2012 Promotion and ADV 2
Ellegy Limited “a new generation promotion & media company specialising in motorsport “
Based In the UK, Our London Office has the official concession for publicity and media rights for the International GT Open Championship, the European F3 Open and the Spanish National Championship Iber GT Based in Chiasso Switzerland, Our media branch has the official concession to film, produce and promote the FIA European Rally Championship. 3
“ Our goal is to provide our clients with the very best service in terms of promotion, from TV and circuit advertising, web streaming LIVE coverage or TV production in High Definition up to complete private circuit events. �
4
9 Section one: The International GT Open
2012
10 11 13 18 20 26 32 33 34 36
Introduction Today GT Open is 2012 Calendar TV production LIVE TV Broadcasting 2012 Deferred TV broadcasting 2012 LIVE web streaming Web HD VOD Print media coverage 2012 Digital coverage 2012
38 Section two: The European F3 Open 39 43 46 52 58 59
Introduction 2012 Calendar LIVE TV Broadcasting 2012 Deferred TV broadcasting 2012 Print media coverage 2012 Digital coverage 2012 5
6
Section three: Advertising, Publicity & Sponsor opportunities
60
Title Sponsor Circuit advertising & promotion TV publicity Web publicity Promotional Hospitality Events & Ferrari Test days
63 64 65 66 67 68 69
Section four: The Iber GT
72
Introduction 2012 Calendar Media coverage Advertising and sponsor oportunities
73 77 78 80
82 Section five: The FIA European Rally Championship 83 85 86 87 88
Introduction Calendar TV production Web-TV TV coverage 2012
92 Section six: Advertising, Publicity & Sponsor opportunities on the ERC 93 94 95
Advertising & promotion TV publicity Web publicity
7
Section one
the International GT Open 8
International GT Open Ellegy Limited has the official concession for publicity and media rights of the championship, and works directly with GT Sport on the organization of the events and media coverage. 9
The International GT Open was created in 2006 by former sportscar driver Jesus Pareja. GT Sport has been the official organizer for a decade of the Spanish GT and F3 championships. In 2012, the series will enter its seventh edition, having enjoyed a growing success in terms of excellence and quality of entries, interest raised, exposure and geographical expansion. Today, the GT Open attracts a growing number of expert GT teams and drivers
International GT Open 10
Today GT Open is The best platform for GT2 and GT3 pro-am racing in Europe The series offering the best GT2 car performances The GT championship with the best cost/exposure ratio The GT series that first introduced time handicap (to be served in pits during driver change) as the system to level performances, instead of measures affecting the car The main GT series where there are no complicated and confusing driver classifications
“I am impressed by the level of quality and visibility that the International GT Open has reached on the international scene� Carlos Gracia, FIA Vice-President
11
Keep rules simple and stable Maintain costs under control Visit only top-level circuits Provide premium TV/media coverage and LIVE internet streaming Revive the traditional pro-am spirit of GT racing
GT Open Philosophy
12
GT Open 2012 events Portugal - Portimao
27.04.12 - 29.04.12
Germany - Nurburgring
25.05.12 - 27.05.12
Belgium - Spa Francochamps England - Brands Hatch France - Paul Richard Hungary - Hungaroring Italy - Monza
22.06.12 - 24.06.12
13.07.12 - 15.07.12 20.07.12 - 22.07.12 07.09.12- 09.09.12
28.09.12 - 30.09.12
Spain - Barcelona
03.11.12 - 04.11.12
13
Sportive Rules The International GT Open is an FIA-sanctioned series Rules are established for an overall title for drivers, two driver titles per category (Super GT and GTS), and two for teams (Super GT and GTS) New for 2012 are created Manufacturer’s Trophies for Super GT and GTS Handicaps are applied to the three first classified in each category in the previous race and consisting of 15, 10 and 5 sec, which can be accumulated up to a maximum of 30 sec. Drivers score and sum up points individually, are awarded to the first nine positions according to the scale:12-10-8-6-5-4-3-2-1 Additional points areawarded to the five first positions by category (SuperGT and GTS), according to the scale10-8-6-4-3. This scale is also used for the class and Teams standings. 14
2012 Developments In 2012, the International GT Open will partner all events with its sister series, the European F3 Open, one of the leading single-seaters series in Europe Partner series such as the FIA Formula 2 and prestigious mono-brand trophies such as the Radical Cup, the Trofeo Maserati and others will further enhance the events package Other exciting projects which will keep the GT Open community busy during the winter reces and bring it to discover new territories, are being developped.
