J+L HOME GROUP Real Estate
Thank you for considering J+L Home Group to partner with you throughout the home selling process. Using this booklet as a guide, we will work together to create an enjoyable selling experience with exceptional results.
A FRESH TAKE on home buying and selling
Our group embraces the latest technology and applies modern marketing to connect with buyers far beyond traditional tactics.
Table of Contents We will start with a team introduction, so you know your home is in good hands. Then we will share our marketing approach and sales process for optimal results.
J+L Welcome
Meet The Team
Selling Road Map
The Right Price
4
6
8
10
Pre-Listing Prep
Case Studies
Marketing Strategy
Your Journey Begins
12
14
16
18
WELCOME LONGTIME LEADER When you hire a RE/MAX team such as J+L Home Group, a longtime leader in home sales, you gain an incredible competitive edge. With more than 40 years of expertise, stability, and success, the RE/MAX brand opens doors. Then they do the rest- with the confidence and support that comes with having a powerhouse brand behind you. LOCAL EXPERIENCE MATTERS J+L Home Group of RE/MAX Preferred is one of Cincinnati's premier real estate teams. Under the leadership of Jon Bowling and Laura Faz (J+L) - veteran Cincinnati real estate agents and life-long residents - our firm has earned a reputation for market expertise. In the past 16 years of selling real estate, we have handled transactions with international buyers, military families, investor portfolio sales, land sales, low value investment properties to $1M+ luxury properties, and of course, a wide variety of residential sales in between.
OUR TEAM SELLS 15 HOMES A MONTH IN THE CINCINNATI AREA ON AVERAGE
A TEAM YOU CAN COUNT ON
+
You will benefit from our collective experience. Six agents and growing, we work together to serve your unique needs. The teams’ expertise spans market intelligence, pricing, buying, selling, and staging. “Our passionate and agile team that can offer value-added services like staging are what our clients appreciate the most and enable us to deliver exceptional results no matter the market condition.” - Laura Faz
Meet Our Specialists The right specialist can make all the difference. We will prove that to you by applying our knowledge and expertise to sell your property successfully.
JON BOWLING TEAM LEAD Listing Agent
KIM BALLINGER
LAURA FAZ
ASSOCIATE DIRECTOR Buyer Agent
TEAM LEAD Listing Agent
BETH FONTAINE
ALLISON FOSSETTE ,
ASSOCIATE DIRECTOR Buyer Agent
,
ASSOCIATE DIRECTOR
A PROVEN PLAN When you are ready to sell, we are prepared with a proven plan. Our home selling road map lays out our process and serves as a guide as we work toward your home sale.
MEET YOUR AGENT An initial meeting to better understand your goals and talk through the process. No commitment required.
01 02 STRATEGIC PRICING We will review the market analysis with you and establish your home price objectively.
SHOWINGS UNDER CONTRACT
Be prepared for showings right away and at times on short notice.
You and the buyer have agreed to all the terms of the offer and signed the agreements.
PREPARE YOUR HOME We will tap our network of contractors and provide a plan to enhance and best present your home to buyers.
CLOSING
07
This is the transfer of funds and ownership. Depending on when the buyer moves into the home, you will need to be all packed up and ready to move.
09
05
03
06 OFFERS + NEGOTIATION A buyer (and often their agent) will present your agent with an offer. Your agent will share benefits and risks and allow you to accept or counter.
04
LIST FOR SALE When your home is ready, we will put your listing on the market.
08 FINAL DETAILS + INSPECTION While under contract, the buyer will work with their mortgage provider to finalize the loan, schedule an inspection, and perform other due diligence.
Right Price + Right Time With over 40 years of experience strategically pricing homes in the Cincinnati area, we will help price your home just right for maximum exposure and a satisfactory sale Your agent will provide a comparative market analysis, which considers similar properties that:
HAVE RECENTLY SOLD This shows us what buyers in this market have paid for properties similar to yours
ARE CURRENTLY ON THE MARKET
FAILED TO SELL
This shows us what sellers in the current market are asking for properties similar to yours
Understanding why these homes did not sell can help us avoid disappointment in the marketing of your property
BUYER ACTIVITY
Buyers are most active in the second week after your home is listed. The longer your home is on the market the more activity will reduce. Pricing the home just right will be the key to our success.
1
2
3
WEEKS ON THE MARKET
4
5
6
Pre-Listing Prep Before we list your home, we want to make sure it is prepped and ready to show and sell quickly. The condition and appearance of your home and how it shows in photos and virtual tours can significantly affect the selling price you will ultimately receive. Today’s consumers are tech-savvy and will judge your home on the first photos. Along with these steps we may also recommend home improvements like new flooring, remodeling, or landscaping to get the house 100% market ready so it is truly a turn-key home. We have a trusted network of contractors that we can call upon to help complete these projects.
