTONE 200 C

PANTONE 7683 C

PANTONE 427 C

PANTONE 319 C

PANTONE 7667 C

PANTONE 114 C

PANTONE 653 C

PANTONE 7509 C

PANTONE 1787 C

PANTONE 262 C

PANTONE 654 C

PANTONE 179 C

PANTONE 274 C

PANTONE 186 C

PANTONE 7409 C

PANTONE 802 C

C 1 M 76 Y 92 K 0 R 239 G 99 B 46 HTML EF632E

C 61 M 52 Y 18 K 1 R 115 G 121 B 161 HTML 7379A1

C 96 M 79 Y 24 K 9 R 37 G 72 B 126 HTML 25487E

C 20 M 6 Y 4 K 0 R 200 G 220 B 233 HTML C8DCE9

C 3 M 11 Y 87 K 0 R 250 G 217 B 61 HTML FAD93D

C 2 M 89 Y 84 K 0 R 234 G 68 B 57 HTML EA4439

C 18 M 100 Y 85 K 8 R 189 G 23 B 52 HTML BD1734

C 93 M 69 Y 15 K 2 R 32 G 90 B 149 HTML 205A95

C 99 M 99 Y 31 K 23 R 41 G 36 B 96 HTML 292460

C 84 M 49 Y 4 K 0 R 36 G 119 B 183 HTML 2477B7

C 17 M 42 Y 73 K 1 R 209 G 152 B 91 HTML D1985B

C 13 M 100 Y 91 K 4 R 204 G 32 B 47 HTML CC202F

C 17 M 13 Y 12 K 0 R 209 G 210 B 212 HTML D1D2D4

C 1 M 96 Y 70 K 0 R 235 G 44 B 72 HTML EB2C48

C 1 M 35 Y 100 K 0 R 248 G 174 B 25 HTML F8AE19

C 65 M 0 Y 24 K 0 R 65 G 193 B 200 HTML 41C1C8

C 50 M 80 Y 6 K 60 R 73 G 32 B 79 HTML 49204F

C 65 M 0 Y 100 K 0 R 65 G 218 B 66 HTML 41DA42

Incorrect use of colour.

Examples of how the colour should NOT appear Incorrect ratio: Too much red Incorrect ratio: Too much yellow Not enough blue Not colours in our colour system

“Simplicity is the ultimate form of sophistication.” LEONARDO DA VINCI

Typography. Typeface family. Supporting typeface. Font family for web.

Typeface family. BOSASA Group’s primary logo typeface 1

INFORMAL 011 BT

INFORMAL 011 BT ROMAN abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:‘’“”!?) This typeface may be used for BOSASA logos ONLY.

BOSASA Group’s primary logo typeface 2

AVENIR LT STD

Avenir LT Std 95 Black Oblique abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:‘’“”!?)

Supporting typeface. BOSASA Group’s secondary typefaces

ARIAL REGULAR

Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:‘’“”!?) Monotype’s Arial font family may be used for general documents.

ARIAL BOLD

Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:‘’“”!?)

Font family for web. BOSASA Group’s web font family

ARIAL VERDANA HELVETICA SANS SERIF

ARIAL abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:‘’“”!?) VERDANA abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:‘’“”!?) HELVETICA abcdefghijklmnopqrstuv w x yz ABCDEFGHIJKLMNOPQRSTUV W X YZ 1234567890$%&(.,;:‘’“”!?) SANS SERIF abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:‘’“”!?)

â&#x20AC;&#x153;One of the most significant differences between graphic designers and other visual artists is our unhinged love of typography.â&#x20AC;? GREG BREEDING

Business papers. Corporate letters & compliment slips. Typing template & second sheets. Business cards. CD covers & labels. Email signatures.

Corporate letters & compliment slips. Letters and compliment slips should be printed using the master artwork files available from the Marketing Control Documents.

Typography & colour. The logo is full colour (vinetted). The colour field is CMYK. Address block: 60% black; 7 pt. Arial. Directors block: BOSASA blue; 7 pt. Arial. National Offices block: 80% black; 7 pt. Arial. Leading: 10 pt.

Integrated Facilities Management

With Compliments VISIT OUR WEBSITE www.bosasagroup.com

RFP NUMBER: 00/DESCRIPTION/00/00/AA

Typing template & second sheets.

Typing template & second sheets should be printed using the master artwork files available from the Marketing Control Documents.

Typography & colour. COVER PAGE Text: 100% white; 11 pt. Arial Bold. DIVIDER PAGE Text: 100% white; 18 pt. Arial Bold. STYLE SHEET Header Text: 50% black; 11 pt. Arial Bold. Heading Text: 100% black; 16 pt. Arial Bold. Text: 100% black; 10 pt. Arial Bold Second Level Bullets: 100% black; 10 pt. Arial Regular. Leading: 14 pt.

BID DESCRIPTION REQUEST FOR PROPOSAL Volume 2 of 2 Original Bid Document

RFP NUMBER: 00/DESCRIPTION/00/00/AA INDEX BID DOCUMENT â&#x20AC;&#x201C; Volume 2 of 2 1. 2. 3. 4.

1. COVER PAGE

Cover Letter Tender Price Tender Document Company Information a. Company Profile b. National Footprint c. Company Certificates d. Company Structure e. Particulars of Directors & Copies of ID Documents f. Shareholders Certificate and Shareholder Agreement g. BBBEE

Business cards.

Business cards should be printed using the master artwork files available from the Marketing Coordinator.

Integrated Facilities Management

Typography & colour. The logo is full colour (vinetted). The colour field is CMYK. Name: BOSASA blue; 12 pt. Arial Bold. Designation: 60% black; 6 pt. Arial Italic. URL: BOSASA blue; 5 pt. Arial Italic. Address heading: BOSASA blue; 7 pt. Arial Bold. Address block: 60% black; 6 pt. Arial Bold & Arial. Contact heading: BOSASA blue; 7 pt. Arial Bold. Contact block: 60% black; 6 pt. Arial Bold & Arial. Leading: 8 pt.

Print specifications.

Physical Address:

Future Technology Solutions

Integrated Facilities Management

Jason Stoltz Branding Coordinator

http://www.bosasagroup.com

Xerox Colotech; 300gsm; White; CMYK

Mogale Business Park S 26°06.830’ E 27°46.943’ Windsor Rd | Mogale City 1739 | Gauteng | RSA

Contact details:

+27(0) 11 662 6433 T +27(0) 11 662 6533 F +27(0) 83 785 1131 M jason.stoltz@bosasa.com

CD SLEEVE DESIGN TITLE GOES HERE

CD covers & labels. CD covers and labels should be printed using the master artwork files available from the Marketing Control Documents.

Typography & colour.

CD LABEL DESIGN TITLE GOES HERE

The logo is full colour (vinetted). The colour field is CMYK. Heading line 1: 60% black; 12 pt. Arial. Heading line 2: 100% white; 12 pt. Arial. Leading: 14 pt.

Email signatures. Email signatures should always be consistent. The master artwork files available from the Marketing Department / IT Department.

Typography & colour.

Example.

BOSASA blue

8 pt. Arial

Best regards

Corporate signatures.

BOSASA blue

11 pt. Arial Bold

Name Surname

50% black 50% black 50% black 50% black 50% black 50% black BOSASA blue BOSASA blue

8 pt. Arial Bold 8 pt. Arial Bold 8 pt. Arial 8 pt. Arial 8 pt. Arial 8 pt. Arial 8 pt. Arial 8 pt. Arial

The BOSASA Group Mogale Business Park Windsor Road | Mogale City | 1739 | Gauteng | South Africa Tel: +27(0)11 662 0000 Mobile: +27(0)00 000 0000 Skype: name.surname name.surname@bosasa.com www.bosasagroup.com

• • • • • • • • • •

BOSASA Group BOSASA Integrated Facilities Management BOSASA Youth Development Centres BOSASA Risk Management Solutions Kgwerano Lindela Mogale Business Park On-IT1 Phezulu Sondolo IT

BOSASA blue

8 pt. Arial Italic

INSERT EMAIL SIGNATURE IMAGE HERE

25% black

8 pt. Arial Bold

Designation

Future Technology Solutions

Please consider our envirenment before printing this email

Integrated Facilities Management

Youth Development Centres

Risk Management Solutions

Fleet Management Solutions

Repatriation Centre

The empowerment hub of innovation

Integrated Software Solutions

An Associate of Sondolo IT

Integrated Technology

Digital media. Website. Social networking. Blogs. Architecture. Style guides. Interface. SEO. Icons. Communications. Advertising.

Website.

Basic design guidelines for BOSASA Group websites

The logo. The BOSASA Group logo should appear at the top left of web pages where it is used. The logo needs to link to www.bosasagroup.com

Colour. Please use the websafe colour palette on page xx. Tints of these colours can be used, but make sure that: â&#x20AC;˘ any text that sits on top of colour is of a sufficient contrast to be legible â&#x20AC;˘ the tints that you use are also websafe A good resource online for checking contrast acceptability is: http://gmazzocato.altervista.org/colorwheel/wheel. php

Font family. For the main body & heading style in your css, please use the following font family: Arial, Verdana, Helvetica & Sans Serif. This font family has been tested as being the most legible on-screen font to read.

www.bosasagroup.com

Social networking.

Promotion. There are a few simple steps that can be taken to promote departmental social networking sites in a subtle but effective way.

•

Social networking. Consider both strategic and practical issues when setting up a social networking site for the company. Who the site is aimed at, what kind of information will be published, who will update the page, what kind of style will be used and so on.

Persona. It is desirable to have a consistent voice, despite the multiple users who might be producing content for a departmental social networking site. To help maintain consistency: • • •

Speak in first person plural (We are holding an event tomorrow. Feel free to contact us.) Try to use active, rather than passive, words Try to maintain a semi-casual tone, without using slang or jargon

•

• • •

•

All emails sent from the BOSASA Group should include a hyperlink to the social networking site(s). The hyperlink should be included in the email signature. Any mailings could highlight the BOSASA Group’s presence in the social networking sites. Presentations should include details of the social networking sites in the ‘how to contact us’ section. BOSASA Group webpages should have shortcut icons which lead directly to the social networking sites. Following an event, encourage participants to view photos/video clips on the BOSASA Group’s social networking sites.

Response monitoring and management. Checking for new queries or responses could be done a few times a day. In general, social networking site users don’t expect an instant reply but queries should be acknowledged in a timely manner to maintain user’s confidence.

•

Responses to queries should give a short answer to an exact question posed, with a link to relevant information on the BOSASA Group’s website. Avoid giving the impression that questions are foolish, or that info should have been easily found elsewhere. Make appropriate arrangements when people responsible for replying to the queries are on holiday. Publish your moderation policy.

Other useful things to remember... Consider an update strategy. •

• • • • •

Decide what information will be shared through the social networking sites. Is it used to promote future events, help with general communications? When will the site be updated (before, during, after an event)? Decide if the updates include all happenings. Consider if the newsfeed should appear on the social site. Create a timetable for all events which should be included in the social networking updates. Keep updates relevant to the BOSASA Group.

• •

Consider if using a RSS feed from the news site will provide relevant information for your followers. Most relevant stories could always be posted manually. This would allow the company voice to be more consistent but requires more time and effort from the people updating the site. Updates should not breach e-safety; the use of names should be omitted. The guidelines on the tone and voice should always be followed.

Follow us on: TWITTER www.twitter.com/BosasaGroup FACEBOOK www.facebook.com/pages/BOSASAGroup/381207268643859 FACEBOOK (BOSHIELO) www.facebook.com/pages/ Boshielo/428238340572097 PINTEREST www.pinterest.com/bosasagroup/boards LINKEDIN www.linkedin.com/company/bosasa GOOGLE+ www.plus.google.com/s/Bosasa20%Group YAMMER www.yammer.com

“If you are not a brand, you are a commodity.” PHILIP KOTLER

Blogs.

