INTRODUCTION

The FW23 collection of Maison Margiela completely opened my eyes to a different form of fashion communication. Ultimately, it made me see semiotics from a different perspective, permitting me to understand that not everything needs to be in your face and noticeable to signal it’s there or part of the narrative.

I think that’s the beauty in storytelling within imagery.

You need to unearth the messages, dissect the photo, the garments, the poses- what is the hidden meaning? As I have travelled through FMC, I have learned how to view fashion from a deeper and more experimental lens and appreciate it, not just for its face value. The proceeding book will focus in on one of fashion’s most notorious storytellers, a phoenix many would say: John Galliano. Its purpose is to explore the British Designer and his background- an area which has been tumultuous to say the least, to analyse his main themes and methods of communication, as well as looking at his current and previous Creative Direction leaderships, discerning if he (or his brands) could be the final missing piece to my FMP jigsaw puzzle…