E LLE
CO.
A N I N S I D E LO O K AT O U R
BRAND STYLE
GUIDE
LOGOS
01
|
PRIMARY
To be used on the website and on business stationery.
ELLE 02
|
SECONDARY
CO.
Used for smaller items like proďŹ le photos and favicons.
LOGO DO’S
E LLE
CO.
The Elle & Company logo is always black on a solid white background.
ELLE
CO.
If the logo is on a colored background, the logo is a contrasting shade in the same color family.
LOGO DONT’S
E LLE
CO.
The logo is never black on a colored background.
E LLE
CO.
The text and the ampersand are always the same color.
E LLE
CO.
The primary logo should never be tilted or rotated.
ELLE
CO.
The logo and the background should never be in contrasting color families.
FONTS
01
|
BODY TEXT
Use Proxima Nova for web if Avenir Next isn’t available.
Avenir Next A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
02
|
HEADER TEXT
Regular, semi-bold, and bold can be used.
R A L E WAY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
COLORS
01
02
|
|
PRIMARY
To be used on the website and business stationery.
#27888B
#AFDDCF
#DDB995
#FCD4CD
#F58674
#EF3F30
SECONDARY
To be used in blog post images and other collateral.
#7C1D5D
#EBCAE1
#231F20
#C61E57
#B0246E
#CBE4D2
#29A899
#80CCD2
#035977
#EDECF0
I L LU S T R AT I O N S Elle & Company illustrations are vector-based, simple, colorful, and at.
L
01 Logo
TA G L I N E
HEADER
PHOTOS Elle & Company images are bright with pops of color. They’re slightly artistic while mimicking the clean, friendly aesthetic of the Elle & Company brand.