Only content approved by coordinator level and above maybe uploaded to any blogs, includes visual and video content. Content should only be placed on blogs that allow the content to be edited or deleted at any time. Internal blogs should be styled to match existing websites and company online brand.

Architecture. All web properties should contain a level of CMS access. Strive for full ownership of all technologies including source code and DBâ&#x20AC;&#x2122;s.

Currently all technology is Windows based (Hosting, CMS) this should remain consistent in current and future developments.

Style guides. Font-family. Please use the following font family: Arial, Verdana, Helvetica & Sans Serif. This font family has been tested as being the most legible on-screen font to read.

H1-H5 Tags. H1-H5 tags should be styled and used consistently throughout all websites.

Classes. Classes should be developed to maintain consistency in styles throughout the website.

Font colours. Selected font colour, hover over colours and text links colours should remain consistent throughout all pages (Coded into the CSS).

Headings & text. Page headings (in blue banners). font-family: ‘arial’, ‘segoe ui’, arial; font-size: 22px; line-height: 33px; color: #ffffff;

Sub headings (content section). font-family: ‘arial’, ‘segoe ui’, arial; font-size: 16px; line-height: 18px; color: #8C8C8C; font-weight: bold; width: 645px; border-bottom: solid 1px #DADADA; display: block; padding-bottom: 5px; margin-bottom: 0px;

Normal body text. font-family: verdana, ‘segoe ui’, arial; font-size: 12px; color: #666666;

Bold body text. font-family: verdana, ‘segoe ui’, arial; font-size: 12px; font-weight: bold; color: #1f497d;

CTA text (call to action). font-family: verdana, ‘segoe ui’, arial; font-size: 12px; color: # #f79646;

Footer sitemap heading. font-family: Verdana; font-size: 12px; color: #666666; font-weight: bold;

Footer sitemap text. font-size: 12px; font-family: verdana, arial; color: #073877; text-decoration: none;

Footer sitemap links & link status. Link font-size: 10px; font-family: verdana, arial; color: #073877; text-decoration: none; line-height: 18px; Visited Link font-size: 10px; font-family: verdana, arial;

color: #073877; text-decoration: none; line-height: 18px; Active font-size: 10px; font-family: verdana, arial; color: #073877; text-decoration: none; line-height: 18px; Hover font-size: 10px; font-family: verdana, arial; color: #073877; text-decoration: underline; line-height: 18px;

Bread crumb text & link. Text font-size: 11px font-family: Arial color: #043775 text-decoration: none Link font-size: 11px font-family: Arial color: #043775 text-decoration: none

Visited font-size: 11px font-family: Arial color: #043775 text-decoration: none Active font-size: 11px font-family: Arial color: #043775 text-decoration: none Hover font-size: 11px font-family: Arial color: #043775 text-decoration: underline

Menu text. Text font-size: 10px font-family: Arial color: #333333 text-decoration: none Link font-size: 10px font-family: Arial

color: #333333 text-decoration: none Visited font-size: 10px font-family: Arial color: #333333 text-decoration: none Active font-size: 10px font-family: Arial color: #333333 text-decoration: none Hover font-size: 10px font-family: Arial color: #333333 text-decoration: none

General. Text boxes. border: solid 1px #cecece; background-color: #f2f2f2; padding: 7px;

Interface.

All custom developed BOSASA Group web assets should utilise responsive design methodology to ensure compatibility with most popular mobile and desktop devices.

â&#x20AC;&#x153;Good design is partially creativity and innovation, but primarily knowledge and awareness.â&#x20AC;? CHUCK GREEN

SEO.

WARNING!! The following are unacceptable

SEO practices; all BOSASA web properties (Even if we do not own the property) must be checked against this list before going LIVE with the BOSASA name.

website / blog / content; domains containing / requiring redirects must obtain written approval from HOD level and up.

Hiding content. This is considered “gaming” the system and will not be acceptable to SE’s or BOSASA, including Hidden and Transparent links.

The BOSASA culture and ethos for excellence should always be followed, we will not accept unethical behavior or attempts to “game” the system for short term gain.

Doorway pages.

Black Hat SEO. Top 10 SEO No-No’s.

Mirror pages, duplicate content and mirror domains.

Keyword stuffing. No stuffing accepted although LSI keywords can be seeded through the content.

Cloaking. Not accepted, pages must be delivered as promised / optimised, ref Google Webmaster tools, Robots.txt file and Sitemaps to ensure compliance.

Domain squatting & redirecting. All BOSASA Group domains must contain a unique

This type of deception could cause domains to be removed from Google’s index.

This is considered spamming to Google.

Google bombing. This type of duplicate anchor text linking is not acceptable, care should be taken to vary the anchor text with LSI Keywords and other related terms.

Link farms. The benefits of link farms are long gone, use of link farms / link shares and unrelated reciprocal linking is not acceptable.

Bad neighbourhood links. Be cautious not to link out to bad neighbourhoods sites e.g. violent or adult content sites or linked site, also regularly check incoming links to ensure these types of sites are not linking back, if any are identified they should be reported to BOSASA for immediate action.

Misuse of names or products. The practice of trying to leverage leads and rankings by using competitor names is frowned on in general and could result in your site being de-indexed by Google and other search engines, hidden links and competitor names in meta data is not acceptable and will have little effect on the objective. Trademark and copyright infringements should also be considered.

Image SEO. In years gone by Google and search engines in general were unable to index and rank images. In recent years this has all changed, and with the introduction of the “Alt” & “longdesc” tags it has now become possible to rank images within search results which has opened up great opportunities for BOSASA Group to tell its story and share the good new visually.

WARNING!! As mentioned previously, BOSASA

subscribes to best practice and quality guidelines, “gaming” or manipulating the system will not be tolerated/accepted.

Minimum SEO requirements for images. File name Ensure file names are descriptive e.g. mbpoffice.jpg could be BOSASA-Group-procurement-office.jpg or large-procurement-company-office.jpg. ALT tags Make sure you provide in code “alt” description for each image, ensure keywords and related words are used, with a caution not to Keyword Stuff.

File types

Rich snippets

The most effective files types for online images are JPG, PNG & GIF. BOSASA has a preference to PNG for maintained quality when resizing but will consider other formats especially for pages with large amounts of images where file size is a factor.

Leverage where possible via BOSASA Google + account, Snippet should contain official BOSASA icon and not Author images.

File size

Link to image url from keyword in relevant body copy where possible 1-2 per page max.

Anchor text

Image file size effects page load speed and should be considered during creation. Maximum image file sizes should not exceed 100kb for large images.

Surrounding content

Image sitemap

Where content is wrapped around an image ensure that the content is relevant to your image in terms of how you have optimised it above.

All BOSASA web properties must have an image sitemap which should also be loaded on Google Webmaster Tools.

Opportunities to further promote / optimise images. To be used where the image is the primary content to be promoted. Long descriptions Load image and supporting text information about the image on a page and use the “longdesc” tag in the code to link the Bots to more information about the image.

Video SEO. YouTube is currently the second largest search engine in the world (2013) & people watch billions of videos per month. BOSASA has a number of videos across multiple video sites and requires the below level of SEO for each.

WARNING!! BOSASA subscribes to best practice and quality guidelines, “gaming” or manipulating the system will not be tolerated/accepted. Quality guidelines. •

No video may be uploaded to ANY online property without signed approval from Coordinator level or

•

• •

above. Videos should be of a high quality and saved in the most suitable files types relevant to the location they will be loaded. BOSASA does not monetise videos at this point, all monetise options. Where possible / needed custom Thumbnails should be created to “Sell” or “Encourage” the visitors to watch and / or engage (Within best practice guidelines. Approval required before upload.

When Loading Video’s on Video Sharing Sites. File name Ensure the video has a descriptive filename which includes the primary and / or related keywords. Title & descriptions All videos must contain a detailed title and full description containing relevant keywords and LSI, Website and anchor text backlinks should be included in all websites that will allow this practice. Categories, tags & keywords All opportunities to catagorise, tag or add keywords should be taken and must be relevant to the video topic and contents of the video (No “gaming” the system).

Embedded or site loaded videos. Embedded videos These videos should include a title and description relevant to the video and page topic. Size of the video should legible on all devices and contain a quality thumbnail. Site loaded BOSASA videos may only be loaded on quality web properties which contain quality video players. Sites should also be assessed to confirm that are “Good Neighbourhood” sites. Final approval for loading will be required from Coordinator level or above. Video sitemap All BOSASA owned web properties that have videos loaded must have a compliant video sitemap on the site and submitted to Google Webmaster Tools.

Icons. • • • •

Should be developed in line with current brand requirements (Fonts, Colours etc). Min 72dpi .jpg and/or .png Scalable; should be legible / recognisable from 32px (Favicon size) and up. Legible & recognisable in colour and reversed out black and white from 32px 72dpi

IFM

YDC

RMS

BOSASA Group

BOSASA Integrated Facilities Management

BOSASA Youth Development Centres

BOSASA Risk Management Solutions

Sondolo IT

On-IT1

Kgwerano

Bosele

MBP Lindela

Phezulu

Mogale Business Park

Biorganics

Transforming Lives

WATSonline

Watson Corporate University

Youth Development Foundation

Communications. •

• •

•

All communication must include relevant branding and must comply with branding standards as identified in this branding manual. All communication campaigns must be approved by coordinator level or above before distribution. Email communication must comply with relevant SA laws and acts and should be designed & tested across the most popular mail programs for layout and effectiveness. All links within communication must be fully tested and tracked (via short code or distribution application)

Email marketing campaigns. Basic guidelines for the responsible use of email in BOSASA Group marketing

Selection of email addresses. •

You MUST have a prior business relationship with the recipient, relating to the contents of the advertising email before you send them

•

• • • •

advertising email. DO ask your customers to provide email addresses when communicating with them. At the same time ask them to indicate whether or not they are prepared to receive advertising and/or information messages at those addresses. DO respect the wishes of those customers who provide addresses but ask not to receive marketing email messages. DO keep records of documentation relating to the above “opt in” process. NEVER purchase a list of email addresses. NEVER send messages to addresses which were “harvested” from web sites. If you have access to an email database which was collected for one business or product, NEVER use it for marketing another unrelated business or product. (Eg client’s whose details were collected while involved in banking, should never be sent email advertising insurance).

Identification of the sender. • •

Always provide full identification and contact details of the party sending the advertising emails. Ensure that the “from” address is valid and will accept non-delivery reports (bounce messages).

Content & size. •

Limit the size of advertising messages. Large unsolicited messages are a cause of irritation to the recipient, even when you do have a business relationship with them. Typically messages should

•

be kept under 300kB. Note that when a file or graphic is attached to an email, it is encoded which increases its size, so attachments should be smaller than this. If you wish to include large items like graphics or price-lists in your messages, rather host these on a web site and just put hyperlinks in the message referring to the external material. If the documents are very large, indicate in the message how large they are so that people can chose not to download them if they are on a slow or expensive link.

Handling of responses. •

•

Mail returned to the “From” address listed in the message must be accepted and processed carefully. Ensure (ie run tests and verify) that your own antispam filters (and those of your upstream service provider) do not filter out responses and bounce messages to your advertising messages. Invalid addresses which generate “bounce” messages should be removed immediately from the database. Ideally this should be done automatically by software. Responses should also vetted by a human operator: • Any response which indicates that the message caused offence to the recipient should result in that email address being removed from the database. • Any response which requests information as provided for in the ECT ACT should be dealt with in a responsible manner. Information

•

supplied back to the correspondent should be correct. Every response which requests a followup with respect to the service or product advertised should be afforded a personal reply.