15
Standard Event Format • Friday
2 free practice sessions (60’)
• Saturday
2 qualifying sessions (40’)
Race 1 : 70’
• Sunday
Race 2 : 50’ (whenever entry level allows it, Race 2 is split into two separate Super GT and GTS races)
8 Nations for 8 Races 16
2011 GT Open’s facts and figures 4 Continents TV coverage 7 Countries visited 8 Races More than 50 Countries in LIVE TV coverage More than 2000 hours of TV retrasmission around the globe 18.5 Mio Hits on GT Open website 20 Mio Households reached by sat, cable & ADSL by our partner MOTORS TV 535’000 Weekly circulation of our print media coverage
17
HD TV Production & broadcasting To ensure a near-perfect television product, the organization takes care directly of the whole broadcasting production, avoiding interaction whith any other producer broadcasting. This give us direct control over every aspect of the broadcasting production and the final check on the format that will be then uplinked to the satellite from where any television provider can get acces to download it for their broadcasting
18
The 2012 TV production will be provided on the High Definition format 1080i
In our standard event we use for the TV production: - up to 2 TV mounting Trucks - up to 2 trucks for the cameras connection - up to 3 satellite mobile station for the uplink - up to 20 HD fix cameras - Two RF cameras to cover the pitlane and the starting grid 19
LIVE TV coverage 2012 Europe Austria MotorsTV Belgium MotorsTV Bosnia MotorsTV Bulgaria MotorsTV Croatia MotorsTV Cyprus MotorsTV
20
Czech Republic Sport5 (TBC) MotorsTV Denmark MotorsTV Estonia MotorsTV Finland 4Pro HD TBC MotorsTV France MotorsTV Germany MotorsTV
Greece MotorsTV Hungary MotorsTV Iceland MotorsTV Ireland Setanta Ireland MotorsTV Italy SOON NEW TV Primo Canale SKY LIVE
Latvia MotorsTV
Norway MotorsTV
Slovenia MotorsTV
Lithuania MotorsTV
Poland N-Sport TV LIVE + 2 Rep Motors TV
Spain TVE Tdp (tele deportes) DDT Canal+ Deportes SportMania
Luxembourg MotorsTV Macedonia MotorsTV Malta MotorsTV Monaco MotorsTV Montenegro MotorsTV Netherlands MotorsTV
Portugal Sport TV LIVE Rumania MotorsTV Russia MotorsTV Serbia MotorsTV Slovak Republic Sport5 (TBC) MotorsTV
Sweden MotorsTV Switzerland MotorsTV Turkey MotorsTV MTV Al Lubnaniya World Ukraine MotorsTV United Kingdom MotorsTV
21
LIVE TV coverage 2012 Latin America
22
NORTH CONE
SOUTH CONE
Mexico Fox SPORT HD TBC
Argentina Fox SPORT HD TBC
Uruguay Fox SPORT HD TBC
Venezuela Fox SPORT HD TBC
Bolivia Fox SPORT HD TBC
Paraguay Fox SPORT HD TBC
Central america Fox SPORT HD TBC
Chile Fox SPORT HD TBC
Per첫 Fox SPORT HD TBC
(Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.)
Colombia Fox SPORT HD TBC Ecuador Fox SPORT HD TBC
North America and Canada Canada MTV Al Lubnaniya World
USA MTV Al Lubnaniya World
Asia Afghanistan MTV Al Lubnaniya World
kyrgyzstan MTV Al Lubnaniya World
India MTV Al Lubnaniya World
Pakistan MTV Al Lubnaniya World
Kazakhstan MotorsTV MTV Al Lubnaniya World
Turkmenistan MTV Al Lubnaniya World
Australia Australia MTV Al Lubnaniya World
New Caledonia MotorsTV 23
LIVE TV coverage 2012 North Africa and Middle East
24
Algeria MTV Al Lubnaniya World
Lebanon MTV Lebanon
Syria MTV Al Lubnaniya World
Egypt MTV Al Lubnaniya World
Libya MTV Al Lubnaniya World
Somalia MTV Al Lubnaniya World
Iran MTV Al Lubnaniya World
Marocco MTV Al Lubnaniya World
Sudan MTV Al Lubnaniya World
Iraq MTV Al Lubnaniya World
Mauritania MTV Al Lubnaniya World
Tunisia MTV Al Lubnaniya World
Israel MTV Al Lubnaniya World
Oman MTV Al Lubnaniya World
Yemen MTV Al Lubnaniya World
Jordan MTV Al Lubnaniya World
Saudi Arabia MTV Al Lubnaniya World
Wester sahara MTV Al Lubnaniya World
South Africa Angola Setanta Africa SporTV Burkina Faso Setanta Africa MTV Al Lubnaniya World Chad MTV Al Lubnaniya World Cameroon Setanta Africa Capo Verde SporTV Equatorial Guinea Setanta Africa Ethiopia Setanta Africa MTV Al Lubnaniya World Gabon MTV Al Lubnaniya World
Ghana Setanta SP Africa ORT Guinea MTV Al Lubnaniya World Kenya Setanta Africa MTV Al Lubnaniya World
Nigeria Setanta Africa MTV Al Lubnaniya World Reunion Island MotorsTV Rwanda Setanta Africa
Malawi Setanta Africa
South Africa Setanta Africa
Mali MTV Al Lubnaniya World
Tanzania Setanta Africa
Republic of Congo Setanta Africa
Uganda Setanta Africa
Mauritius MotorsTV
Zambia Setanta Africa
Mozambique SporTV Setanta Africa
Zimbabwe Setanta Africa
25
TV broadcasting 2012 Europe Deferred & Highlights Austria Ă–RF MotorsTV Belgium Be TV MotorsTV Bosnia MotorsTV Bulgaria MotorsTV Croatia MotorsTV 26
Cyprus MotorsTV
France MotorsTV
Czech Republic Sport5 (TBC) MotorsTV
