Ellie Sutton Graphic Design Portfolio 2014 by El Sutton

ELLIE SUTTON

Graphic Design Portfolio 2014. STYLEetc Magazine

Fashion

La Vida Magazine

Page Layout

Marketing

Business

Branding

Illustration

2013/14

STYLEetc STYLEetc STYLEetc style-etc.co.uk

AUTUMN 2013

style-etc.co.uk

SUMMER 2013

style-etc.co.uk

SPRING 2013

Publication Fashion / Lifestyle Quarterly Magazine

The enthralling

FASHION

AUTUMN

& MORE

TRENDS

FASHION!!

FLORALS, FAUX FUR PRINTS & TEXTURES

TRAVEL: Oman

Francesca

Experience the

authentic Middle East

Burns

ColourPOP!

WE MEET THE FASHION EDITOR OF VOGUE

BRIGHT & BOLD MAKE-UP

MINIbreak

SUMMER

Mary

Katrantzou

SPRING

A FINE DINING RETREAT IN NORTHUMBERLAND AND A CITY STAY IN MUNICH

STYLE

FASHION THE LOW-DOWN

FROM SWIMWEAR TO OFFICE SLEEK

RAQIB SHAW

On the inspiration behind her fantastical designs

Streets of SEOUL

RETURNS

WE VISIT THE CAPITAL OF SOUTH KOREA

Oliver

TRANSFORMS MANCHESTER ART GALLERY INTO A GLITTERING PARADISE

MANCHESTER INTERNATIONAL FESTIVAL

Proudlock

Beauty

THE MADE IN CHELSEA STAR TALKS ABOUT HIS FASHION BRAND SERGE DENÎMES

TREND

CosmeticTATTOOS

THE SIXTIES

THE LATEST ADVANCEMENTS

2013 Cover Art

If you are are lucky lucky enough enough to be regular attendee attendee at the the Fashion Fashion Weeks Weeks worldwide, worldwide, or just just take take inspiration inspiration from from cities cities Ifyou you are lucky enough to be aregular regular attendee at the Fashion Weeks worldwide, or just take inspiration from cities IfIf you are lucky enough toto bebe a aa regular attendee atat the Fashion Weeks worldwide, oror just take inspiration from cities renowned renowned for for their their street street style, style, you you will will know know that that the the trends trends on the the street street can can be as captivating captivating as the the shows shows themselves. themselves. renowned for their street style, you will know that the trends on the street can be as captivating as the shows themselves. renowned for their street style, you will know that the trends onon the street can bebe asas captivating asas the shows themselves. If you are lucky enough to be a regular attendee at the Fashion Weeks worldwide, or just take inspiration from cities If you are lucky enough to be a regular attendee at the Fashion Weeks worldwide, or just take inspiration from cities renowned for their street style, you will know that the trends on the street can be as captivating as the shows themselves. renowned for their street style, you will know that the trends on the street can be as captivating as the shows themselves.

Contents

Fashion Trends LFW AW13 Editorial 1 - Stepford Girl Editorial 2 - Belladonna Editorial 3 - Face & Body

Interviews 11 15 16 - 23 48 - 49 73

A Stylish Guest - Helen Dimmick Model Moment - Rebecca Horn Feature Interview - Oliver Proudlock Face & Body - Meet the Winners The Diary - Kirsty Attwood

Belladonna p.37

Beauty 54 - 55 56

Photographer: Xanthe Hutchinson

Beauty Products - His & Hers Make-up Tutorial - 60’s Look

Shopping 6-7 26 - 27 28 - 29 42 - 43 45 46 - 47 58 - 59 60 - 61

Wishlists Stylist for Her Stylist for Him 10 of the Best Boutique Confidential Style Online Gadgets Home

editor’s letter

Fashion

As I have settled into my new role as Editor of STYLEetc, putting together this issue has made me see that I am not alone in stepping out into the great unknown. All around me others are doing exactly the same and every time a new feature dropped into my inbox, I found myself inspired and encouraged by stories of people achieving great things through not being afraid to try. This theme became prevalent throughout the features in our spring issue.

63 65 68 71

What to wear to the Fashion Weeks?

I travelled to London to interview Oliver Proudlock from Made In Chelsea about his fashion brand Serge DeNimes (p.16). Known on the show as “the stylish one”, Ollie gives us the lowdown on the inspirations behind his brand and style.

