CONTOUR FASHION CAD DRAGONS DEN PROJECT ELLIE BEAUMONT
COMPANY PROFILE our company is ‘pura’ we sell multifunctional active and swimwear with a unique edge for the more fashion concious gym users. OUR brand is on the higher market and is stocked in luxury department stores and boutiques around london.
DESIGN PHILOSOPHY pura is a high end desirable activewear company. wE sell multifuntional gymwear which can be chosen in a variety of shapes and then you decide which colour comination suits you best. WE CHANGE OUR COLOUR SETS EACH SEASON TO GIVE A FRESH OUTLOOK REGULARLY.
PANTONE 157 c
pantone 501 c
pantone 7478 c
pantone 653 c
pantone 17 7 c
RACER BACK ZIPPER ALL IN ONE SUIT
CROSS OVER BRALET AND HIGH WAISTED SHORT
HIGH NECK CROP & ZIPPER BRIEF
MARKET RESEARCH WE RESEARCHED HIGHER LOWER AND TARGET MARKETS TO FIND THERE WAS NO PRODUCT OUT THERE WITH THE SAME PROPERTIES AS OURS. WE FOUND SIMILAR LOOKING PRODUCTS BUT NONE WITH THE SAME TECHNICAL FABRICS AND USES.
PACKAGING
Puras packaging is simple to enchance the bright colours of the swim/gymwear. the packaging is of high quality although its white the materials are luxury and the logo is screen printed onto each item.
final line up- flat drawings
FINAL ILLUSTRATIONS