Ensure that when addresses are removed from the list, that they are removed from all copies of the list. Do not configure an “auto-responder” on the mailbox to which returned messages are delivered. Sending an automated response in reply to every bounce message or reply would itself be a form of spamming.

SMS campaign. •

• •

•

When sending out an SMS personalise it by including the recipient’s name. This is only applicable if the database includes ‘Name’ data. Monitor replies, take the relevant action and give feedback accordingly. Remove recipients from the SMS mailing list if an ‘Optout’ is requested. This is in accordance with the Consumer Protection Act. Recipient list data is confidential, and the protection of data needs to comply with the Protection of Personal Information Bill. Any links included in a SMS campaign need to have ‘link tracking’ setup to measure engagement.

Advertising. • •

•

All advertising requires approval from coordinator level or above. Banner advertising to comply with the brand identity described in this manual, rich media ads should comply with multimedia guidelines as outlined in the document. Advertising should comply to industry best practice for file and banner size.

Banner sizes. Leader boards. 728px x 90px 468px x 60px

Skyscrapers. 160px x 600px 120px x 600px

Squares & rectangles. 336px x 280px 300px x 250px

“Design is the silent ambassador of your brand.” PAUL RAND

Marketing materials. Corporate profile. Recommended grids. Brochure system. Handbook system. Newsletter system. Poster system.

Corporate profile. Print specifications. Size. A4 portrait. Trim: 210 x 297mm (A4). Bleed: 3mm.

Printing & paper. 4 process colours (CMYK), both sides. Leaves: Lumi Art (silk), 130gsm, white. Cover: Lumi Art (silk), 250gsm, white.

Finishing. Trimmed to size. Cover: Matt laminated, one side. Cover: Spot UV varnished, one side. Embossed logo. Perfect bound.

Header. Corporate header: Full colour (vinetted) logo on 100% white second colour with an image background.

Typography & colour. The wording should appear on a tab at the top right of page layout where it is used. Running from top to bottom. Heading text: BOSASA blue; 12 pt. Arial Bold.

Imagery. BOSASA Groupâ&#x20AC;&#x2122;s image background consists of many images in a pixel design, showcasing the diversity of the Group.

CORPORATE PROFILE

Front Cover.

Contents Page. Signature. Corporate signature: Full colour (vinetted) logo (with grey reversed out) on 30% black background with a 60% black second colour.

Typography & colour. Content header: BOSASA blue; 14 pt. Arial Bold. Content text: 100% white; 10 pt. Arial Bold. Page heading text: 100% white; 18 pt. Arial Bold.

CONTENTS

ABOUT US

GROUP HISTORY CLIENTELE BBBEE ACCREDITATION EXCELLENCE ORGANISATIONAL STRUCTURE GROUP LEADERSHIP COMPANY VISION / MISSION & VALUES NATIONAL FOOTPRINT HEAD OFFICE: MOGALE BUSINESS PARK

03 04 06 07 08 10 20 22 24

BOSASA GROUP SUPPORT SERVICE SYSTEM

OVERVIEW TO DIVISIONS & DIVISIONAL LEADERSHIP

BRANDS & OPERATIONAL BUSINESS UNITS

BOSASA INTEGRATED FACILITIES MANAGEMENT BOSASA YOUTH DEVELOPMENT CENTRES BOSASA RISK MANAGEMENT SOLUTIONS SONDOLO IT & PHEZULU ON-IT1 INTEGRATED SOFTWARE SOLUTIONS KGWERANO FLEET MANAGEMENT SOLUTIONS LINDELA REPATRIATION CENTRE WATSON CORPORATE UNIVERSITY

56 58 60 62 64 66 68 70

GIVING BACK (CSI)

OFFENDER REHABILITATION PROGRAMS SCHOOL, CRECHE AND ORPHANAGE SUPPORT COMMUNITY COMPUTER CENTRES STAFF WELLNESS EDUCATION AND TRAINING TRANSFORMING LIVES: SUCCESS STORIES

74 80 85 88 89

Divider Pages. Signature. ONE PAGE Corporate signature: Full colour (vinetted) logo (with grey reversed out) on 30% black background with a 60% black second colour. DOUBLE PAGE Corporate signature: Full colour (vinetted) logo (with grey reversed out) on an image background with a 60% black second colour.

Typography & colour. ONE PAGE Page heading text: 100% white; 18 pt. Arial Bold. DOUBLE PAGE Page heading text: 100% white; 18 pt. Arial Bold.

Variations. ONE PAGE There are two variations of this page design: left & right. DOUBLE PAGE There are only one variation of this page design.

ABOUT US

BOSASA GROUP SUPPORT SERVICE SYSTEM

ABOUT US:

Layout Pages.

HEAD OFFICE: MOGALE BUSINESS PARK

Signature. ONE PAGE Layout signature: 30% black curve lines Orientation: From left to right (normal) DOUBLE PAGE Layout signature: 30% black curve lines Orientation: From right to left (reversed)

Page numbering. ONE PAGE & DOUBLE PAGE Numbering: 60% black; 9 pt. Arial Regular. Page heading text: BOSASA blue; 9 pt. Arial Bold. Justification: Centred

Typography & colour. ONE PAGE Page header text: 60% black; 14 pt. Arial Bold. Page heading text: BOSASA blue; 18 pt. Arial Bold. Text: 2 columns, 60% black; 10 pt. Arial Regular. Leading: 14 pt.

Variations. ONE PAGE - one page text (with divider page) DOUBLE PAGE 1 - one page text + one full page image / half page text + half page image / half page text + half page with 2 images / half page text + half page with 3 images

In keeping with our dedication to employee satisfaction and social responsibility, Bosasa’s home is situated in a bold and successful initiative - the Mogale Business Park.

We believe in the principles of the Kyoto Protocol, relevant to business. At MBP, we have made environmental support and awareness part of our culture.

This unique and ecologically sensitive Business Park not only offers the best resources and environment for our valued employees, it is also a truly South African homegrown location.

To this end the business parks is structurally designed and sited to allow significant space for walkways through landscaped gardens, duck ponds, herb and vegetable gardens and carefully sited bird sanctuaries.

It is our unending mission to provide solid infrastructure and to ensure the continuous growth of transformed BEE business operations. The Park is a combined effort by like-minded BEE business entities where we can unite and share expertise. Multi-disciplinary teams are on hand to ensure that this valued chain of commercial roleplayers are supported and mentored. Mogale Business Park occupies five hectares of prime land and is the expansive head office of the Bosasa Group of Companies (MBP). As the first BEE Business Park in South Africa, the centre is a celebration of harmony in diversity, championing the success of growing meaningful leadership in this sector.

The entire Business Park is ecologically sensitive with wetlands and indigenous trees. The campus houses eight Blue Cranes (our national bird) as a symbolic reminder of our environmental responsibilities. Please make contact and come see for yourself.

“

When structures and environments are hospitable to innovation, people’s natural inventiveness can make anything happen.”

Fourteen business units of hybrid Italianate architecture allow for maximum integration of services as a knowledge management centre. The infrastructure provides accommodation (Mogale Lodge), state-of-the-art training facilities and a national call centre.

24 | BOSASA GROUP

ELIZABETH KUBLER ROSS

BRANDS & OPERATIONAL BUSINESS UNITS:

OUR SERVICES:

BOSASA INTEGRATED FACILITIES MANAGEMENT

CATERING MANAGEMENT • • • • • •

Dietetics & Nutrition High Volume Catering Pre-packed Bulk Supply Aviation Catering Kitchen Systems Design Catering Administration

PROPERTY & FACILITIES MANAGEMENT

Bosasa’s story originally began in 1981 when the idea to create a full facilities management company was first sparked by the need to service our national demand for industry growth. This is when we began to look to our future and create a company that could bridge the gaps that existed in knowledge management and strategy - through a multidisciplinary approach. It took ten more years before this future became our reality and it seemed only fitting to name our company Bosasa, meaning “the future” in Northern Sotho. Our aim from the start has been to drive the industry forward, to create benchmark technologies as well as to improve on those already available in the industry.

We’re incredibly proud of our head offices situated at The Mogale Business Park, just outside Krugerdorp in Gauteng. The park is the first wholly BEE owned business park of its kind in South Africa. Here we have created an environment where both our employees and our clients can flourish. The park is equipped with state-of-the-art training facilities, a call centre and shared services centres, supporting our national interest. All of these facilities, and more, are available to staff and clients on a 24/7 basis. Bosasa has made a commitment to the preservation of our country’s natural heritage. The park was constructed to ecofriendly standards and includes a bird sanctuary as well as indigenous gardens.

Bosasa is, and always will be, a proudly South African entity. We believe that all the skills and talent we require to drive our company forward, are available to us locally. Our commitment to not only the ideals of Black Economic Empowerment (BEE) but also to the empowerment of women - forms a fundamental part of our ethos. Our aim to uplift, develop and educate those who need it most is an integral ideal that we commit to at Bosasa on a daily basis.

One predominant feature of Bosasa is that we are a Company that strives for excellence in everything we do.

Bosasa is a global company with an African vision Bosasa is, today, a wholly South African owned company that is not only a leader in technology and full facilities management but also boasts a level 3 BEE accreditation. Bosasa’s approach to business is always holistic. Our belief is that if our employees cannot grow - then neither can our company. To this end, we’ve established numerous training and wellness initiatives that are available not only to employees, but also the community at large.

Bosasa IFM has come a long way since its inception over a decade ago. we have established a proven track record. Bosasa IFM has dedicated itself and its subsidiaries to the upliftment of the South African people and makes a promise of excellence, not only to our clients but also to our nation. This is done with all the tools available to us, as well as the software that we have also developed.

56 | BOSASA GROUP

• • • • • • •

Building Automation Systems (BAS) Architectural & Spacial Planning Facilities Equipment & Asset Management High Density Accommodation Hardware & Technology Systems Engineering Services Construction & Maintenance Services

RISK & SECURITY MANAGEMENT • • • • • • • •

Physical Security Operations Investigation & Forensic Services Asset Management & Protection Services Human Profiling & Screening Surveilance, Biometrics & Control Room Solutions Environmental Risk & Emergency Solutions Installations & Integrated Hardware Solutions Accredited Security Training & Certification

BUSINESS PROCESS MANAGEMENT • • • • • • • •

Office Administration & Document Control Information & Knowledge Management Financial Auditing & Accounting Systems Compliance Systems Design & Certification Comprehensive HR Management Procurement & Supply Chain Solutions Marketing & Branding Solutions Integrated Project Management Services

HEALTH, SAFETY, WELLNESS MANAGEMENT • • • • • • • • • • •

Occupational Health & Safety Management Cleaning & Hygiene Services Medical Services Sport & Recreation Services Industry Training & Skills Development Services Team Building & Motivational Program Solutions Counseling & Psychology Services Corporate Social Investment Systems Coaching & Mentoring Family Support Programmes Health, Blood Pressure & Blood Sugar Monitoring 57 | BOSASA GROUP

Quote Pages. Signature. Quote signature: 100% white curve lines on linear gradient with 100% screen effect.

Typography & colour. 1st quotation mark: BOSASA blue; 36 pt. Arial Italic. Quote text: BOSASA blue; 14 pt. Arial Italic. Author text: BOSASA blue; 9 pt. Arial Italic.

Variations. There are two variations of this page design: left & right.

“

Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.” JOHN MAXWELL

Back Cover. Signature. Corporate signature: White reversed logo on BOSASA blue (vinetted) background with a BOSASA blue (vinetted) second colour EkayaMedia signature: 80% BOSASA blue

Typography & colour. National number: 100% white; 18 pt. Arial Bold. Website: 100% white; 18 pt. Arial Bold. Leading: 18 pt.

National Number: +27(0)86 181 1191 www.bosasagroup.com 07/02/2013 -1659 - EVDW

“Brand desire is the key to success.” PETER WALSHE

Brochure system. Print specifications. Size. A4 to DL. Trim: 210 x 297mm (A4). Bleed: 3mm.