Photographer: Sven Eselgroth

NEW YORK NEWYORK YORK NEW NEW YORK It’s It’s the the first first of of the the It’s the first of the It’s the first of the NEW YORK

Fashion-wise we bring you our favourite spring trends fresh from the Harvey Nichols catwalk (p.8), and our fashion ed Siobhan Cooper and creative duo Sailor + Stannard have worked their magic bringing those trends to life in the photo shoot Stepford Girl (p.30). We also introduce you to Steph Cunningham, representing design talent up north with her print-tastic debut collection (p.37). I hope this issue inspires you, as it has me, to embrace the changes and challenges the year may bring, with a resolve to do things that push us out of our comfort zone, safe in the knowledge the only mistake we could ever really make in life is to sit still!

Photographer: Layla Sailor

Managing Editor

Social Pages

Love Style

style-etc.co.uk | @STYLE_etc

Spring 2013: Contents Page and Editor’s Letter

_Eyes Black lined cat-flick eyes are the most simple way to reference a 60’s look - both easy to do and easy to wear. For this kind of liner you can use either a kohl, a gel liner or a liquid liner for precision - I personally prefer a gel liner like MAC’s Black Track for staying power, applied with a thin liner brush. Top it off with lots of black mascara (false lashes are a great way to turn it into an evening look) and line your bottom waterline with a white or flesh coloured pencil to make eyes appear larger.

Oliver Proudlock p.16

Closer to home we chat to Kirsty Attwood (Head of Fashion for Manchester Fashion Week) and Helen Dimmick (Managing Director of jewellers Green + Benz), who have both exchanged life in the big smoke for Manchester’s sunny skies (p.73 & p.11).

Gemma Latham

_make-up team Photographer | Rio Romaine Model | Denise at M+P Make-up | Cassie Steward using MAC Cosmetics Hair | Elena E

Manchester Manchester based based stylist stylist Siobhan Siobhan Cooper Cooper takes takes four four of the the Manchester based stylist Siobhan Cooper takes four of the Manchester based stylist Siobhan Cooper takes four ofof the biggest biggest fashion fashion cities cities and and summarises summarises their their distinct distinct street street styles... styles... biggest fashion cities and summarises their distinct street styles... biggest fashion cities and summarises their distinct street styles... Manchester based stylist Siobhan Cooper takes four of the Manchester based Siobhan Cooper four of the biggest fashion citiesstylist and summarises their takes distinct street styles... biggest fashion cities and summarises their distinct street styles...

Stepford Girl p.30

Art Review - Raqib Shaw Food Review - Close House Travel - Munich City Break

GET THE LOOK

I’m really proud of the magazine we’ve produced. The STYLEetc team have pulled out all the stops to ensure the pages are packed with inspiring words and images.

Out & About 62 64 67 70

STREET STYLES STYLES STREET What wear the Fashion Weeks? STREET STYLES What towear weartoto tothe theFashion Fashion Weeks? What toto Weeks? STREET STYLES What to wear to the Fashion Weeks?

Welcome to the spring issue

8-9 12 - 13 30 - 35 37 - 40 50 - 52

Beauty Tutorial

THIS PAGE IS DEDICATED TO GEMMA

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Trend Report TrendReport Report Trend Trend Report Trend Report

STYLEetc

THIS PAGE IS DEDICATED TO GEMMA THIS PAGETHIS IS DEDICATED PAGE IS DEDICATED TO GEMMATO GEMMA THIS PAGE PAGE IS IS DEDICATED DEDICATED TO TO GEMMA GEMMA THIS

ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

STYLEetc

Fashion Fashion weeks weeks and and there there Fashion weeks and there Fashion weeks and there isalways always always aabattle battle to to be It’s the afirst of the isIt’s always abattle battle to be isis to bebe theperson first ofpapped the the the first first person papped Fashion weeks and there the first person papped the first person papped Fashion weeks and there in in the the ‘must ‘must have’ have’ item item is always a battle to be the ‘must item in in the ‘must have’ item isthe always a have’ battle to be of of the season. season. Then Then the first person papped the season. Then of of the season. Then the first person papped there’s there’s the the weather, weather, in the ‘must have’ item there’s weather, there’s thethe weather, inthe the ‘must have’ item which which can can play play havoc havoc of season. Then which can play havoc which can play havoc of the season. Then with with wardrobe wardrobe plans. plans. there’s the weather, with wardrobe plans. with wardrobe plans. there’s the weather, However, However, even even it’s it’s which can play However, even ifhavoc it’s However, even if ififit’s which can play havoc snowing snowing and and you you with wardrobe plans. snowing and you snowing and you with wardrobe plans. don’t don’t have have ‘that’ ‘that’ Kenzo However, even ifKenzo it’s don’t have ‘that’ don’t have ‘that’ Kenzo However, even ifKenzo it’s sweatshirt, sweatshirt, the the key key snowing the and you sweatshirt, the key sweatshirt, key snowing and you isto to to keep keep cute cute and and don’t have Kenzo is to keep it‘that’ cute and isis keep it ititcute and don’t have ‘that’ Kenzo playful playful but but perfectly perfectly put put sweatshirt, the keyput playful but perfectly put playful but perfectly sweatshirt, the key together. together. The The New New York York is to keep itNew cute and together. The New York together. The York is to keep itfun cute and wardrobe wardrobe is isfun fun but but playful but wardrobe isperfectly fun but put wardrobe isbut but playful perfectly put always always very very well well together. The New York always very well always very well together. The New thought thought out. out. wardrobe is fun but York thought out. thought out. wardrobe fun but always veryiswell always very well thought out. thought out. by Siobhan Siobhan Cooper Cooper by Siobhan Cooper byby Siobhan Cooper

