EBR
BATON ROUGE
Baton Rouge, French for “Red Stick”, French: Bâton-Rouge is the capital of the U.S. state of Louisiana and its second-largest city. The seat of East Baton Rouge Parish, the city is located on the eastern bank of the Mississippi River. As the “Capital City”, Baton Rouge is the political hub for Louisiana, and is the second largest metropolitan city in the state, with a growing population of 228,895 people as of 2014. The metropolitan area surrounding the city, known as Greater Baton Rouge, has a population of 820,159 people as of 2013. The urban area has around 594,309 inhabitants. Baton Rouge is a major industrial, petrochemical, medical, research, motion picture, and growing technology center of the American South. The Port of Greater Baton Rouge is the tenth largest in the United States in terms of tonnage shipped, and is the farthest upstream Mississippi River port capable of handling Panamax ships.
DE VELOPMENT
First inspired by the water that is so important to the identity of the city, This mark evolved into a more and more minimal piece. That was then taken to far, making legibility an issue. After going over the edge and back again a small symbol was added in the negative space to bring a sense of fun. All of this leads us to what we have now, a mark that is simple but fun.
LETTERMARK
Situated on the beautiful Mississippi River in the heart of the south, Baton Rouge is known for its people and beauty. This mark demonstrates the beautiful southern heritage in combination with the new modern elements of the city.
Baton Rouge Metropolitan Airport Baton Rouge Metropolitan Airport
Baton Rouge Metropolitan Airport Baton Rouge Metropolitan Airport
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
T Y P E FA C E While the mark is rouned and thick DIN Condensed Bold is thin and stick straight. These contrasting qualities help this typeface go seemlessly with the Baton Rouge Airport logo.
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DARKEST BLUE 19678F
LIGHTER BLUE 1D8191
TEAL 1D8191
BLUE-GREEN 30B895
COLORS In the sky over the river all you can see is blue. This wonderful color pallette demonstrates these great blue greens and displays this idea in an intriguing beautiful way.
CREAM EFF2BF
Baton Rouge Metropolitan Airport
ELLE PERKINS for visual communication 202 at the University of Kansas. in the fall semester of 2015, with Andrea Herstowski