Printing & paper. 4 process colours (CMYK), both sides. Lumi Art (silk), 130gsm, white. Future Technology Solutions

Future Technology Solutions

Finishing. Trimmed to size. Folded A4 to DL.

Retirement Fund

Provident Fund

Giving you peace of mind

Future Technology Solutions

Giving you peace of mind

Front & Back Page. Signature. Cover signature: Full colour (vinetted) logo; 100% white curve lines on linear gradient with 100% screen effect. Back signature: White reversed logo on BOSASA blue (vinetted) background with a BOSASA blue (vinetted) second colour; 80% BOSASA blue curve lines. EkayaMedia signature: 50% BOSASA blue

Typography & colour. Cover heading text: BOSASA blue; 21 pt. Avenir LT Std. Cover tagline text: BOSASA blue; 12 pt. Arial Italic. Quote text 1: Big 80% BOSASA blue quotation marks; 100% white; 12 pt. Arial Bold Italic. Author of Quote text 1: 100% white; 9 pt. Arial Regular. Quote text 2 heading: BOSASA red; 15.5 pt. Arial Bold Italic. Quote text 2: 100% black; 8.5 pt. Arial Bold Italic. Address text: 100% white; 10 pt. Arial Bold & Regular.

Please Note

The delivery of incomplete documents will delay the processing of the claim . Only once Metropolitan has accepted the documentation as correct, will they make payment .

Don't forget until too late that the business of life is not business, but living. - B. C. Forbes

Mogale Business Park Windsor Road | Mogale City | 1739 South Africa Private Bag 2002 | Krugersdorp | 1740 South Africa T: +27 (0) 11 662 6001 F: +27 (0) 11 662 6138/9 e: info@bosasa.com

Future Technology Solutions

Imagery. 16/07/2012 - 1659 - TP

Images relevant to the brochure content.

Giving you peace of mind

Inside Page. Signature. Inside signature: 30% black curve lines.

Typography & colour. Heading text: 60% black; 13 pt. Arial Bold. Sub heading text: colour container; 100% white; 8 pt. Arial Bold. Text: 3 columns; 60% black; 8 pt. Arial Regular. Container text: 100% white; 8 pt. Arial Italic & Regular. Leading: 12 pt.

Handbook system. Print specifications. Size. A5 portrait. Trim: 210 x 148mm (A5). Bleed: 3mm.

Printing & paper. 4 process colours (CMYK), both sides. Leaves & Cover: Lumi Art (silk), 130gsm, white.

ooktaff b d an ried S

Finishing. Trimmed to size. Saddle stitched, two wires.

e oye l p m

Sala

Employees Handbook Salaried Staff

Front Cover. Signature. Corporate signature: Full colour (vinetted) logo on 100% white second colour with an image background.

Typography & colour. Heading text: 100% white; 21 pt. Avenir LT Std. Sub heading text: 100% white; 10 pt. Arial Regular.

Imagery. BOSASA Groupâ&#x20AC;&#x2122;s image background consists of many images in a pixel design, showcasing the diversity of the Group.

Employees Handbook Salaried Staff

Contents Page. Signature. Corporate signature: Full colour (vinetted) logo (with grey reversed out) on 30% black background with a 60% black second colour.

Typography & colour. Content header: BOSASA blue; 10 pt. Arial Bold. Content text: 100% white; 7 pt. Arial Bold. Content revision: BOSASA blue; 7 pt. Arial Bold. Page heading text: 100% white; 13 pt. Arial Bold.

Layout Pages. Signature. Layout signature: 30% black curve lines Orientation: From right to left (reversed) Employee handbook tab: Left

Page numbering. Numbering: 60% black; 6 pt. Arial Regular. Page heading text: BOSASA blue; 6 pt. Arial Bold. Justification: Centred

Typography & colour. Page heading text: BOSASA blue; 18 pt. Avenir LT Std. Text: 1 column, 100% black; 8 pt. Arial Regular. Leading: 12 pt.

Variations. There are only one variation of this page design.

E M P L O Y E E H A N D B O O K

About this Handbook This employee handbook pertains to all salaried or monthly paid employees of the BOSASA Group of Companies. The working conditions of all employees are determined by all the Acts and legal requirements governing employment in South Africa but in particular those conditions pertaining to The Basic Conditions of Employment Act, 1997 as amended. This handbook forms part of our induction programme. It is intended to familiarise staff with the BOSASA Group of Companies herein referred to as BOSASA. It allows employees to learn how to function efficiently within the organisational culture of BOSASA. BOSASA believes that every employee wants to feel part of the company that he/she joins and wants to contribute to the success of it. We want employees to associate with and support the vision and the ideals of our Group of Companies and in doing so, develop and attain positive attitudes towards their work. This employee handbook summarises the key employee issues that apply to everyone working at BOSASA. Please read this handbook carefully, as it forms part of the terms and conditions of your employment with BOSASA. If you have any questions about any information contained herein, do not hesitate to ask your Unit Leader/Head of Department, or the HR Department.

From the Directors BOSASA is a word that means: “the future”. Welcome to our world of tomorrow … our dynamic team … our BOSASA family ! A tangible golden cord is woven through the entire Group – a consistent and driving passion for what we strongly believe in – economic merit, creating prosperity, service excellence, empowering people and social responsibility. BOSASA is a leading Broad Based Black Economic Empowerment Group with a variety of economic, management, operational and service driven activities such as: • Full Facilities Management • Youth Development Centres and Programmes • Security, Secure Care and Risk Management • Training and Development • Information Technology Services • Fleet Management

Notes Pages. Signature. Layout signature: 30% black curve lines Orientation: From right to left (reversed) Employee handbook tab: Left

Page numbering. Numbering: 60% black; 6 pt. Arial Regular. Page heading text: BOSASA blue; 6 pt. Arial Bold. Justification: Centred

Typography & colour. Page heading text: BOSASA blue; 9 pt. Arial Regular. Lines: BOSASA blue; 0.75 pt. (6mm apart).

Variations. There are only one variation of this page design.

E M P L O Y E E H A N D B O O K

NOTES :

Back Cover. Signature. Corporate signature: White reversed logo on BOSASA blue (vinetted) background with a BOSASA blue (vinetted) second colour EkayaMedia signature: 80% BOSASA blue

Future Technology Solutions

Typography & colour. National number: 100% white; 18 pt. Arial Bold. Website: 100% white; 18 pt. Arial Bold. Leading: 18 pt.

Mogale Business Park Windsor Road | Mogale City | 1739 South Africa Private Bag 2002 | Krugersdorp | 1740 South Africa T: +27 (0) 11 662 6001 F: +27 (0) 11 662 6138/9 e: info@bosasa.com

10/07/2012 - 1659 - TP

“Practice safe design: use a concept.” PETRULA VRONTKIS

Newsletter system. Print specifications. Size. A4 portrait. Trim: 210 x 297mm (A4). Bleed: 3mm.

Printing & paper. 4 process colours (CMYK), both sides. Leaves: Neo Art (gloss), 100gsm, white. Cover: Neo Art (silk), 250gsm, white.

Finishing. Trimmed to size. Saddle stitched, two wires.

Logo. The position is fixed. There must always be enough contrast when choosing a colour for the logo.

Spine banner & curves. The slogan & edition wording should appear on the spine banner on the left of the page layout where it is used. Running from bottom to top. Curves may be placed anywhere on the cover. Colour of the banner & curves must be the same.

WE AIM TO INFORM, EDUCATE, DELIGHT & ENTERTAIN

Front Cover.

MICHAEL MLONDZO’S FLOOR CROSSING >> VINCENT IS BOSASA’S ENTREPRENEUR A BOWL OF PORRIDGE GOES A LONG WAY NATIONAL CREDIT EDUCATION MONTH

Slogan text: 100% white; 12 pt. Avenir LT Std. Edition heading: Supporting colour & 100% white; 12 pt. Arial Regular. Article headings: Supporting colour & 100% black or white; 11 pt. Avenir LT Std. Main article heading: Supporting colour / 100% black or white; it must stand out (it may be in a banner or on the image); Avenir LT Std.

Imagery. Creative stock imagery / relevant BOSASA photography may be used. NO CHEAP, STANDARD STOCK. It has to communicate the main theme / story clearly.

EDITION 1 - FEBRUARY - 2013

Typography & colour.

BRIGADIER BOSHIELO A MAN FOR ALL THE PEOPLE

FROM THE CEO

From the CEO, Editors & Directors.

FROM THE EDITORS

Page numbering.

Every era has its hot subjects. You will have

self-discipline and that included how not to

career planning and the art of knowledge

heard of the Balanced Score Card and

waste precious company time. One of the

or information management. Computer

Six Sigma to name just two. When I was a

instructions was ‘never handle a piece of

games require focus. So what has changed?

young student doing research we were given

paper more than once’. See it, read it, deal

Nothing! Reading Gavin Watson’s 2013 blog

exposure to the latest work expert called the

with it, file it was the motto. Well it was nice

on ‘focus, discipline and purpose’ brought it

‘ergonomist’. Clearly he was a professional

in theory but did not always work in practise

all back. Bosasa provides all the means for

that specialised in ergonomics which today

though I believe it was sensible. What he

us to exercise discipline and become better

is known as the study of how your body

was trying to teach us was self-discipline.

professionals including a Mashie course and

Words DENISE BJORKMAN

Numbering: 100% white; 12 pt. Avenir LT Std. Page heading text: 60% black on 30% black background / 30% black on 60% black background / 100% white on 60% black background; 12 pt. Avenir LT Std. Justification: Left / right.

Grid & imagery. Text must be in 3 columns & the image ratio per page design is: 80% text; 20% image. If you have a full page of text it must be accompanied with a full page image. Images without a background must have a 1 pt. stroke outline in a colour that match the page design.

Typography & colour.

FROM THE CEO

FROM THE CEO Words GAVIN WATSON

perform a task or activity. Those days it was

As a psychology student I once learned

work curricula. Discipline requires focus

more focused on energy management as

why ballet, chess, music or sports lessons

and the blog narrows down our vision for

an exercise of integrity in the workplace.

were so important to children. If you don’t

the year to financial capital, human capital,

Most of what you read today about the

focus on the soccer field, you miss the ball.

client capital, innovation capital and process

subject is about how you live a pain and

Fail to focus in life and you will miss the ball

capital. We have been shown the path. Now

stress free life while sitting at a desk to avoid

too. The ergonomists demanded that daily

we need to walk it in 2013.

pain, frustration and lack of concentration.

discipline, and once the habit was learned it DENISE BJORKMAN

needs has always been part of company

could be safely transferred into other walks Those days, the so called ‘ergonomist’ as into discernable actions with measurable too can find purpose in their endeavours. We of life such as daily work, time management, he called himself, taught us how to exercise results. Personnel are ambitious but it is invest in the public interest because it is from

culture and policy. Digital media has made

a collective rather than a selfish one. It

it possible for me in turn to communicate

engages and builds resources that are user

my vision, and how I see the growth of the

friendly to all. Leaders ‘acknowledge, honour CHAIR We engage with open communications, Words ANGELO AGRIZZI & DR JURGEN SMITH FROM THE DIRECTOR’S

Connecting with staff and understanding their

Bosasa Group. Every blog I have sent you to date has been a perspective of how I believe great companies operate – more specifically us. I have given you enduring formulas and insights which help us succeed. You have learned about our values, attitudes, decision making processes, knowledge management ideals and exemplary team building and sustaining qualities. You are all part of smaller or larger teams. A CEO is responsible with his board for the long term performance of the company but it cannot be done without general corporate health which means you play a significant

Heading text: 100% black; 36 pt. Avenir LT Std. Author text: 100% white; 8 pt. Arial Regular & Bold. Quotation text: Supporting colour; 18 pt. Arial Regular. Body copy text: 100% black; 8 pt. Arial Regular. Signature text: 100% black; 8 pt. Arial Bold / actual signature placed 5 milimetres below last sentence. Leading: 14 pt.