LONDON LONDON LONDON LONDON Layer Layer up the the craziness craziness Layer up the craziness Layer upup the craziness LONDON

and and add add dash of high high and add adash dash of high and add a aadash ofof high street street because because there there are are Layer up the there craziness street because there are street because are Layer up the craziness no rules! rules! It’s not not only only and addIt’s aIt’s dash of high no rules! It’s not only nono rules! only and add anot dash of high the the big big fashion fashion names names street because there are fashion names thethe bigbig fashion names street because there are that that get get papped papped at at no rules! It’s not only that get papped atonly that getrules! papped no It’s at not London London Fashion Fashion Week Week the big fashion names London Fashion Week London Fashion Week the big fashion names but but also also all all the the army army of of that get papped at also the army butbut also all all the army that get papped atof of fashion fashion students students and and London Fashion Week fashion students and fashion students and London Fashion Week bloggers bloggers who who take over over but alsowho all thetake army of bloggers who take over bloggers over but also all take the army of Somerset Somerset House. House. Don’t Don’t fashion students and Somerset House. Don’t Somerset House. Don’t fashion students worry worry about about wardrobe wardrobe bloggers who takeand over worry about wardrobe worry about wardrobe bloggers who take over essentials essentials at at LFW, LFW, just just Somerset Don’t essentials at LFW, just essentials at House. LFW, just Somerset House. Don’t get get creative creative and and brave brave worry about wardrobe get creative and brave get creative and brave worry about wardrobe fashion fashion forward forward at LFW, just aessentials fashion forward a aafashion forward essentials LFW, just hair-cut. hair-cut. get creativeatand brave hair-cut. hair-cut. creative and brave a get fashion forward a fashion forward hair-cut. hair-cut.

MILAN MILAN MILAN MILAN This This isthe the perfect perfect This isthe the perfect This isis perfect MILAN

time time to add add little time to add alittle little time toto add a aalittle va-va-voom va-va-voom to to day day time time This is the to perfect va-va-voom to day time va-va-voom day time Thisto is add the perfect dressing, dressing, Milan Milan is iswhere where time a is little dressing, Milan iswhere where dressing, time toMilan add a day little the the fashion fashion world world gets gets va-va-voom to time fashion world gets thethe fashion world gets va-va-voom toabout day time dressed dressed up. up. It’s It’s about dressing, Milan is where dressed It’s about dressed up.up. It’s about dressing, Milan isgets where sky sky scrapper scrapper heels heels and and the fashion world scrapper heels and skysky scrapper heels and the fashion world gets that that ultimate ultimate ‘wow’ ‘wow’ dressed up. It’s about that ultimate ‘wow’ that ultimate ‘wow’ dressed up. It’s about outfit. outfit. Think Think Anna Anna Dello Dello sky scrapper heels and outfit. Think Anna Dello outfit. Anna Dello skyThink scrapper heels and Russo Russo and and wear wear an that ultimate ‘wow’ Russo and wear an Russo wear anan thatand ultimate ‘wow’ amazing amazing cocktail cocktail dress dress outfit. Think Anna Dello amazing cocktail dress amazing dress outfit.cocktail Think Anna (preferably (preferably Dolce Dolce & && Dello Russo and wear (preferably Dolce (preferably Dolce &an Russo and wear an Gabbana) Gabbana) with with your your amazingwith cocktail dress Gabbana) with your Gabbana) your amazing cocktail dress favourite favourite pair pair of of (preferably Dolce favourite pair of && favourite pair ofDolce (preferably Louboutins Louboutins and and your your Gabbana) with your Louboutins and your Louboutins and your Gabbana) with Milan Milan look look is isgood good favourite of your Milan look isgood good Milan look ispair favourite pair of to go! go! Louboutins and your to go! toto go! Louboutins Milan look is and goodyour toMilan go! look is good to go!