Germany MotorsTV
Denmark MotorsTV Estonia MotorsTV Finland 4Pro HD TBC MotorsTV
Greece MotorsTV Hungary MotorsTV Iceland MotorsTV Ireland MotorsTV Setanta Sport TBC
Italy SOON NEW TV Primo Canale SKY Primo Canale sport Latvia MotorsTV Lithuania MotorsTV Luxembourg MotorsTV Macedonia MotorsTV Malta MotorsTV Monaco MotorsTV Montenegro MotorsTV
Netherlands MotorsTV
Slovenia MotorsTV
Norway MotorsTV
Spain TVE Tdp (tele deportes) DDT Canal+ Deportes SportMania TDT Canal Popular Canal Sur (Andalusia) TV3 (Catalonia) Canal 9 (Valencia) IB3 (Balearics) TV Galicia (Galicia)
Poland N-Sport TV 2 Rep Motors TV Portugal Sport TV Rumania MotorsTV Russia MotorsTV Serbia MotorsTV Slovak Republic Sport5 (TBC) MotorsTV
Sweden MotorsTV Switzerland RTSI MotorsTV Turkey MotorsTV MTV Al Lubnaniya World 27
TV broadcasting 2012 Europe Deferred & Highlights Ukraine MotorsTV
United Kingdom MotorsTV Premiere UK TBC
Asia Deferred & Highlights Afghanistan MTV Al Lubnaniya World India MTV Al Lubnaniya World
Kazakhstan MotorsTV MTV Al Lubnaniya World kyrgyzstan MTV Al Lubnaniya World
Pakistan MTV Al Lubnaniya World Turkmenistan MTV Al Lubnaniya World
Australia Deferred & Highlights Australia MTV Al Lubnaniya World 28
New Caledonia MotorsTV
North America Deferred & Highlights Canada MTV Al Lubnaniya World
USA MTV Al Lubnaniya World
Latin America Deferred & Highlights NORTH CONE
SOUTH CONE
Mexico Fox SPORT HD TBC
Argentina Fox SPORT HD TBC
Uruguay Fox SPORT HD TBC
Venezuela Fox SPORT HD TBC
Bolivia Fox SPORT HD TBC
Paraguay Fox SPORT HD TBC
Central america Fox SPORT HD TBC
Chile Fox SPORT HD TBC
Per첫 Fox SPORT HD TBC
Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama
Colombia Fox SPORT HD TBC Ecuador Fox SPORT HD TBC 29
TV broadcasting 2012 North Africa and Middle East Deferred
30
Algeria MTV Al Lubnaniya World
Lebanon MTV Lebanon
Syria MTV Al Lubnaniya World
Egypt MTV Al Lubnaniya World
Libya MTV Al Lubnaniya World
Somalia MTV Al Lubnaniya World
Iran MTV Al Lubnaniya World
Marocco MTV Al Lubnaniya World
Sudan MTV Al Lubnaniya World
Iraq MTV Al Lubnaniya World
Mauritania MTV Al Lubnaniya World
Tunisia MTV Al Lubnaniya World
Israel MTV Al Lubnaniya World
Oman MTV Al Lubnaniya World
Yemen MTV Al Lubnaniya World
Jordan MTV Al Lubnaniya World
Saudi Arabia MTV Al Lubnaniya World
Wester sahara MTV Al Lubnaniya World
South Africa Deferred & Highlights Angola Setanta Africa SporTV Burkina Faso Setanta Africa MTV Al Lubnaniya World Chad MTV Al Lubnaniya World Cameroon Setanta Africa Capo Verde SporTV Equatorial Guinea Setanta Africa Ethiopia Setanta Africa MTV Al Lubnaniya World Gabon MTV Al Lubnaniya World
Ghana Setanta SP Africa ORT Guinea MTV Al Lubnaniya World Kenya Setanta Africa MTV Al Lubnaniya World
Nigeria Setanta Africa MTV Al Lubnaniya World Reunion Island MotorsTV Rwanda Setanta Africa
Malawi Setanta Africa
South Africa Setanta Africa
Mali MTV Al Lubnaniya World
Tanzania Setanta Africa
Republic of Congo Setanta Africa
Uganda Setanta Africa
Mauritius MotorsTV
Zambia Setanta Africa
Mozambique SporTV Setanta Africa
Zimbabwe Setanta Africa
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LIVE web streaming In 2011 Ellegy Limited in collaboration with Matrox ® and Telestream ® worked on the development of a new generation multi ingest video Hardware and the evolution for the well known brodcasting software Wirecast PRO. This new technology has allowed us to stream LIVE on internet and on any mobile device all the 2011 season’s races adding many more contents and live cameras than the standard TV broadcasting format. The whole 2012 season will be streamed LIVE on internet for free, every race will also be watchable on any mobile device, Iphone/Ipad, on the GT Open’s web TV, on the official Livestream and facebook page of the seires. Fans can also share easly and for free the LIVE video on any social page or website in just two clicks using the embed codes. This technology will also allow our partner the option to broadcast the races LIVE on their website
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Web HD Video on Demand Since 2011 the series has an official WEB TV www.gtopen.TV where fans can find every video produced during the race weekend such as Interviews, highlights or even whole races, and watch them at any time in a great HD quality for free. Every Video is produced in the new HTML5 format in line to be compatible with any system or mobile device, Iphone 速/Ipad 速 and android included. The VOD will be also free to embed, allowing anyone the option to share the selected video on their blogs, website or social pages.
