HOW HAS CHARLES JEFFREY INTEGRATED MUSIC WITHIN HIS COLLECTIONS TO EMPHASISE STORYTELLING?

Charles Jeffrey’s Art of Noise AW22 collection is an area I have pointed out in my above findings, and this was an integral part of my 360 campaign which presented me with the idea of collaborating with the music industry too.

LOVERBOY has an indomitable musical pulse throbbing at its core and for Charles Jeffrey it is tantamount to fashion and visual art (LOVERBOY, 2022). I feel there is an interlink between the club kid and punk essence of Jeffrey too, and their relatability to music. The 80’s and New Romantics scenes were an abundant sphere of dance, pop synth, and flamboyancy. The 70’s, although a little more reckless and a whole lot more rebellious, used music to collectively showcase their similar frustrations too. This primarily shows how the disparate creative worlds of music and fashion can bring people together harmoniously, which is emphasised in Jeffrey’s brand, thriving on community.

Music has allowed Jeffrey to supplement a heightened storytelling as it underpins his narratives and connects to his consumer on a level other than just fashion and emotionally too. The power music has on a person is magical, it can evoke feelings, be utilised as a form of self-expression, and present a certain mood. I admire how Charles Jeffrey has touched into this and seen music’s powers and how it can propel his narratives further.

Although undecided if this should be my third collaborator, as initially projected in my 360 campaign, I would love to involve music in some form throughout my FMP concept as I can resonate with how it connects with one emotionally, as I have felt this myself, and truly comprehend how it accentuates a story through these emotions.