ILLUSTRATIONS ILLUSTRATIONS BY BY ELLIE ELLIE SUTTON SUTTON ILLUSTRATIONS ELLIE SUTTON ILLUSTRATIONS BY BY ELLIE SUTTON

by Siobhan Cooper by Siobhan BY Cooper ILLUSTRATIONS ELLIE SUTTON

ILLUSTRATIONS BY ELLIE SUTTON

16 16 1616 16 16

Single Page Features

_Lips This look is finished off beautifully with a classic nude lip - matte lipsticks are the most obvious choice for a 60’s look, but a gloss can work as well, so long as it isn’t shimmery or sparkly. My favourite nude at the moment is MAC’s ‘Shy Girl’ as it contains just enough pink to add definition. Also – watch out for anything too pale as it can look chalky and make the mouth appear smaller.

PARIS PARIS PARIS PARIS Failsafe Failsafe and and perfectly perfectly Failsafe and perfectly Failsafe and perfectly PARIS

gorgeous. gorgeous. The The Paris Paris gorgeous.The The Paris gorgeous. Paris fashion fashion Week Week ‘ideal ‘ideal Failsafe and ‘ideal perfectly fashion Week ‘ideal fashion Week Failsafe and perfectly outfit’ outfit’ includes includes skinny skinny gorgeous. The Paris outfit’ includes skinny outfit’ includes skinny gorgeous. The Paris jeans, jeans, a a striped striped Breton Breton fashion Week ‘ideal jeans, a striped Breton jeans, a striped Breton fashion Week ‘ideal style style top top and and blazer blazer outfit’ includes skinny style top and blazer style top and blazer outfit’ includes skinny (with (with shoulder shoulder pads… pads… jeans, a striped Breton (with shoulder pads… (with shoulder pads… jeans, a and striped Breton obviously), obviously), worn worn with with an style top blazer obviously), worn with an obviously), worn with anan styleshoulder top and blazer elegant elegant pair pair of heels. heels. (with pads… elegant pair of heels. elegant ofof heels. If IfIfIf (withpair shoulder pads… Emmanuelle Emmanuelle Alt Alt is your your obviously), worn Emmanuelle Alt iswith youran Emmanuelle Alt isis your obviously), worn with an style style icon icon then then this this look look elegant pair of heels. If style icon then lookIf style icon then this look elegant pair ofthis heels. is is easy. easy. Great Great tailoring tailoring is is Emmanuelle Alt is your isEmmanuelle easy. Great tailoring is easy. Great tailoring is is Alt isto your must and and brands brands be be style icon then this look amust must and brands to be a aamust and brands toto be style icon then this look seen seen in in include include Balmain Balmain is easy. Great tailoring is seen in include Balmainis seen in include Balmain easy. Great tailoring and and Isabel Isabel Marant. Marant. It’s It’s a ismust and brands to be and Isabel Marant. It’s and Marant. It’s aIsabel must and brands to be simple, simple, sophisticated sophisticated seen in include Balmain simple, simple, sophisticated seen insophisticated include Balmain and and totally totally cool! cool! and Isabel Marant. It’s and totally cool! and totally cool! and Isabel Marant. simple, sophisticatedIt’s simple, sophisticated and totally cool! and totally cool!

by Cassie Steward

_The Trend_60’s The 60’s were one of the most iconic eras for make-up and styling, with looks referencing the period on the catwalks almost every season. This season was no exception, with an Edie Sedgwick inspired look on the spring/summer catwalk for Marc Jacobs (created by make-up legend Francois Nars). Classic kohl cat-flick liner featured by Peter Phillips at Chanel – the cat liner in particular has become a catwalk and editorial staple, considered both a contemporary and classic go-to look by make-up artists around the world.

_adapt the look_ loose waves + high gloss lipstick = party ready!

2013/14

Beauty for Her Beauty for Her

MAC,MAC, Bulk Bulk Cleansing Cleansing WipesWipes Taking your make-up quick and Taking off youroff make-up is quickisand easy withwipes. these They wipes. They remove easy with these remove even the boldest of make-up even the boldest of make-up and areand are infused with protective vitamin infused with protective vitamin E to E to and nourish. hydratehydrate and nourish.