33
Print media coverage 2012 In addition to the website, GT Sport has in place a media service that provides comprehensive information (in English, Spanish, Italian and French) and pictures prior, during and after each event to a database of 900 specialized motorsport journalists in Europe and around the world.
Main Specialized Media Covering the GT Open In English: Autosport (weekly - circulation 50.000)
In German: MotorSport Aktuell (weekly – circulation 30.000) Auto Bild Motorsport (bi-weekly – circulation 40.000) Sport Auto (monthly – circulation 100.000) 34
In French: Autohebdo (weekly - circulation 40.000)
In Italian: Autosprint (weekly - circulation: 40.000)
In Spanish: Autopista (weekly – circulation 40.000) Autohebdo Sport (weekly – circulation 25.000) Motor 16 (weekly – circulation 25.000)
In Portuguese: Auto Hoje (weekly – circulation 40.000) Auto Sport (weekly – circulation 25.000)
35
Digital coverage 2012 Internet is growing faster and faster and news high speed connections now allow people to enjoy HD videos and Images on their personal computers and mobile devices. That’s why we have created a new GT Open web portal ( gtopen.net) with a great integrated streaming web TV, where we will cover all the events in LIVE internet streaming and mobile LIVE streaming.
36
Main Websites covering the GT Open In English: dailysportscar.com (by subscription)
In German: gteins.de motorline.cc
In French: endurance-info.com autohebdo.fr
In Italian: italiaracing.net (260.000 monthly unique readers)
In Spanish: sportmotores.es
In Portuguese: sportmotores.pt
37
Section two European F3 Open
38
European F3 Open Ellegy Limited has the official concession for publicity and media rights of the championship, and works directly with GT Sport on the organization of the events and media coverage. 39
The European Formula 3 Open was created in 2002 by GT Sport. Since then the series has evolved from a national F3 championship into the most interesting F3 series and, in particular the one which has the best return on investment in the category.
European F3 Open 40
Today F3 Open is In 2012, the series has entered its eleventh edition, having enjoyed a growing success in terms of quantity and quality of entries, interest raised, a high level of competitiveness on the track and an excellent television coverage at an international level. At the same time, this series provides the essential stepping stone to enter the F-1 world fully prepared, thanks to the award offered to the champion at the end of the season: the Formula 1 Super-license. Drivers that have had the European F3 Open as a springboard for their career include Andy Soucek, Borja GarcĂa, Ricardo Mauricio, Ricardo Risatti and Javier Villa among others.