FIRST impressions
IMPROVE CURB APPEAL Manicuring the exterior is just as important as the inside. Make sure the landscaping is well-groomed. Add flowers and other ornamental features to invite buyers into the home.
APPLY FRESH NEUTRAL PAINT We recommend a fresh coat of paint on the walls in a neutral color like light grey or a creamy white. These colors will appeal to a broader range of buyers.
DECLUTTER + DEEP CLEAN It’s time to remove as much of your personal belongings as possible to make rooms look clean and organized. Keep floors and counters clear to make the rooms look bigger. From professionally cleaned carpet, shining floors, and gleaming windows every surface of your home should sparkle.
STAGE YOUR HOME We offer complete home staging. We will bring in and place new, modern furniture and decor that will appeal to today’s buyers.
1 Matthews Ct. Glendale, OH 45246
LISTING SUCCESS STORY Listed ten times since 2004 - several times canceled and expired. J+L then listed the home, and it sold on the first day on the market.
CASE STUDIES
458 Klotter Ave. Cincinnati, OH 45214
LISTING SUCCESS STORY Listed three times within ten months - all failed attempts. J+L listed and sold the home in the first month on the market!
MARKETING STRATEGY We will craft a tailored marketing plan offering you maximum exposure to qualified buyers. Our goal is to target home shoppers who would be the best fit for your home’s features and price point. Our marketing program includes four main components.
Open House Events We host open house events to create enthusiasm and spark interest in your home. For potential buyers who can’t attend we now offer private virtual tours or video tours through our Facebook page.
Networking RE/MAX is one of the largest networks of real estate professionals in the U.S. And J+L Home Group is one of the longstanding agencies in the Cincinnati area. We leverage our deeply rooted networks to generate awareness of your home.
PROPERTY SHOWCASE Every home is unique. We will discover the differentiating features of your home and create a story that will capture attention and draw buyers in. Our team does this through beautiful and professional photography that we then use to create a property showcase piece.
Digital Marketing When it comes to selling your home, the importance of the Internet has never been greater. We list your home online using a combination of photos and video tours in a multitude of high-traffic platforms including the MLS, our website, RE/MAX, Zillow, Trulia, Facebook and dozens more. We then use a winning combination of social media, email, video, and search marketing to extend the reach of your listing online.
Print Marketing We supplement the online advertising with traditional print and direct mail to ensure we engage buyers through methods that best suit them and their preferences.
FOUND ONLINE
MASON, OH SOLD IN 8 DAYS
SPRINGBORO, OH SOLD IN 15 DAYS
MONTGOMERY, OH SOLD IN 2 DAYS
93% of homebuyers use the Internet at some point in the search for a home, and 54% of buyers ultimately found the home they purchased on the Internet*. *National Association of realtors 2018 profile of home buyers and sellers
How long will it take to sell my home?
THE JOURNEY BEGINS HERE
Since January of 2018, J+L has averaged 28 days on market to sell listings.
Our commitment to you: 100% satisfaction guaranteed. We work hard through every stage of the process to ensure you are satisfied and your home is on track to sell successfully.
3% upon sale. That’s it, simple. You can choose how much to offer the buyer’s agent. Our suggestion is 3% to the buyer agent.
A few common questions and answers...
How much does J+L charge?
What percentage of the time does J+L sell their own listings? NONE. J+L don’t represent buyers on their own listings. They only represent Y-O-U.
Is there an agent contract and if so can I cancel at any time? We do have an agreement. However, you can walk away and cancel your listing any time if our team is not meeting your expectations or you simply change your mind about selling your home.
“They went above and beyond what would be expected. I feel as though we have new friends as well as realtors. We will always be grateful for the exceptional work they did.”
5 STAR REVIEW BY MARK H
“Jon & Laura make a great team. They spent the time to understand what kind of property we were looking for and helped us determine which property was best for us. They were patient, professional, and gave us the tools we needed to make our house purchase a success.”
5 STAR REVIEW BY ELIZABETH R
“Jon and Laura were awesome to work with. Their professionalism, knowledge and experience in the local real estate market helped us sell our house for more than asking price and in less than 2 days.”
5 STAR REVIEW BY DRAKE B
Are you ready ..to sell your home?
CONTACT OUR TEAM 513.502.3347 laura@jlhomegroup.com jlhomegroup.com
RE/MAX Preferred Group 9313 Mason Montgomery Rd Mason, OH 45040