Garden giant Chess Board, over and above

interacts with your environment when you

role in this achievement. We hear of the word health and usually attribute it to how and what we eat and conduct our personal lifestyles. But it is more than that when you think of a company and more specifically Bosasa. Every blog I have written is an ingredient which makes up the corporate health of Bosasa. Here is what has been written about this type of health.

and constructively reconcile competing

with what cemetery; matters to and all stakeholders. Our be let loose, today can never solved at understand the level of that we sobe that people his hands should

reputationhanging and ouroutside brand isthe a priceless at when created those come to thiswe world empty handed and coffin for asset all to see! thinking we were which speaks and capital in turn. Only constant physical, weby leave this world empty handed after One to of intellect his generals, who was surprised problems’. by

“

Our people are all passionate about our Alexander psychological and emotional renewal can we the most precious treasure of all is these unusual requests, asked exhausted, and that is TIME.

to explain. Here is what Alexander the Great had to say:

4. We do not take to our grave any material wealth, although our good deeds can be

1. I want the best doctors to carry my coffin to

our traveler’s cheques. TIME is our most

doctorsGREATER precious treasureGOOD because it is LIMITED. WE STRIVE FOR best THE OF OUR OWN PEOPLE BUT ALSO THAT OF THE COMMUNITY.” of death, even the

success and how the public see us. We all

meet that challenge. A healthy body and a

Vadim Kadelnikov sums it up beautifully

carry the flag with our deportment, uniform,

healthy organisation is in a constant state of

and I can only endorse his extensive global

words, enthusiasm and overt commitment to

renewal. The ball is in your court.

research. A healthy company has and lives

the Bosasa image.

a higher purpose. We strive for the greater

NKOKHELI

good of our own people but also that of

Bosasa sees itself as one with the

the community. Collectively a healthy

community. There is an interdependence

company has palpable higher levels of

knowing that if the community is healthy so

energy. It fosters learning, collaboration,

will we be as a unit with that entity. To this

support, a clean environment and top

end we build people and give them hope,

talent architecture. Decisions are turned

careers and their lives meaning so that they

BOS003_0213

sharing our plans, choices, decisions and

stakeholder demands,’ finding common vision regularly. We provide opportunities in the world have no power to heal. On his death bed, Alexander the Great ground and unity of purpose. for mental, physical, economic and personal summoned his generals and told them his health. Our technology is people centred 2. I want the road to be covered with my three ultimate wishes: Everyone is treated with respect and as is our rare ecological driven business treasure so that everybody sees that dignity. There is a delicate balance between environment and park. Healthy people and material wealth acquired on earth, The best doctors should carry his coffin; long term strategies and our short term minds build healthy organisations. stays on earth. The wealth he has accumulated (money, needs. The customer is always central to gold, precious stones etc.) should be our consciousness. Success is equated Einstein said that ‘themy problems weswing have in the wind, 3. I want hands to scattered along the procession to the

demonstrate that, in the face

CHIEF EDITOR

here we draw our resources.

BOS015_0213

We can produce more wealth, but we cannot produce more time. 5.

When we give someone our time, we actually give a portion of our life that we will never take back. Our time is our life!

So my dear, the best present that you can give to your family and friends, is your TIME. May God grant you plenty of TIME and may you have the wisdom to give it away so that you can LIVE, LOVE and DIE in peace.

ANGELO AGRIZZI & DR JURGEN SMITH

EXECUTIVE BOARD BOS016_0213

Contents Pages. Page numbering. Numbering: 100% white; 12 pt. Avenir LT Std. Page heading text: 60% black on 30% black background / 30% black on 60% black background / 100% white on 60% black background; 12 pt. Avenir LT Std. Justification: Left / right.

Logo. The position is fixed. Full colour, right aligned above the heading text.

Typography & colour. Heading text: 100% black; 36 pt. Avenir LT Std. Main article description text: 100% white; 12 pt. Arial Regular / Bold. Section heading text: 100% white on section colour block; 12 pt. Arial Regular. Body copy text: 100% black; 12 pt. Arial Bold. Information block text: BOSASA yellow / 100% white; 9 pt. Arial Regular / Bold.

eKayaMedia signature. The position is fixed. 100% black, below the main article description text. This information must always be up to date!

WATSONLINE / TRUTHONLINE

4. P: Position

WATSonline / TRUTHonline Pages.

- Always remember your roots, where you come from! - What are our past successes? - How can we use these as a platform for the future? - Act with insight to have foresight

as to where we are positioning

Bosasa, our teams and ourselves to remain relevant.

Page numbering. Numbering: 100% white; 12 pt. Avenir LT Std. Page heading text: 60% black on 30% black background / 30% black on 60% black background / 100% white on 60% black background; 12 pt. Avenir LT Std. Justification: Left / right.

Bosasa team, may 2013 be a year in which we think smarter; act smarter; live smarter.

WATSONLINE / TRUTHONLINE

Remember, we are purpose-driven in all our undertakings. May we all lead and live with purpose and assuredly, we will witness a GOD inspired, motivated, blessed year.

PIONEERING THE FUTURE

We are motivated to give our best daily. This comes from our inherent purpose and destiny: We are called to impact people in a positive way. As we take up the challenge, remain

Words GAVIN WATSON

focused to accomplish our purpose. We have to ensure that we are significant and

2013: HERE WE GO: FOCUS, DISCIPLINE, PURPOSE! As we commence 2013 I would like to thank all our team members who worked during the Festive Season, you proudly lived our Bosasa brand. Also welcome back to all who had a break. As we together commence 2013, may we be motivated to approach this year with enthusiasm and vigour.

Typography & colour.

2013 has witnessed more Global Trend Forecasts than any other. There are extreme diverse opinions that create a real challenge

Heading text: 100% black; 36 pt. Avenir LT Std. Author text: 100% white; 8 pt. Arial Regular & Bold. Sub heading text: Supporting colour; 18 pt. Arial Bold. Quotation text: Supporting colour; 18 pt. Arial Regular. Body copy text: 100% black; 8 pt. Arial Regular. Signature text: 100% black; 8 pt. Arial Bold / actual signature placed 5 milimetres below last sentence. Leading: 14 pt.

for any organisational leader to remain focused. It is therefore that as Bosasa leadership, we have defined 2013 as a year of focus in which we will continue to direct and set the pace from the premise of having a clear understanding of our united purpose. This is going to require individual discipline and I would like to encourage you to start 2013 disciplined and focused. Discard any time-wasting activities and ensure that your time is well spent on personal and collective development and productivity. The world is uncertain and unstable. However, as a high-growth Group, we have to ensure that our team members have an inherent awareness that part of our purpose is to create a brand that exemplifies consistency and stability. Our reputation of excellent service delivery, innovation, sustainability,

distinctive in the way we present the Bosasa loyalty and commitment has to address many teams, focus and discipline are imperative brand. We are Bosasa “teams2think”; of the challenges in our communities, both to differentiate us in our purpose to create “teams2innovate”; “teams2develop”. socially and economically. Therefore we are a brand that exemplifies consistency and

to remain focused on our vision, our values Have a blessed week. and beliefs, purpose and direction. GOD bless In 2013 we will place much emphasis on

tasks and systems that will enable integration

stability. In addition, there are five main disciplines in respect of our Bosasa brand that we have to focus on for 2013.

between our tangible and intangible values, creating synergy between the two values that

I have called it the Bosasa memory TIPP.

will lead to even higher growth, development

Use it as an assessment tool:

and profitability. During our annual Bosasa

“

leadership meeting in October 2012, five

1. T : Teams

main focus areas were identified that have to be integrated into an accurate measuring tool

- Do you work together?

and system to report on our true value, both

- Are you networking?

tangible and intangible. This system will aid

- Is there collaboration between

our teams to remain focused on developing

your team, clients and

stakeholders? AS WE TOGETHER COMMENCE 2013, MAY WE BE choice. The five main focus areas: - Are you interacting in order to MOTIVATED TO APPROACH THIS YEAR WITH ENTHUSIASM integrate as one united team? 1. Financial CapitalVIGOUR.” AND and positioning Bosasa as a partner of

Human Capital

Client Capital

Innovation Capital

- Are you aware of the future trends?

Process Capital

- Are you developing your Intellectual

2. I : Innovation

Capital? Each of these focus areas has a specific

- To every problem there is a solution.

expression of value. As Financial Capital is measured in monetary terms, so Innovation

3. P: Presence

Capital can be measured in the quantity of economically viable ideas and concepts.

- Who do you represent?

Thus, unique to Bosasa we have to develop

- What presence do you carry,

this system to capacitate our teams to accurately measure their productivity and active contribution to Bosasa’s value. As

personally and as Bosasa? - Are you a proud ambassador for what you believe in?

leadership we will be disciplined to create

- Do you look the part?

an integrated and an interactive system

- Do you live your values and beliefs?

where our team members will participate and contribute, adding value. Therefore,

WAT001_0213

Layout Pages. Page numbering. Numbering: 100% white; 12 pt. Avenir LT Std. Page heading text: 60% black on 30% black background / 30% black on 60% black background / 100% white on 60% black background; 12 pt. Avenir LT Std. Justification: Left / right.

Typography & colour. Heading text: 100% black; 36 pt. Avenir LT Std. Author text: 100% white; 8 pt. Arial Regular & Bold. Quotation text: Supporting colour; 18 pt. Arial Regular. Sub article heading text: 100% white on supporting colour block container; 8 pt. Arial Bold. Sub article author text: 100% black; 8 pt. Arial Italic. The text must be clearly separated from the main article (2 pt. stroke may be used in the supporting colour). Body copy text: 100% black; 8 pt. Arial Regular. Signature text: 100% black; 8 pt. Arial Bold / actual signature placed 5 milimetres below last sentence. Leading: 14 pt.

FEATURES

NATIONAL CREDIT EDUCATION MONTH Words VELILE PHATO

It is a good time to work on getting our credit

So with March being the Credit Education

straight if we have bad credit. We want to

Month, take note: Have a plan. Be

start establishing good credit. Many people

accountable for your decisions. Know how

started back in January learning how to

you are going to pay your debts. High

fix their finances by creating a budget and

balances are a sign of risk. Stop saying, “I

improving credit scores. We have work to do

will manage somehow.” Think about all the

if we are serious about getting our finances

opportunities the world has to offer you once

fixed. We can change our state of finances in

you get your credit back. Our credit tip of the

2013 and get out of debt.

day is to look at all your bills so you know exactly how much money you owe. Just

The National Credit Education Month is a

knowing your total financial situation will help

good time to resume our journey out of debt.

you become more financially responsible.

For everyone who started in January but

Do not be afraid or overwhelmed. It will take

was sidetracked, now is a good time to get

some time but if you start today, then in time

back on board.

you will see a difference in your credit history and bank account.

Using the poor economy is no excuse for not paying your credit card bills on time because you have to pay rent or your utilities, then you need to change the way you think about your credit. Your credit score determines

Here is something many people do not

your credit worthiness. If you are turned

know. Caution must be used when closing

down because you have a bad credit history

accounts. You see, closing an account is not

or no credit at all, then you need to focus on

always a good thing. It can result in the loss

turning your credit situation around.

of a long, positive history. It can therefore increase your balance-to-limit ratio. This

One thing we have to know about credit

can make you appear to be an increased

is that potential creditors review credit

credit risk.

application primarily in relation to risk. Here is something else which you have to be They try to predict whether you will repay

cautious about. Avoid applying for multiple

your debts on time by evaluating your past

accounts within a short period of time. Time

credit history. To keep a clean credit record,

is the key. Allow time to build a credit history

always pay regularly. Late payments are

and for changes to be updated.

the most significant factors in your credit history. They negatively affect your ability

It is important to demonstrate stability.

to get credit. Car loans and mortgages are

Having stable employment, living at the

important but revolving credit tells more

same address and building other assets over

about how you manage credit.

time indicate financial soundness beyond that shown in your credit history.