41
Keep rules simple and stable Maintain costs under control Visit only top-level circuits Provide premium TV/media coverage
European F3 Open Philosophy
42
F3 Open 2012 events *Portugal - Portimao
27.04.12 - 29.04.12
*Germany - Nurburgring
25.05.12 - 27.05.12
*Belgium - Spa Francochamps *England - Brands Hatch *France - Paul Richard *Hungary - Hungaroring *Italy - Monza
22.06.12 - 24.06.12
13.07.12 - 15.07.12 20.07.12 - 22.07.12 07.09.12- 09.09.12
28.09.12 - 30.09.12
*Spain - Barcelona
03.11.12 - 04.11.12
* All the races of the European F3 Open 2011 will take place during the International GT Open events
43
Standard Event Format • Friday
2 / 3 free practice sessions (30’)
• Saturday
1 qualifying sessions (30’)
Race 1 : max 35’
• Sunday
Race 2 : max 35’
8 Nations for 8 Races 44
The cars
The European F3 Open is run with Dallara F3 cars For 2012 eligible chassis models will be the new dallara F312 the F308 with up-dates and the older F306 cars competing also for a separate category, called European F3 Cup Toyota-based engines are provided directly by GT Sport and maintained by Piedrafita Sport. Tyres are mono-brand provided by Dunlop
45
LIVE TV coverage 2012 Europe Austria MotorsTV Belgium MotorsTV Bosnia MotorsTV Bulgaria MotorsTV Croatia MotorsTV Cyprus MotorsTV 46
Czech Republic Sport5 (TBC) MotorsTV Denmark MotorsTV Estonia MotorsTV Finland 4Pro HD TBC MotorsTV France MotorsTV
Germany MotorsTV Greece MotorsTV Hungary MotorsTV Iceland MotorsTV Ireland MotorsTV Italy SOON NEW TV Primo Canale SKY LIVE
Latvia MotorsTV
Norway MotorsTV
Slovenia MotorsTV
Lithuania MotorsTV
Poland Orange SportLive Motors TV
Spain TVE Tdp (tele deportes) DDT Canal+ Deportes Sportmania LIVE RVG -TV de Galicia LIVE
Luxembourg MotorsTV Macedonia MotorsTV Malta MotorsTV Monaco MotorsTV Montenegro MotorsTV Netherlands MotorsTV
Portugal MotorsTV Rumania MotorsTV Russia MotorsTV Serbia MotorsTV Slovak Republic Sport5 (TBC) MotorsTV
Sweden MotorsTV Switzerland MotorsTV Turkey MotorsTV MTV Al Lubnaniya World Ukraine MotorsTV United Kingdom MotorsTV 47
LIVE TV coverage 2012 Latin America
48
NORTH CONE
SOUTH CONE
Mexico TBC
Argentina TBC
Uruguay TBC
Venezuela TBC
Bolivia TBC
Paraguay TBC
Central america TBC
Chile TBC
Per첫 TBC
(Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.)
Colombia TBC Ecuador TBC
North America and Canada Canada MTV Al Lubnaniya World
USA MTV Al Lubnaniya World
Asia Afghanistan MTV Al Lubnaniya World
kyrgyzstan MTV Al Lubnaniya World
India MTV Al Lubnaniya World
Pakistan MTV Al Lubnaniya World
Kazakhstan MotorsTV MTV Al Lubnaniya World
Turkmenistan MTV Al Lubnaniya World
Australia Australia MTV Al Lubnaniya World
New Caledonia MotorsTV 49
LIVE TV coverage 2012 North Africa and Middle East
50
Algeria MTV Al Lubnaniya World
Lebanon MTV Lebanon
Syria MTV Al Lubnaniya World
Egypt MTV Al Lubnaniya World
Libya MTV Al Lubnaniya World
Somalia MTV Al Lubnaniya World
Iran MTV Al Lubnaniya World
Marocco MTV Al Lubnaniya World
Sudan MTV Al Lubnaniya World
Iraq MTV Al Lubnaniya World
Mauritania MTV Al Lubnaniya World
Tunisia MTV Al Lubnaniya World
Israel MTV Al Lubnaniya World
Oman MTV Al Lubnaniya World
Yemen MTV Al Lubnaniya World
Jordan MTV Al Lubnaniya World
Saudi Arabia MTV Al Lubnaniya World
Wester sahara MTV Al Lubnaniya World
South Africa Angola Setanta Africa SporTV Burkina Faso Setanta Africa MTV Al Lubnaniya World Chad MTV Al Lubnaniya World Cameroon Setanta Africa Capo Verde SporTV Equatorial Guinea Setanta Africa Ethiopia Setanta Africa MTV Al Lubnaniya World Gabon MTV Al Lubnaniya World
Ghana Setanta SP Africa ORT Guinea MTV Al Lubnaniya World Kenya Setanta Africa MTV Al Lubnaniya World
Nigeria Setanta Africa MTV Al Lubnaniya World Reunion Island MotorsTV Rwanda Setanta Africa
Malawi Setanta Africa
South Africa Setanta Africa
Mali MTV Al Lubnaniya World
Tanzania Setanta Africa
Republic of Congo Setanta Africa
Uganda Setanta Africa
Mauritius MotorsTV
Zambia Setanta Africa
Mozambique SporTV Setanta Africa
