M ed i a K i t 2016- 2017
Market your servi ces to a vi brant com m uni ty of i ndi e w ri ters and arti sts, as w ell as a broad consum er base of i ndi e talent.
Scaf f oldin g (n ou n ) A temporary structure on the outside of the building, used by workers while building, repairing, or cleaning the building.
Everything is in transition -- style, fame, beauty, youth. These ideas are a scaffolding of our identity, as we construct ourselves, akin to a building. The overarching theme of the magazine is growing, emerging, becoming, transforming, as a human analogy to a building under construction. Scaffolding, in this respect, is both the transformation vehicle and the support system.
Scaffolding Is t h e In die Su ppor t Syst em Art and literature are in transition as well. Arguably the most changing and risk-taking platform for artists is the indie market. Scaffolding is aimed at capturing and preserving their essence for the reader. This is accomplished through showcasing the works of ark and through intimately introducing authors.
Scaffolding Is t h e Bu ildin g Block of You r Bu sin ess Tapping into a growing indie readership base, Scaffolding draws its content predominantly from indie writers and visual artists. Writers, photographers, and illustrators are becoming increasingly entrepreneurial, versed in social media, marketing, technology, and various production aspects of their businesses. By the same token, the consumer base of the indie product becomes increasingly dedicated and supportive. The age of indie stigma is in the past, which is obvious from the latest author earnings report.
2016 Au t h or Ear n in gs Repor t r eveals u n m ist ak able u pw ar d t r en d in sales an d ear n in gs am on g in die au t h or s Your industry-relevant services will resonate with this entrepreneurial and competitive audience.
Source: February 2016 Author Earnings Report: Amazon's E-book, Print, and Audio Sales.
Scaffolding Pr odu ct ion Det ails Pu blish in g cycle
Dist r ibu t ion
First issue will be available in March 2017.
Digital: worldwide, subject to the rules of the digital publishing platforms.
Starting from March, Scaffolding will be a quarterly publication.
Print: United States, United Kingdom, New Zealand, and other locations. We are actively looking for distribution partners.
Pu blicat ion f or m at
Pu blish in g an d sh ippin g
Digital and print. Dimensions: 8.5 x11 inches. Color, perfect bound. Page count starting at 72 pages.
Trough Print on Demand platforms in each locale.
Edit or ial Focu s Scaffolding Magazine features a broad range of material produced by indie and small-press writers and artists and aspires to serve as the discoverability vehicle for them. The magazine is committed to capturing the fluid fabric of contemporary culture and arts, serving as an inclusive forum and embracing differences in artistic expression.
St r u ct u r e of t h e M agazin e Edit or ials
Book Review s
This section features hot topics and underexposed subjects alike. We want to educate, amuse, and inspire indie artists and their fans.
This section features staff picks of the best new releases.
Sh or t St or ies In t er view s In this section, we introduce the reader to the new and popular names in arts and literature. The reader learns real transformational stories of the artists.
This section features short stories from various genres, including science fiction, horror, fantasy, and thriller. Indie authors feature their work, and their fans get a unique assortment of captivating stories.
Ad Segm en t
Visu al Ar t s
Here the artists and service providers can connect to our audience. The section is dispersed throughout the issue and may consist of a combination of text and visuals. Additionally, the digital issue may contain multimedia elements.
Every section of the magazine is supplemented by the works of visual artists. The section may consist of independent creative projects or projects delivered in partnership with other contributors.
Fir st Issu e Con t r ibu t or 's Pack age -
60% of net profits are distributed between the contributors in the form of royalties Authors retain all intellectual property rights for their creative works
In the first issue, we are privileged to have selected 28 su bm ission s from writers and artists from around the globe. We are proud to feature artists from t h e Un it ed St at es, t h e Un it ed Kin gdom , Gr eece, In dia, Japan , Sou t h Su dan , an d New Zealan d. Based on the number of selected projects to the first issue, each con t r ibu t ion w ill ear n ar ou n d t w o per cen t of n et pr of it .
Reader 's Pack age Ch oice of con t en t : -
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Op-eds on mental illness and creativity, poverty in Sudan, and a writer 's nostalgia over the age of typewriters. Eight original short fiction stories illustrated with custom fine art. Poetry. Editor 's picks and reviews.
Ch oice of pr ef er r ed m edia: -
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80-page full-color luxurious hardcopy (arguably still the best way of reading a magazine), digital magazine for e-readers, audio-narration, and extras in the Scaffolding Plus app for Android and iOS smartphones.
Scaf f oldin g Plu s App
This app is an extension of Scaffolding Magazine. Scaffolding Plus features additional or igin al an d cu r at ed con t en t on all things literature, art, and movies that will not be available in the magazine. It will feature comics, novels, and films, as well as exclusive deals and promotions from our partners (discount codes, books, tickets, advanced previews, and more). Plus, there is totally exclu sive Scaffolding Magazine ext r a con t en t : the unique stories behind the making of the magazine that you won't find on its pages! Interviews, photos, and videos. It is very exclusive content selection, better than the noisy Google, Facebook, Twitter, or Instagram! It is better than browsing through thousands of blogs or e-zines! It's current and 100% entertaining! It will quickly become your to-go app when you have a few minutes for browsing. Currently Scaffolding Plus will be offered for free. Users will be presented with a few donation options.