“

BOS013_0213

BE ACCOUNTABLE FOR YOUR DECISIONS. KNOW HOW YOU ARE GOING TO PAY YOUR DEBTS.”

EKAYAMEDIA

EKAYAMEDIA – HEEDING THE CALL Words JASON STOLTZ

Looking to the year ahead, I am sure

By using a combination of the concepts of

By simply applying the principles and tools

everyone knows that things are getting

‘intellect’ and ‘capital’ which was again given

that we get from our WATSonline blogs,

tougher all round. The only way we can

to us by our CEO, things like changing the

and commiting to the idea that ‘urgency

survive these hard times ahead, is to work

way content is developed for our Bosele

and education = momentum and change’,

SMARTER and really look at ways that allow

publications, introducing iPhone and Android

the eKayaMedia team is looking forward to

us to become more efficient while driving

APP approaches to our new media offering,

steam rolling the Bosasa brand to become

costs down.

or even moving toward digital signage built

top of mind in the international facilities

into our tender submissions are some of the

management arena.

I religiously read my WATSonline blogs and

ways the team are exploring their innovative

can kick myself for not appreciating their

abilities.

value sooner. So far this year, we have seen Nkokheli giving us insight about ‘TIPP’s’ and disciplines that will allow us as individuals to be a part of this dynamic ‘high-growth-group of the future’ that we affectionately know as Bosasa. Just internalizing and digesting what these teachings mean for the eKayaMedia team, it is clear that we need to become urgent in our approach toward continuously learning in our daily operations.

“

WORK SMARTER AND REALLY LOOK AT WAYS THAT ALLOW US TO BECOME MORE EFFICIENT WHILE DRIVING COSTS DOWN.” MAR001_0213

With the correct software and operational

a complex project in which the copy from the

skills on a computer, You could create a

journalist, the visual’s from the photographer

layout and change anything you want at any

and any other materials supplied need to be

Have you ever looked at a picture, a book,

time to suit any requirements. This gave rise

compiled into a complete publication which

an advertisement or a magazine. Have you

to the term of Graphic Design!

is both visually engaging and interesting to

What is in a Design? By Geoffrey Green

read, and for this we need skilled designers.

ever asked yourself what goes into putting that piece of work together into the format

Take this magazine you are reading, yes,

you are seeing it now? It’s called Design,

the Bosele… before this magazine could be

The Bosasa Group has its very own team

further to that, it is called Graphic Design.

printed and sent out to you to read, it went

of Designers who bring with them in excess

through the design process where a graphic

of 25+ collective years of design and layout

In 1450 A.D Johannes Gutenberg invented

designer built this document from nothing

experience.

the first ever printing press, out of a need

into the publication you see before you. It’s

to meet the demand for mass production of written documents for a culturally changing Europe. Through many years the practice of print changed until early 1980’s with the rise of the Personal Computer. This innovation completely changed the way Graphic Design and printing was done.

Bosele INTELLIPUZZLE. Page numbering. Numbering: 100% white; 12 pt. Avenir LT Std. Page heading text: 60% black on 30% black background / 30% black on 60% black background / 100% white on 60% black background; 12 pt. Avenir LT Std. Justification: Left / right.

Design. The Bosele INTELLIPUZZLE will appear in every edition. There will also be a page to announce the winners of the previous one.

Back Cover. Logo. The position is fixed. There must always be enough contrast when choosing a colour for the logo.

Spine banner & curves. The position is fixed. Colour of the banner & curves may be the same as the front cover.

Typography & colour. Contact details text: 100% black / white / supporting colour; 9 pt. Arial Regular. Leading: 10 pt.

Imagery. Use 3 images from articles inside this edition.

contact bosele PRIVATE BAG 2002 KRUGERSDORP 1740 +27(0)11 662 6435 info@bosasa.com website www.bosasagroup.com

Poster system. Portrait & landscape design. â&#x20AC;˘

â&#x20AC;˘

All communication must include relevant branding and must comply with branding standards as identified in this branding manual (brand elements, colour & typography). All communication campaigns must be approved by coordinator level or above before distribution.

“Vision is the art of seeing the invisible.” JONATHON SWIFT

Multimedia. Motion graphics. Video. Video channels. Audio & music. Photography. Photography channels. 3D animation. 360 degrees.

Motion graphics. Basic guidelines for BOSASA Group motion graphics

Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation; graphics are usually combined with audio for use in multimedia projects. Motion graphics composition is grounded in formal print graphics, typography and more recently, web graphics.

Artwork & logos. Artwork and logos used in motion graphics are available from Marketing Control Documents or Marketing Coordinator. Motion graphics development should be in line with current brand requirement (Fonts, Colours etc.). When using logo in motion graphics, care should be taken to keep the aspect ratio the same when resizing or animating the logo.

Care should be given to use the right logo with the background. Full colour (vinetted) logo with light backgrounds, white reversed logo on darker solid colour background. Logos can be broken up in elements, which can be animated to form final Logo or design; final animated logo should comply with logo design, aspect and colours. RGB colour palette should be used in motion graphic design. Follow the brand requirements. Supporting colours or video will be used as background for motion graphics. Avenir and Aerial fonts have been tested as the most legible on-screen fonts to read on video, fonts in the brand manual can also be used for motion graphics or titles. Sound effects and music stings can be used to compliment motion graphic.

Video.

Basic guidelines for BOSASA Group videos

Vision. To produce professional world-class video with influential communication that always reaches our target audiences.

Try to create BOSASA employees in an empowerment environment. Use BOSASA people to tell a story, make it more personal and believable. When shooting interviews, make sure background is cleaned and aesthetically pleasing, get background out of focus as much as possible, so that more attention is on interviewee.

Video editing guide.

Standard & size.

The BOSASA Group believes in People, Passion and Purpose and this should come through in our videos.

Video will be shot at the highest standard at full HD at 1920 x 1080 at 35 Mbp or higher.

Final Cut Studio 3, Final Cut X or Adobe Premiere will be used to edit video.

Events can be shot at 1440 x 1080 size or 1280 x 720 to be able to record longer video files on memory cards.

Video will start with the logo or motion graphic of the brand. Follow the current brand requirement (Fonts, Colours etc.).

Keep the Bosasa mission and vision in mind when shooting for BOSASA Group.

Bosasa Group logo against a white background will be used as part of the title bar, on the bottom left just over the title safe area in editing software. Title bar will be blue, gradient of blues or blue motion file. The text will be white in the title safe area on the title bar.

Aerial fonts will be used for the titles. Interviewee names in Capital letters and job description as normal.

Editing interviews, try to keep the story interesting and short, take out irrelevant stories and mistakes made by interviewees. Do not leave the interviewee on camera more than a minute without cutaways/ Broll. Cut aways/ Broll will make the story more interesting and viewer will be more invested. With conference or on camera training, the person talking may be on camera longer than 1 minute. Use a PowerPoint or training material as cut away/ Broll for conference or training video. Powerpoint used in video should be a screen-grabbed video with transitions and effects, if not possible, recreate the PowerPoint backdrop and create text in editing software.

Video channels.

Video channels have their own look and feel and each have their profile pages. Elements on the video channel we can brand is the top banner, Icons and the content. For the BOSASA Group Banner we incorporate the BOSASA Group Corporate signature throughout all our video channels. Same Icons should be used throughout all the video channels and should be developed with current brand requirements (Fonts, Colours etc.) Only content approved by coordinator level and above may be uploaded to any video channel. BOSASA, BOSASA Group should always be used in the keywords of all the the video for search engine optimisation. The word BOSASA should be used in the title of the video and in the description to help with SEO for the video.

“Identity is cause; brand is effect...” LARRY ACKERMAN

Audio & music.

Basic guidelines for BOSASA Group audio & music Voice over artist or presenter has an enormous effect on the pace and feel of a video and attention should be given for a well-spoken voice over artist or presenter. Another element that affects the pace of the video is music. The following elements should be kept in mind choosing the music for a video. • Empowerment company, positive and uplifting music. • Young black professional, African type music. • Bosasa Group is a company of all races and ages. • Be sure to use music that is pleasing for a large group of audience.

Photography.

Basic design guidelines for BOSASA Group photos Keep the BOSASA mission and vision in mind when shooting for BOSASA Group: to deliver integrated Full facilities solutions through professional teams specialised in client focused innovations, analytic and technology applications in high-risk environments. •

•

• • •

Make sure the scene or people look professional, clean up tables and environment, uniform is neat and professional. Technology should focus in scenes; show iPad or BOSASA Trustmater software if they are on computer. Try to create Bosasa employees in an empowerment environment. Use Bosasa people to tell a story, make it personal and believable. Bosasa people should be friendly and smiling on their photos.

Set up the camera with the highest quality and always double check to make sure that objects, people or scenes are in focus.

Photography channels.

Every photo channel has their own look and feel, a top banner, Icons and the content which you are able to control. For the BOSASA Group banner, incorporate the BOSASA Group Corporate signature. Same Icons should be used throughout all the photographic channels and should be developed with current brand requirements (Fonts, Colours etc.) Only content approved by coordinator level and above may be uploaded. BOSASA, BOSASA Group should always be used in the keywords for SEO purpose. Photos uploaded should be in albums with the word BOSASA in the title.

3D animation. Autodesk Maya will be used to create 3D elements or 3D animation for BOSASA Group and final projects delivered to BOSASA Group for 3D library.

Artwork and logos used for 3D animation are available from Marketing Control Documents or Marketing Coordinator. When using logo in 3D animation, care should be given to keep the aspect ratio the same when resizing or animating the logo. Logos can be broken up in elements, which can be animated to form final logo or design; final animated logo should comply with logo design, aspect and colours. Final animation will be in video format QuickTime H264 or ProRes. Video will be exported at the highest standard of full HD at 1920 x 1080.

360 degrees.

Although there are a lot of digital devices capable of shooting 360 photos like an iPhone, domestic cameras, BOSASA Group standards are high and the following equipment should be used when taking 360 photography. • • • • • •

DSLR camera with 18 MP or higher picture quality, HDR or multi shot exposure capabilities. Wide-angle lens or a 50mm lens for a full frame 35. Tripod or ball head that can be levelled locked and rotated preferably 360 degrees in a level position. 360 Digital Panorama mounts can be used. Adobe Lightroom for photo quality and colour correction. Adobe Photoshop for stitching photo’s together for 360 views.

Make sure the photo scene or people look professional, clean up tables and environment, uniform is neat and professional. Use BOSASA people in scene to tell a story, make it more personal and believable.

“The urge for good design is the same as the urge to go on living.” HARRY BERTOLA

Presentations & proposals. Tender file covers & spines. General file covers & spines. PowerPoint grid design & template.

ORIGINAL TENDER DOCUMENT Volume One of Two

Cover signature.

Spine header. Corporate header: White reversed logo on 60% black background with a BOSASA blue (vinetted) second colour.

Typography & colour. Tender file description text: 100% white / 30% black; 18 pt. Arial Bold. Slogan text: 100% white; 18 pt. Avenir Ltd Std.

Portable screen display goes here

TENDER NUMBER: AAA 000/2013 DESCRIPTION

Company logo (white reversed out)

Perspex cover with screen. Corporate signature: White reversed logo on BOSASA blue (vinetted) background with a BOSASA blue (vinetted) second colour.