Zimbabwe Setanta Africa
51
TV broadcasting 2012 Europe Deferred & Highlights Austria Ă–RF MotorsTV Belgium Be TV MotorsTV Bosnia MotorsTV Bulgaria MotorsTV Croatia MotorsTV 52
Cyprus MotorsTV
France MotorsTV
Czech Republic Sport5 (TBC) MotorsTV
Germany MotorsTV
Denmark MotorsTV Estonia MotorsTV Finland 4Pro HD TBC MotorsTV
Greece MotorsTV Hungary MotorsTV Iceland MotorsTV Ireland MotorsTV Setanta Sport TBC
Italy SOON NEW TV Primo Canale SKY Primo Canale sport Latvia MotorsTV Lithuania MotorsTV Luxembourg MotorsTV Macedonia MotorsTV Malta MotorsTV Monaco MotorsTV Montenegro MotorsTV
Netherlands MotorsTV
Slovenia MotorsTV
Norway MotorsTV
Spain TVE Tdp (tele deportes) DDT Canal+ Deportes Sportmania TDT Canal Popular Canal Sur (Andalusia) TV3 (Catalonia) Canal 9 (Valencia) IB3 (Balearics) TV Galicia (Galicia)
Poland MotorsTV Portugal MotorsTV Rumania MotorsTV Russia MotorsTV Serbia MotorsTV Slovak Republic Sport5 (TBC) MotorsTV
Sweden MotorsTV Switzerland MotorsTV Turkey MotorsTV MTV Al Lubnaniya World
53
TV broadcasting 2012 Europe Deferred & Highlights Ukraine MotorsTV
United Kingdom MotorsTV Premiere UK TBC
Asia Deferred & Highlights Afghanistan MTV Al Lubnaniya World India MTV Al Lubnaniya World
Kazakhstan MotorsTV MTV Al Lubnaniya World kyrgyzstan MTV Al Lubnaniya World
Pakistan MTV Al Lubnaniya World Turkmenistan MTV Al Lubnaniya World
Australia Deferred & Highlights Australia MTV Al Lubnaniya World 54
New Caledonia MotorsTV
North America Deferred & Highlights USA Otv (satellite/arab)
Latin America Deferred & Highlights NORTH CONE
SOUTH CONE
Mexico TBC
Argentina TBC
Uruguay TBC
Venezuela TBC
Bolivia TBC
Paraguay TBC
Central america TBC
Chile TBC
Per첫 TBC
Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama
Colombia TBC Ecuador TBC 55
TV broadcasting 2012 North Africa and Middle East Deferred
56
Algeria MTV Al Lubnaniya World
Lebanon MTV Lebanon
Syria MTV Al Lubnaniya World
Egypt MTV Al Lubnaniya World
Libya MTV Al Lubnaniya World
Somalia MTV Al Lubnaniya World
Iran MTV Al Lubnaniya World
Marocco MTV Al Lubnaniya World
Sudan MTV Al Lubnaniya World
Iraq MTV Al Lubnaniya World
Mauritania MTV Al Lubnaniya World
Tunisia MTV Al Lubnaniya World
Israel MTV Al Lubnaniya World
Oman MTV Al Lubnaniya World
Yemen MTV Al Lubnaniya World
Jordan MTV Al Lubnaniya World
Saudi Arabia MTV Al Lubnaniya World
Wester sahara MTV Al Lubnaniya World
South Africa Deferred & Highlights Angola Setanta Africa SporTV Burkina Faso Setanta Africa MTV Al Lubnaniya World Chad MTV Al Lubnaniya World Cameroon Setanta Africa Capo Verde SporTV Equatorial Guinea Setanta Africa Ethiopia Setanta Africa MTV Al Lubnaniya World Gabon MTV Al Lubnaniya World
Ghana Setanta SP Africa ORT Guinea MTV Al Lubnaniya World Kenya Setanta Africa MTV Al Lubnaniya World
Nigeria Setanta Africa MTV Al Lubnaniya World Reunion Island MotorsTV Rwanda Setanta Africa
Malawi Setanta Africa
South Africa Setanta Africa
Mali MTV Al Lubnaniya World
Tanzania Setanta Africa
Republic of Congo Setanta Africa
Uganda Setanta Africa
Mauritius MotorsTV
Zambia Setanta Africa
Mozambique SporTV Setanta Africa
Zimbabwe Setanta Africa
57
Press coverage 2012 The European F3 Open will be present in the main written press, radio programs and motorsport web pages following in the steps of the International GT Open Mainly in Spain on: Daily Newspapers such El Mundo, La Raz贸n, La Vanguardia. Daily Sport Newspapers such Marca, DiarioAS, Sport, MundoDeportivo. Motor Sport Press such Autopista, Grand Prix, Autohebdo, Autobild, MotorAcci贸n, Motor 16 Around Europe on motors sport press such Autosprint (Italy), Autosport(England), Autohoje(Portugal) , AutoHebdo(France)
58
WEB 2012 Allowing people to enjoy HD videos on demand and Images on their personal computers and mobile devices is a must, That’s why a brand new web page will be ready for the 2012 season with a great integrated streaming web TV, where we will cover all the events in LIVE internet streaming and mobile LIVE streaming.
