A C C E S S I B L E Supplement
L U X U R Y to
The Big Deal
CONTENTS 4
ZIG EYEWEAR
6
wescan optical
8
Viva International Group
10 Viva International
Group
I live in New York City and recently took advantage of something called “Broadway Week,” a one-week span where most tickets are two for the price of one. As someone who’s no stranger to coupons and bargain shopping, I find a sense of pride in snatching up a deal, the best of both worlds, quality and sensibility. Nothing feels better than finding exactly what I’ve been waiting for but in a moderation that allows for a guilt-free experience.
14 ProDesign Denmark 16 OGI EYewear 18 MOREL
On the evening of the show, I sat in the theater with my friend, bathing in the glow of the brilliantly gilded ceilings, breathing in the aged red velvet seats. I’ve been to a few other Broadway shows, and once again I felt like Cinderella; my
20 MATCH EYEWEAR 22 LaFONT
time was short but I’d seep up every cent of luxury while it lasted. After an admired small screen star gave her New York Times-heralded performance, we gathered our things and emerged, still smiling, just two girls walking from anywhere to anywhere, on a city sidewalk. Everyone wants a taste of luxury now and then, whether it’s an exciting evening
A C C E S S I B L E
L U X U R Y
out, or an accessory we’ve been eyeing in our favorite shop. Accessible Luxury eyewear is a doorway to that oasis, where we’re not guilted by skyscraping price
MARKETING Coordinator Breanna Benz Art DirectOR LAUREN GIANSANTE VP Marketing NANCY NESS 20/20 EDITOR-IN-CHIEF James J. Spina
PRODUCTION MANAGER
tags, yet invited to join in on the excitement and gratification of a luxurious treat. Luxury eyewear leads in this quest to satiate with satisfaction. Here in ACCESS, you are invited to high style, high quality and high excitement. Returning for its third year, ACCESS is a joint initiative presented by 20/20 and Vision Monday, and is our latest take on the best offers out there, graced by luxury, quality and wonderfully justified accessibility.
EDward smITH
Photography by
MATT lambros BLACK BOX STUDIOs
2 | March 2012 | ACCESS
— Breanna Benz Marketing Coordinator
A C C E S S I B L E
L U X U R Y
Eye Robot It’s all in the architectural movement of these temples. ZIGGY BY CENDRINE O. 1061 from Zig Eyewear
4 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
Keep A Sharp Eye
Blade-like temple details slice through clutter and give you instant access to cutting-edge opti-class. EVATIK 1008 from Wescan Optical
6 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
Flight hot
This aviator takes off with a white-hot secret for any pilot smart enough to take a peek inside the temple pieces. GUESS BY MARCIANO GM 626 from Viva International Group
8 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
Flag Day
Gant’s triple-layer patriotism makes it stateside with this cross-Atlantic love letter of modern zyl style. GANT by MICHAEL BASTIAN Brady from Viva International Group
10 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
Making Eyewear
1
A BIG DEAL
Make the experience an
EVENT. The eyewear is going to be on face and
It’s all about attitude… yours… your customers… and… the eyewear at hand… or… more importantly in your store and on your customers’ faces. You are playing with a valuable niche. Play nice. —James J. Spina, 20/20 Editor-in-Chief
nothing says more about a person than their eyes and their face. Eyewear needs to partner in that party of high profile emotions.
2 3
Eyewear that fulfills a function at a special function or event is eyewear with a full-access pass. Offer the ability to WARDROBE looks to your customer. Double their satisfaction AND yours.
4
Access Eyewear is special, distinct and very personal. Make sure that you
DISPLAY it as such.
5 No one wants or cares about a pass or access to the bottom of the barrel on anything. Start at the TOP in terms of product and try never looking back or… down.
12 | March 2012 | ACCESS
Everyone can AFFORD to feel good about themselves so leave assumptions about cost out of your dispensing agenda. Never sell a customer cheap.
A C C E S S I B L E
6
7
L U X U R Y
LENS make a deal. Never forget the deluxe or luxe aspect of great lenses and bountiful lens packages.
Be a MIX master with a range of both designer and eyewear brands.
8 Do your homework. You are the eyewear EXPERT . Embrace that role. No one else should be able to offer your level of expertise.
9 Every designer and
You made the ultimate
eyewear brand
Access eyewear
has a certain range
connection with a
of qualities that
customer. Your job is
define the BRAND .
just the beginning‌
Build up your
follow through with
knowledge so you
a degree of SERVICE
become the brand’s
unmatchable by anyone
best spokesperson.
else in optical. ACCESS | March 2011 | 13
A C C E S S I B L E
L U X U R Y
Charming Arms Sleek split-metal stems melt together
for a decadent sweet-tooth temple tip treat. AXIOM 6129 from ProDesign Denmark
14 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
Crown Royal
Ogi hails a hue to the fairer sex with this royal blue P3. SERAPHIN Quincy from Ogi Eyewear
16 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
FORMidable function The bold orange plastic temple statement is balanced by a streamlined metal front. OGA 69720 from Morel
18 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
Match Making
Delicate filigree meets its Match with a solid tortoise front statement. ADRIENNE VITTADINI 1086 from Match Eyewear
20 | March 2012 | ACCESS
A C C E S S I B L E
L U X U R Y
purple reign
Only Lafont can find the purple reign in Havana. HARBOR from Lafont
22 | March 2012 | ACCESS
For information on participation in future Jobson Optical Group Special Initiatives please contact: VP Sales Dennis Murphy 212.274.7101 Publisher/CEO Marc Ferrara 212.274.7062 President, ECP Business Services William D. Scott 646.831.8873 President, Jobson Internet Solutions Joe Savarese 203.557.0840 VP, Practice Advancement Associates Al Greco 212.274.7118
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