Client logo (white reversed out)

ORIGINAL TENDER DOCUMENT Volume One of Two

“INITIAL OFFER”

Company logo (white reversed out)

“INITIAL OFFER”

Tender file covers & spines.

TENDER NUMBER: AAA 000/2013 DESCRIPTION

Perspex cover. Cover signature.

Company logo (white reversed out)

Corporate header: White reversed logo on 60% black background with a BOSASA blue (vinetted) second colour.

Typography & colour. Tender file description text: 100% white / 30% black; 18 pt. Arial Bold. Slogan text: 100% white; 18 pt. Avenir Ltd Std.

Application. The tender file cover and spine are printed in reverse on clear vinyl, applied to the back of the perspex (bevelled edges) & backed with silver vinyl. The perspex is fastened to the metal tender files using bolts. It must be elevated with spacers.

Relevant image goes here

TENDER NUMBER: AAA 000/2013 DESCRIPTION

“INITIAL OFFER”

Client logo (white reversed out)

ORIGINAL TENDER DOCUMENT Volume One of Two

Spine header.

ORIGINAL TENDER DOCUMENT Volume One of Two

Company logo (white reversed out)

“INITIAL OFFER”

Corporate signature: White reversed logo on BOSASA blue (vinetted) background with a BOSASA blue (vinetted) second colour.

TENDER NUMBER: AAA 000/2013 DESCRIPTION

Tender file sticker. Cover signature.

Company logo (white reversed out)

Corporate header: White reversed logo on 60% black background with a BOSASA blue (vinetted) second colour.

Typography & colour. Tender file description text: 100% white / 30% black; 18 pt. Arial Bold. Slogan text: 100% white; 18 pt. Avenir Ltd Std.

Application. The tender file cover and spine are printed on sandblast vinyl, applied directly onto the metal file.

Relevant image goes here

TENDER NUMBER: AAA 000/2013 DESCRIPTION

“INITIAL OFFER”

Client logo (white reversed out)

ORIGINAL TENDER DOCUMENT Volume One of Two

Spine header.

ORIGINAL TENDER DOCUMENT Volume One of Two

Company logo (white reversed out)

“INITIAL OFFER”

Corporate signature: White reversed logo on BOSASA blue (vinetted) background with a BOSASA blue (vinetted) second colour.

TENDER NUMBER: AAA 000/2013 DESCRIPTION

A4 FILE COVER DESIGN TITLE GOES HERE

Signature.

Corporate signature: Full colour (vinetted) logo (with grey reversed out) on 30% black background with a 60% black second colour.

Typography & colour. The wording should appear the right hand side of the page layout where it is used. Running from bottom to top. Integrated Facilities Management

A4 FILE COVER DESIGN Heading text: 60% black; 12 pt. Arial Regular. Sub heading text: 100% white; 12 pt. Arial Bold. BANTEX FILE COVER DESIGN Heading text: 60% black; 15 pt. Arial Regular. Sub heading text: 100% white; 15 pt. Arial Bold.

Integrated Facilities Management

BANTEX FILE COVER DESIGN TITLE GOES HERE

General file covers.

27mm

Integrated Facilities Management

HEADING 1 GOES HERE

HEADING 2 GOES HERE

HEADING 3 GOES HERE

FILE NUMBER ####

HEADING 1 GOES HERE

HEADING 2 GOES HERE

HEADING 3 GOES HERE

FILE NUMBER ####

HEADING 1 GOES HERE

HEADING 2 GOES HERE

FILE NUMBER ####

HEADING 1 GOES HERE

HEADING 2 GOES HERE

FILE NUMBER ####

HEADING 1 GOES HERE

Heading text: BOSASA blue; 12 pt. Arial Bold. Sub heading text: BOSASA blue; 12 pt. Arial Regular.

65mm

Integrated Facilities Management

HEADING 2 GOES HERE

The wording should appear on the white background colour of the page layout where it is used. Running from top to bottom.

45mm

Integrated Facilities Management

FILE NUMBER ####

Typography & colour.

Integrated Facilities Management

HEADING 1 GOES HERE

Corporate header: Full colour (vinetted) logo (with grey reversed out) on 100% white background with a 30% black second colour.

FILE NUMBER ####

Header.

Integrated Facilities Management

General file spines.

40mm

“Extraordinary work is done for extraordinary clients.” MILTON GLASER

PowerPoint design & template. PowerPoint templates should be compiled using the master artwork files available from the Marketing Control Documents. â&#x20AC;˘

â&#x20AC;˘

All presentations must include relevant branding and must comply with branding standards as identified in this branding manual (brand elements, colour & typography). All presentations must be approved by coordinator level or above before distribution.

Signage. External signage. Internal signage. Fabrication guidelines. Signage installation.

External signage.

BOSASA Group external signage must be: • • • • • • •

Manufactured from, and installed with weather resistant materials. Thoroughly cleaned when installation is complete. Installed straight at all times. Installed exactly according to supplied brief. Printed with UV resistant inks, on standard quality. Printed onto high grade digital media, 3 - 5 year outdoor lifespan. Secured to withstand any change in weather.

Internal signage.

BOSASA Group internal signage should: • • • • • •

Never obstruct walkways, emergency exits, fire extinguishers or staircases. Always be installed straight. Clean and free from dust and finger prints. Installed securely to never fall down or come loose. Always be printed on high quality. Always be free from dirt and bubbles under the vinyl.

Fabrication guidelines. • • • • •

All vinyl cut-out lettering must be cut by a proper vinyl cutting machine (Roland). All metal or plastic cut-out letters must be laser cut, hand cut letters are unacceptable. All sign edges must be properly finished. Untidy workmanship will be rejected. All fasteners must be touched up according to the colour of the backround it is on.

Signage installation. • • • • • • • •

Keywords: clean, straight, tidy, consistant. Safety first. Adhere to the occupational health and safety act. Always clean your mess after an installation. Never leave an installation half way unless notification with reason is supplied. Please be considerate towards staff and surroundings. All raised cut-out lettering must be equally spaced away from the wall, 15mm – 20mm. All installed signage must be free from scratches and dents. All vinyl prints must be scratch free.

“Good design is good business.” THOMAS J WATSON (JR)

Vehicle identification. General. Block measurements & kits. Vehicle makes & models.

General.

Ensure that printed colours match the brand colour system. Use only Grafitack vinyl colours, 5 – 7 year material

Blue – 223 Yellow – 228 Red – 332 Consistency is vital. All digitally printed vinyl, must be covered with a UV resistant laminate. Vehicles may not drive around unless all the branding is complete. All completed vehicle signage must be accompanied by images sent to head office. Printout of branded vehicle must be provided prior to vehicle branding. No dirt or air bubbles on the vinyl, must be visible on the branded vehicle.

Block measurements & kits.

Block measurements are done on the Driver side, Passenger side & Rear. The Blue, Yellow & Red kits are then prepared according to the measurements & codes. Vehicle kits can be ordered through your Marketing Coordinator.

“Design is the search for a magical balance between business and art...” VALERIE PETTIS

Vehicle makes & models.

Some of the BOSASA Group vehicles include: • ACSA VW Bus • ACSA Hilux • BOM Avanza • DCS Bantam • DCS Dyna Truck • DCS Hilux • Lindela Avanza • MBP Avanza • MBP Etios • BOSASA RMS Avanza • BOSASA RMS Bantam • BOSASA RMS Hilux • BOSASA RMS VW Bus • BOSASA RMS Yaris • Sondolo IT Avanza Panel Van • Sondolo IT Bantam • Sondolo IT Hilux • Sondolo IT Yaris • BOSASA YDC Avanza • BOSASA YDC Quantum • BOSASA YDC Yaris

Packaging. Corporate boxes. Corporate gift box.

Corporate boxes. Signature.

Corporate signature: White reversed logo on BOSASA blue (vinetted) background with a 60% black second colour.

Typography & colour. Heading text: 100% white; 10 pt. Arial Bold. Sub heading text: 100% white; 7 pt. Arial Bold. Body copy text: 60% black; 7 pt. Arial Regular. URL text: 100% white; 7 pt. Arial Bold Italic.

Corporate gift box.

SPINE

COVER

Flip top box.

Flip top box. Size: 327 x 240 x 85mm Item: 2300gsm STARDREAM Lapizlazuli lid / STARDREAM base / ribbon fastening.

Foiling. BOSASA Group logo is silver foiled on the cover & spine.

Ribbon. Size: 25mm Item: Silver satin ribbon with white BOSASA Group logo.

Tissue paper. 22gsm silver tissue paper.

RIBBON

“To push the boundaries, you need to know where the edges are.” MARK BOULTON

Uniform. Uniform policy. How to wear the uniform. Grooming guidelines. Corporate uniform.

APPROVED SCARVES & TIES

Uniform policy. What is uniform? Uniform is defined as distinctive clothing worn by members of the same organisation. Uniforms portray a sense of unity, pride, team spirit and service excellence. These are principles on which the BOSASA Group is founded.

Purpose. The BOSASA Group takes pride in the appearance of its employees, as this reflects the image of our Group and has a significant impact on the way we are viewed by our client’s and the general public. Our Uniform is an extension of our brand, BOSASA aims to provide its employees with comfortable and professional uniforms that seek to project a good image and comply with Occupational Health and Safety guidelines.

Corporate Clothing Colours. Our corporate clothing colours are strictly; • Dark navy blue • Black No any other colours are permissible. NB: Only the company approved apparel can be worn during working hours. Employees should always be dressed neatly and appropriately for the type of work they perform. Approved uniforms must always be worn when on duty and should be kept well maintained. Under no circumstances, is a superseded uniform to be worn. Every employee must adhere to the Uniform Policy and Procedure. The Procurement department / Heads of Departments / Unit Leaders are responsible for ensuring that these guidelines are met. The standards apply to all BOSASA Group full time employees. The breach of this policy could result in disciplinary action being taken against the employee, as this will be considered a breach of company policy ref. HR 28 policy. All Approved Uniforms will be supplied to relevant staff by the Group’s Procurement department and the employee will be responsible for the maintenance and replacement of the uniform on a need basis.

How to wear the uniform. Summer apparel. 1. Only the company approved clothing items are permissible to be worn at work. 2. No unbuttoned company blouses, should be worn with chemise / T-shirts underneath. 3. Only black or navy suits may be worn at work or formal black / navy dresses with the company scarf – no cocktail, strapless or strip top dresses are permissable. 4. Formal black / navy pants may be worn with the approved shirt / blouse with the appropriate tie / scarf. 5. Only formal black shoes / sandals are to be worn at all times and no other shoe colour or be-dazzled shoes / sandals. 6. No flip flops or pumps should be worn.

Winter apparel. 1. The corporate scarf must be worn with approved winter apparel. 2. The black / navy scarf is permissible in winter if worn with a shirt/ blouse. 3. Only black / navy coats are to be worn. 4. No polar fleece jackets or windbreakers. 5. Only black / navy blue polo neck / V neck / cardigans / twinsets pull over and cru neck jerseys. 6. Only black formal boots (no fur please). 7. Formal jackets / coats in our corporate colours are permissable. 8. Only Bosasa approved head gear can be worn – any other head gear is not permissable. No leather jackets allowed.

Procedure of Ordering Garments for New or Existing Staff. Please ensure that all uniform orders for new staff are ordered in as soon as they have accepted and signed their contract of employment. The relevant paperwork (uniform requisition form) needs to be completed by the employee and authorized by the HOD/ Unit Leader before any uniforms are issued.

Refrain from colour blocking do not mix black with navy apparel.

The employee that is issued with uniform is required to acknowledge receipt of uniform by signing the invoice accompaning the uniform and submit the paperwork to the Procument Division following receipt.

Training - dresscode.

The clothing price list is available on the company’s intranet or Procument Division on request.

All staff attending training at the Head Office must wear full corporate uniform, unless otherwise indicated.