59
Section three
Advertising, Publicity & Sponsor’s opportunities 60
Advertising, Publicity & Sponsor opportunities International GT Open European F3 Open
61
Main divisions
62
49
Title Sponsor
50
Circuit advertising & promotion
52
TV publicity
52
Web publicity
53
Promotional
54
Hospitality
55
Events & Ferrari Test days
Title sponsor Championship’s Title name Advertising on all car windscreens Advertising on circuits & entry tickets Podium Advertising Advertising on the website, printed material and press communication
63
Circuit advertising & promotion Advertising on circuit Bridges Standard Advertising on corners covered by TV Advertising on straights Podium Advertising Note: The Circuit advertising will be placed on the circuit for all the racing weekend. This means that they will be shown not only on the GT Open and Formula 3 races but also on the FIA Formula Two championship races, on Maserati trofeo races, Lotus cup and other races extending the LIVE and deferred TV Coverage
64
TV publicity TV classic 30 second slots before, during or after the races trasmission TV banners Advertising on GT Open graphics
65
Web publicity TV classic 30 second slots before, during or after the race’s trasmission TV banners Advertising on GT Open graphics
66
Promotional Promotional Advertising on GT Open’s web portal & GT Open’s WEB-TV Advertising on GT Open’s TV promotion AD Advertising on GT Open’s Press Promotion Grid Girls & hospitality stewardesses Circuit entry Pass Onboard camera Advertising
67
VIP Hospitality During the racing weekends, we can provide you and your guests full VIP Hospitality. We will organize for you and your company every aspect of travel and of the stay. Test laps on a Ferrari during the weekend, VIP private lounge on the track, catering service, hostess and gadgets, are only some of the services we can provide.
68
Events & Ferrari Test days Our events department In collaboration with the Ferrari GT team Kessel Racing, one of the most well-known teams in the International Motorsport world, organizes high-adrenaline Track Days where clients and their guests have the opportunity to experience the thrill of driving real Ferrari and Maserati racing cars. Following step by step tuition by a Professional race driver coming from the major international categories, you will learn to acquire harmony and control in sport driving and to manage the vehicle in critical situations.
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Over the years these events have acquired an ever increasing success, thanks to effective didactic solutions, professionalism, but also safety and absolute respect of the client’s privacy. This guarantees that the participants will enjoy the event in complete safety and without any unforeseen difficulties thereby enhancing business relations.
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We provide flights and hotel booking, catering service organization with open bar on the Circuit, use of the Hospitality Kessel racing and the VIP Lounge for a refined and efficient on-site welcome. We think that what we call “Driving Emotion� events are an exceptional tool for public relations and an incentive to satisfy and surprise clients and prospects while enhancing business relations.
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Section four national series
72
Iber GT Championship Ellegy Limited has the official concession for publicity and media rights of the championship, and works directly with GT Sport on the organization of the events and media coverage. 73
Created in 1999 by GT Sport with the approbation of the Spanish Auto Federation, the Iber GT Championship is the official spanish national Grand Touring championship
Iber GT Championship 74
Today Iber GT is In 2012, the series has entered its fourteenth edition, having enjoyed a growing success in terms of quantity and quality of entries and a high level of competitiveness on the track.
Today Iber GT is: The best and the only sporting Grand Touring platform in Spain for GT2 GT3 and GT4. The circuit meeting in Spain with the highest number of spectators, after F1 and MotoGTP
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Pro-AM championship Keep rules simple and stable Keep costs under control Provide the drivers a good real GT experience with less costs
Iber GT Philosophy
76
Iber GT 2012 events *Portugal - Portimao
27.04.12 - 29.04.12
Spain - Jarama
19.05.12 - 20.05.12
Spain - Navarra
16.06.12 - 17.06.12
Spain - Valencia Spain - Jerez
01.09.12 - 02.09.12
13.10.12 - 14.10.12
*Spain - Barcelona
03.11.12 - 04.11.12
* The fisrt and the last meeting of the season will take place on the same event with the International GT Open and the European F3 Open
77
Iber GT media coverage 2012 TV coverage Spain Teledeportes LIVE ( only Event1 & event6 ) Highlights and Reportage CANAL+ Highlights and Reportage TELE 5 Highlights and Reportage POPULAR TV CUATRO Highlights and Reportage CANAL 9 Highlights and Reportage CRTVG Highlights and Reportage TV3 Highlights and Reportage IB3 Highlights and Reportage
Portugal SPORT TV LIVE ( only Event1 & event6 ) Highlights and Reportage 78
Press coverage Spain Daily Newspapers such El Mundo, La Raz贸n, La Vanguardia. Daily Sport Newspapers such Marca, DiarioAS, Sport, MundoDeportivo. Motor Sport Press such Autopista, Grand Prix, Autohebdo, Autobild, MotorAcci贸n, Motor 16
Web coverage On the official Iber GT web page www.gtsport.es
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Advertising and sponsor opportunities As for the main Series the Iber GT can offer some great advertising and sponsor opportunities such:
Title sponsor - Championship’s Title name - Advertising on all car windscreens - Advertising on circuits & entry tickets - Podium Advertising - Advertising on the website, printed material
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Promotional - Advertising on Iber GT’s TV promotion - AD Advertising on Iber GT’s Press Promotion - Grid Girls & hospitality stewardesses - Circuit entry Pass
VIP hospitality and events As previously explained on pages 54 to 57, we are able to orgnize every type of VIP hospitality or corporate event also during the Iber GT events.
