3 minute read
List of Illustrations
Figure 1. own collage (this study, 2020)
Figure 2. Acne Studios X Robbie Barrat campaign (XR Goes Pop, 2020, Acne Studios X Robbie Barrat Artificial Intelligence hits the runway at Paris Fashion Week 2020.) [online]. [Accessed 30th March 2020]. Available from https://xrgoespop.com/home/acne-studios-x-robbie-barrat
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Figure 3. Topshop 2018 denim campaign (Gladwell H, 2018, Amazing news: Topshop launches half sizes in all our favourite jeans) [online]. [Accessed 10th May 2020]. Available from https://metro.co.uk/2018/02/02/amazing-news-topshop-launches-half-sizes-in-all-our-favourite-jeans-7282517/
Figure 4. Topshop Denim campaign S/S18 (Murray G, 2018, Topshop & Topman Team Up In New Denim Launch [online]. [Accessed 27th March 2020]. Available from https://www.refinery29.com/en-gb/2018/02/189652/topshop-topman-denim-ss18-campaign
Figure 5. Acne Studios S/S17 campaign (Sleek, 2017, Acne Studios Casts Middle Eastern Creatives in New SS17 Campaign) [online]. [Accessed 27th March 2020]. Available from https://www.sleek-mag.com/article/acne-studios-paolo-roversi/
Figure 6. Acne Studios S/S17 campaign (Sleek, 2017, Acne Studios Casts Middle Eastern Creatives in New SS17 Campaign) [online]. [Accessed 27th March 2020]. Available from https://www.sleek-mag.com/article/acne-studios-paolo-roversi/
Figure 7. Acne Studios black top (Acne Studios Lyla Gallery, no date, Womens Acne Studios Clothing – Meike Black) [online]. [Accessed 27th March 2020]. Available from http://www.lylagallery.com/outlet/womens-acne-studios-clothing-meike-black/
Figure 8. Topshop A/W16 campaign (Fashion Gone Rogue, 2016, SEE MORE PHOTOS OF TAYLOR HILL’S TOPSHOP CAMPAIGN) [online]. [Accessed 27th March 2020]. Available from https://www.fashiongonerogue.com/topshop-fall-2016-campaign/
Figure 9. Topshop Black Faux Leather Biker Jacket (Topshop, 2020) [online]. [Accessed 27th March 2020]. Available from https://www.topshop.com/ en/tsuk/product/clothing-427/jackets-coats-2390889/black-faux-leather-biker-jacket-9367721
Figure 10. Topshop Black Faux Leather Biker Jacket (Topshop, 2020) [online]. [Accessed 27th March 2020]. Available from https://www.topshop.com/ en/tsuk/product/clothing-427/jackets-coats-2390889/black-faux-leather-biker-jacket-9367721
Figure 11. Topshop Denim campaign A/W18 (Kareh E, 2018, Advertising TOPSHOP Denim Campaign AW18) [online]. [Accessed 30th March 2020]. Available from https://www.clm-agency.com/style/emilie-kareh/advertising/topshop-denim-campaign-aw18/#7
Figure 12. Pull & Bear Faux Leather Biker Jacket (Pull & Bear, 2020) [online]. [Accessed 30th March 2020]. Available from https://www.pullandbear. com/gb/woman/clothing/coats-and-jackets/biker-jackets/faux-leather-biker-jacket-c1030035001p501824755.html?cS=800
Figure 13. Topshop Black Faux Leather Biker Jacket (Topshop, 2020) [online]. [Accessed 30th March 2020]. Available from https://www.topshop.com/ en/tsuk/product/clothing-427/jackets-coats-2390889/black-faux-leather-biker-jacket-9367721
Figure 14. Topshop Store (Santamaria B, 2020, Topshop owner Arcadia to withhold part of rent bill) [online]. [Accessed 7th May 2020]. Available from https://ww.fashionnetwork.com/news/Topshop-owner-arcadia-to-withhold-part-of-rent-bill,1199220.html
Figure 15. Topshop Instagram Page (Instagram, 2020, Topshop) [online]. [Accessed 12th April 2020]. Available from https://www.instagram.com/topshop/?hl=en