The Procurement Division will process and dispatch the orders within a week. To minimise exchanges, before ordering garments please ensure you ask the Procurement Division to guide you with sizing by providing you with a fitting range. It is very important that all employees trail fit their clothing for size, after they receive delivery, as no

APPROVED HEADGEAR

returns or exchanges will be accepted after 14 days of an employeeâ&#x20AC;&#x2122;s receipt of clothing.

immediately contact the Procurement Division, complete a Return Form and return the issued goods.

The Procurement Division will at all times endeavour to ensure that the stock is adequate, however in the event of stock outs on sizes or items you will be notified accordingly and advised of expected delivery dates.

Returning Old Uniforms upon Termination of employment.

All orders for existing and new staff are to be approved by Coordinators / Unit Leaders / HODS on a needs basis only. All other terms and conditions mentioned in this policy apply.

Pregnant Employees. Pregnant employees governed by Sectorial Determination 6 - Regulatory of Private Act Sector are expected to adhere to the company dress standards. If larger garments are required, please liaise with the Procurement Division for requirements and give them reasonable notice as these will be made to order. Other pregnant employees within Bosasa may wear any comfortable clothing preferably in our corporate colours.

Exchanges. If clothing item does not fit correctly, or is to be returned for whatever reason, the employee should

Upon termination of the contract of employment, employees are to return all free issue uniform to their HOD / Unit Leaders. Employees shall be required to pay for the replacement costs of non-returned uniforms. The uniform that the employee paid for may be retained by the employee

Grooming guidelines. Jewellery. Jewellery should be discrete and of a professional in appearance. Ear piercings is acceptable, provided the jewellery is of a conservative and of a professional nature, such as studs and sleepers. Earrings are not permissible for men during working hours.

Hair. Hair should be worn in a neat and tidy fashion and must be of a discrete and professional colour and style. If Occupational Health and Safety rules require it, long hair should be tied back.

Tattoos. Tattoos, that could be perceived to be offensive, should be discretely covered.

Garments worn to comply with religious / cultural requirements. Garments worn to comply with religious / cultural requirements are acceptable as long as they do not pose as Occupational Health and Safety risk and are neat and modest, clarity in this regard should be sought with company management.

Stockings. Black or skin tone colour stockings.

Shoes. Shoes must be clean and polished at all times

“Colour is a creative element, not a trimming.” PIET ZWART

Corporate uniform. BOSASA Operations. Applicable to all administration Staff: HEAD OFFICE, LINDELA, YDC AND CATERING Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Operations. Applicable to all administration Staff: HEAD OFFICE, LINDELA, YDC AND CATERING Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Operations. Applicable to all administration Staff: HEAD OFFICE, LINDELA, YDC AND CATERING The Company approved scarf must always be worn with a dress Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Operations. Applicable to all administration Staff: HEAD OFFICE, LINDELA, YDC AND CATERING Black / navy scarf permissible only in winter Are you representing our company correctly? Always be Proud, Professional & Presentable!

“You can’t use up CREATIVITY. The more you use, the more you have.” MAYA ANGELOU

BOSASA Operations. Applicable to all administration Staff: HEAD OFFICE, LINDELA, YDC AND CATERING Black / navy scarf permissible only in winter Under no circumstances must a scarf replace a tie Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Operations. Applicable to all administration Staff: HEAD OFFICE, LINDELA, YDC AND CATERING Only in winter Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Jersey. HEAD OFFICE, YDC AND CATERING SECURITY, SONDOLO IT AND LINDELA Are you representing our company correctly?

Head Office, YDC and Catering

Always be Proud, Professional & Presentable!

Security, Sondolo IT and Lindela

BOSASA Youth Development Centres Tracksuit. Applicable to BOSASA YOUTH DEVELOPMENT CENTRES ONLY Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Catering. Applicable to STAFF Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Catering. Applicable to STAFF SUPERVISOR Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security. Applicable to AVIATION Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security. Applicable to AIRPORT Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security. Applicable to AVIATION Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security Reflector Jackets. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Security Jackets. Are you representing our company correctly? Always be Proud, Professional & Presentable!

â&#x20AC;&#x153;Brand is a living thing. It must be nurtured, attended to and disciplined in order to survive and grow.â&#x20AC;? BART CROSBY

Kgwerano uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

Lindela uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

Lindela Security uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

eKayaMedia uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

On-IT1 uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

Sondolo IT uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

Sondolo IT Technical uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Technical uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Maintenance uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Maintenance / Cleaning Services uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Workshop. (Dust coat) Are you representing our company correctly? Always be Proud, Professional & Presentable!

BOSASA Housekeeping uniform. Are you representing our company correctly? Always be Proud, Professional & Presentable!

Rain coat & umbrella. Applicable to SECURITY OFFICERS (AIRPORT) Are you representing our company correctly? Always be Proud, Professional & Presentable!

Rain coat & umbrella. Applicable to SECURITY OFFICERS, GARDEN MAINTENANCE AND TECHNICAL STAFF Are you representing our company correctly? Always be Proud, Professional & Presentable!

Nurses uniform. UNDER DEVELOPMENT Are you representing our company correctly? Always be Proud, Professional & Presentable!

Miscellaneous. Pens & note pads. Water bottles & USB sticks. Desktop wallpapers.

Pens & note pads. Any branding printed on gifts or peripherals needs to be clearly visible and legible.

Water bottles & USB sticks.

Any branding printed on gifts or peripherals needs to be clearly visible and legible.

Desktop wallpapers. Any branding printed on gifts or peripherals needs to be clearly visible and legible.

Reproduction files. File format matrix.

Reproduction files.

Maintaining the quality of reproduction in a world where tools are continually changing is an ongoing challenge.

images created in a drawing program. Because they are based on mathematically defined lines & curves, they can be manipulated & scaled without losing reproduction quality. EPS

TIF (PNG)

EPS

Office software Microsoft Word® / Microsoft Excel®

TIF

TIF (PNG) converts vector graphics to bitmap image

Design software Adobe ImageReady® / among others

JPG

GIF (PNG / TIF)

Office software Microsoft PowerPoint®

JPG

TIF (PNG)

Design software Adobe Illustrator® / Adobe InDesign® / CorelDRAW® / QuarkXpress® PRINTING

Raster/bitmap images

are continuous-tone images that are constructed as a continuous mapping of pixels. These images can’t be scaled, rotated or skewed outside of an image-editing application without the loss of reproduction quality. TIF / JPG / GIF / PNG

Graphic images with hard edges

File format matrix

File format basics. Vector graphics are hard-edged

Photographic images with continuous tone

SCREEN

Illustration library. Capital. Intellect. Brigadier Boshielo. Lay-Zee. Major Unobsevant. Network Ninja. Thembo.

Capital.

Wealth in the form of assets or money owned or available to start something new. One half of the intellectual capital team, Capital is the one that gets things done. Hard working and never one to back down from a challenge, Capital is the driving force behind Intellect’s ideas.

Character traits. • • • • •

Gets Things Done Motivated Hard Working Faces Challenges Head On Driving force

Intellect.

Reasoning & understanding specially bout intangible matters. Intellect is the voice of reason, making sure Capital’s energy is not misspent. Intellect is always thinking ahead and looking to tap into the BOSASA Brain’s power.

Character traits. • • • • •

Voice Of Reason Forward thinking Insightful Methodical Approach To Challenges Organised

Brigadier Boshielo.

THE MAN, THE LEADER… THE LEGEND! Brigadier Boshielo is a simple man. He never finished school and he has made many mistakes in his life, but it is this life experience which makes him a Leader. He overcame those obstacles to rise to the standard he holds now and it’s this experience which allows him to inspire and lead security staff. He is often heard saying “I AM WATCHING YOU”. He expects perfection and demands PRIDE in all those he works with. He is always willing to share his stories and experiences with those he meet. He is a walking Legend.

Character traits. • • • • •

Loyal Motivated Proud Experienced/Streetwise Commands Respect

Sample comic 1. Example of a short comic that can be used as an awareness poster or in educational/training materials.

Sample comic 2. Sample of an comic for use in Bosele or on Facebook.

Lay-Zee.

Lay-Zee, born Charles Bloomsbury 3rd in 1989 in England was the youngest son in a prestigious household of 3 older brothers, a successful mother and a high ranking executive father. After completing high school, barely and going to oxford he dropped out after only 3 weeks where after he boarded a plane for South Africa, aiming to “get in touch with his roots” now he mostly just wanders the hoods and sells hash brownies trying to avoid any type of real work thrown his way. He has also released a hip hop album titled “I ain’t doin that” which serves as his main prospect.

Character traits. • • • • •

He is lazy He lacks Motivation He is always Looking to Convince others to slack off He tempts people and encourages bad habits He is very charismatic

Major Unobservant. Major Unobservant, born Fredric von Tottenhosen 1965 was born in Germany, from an early age had a fascination with military and the art of war, he displayed symptoms of a violent nature, and after graduating from military school he was excepted into the German armed forces, but for reasons unknown he was dishonoured and stripped of rank, so after which he formed his own private military, now part of a dangerous terrorist organization he travelled to South Africa to cause chaos to his grandfather’s most fierce rival during WW2... None other than Brigadier Boshielo.

Character traits. • • • • •

He is Boshielo’s bitter rival He dislikes structure and authority He thrives on chaos He is disloyal He invokes conflict amongst others

Network Ninja.

Coming from the Far East, the Network Ninja hails from a forgotten dynasty long past and his life is guided by rules forgotten. Comes the network ninja, the only name he is known by, no-one knows where he comes from, no-one knows why he does what he does, only thing that is known is, he’s here to steal paperwork and disrupt communication. Whether he’s working for a benefactor or if it’s simply his own pleasure. No one knows.

Character traits. • • • • •

He disrupts communication He steals Paperwork He is never to be found when somebody has to take the blame He enjoys causing power outages in his free time He unplugs internet cables and crashes vital networks

Thembo.

Thembo, born Thembo in 1978 was born into a lower class family with 8 brothers and 3 sisters; his mother was a housewife and his father a miner. After a tragic accident, lightning struck their cardboard sheet metal shanty, which burnt down resulting in him losing both his parents and 7 other brothers and 2 sisters they were all sent to live with his grandmother, a very strict and sour church going prohibitionist. During the following years they had great difficulty getting by on grandmother’s fixed income, so as result, young Thembo resulted to crime, many years later Thembo’s brother is now a successful business owner and his sister a bright lawyer, yet Thembo still remains in a life of crime.

Character traits. • • • • •

Petty thief He is very unfit He is greedy Promotes improper gun use Lies excessively

“Be a part of the innovation that leads the wave.” JON LANDAU

Contact details.

Any enquiries regarding the application of the BOSASA Group brand and the specifications contained in these guidelines should be addressed to eKayaMedia. Jason Stoltz Head of Strategic Marketing & Branding t +27(0)11 662 6433 jason.stoltz@bosasa.com

Head office. Mogale Business Park Windsor Road | Mogale City | RSA | 1739 GPS: S 26° 06.830’ E 27° 46.943’ t +27(0)11 662 6000 f +27(0)11 662 6138/9 National Number: +27(0)86 181 1911

Ella van der Walt Senior Graphic Designer t +27(0)11 662 6432 ella.vanderwalt@bosasa.com

www.bosasagroup.com

Geoffrey Green Brand Coordinator t +27(0)11 662 6438 geoffrey.green@bosasa.com

Geoffrey’s brands include: BOSASA RMS, BOSASA IFM, Sondolo IT / Phezulu, On-IT1 / TatvaSoft, Mogale Business Park, SunWorx.

Johan Wasserman Brand Coordinator t +27(0)11 662 6439 johan.wasserman@bosasa.com

Johan’s brands include: BOSASA YDC, BOSASA IFM, BOSASA DCS, Lindela, Kgwerano, Watson Corporate University, Sibanye Mines.