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Section five Rally series
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FIA European rally championship Ellegy Limited has the official concession to film, produce and promote the FIA European Rally Championship
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The European Rally Championship organized by the Fédération Internationale de l’Automobile ( FIA ) is the European continental championship series in rallying. First organized in 1953 is the most prestigious rallying series in Europe
FIA European Rally Championship 84
ERC 2012 events 05 - 07 Jan 19 - 21 Apr
AUT ITA
Int. Jänner Rallye Rallye 1000 Miglia
24 - 26 08 - 10 06 - 08 26 - 28 13 - 15 28 - 30 12 - 14
HRV BGR TUR PRT ESP POL FRA
Croatia Rally Rally Bulgaria Bosphorus Rally (TBC) Rally Vinho da Madeira Rally Principe de Asturias Rally Poland Rallye d’Antibes Côte d’Azur
May Jun Jul Jul Sep Sep Oct
Switzerland’s Rally du Valais will not be included on the media coverage as requested by the local organizer. Rally Ypres (BEL) and Barum Rally (CZ) will be provided on tv under the promotion of Eurosport 85
Ellegy Ltd will directly take care of the TV production with the staff of our media branch. As in 2011, we will be present at all the events filming every stage of the rallies and producing a 24 minute format that will be broadcast frist on MotorsTV the Friday after the race weekend, and then worldwide the following Monday.
After the first televesion trasmission the whole format will be available on the internet as well, on the official FIA ERC webTV
ERC’s TV production
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The ERC web-TV Since the beginnig of the official FIA ERC website www.rally-erc.com Ellegy has been providing the official web-TV, where fans can easly find every video produced during the season and watch them at any time in great HD quality for free. Every Video is produced in the new HTML5 format in line to be compatible with any system or mobile device, Iphone/ Ipad and android included. The VOD will be also free to embed, allowing everyone the option to share the selected video on their blogs, website or social pages.
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TV coverage 2012 Europe Austria MotorsTV Belgium LifeTV MotorsTV
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Czech Republic Sport 5 MotorsTV Denmark MotorsTV
Greece MotorsTV Hungary MotorsTV Iceland MotorsTV
Bosnia MotorsTV
Estonia MotorsTV
Bulgaria MotorsTV
Finland MotorsTV
Ireland Setanta Ireland MotorsTV
Croatia MotorsTV
France MotorsTV
Latvia MotorsTV
Cyprus MotorsTV
Germany MotorsTV
Lithuania MotorsTV
Italy Primocanale Sky 515 Primocanale Sport VideoRegione Canale 11 Erreuno TV Reteblu ICaro TV Rete8/Vga Luxembourg MotorsTV Macedonia MotorsTV Malta MotorsTV Monaco MotorsTV Montenegro MotorsTV
Netherlands MotorsTV
Slovenia MotorsTV
Norway MotorsTV
Spain MotorsTV
Poland Motors TV
Sweden MotorsTV
Portugal Sport TV LIVE
Switzerland MotorsTV
Rumania MotorsTV
Turkey MotorsTV
Russia MotorsTV
Ukraine MotorsTV
Serbia MotorsTV
United Kingdom Premiere Sport UK MotorsTV
Slovak Republic Sport 5 MotorsTV
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TV coverage 2012 Africa
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Angola Setanta Africa
Kenya Setanta Africa
South Africa Setanta Africa
Burkina Faso Setanta Africa
Malawi Setanta Africa
Tanzania Setanta Africa
Cameroon Setanta Africa
Republic of Congo Setanta Africa
Uganda Setanta Africa
Equatorial Guinea Setanta Africa
Mozambique Setanta Africa
Zambia Setanta Africa
Ethiopia Setanta Africa
Nigeria Setanta Africa
Zimbabwe Setanta Africa
Ghana Setanta Africa
Rwanda Setanta Africa
Rest of the world New Caledonia MotorsTV
Kazakhstan MotorsTV
Reunion Island MotorsTV
Mauritius MotorsTV
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Section six
Advertising, Publicity & Sponsor’s opportunities on ERC 92
Advertising, Publicity & Sponsor’s opportunities
FIA European Rally Championship
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Advertising & promotion Advertising banners on Filmed Roads Podium Advertising Car advertising
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TV publicity TV classic 30 seconds slots before, during or after the races trasmission Advertising on graphics
Web-TV publicity Video slots before, during or after the VOD Advertising on graphics
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Ellegy Limited Suite 15A City Business Center Lower Road LONDON SE16 2XB ENGLAND
Ellegy Limited Swiss Branch Via d’Alberti 4 CH-6830 CHIASSO SWITZERLAND
For information : Email info@ellegy.com Phone + 41 91 682 1882