Figure 16. Topshop London Fashion Week (Topshop Blog, 2017, Adwoa Aboah, Hailey Baldwin, Dilone And More… The Topshop Models Told Us What Their Names Mean To Them) [online]. [Accessed 7th May 2020]. Available from https://www.topshop.com/blog/2017/09/adwoa-aboah-hailey-baldwindilone-topshop-models-told-us-names-mean
Figure 17. Acne Studios S/S16 campaign (Rudman F, 2016, David Sims On a Classical Fashion Campaign for Acne Studios) [online]. [Accessed 14th April 2020]. Available from https://www.anniversary-magazine.com/all/2016/9/5/david-sims-on-a-classical-fashion-campaign-for-acne-studios
Figure 18. Acne Studios Mock Black Cropped Biker Jacket (Acne Studios, 2020) [online]. [Accessed 27th March 2020]. Available from https://www. acnestudios.com/uk/en/mock/1AZ166-900.html
Figure 19. Acne Studios Mock Black Cropped Biker Jacket (Acne Studios, 2020) [online]. [Accessed 27th March 2020]. Available from https://www. acnestudios.com/uk/en/mock/1AZ166-900.html Figure 20. Acne Studios S/S20 campaign (Email Tuna, 2020, Spring/Summer 2020: Propaganda Magazine). [online]. [Accessed 7th May 2020]. Available from https://emailtuna.com/acnestudios.com/2553442
Figure 21. Acne Studios Copenhagen store (Peters F, 2017, Swedish steel) [online]. [Accessed 30th March 2020]. Available from https://www. stylepark.com/en/news/acne-studios-store-design
Figure 22. Acne Studios Magazine B Issue no.61 (NeoCha, 2020, Magazine B – Acne Studios) [online]. [Accessed 30th March 2020]. Available from http://neocha.com/shop/magazine-b-acne-studios/
Figure 23.Topshop 2018 denim campaign (Planelles C, 2018, Topman + Topshop: New Denim SS18 Campaign) [online]. [Accessed 6th May 2020]. Available from http://www.ccmag.eu/topman-topshop-new-denim-ss18-campaign/
LIST OF ILLUSTRATIONS
Figure 24. Topshop knitted bag (Topshop Blog, 2020, The Best Bag And Shoe Combinations To Elevate All Your Outfits) [online]. [Accessed 10th May 2020]. Available from https://www.topshop.com/blog/2020/05/the-best-bag-and-shoe-combinations-to-elevate-all-your-outfits
Figure 25. Topshop model in pink fur coat (Topshop Blog, 2017, Get To Know The Model You’ll Be Seeing Everywhere In 2018) [online]. [Accessed 10th May 2020]. Available from https://www.topshop.com/blog/2017/11/get-know-model-youll-seeing-everywhere-2018
Figure 26. Acne Studios scarf (Northman T, 2017, ACNE STUDIOS’ TORONTY LOGO SCARF WILL KEEP YOU WARM ALL WINTER LONG) [online]. [Accessed 10th May 2020]. Available from https://hypebae.com/2017/11/acne-studios-toronty-logo-scarf
Figure 27. Brand Pyramid (This study, 2020)
Figure 28. Brand Positioning Map (This study, 2020)
Figure 30. Levitt’s Total Product Concept (Posner H, 2015, Marketing Fashion: Strategy, Branding and Promotion. 2nd Edition. London: Laurence King Publishing Ltd p43)
Figure 31. Maslow’s Hierarchy of Needs (Jackson T and Shaw D, 2009, Mastering Fashion Marketing. Hampshire: Palgrave Macmillan Ltd. p5)
Figure 32. Price Architecture (Posner H, 2015, Marketing Fashion: Strategy, Branding and Promotion. 2nd Edition. London: Laurence King Publishing Ltd p46)
Figure 33. Distribution Channels (Jackson T and Shaw D, 2009, Mastering Fashion Marketing. Hampshire: Palgrave Macmillan Ltd p206)
Figure 34. Brand’s social media usage in 2017 (Stevens B, 2017, Topshop & ASOS top most influential social media list [online]. [Accessed 25th March 2020]. Available from https://www.retailgazette.co.uk/blog/2017/08/topshop-asos-top-uks-influential-social-media-list/