Au dio M agazin e
Professionally narrated by Jon at h an Zeiger , the audio magazine will allow the readers to enjoy the stories on-the-go, and enjoy the artwork later.
Cr ow df u n din g In it iat ives
Small donations of $1 and $5 are currently accepted on Don or Box and the Scaf f oldin g w eb sit e
A major fundraising campaign will be soon launched on Pat r eon with the goal of covering production expenses and developing the magazine.
Collabor at ion Wit h Sh or t cu t 100 In t er n at ion al Film Fest ival Scaffolding is committed to publishing works by authors across genres, across the globe. We specialize in non-traditional pieces that defy classification and span a variety of disciplines. The magazine publishes short stories, plays, art, and editorials on cultural and social issues. In t h e f ir st issu e, w e w er e com m it t ed t o look in g in t o t h e st igm a m en t al illn ess an d pover t y. In t h e secon d an d t h ir d issu es of t h e m agazin e, w e ar e plan n in g t o br in g f or w ar d issu es of gen der an d sexu alit y in lit er at u r e an d f ilm . Scaffolding Magazine is dedicated to supporting the artists, allowing them to retain all intellectual property rights for their creative works and offering 60% of net profits directly back to the artists. The missions of the Scaffolding Magazine and the Shortcut100 are similar in our commitment to supporting artists, although we operate in different media. That is why we are pleased to partner with Nebula Creatives and the Shortcut 100 Film Festival, with the aim of encouraging the intersection of film and literature. Scaffolding Magazine pr oposes h oldin g a sh or t f ilm scr een w r it in g con t est t o r u n con cu r r en t ly w it h t h e f ilm f est ival, w it h w in n er s an n ou n ced at Sh or t cu t in 2017. Th r ou gh ou r in volvem en t , w e h ope t o n ot on ly pr om ot e t h e cr af t of scr een w r it in g, bu t also t o en cou r age collabor at ion , in f or m at ion sh ar in g, an d pr of ession al n et w or k in g bet w een w r it er s an d f ilm m ak er s.
Adver t isem en t Considering placing your advertisement with us? Need assistance in developing your ad? Contact us at editor@jalapenopublishing.com Also take a look at our price card below. Place your order by Ju n e 1, 2017, and enjoy these promotional prices.
Ad size
1X
4X (-15%)
6X (-20%)
Bu ild f ee*
Full page
$699
$2376 Save $419
$3355 Save $838
starting at $100
Double page spread
$1200
$4080 Save $720
$5760 Save $1440
starting at $100
Half page horizontal
$350
$1190 Save $210
$1680 Save $420
starting at $100
Half page vertical
$350
$1190 Save $210
$1680 Save $420
starting at $100
Quarter page
$175
$595 Save $105
$840 Save $210
starting at $50
Inside back cover
$750
$2550 Save $450
$3600 Save $900
starting at $100
Outside back cover
$799
$2716 Save $479
$3835 Save $958
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Inside front cover
$799
$2716 Save $479
$3835 Save $958
starting at $100
* The price depends on the complexity: - Single stock image, custom fonts, company logo, company message, contact info $100-150 - Multiple stock images, custom fonts, company logo, extensive digital alteration, company message, contact info $150-350 - Custom photos $50-150 extra
Ad Specs
Trim: ad size once the bleed is trimmed
Bleed: this area will be trimmed off when printed
Bleed: this area will be trimmed off when printed
Ad Sizes Spr ead
Half page
Width
Height
Bleed
16.75"
11.00"
Horizontal
7.125"
4.77"
Trimmed
16.50"
10.75"
Vertical
3.46"
9.75"
Live area
16.00"
10.25"
Fu ll page
Width
Height
Qu ar t er page
Bleed
8.50"
11.00"
Trimmed
8.25"
10.75"
Live area
7.25"
10.25"
3.46"
4.77"
Ou r Team
Oksana Sudoma is the Executive Director responsible for all operations from conception of the idea to delivering an issue to a customer. She recruits talented contributors, and implements marketing and business strategy.
Brittany Micka-Foos is the Chief Editor and Legal Advisor at JalapeĂąo Publishing. She is responsible for editing content before it goes to print and oversees the legal operations of the company.
Oksana received a Master 's in Law, a Master 's in Public Administration, and a Bachelor 's in Economics. Her previous work experience includes an Executive Director of an NGO, an HR Director, and an international gender consultant.
Brittany received her Juris Doctorate from the Washington College of Law and her Bachelor 's in English at the Evergreen State College. She has worked in the government, non-profit, and private sectors as an attorney, editor, and writer.
www.JalapenoPublishing.com www.ScaffoldingMag.com
@ScaffoldingMag
Editor@JalapenoPublishing.com
@JalapenoPublishing
Address: Jalapeño Publishing PO Box A College Park, MD, U.S. 20740
Copyr igt 2016-2017 Jalapen o Pu blish in g