Featuring Panax Ginseng and Featuring Panax Ginseng and Caffeine, this lightweight, Caffeine, this lightweight, oil-free oil-free facial moisturizer jumpstarts facial moisturizer jumpstarts skin’s skin’s hydration levels, creating a vibrant hydration levels, creating a vibrant glow and reducing the of effects of glow and reducing the effects harsh weather. harsh weather.

Available at Available at of Fraser, House ofHouse Fraser, £19.50 £19.50

Available Available from from of Fraser, House ofHouse Fraser, £23 for £23 50mlfor 50ml

By Kilian, By Kilian, Playing Playing With With The The Fragrance DevilDevil Fragrance

Brown, BobbiBobbi Brown, BrowBrow Kit Kit

by forbidden fruits, this InspiredInspired by forbidden fruits, this fragrance is built set of contrasts fragrance is built on a seton of acontrasts and oppositions. Scents of orange and oppositions. Scents of orange andpeach whiteare peach are complemented and white complemented by black pepper and sandalwood. by black pepper and sandalwood.

This season is allbold about bold This season is all about a la Miss Delevingne. brows abrows la Miss Delevingne. Thispalette handy features palette features two This handy two shadows, mirror, mini tweezer shadows, a mirror,a mini tweezer andbrush. brow brush. and brow

Available Available from from Harvey Harvey Nichols,Nichols, £160 for£160 50mlfor 50ml

Available Available from from Manchester, Harvey Harvey Nichols Nichols Manchester, £35 £35

Caviar Ciate,Ciate, Caviar Manicure Manicure Set Set

Tom Ford, Tom Ford, Bruised Lipstick Bruised Plum Plum Lipstick

are ayet subtle yet TexturedTextured nails arenails a subtle way toa make a statement. effectiveeffective way to make statement. Decorate your nails the multi Decorate your nails with thewith multi coloured pearls,any using any as colour as coloured pearls, using colour your for an extravagant your base forbase an extravagant look. look.

Berry are away quick way to achieve a Berry lips are lips a quick to achieve a chic this autumn. Specially chic look thislook autumn. Specially treated treated colour pigments ensure this colour colour pigments ensure this colour stays put so you can step out bold and stays put so you can step out bold and confident. confident.

Available Available from from Selfridges, Selfridges, £18 £18

Available Available from from Selfridges, Selfridges, £32.55 £32.55

Shiseido Men, Deep Shiseido Men, Deep Cleansing Cleansing Scrub Scrub

Fashion Fashion TrendsTrends

TREND TREND REPORT REPORT SS14 SS14

Mulberry, Mulberry, Henry Henry Wash Wash Bag Bag

This invigorating face scrub This invigorating face scrub uses cleansing a triple cleansing action of uses a triple action of large botanical scrubbing large botanical scrubbing beads, beads, microbeads ning granules microbeads and refiand ningrefi granules to eliminate roughness, blackheads to eliminate roughness, blackheads skin cells. and dulland skindull cells.

We’ve compiled a mini edit season’s of this season’s key trends We’ve compiled a mini edit of this key trends the catwalks whilst offering you somefriendly purse friendly from thefrom catwalks whilst offering you some purse alternatives those designer price tags. alternatives to thosetodesigner price tags.

This extravagant wash This extravagant wash bag is bag is made from textured nylon with leather made from textured nylon with leather and contains detailingdetailing and contains zip compartments two zip two compartments for all for all your grooming essentials. your grooming essentials.

It’s time finally us sifting to stop through sifting through At last! At It’slast! finally fortime us tofor stop winterrejects sales and rejects andhunting start hunting our shiny winter sales start for our for shiny newwardrobes! spring wardrobes! new spring

Grace Fleming by GracebyFleming

from Mulberry, AvailableAvailable from Mulberry, £175 £175

from AvailableAvailable from Harvey Manchester, Nichols Manchester, Harvey Nichols £22 for 125ml £22 for 125ml

Chanel, Bleu de Chanel Chanel, Bleu de Chanel de Toilette Eau deEau Toilette Spray Spray

MoltonMolton Brown,Brown, Bracing Silverbirch Bracing Silverbirch Thermal Muscle Thermal Muscle Soak Soak

This cologne classic cologne This classic combines aromatic combines woody woody aromatic scents of sandalwood and scents of sandalwood and cedar withhints subtle cedar with subtle ofhints of grapefruit and pink pepper grapefruit and pink pepper keep you fresh feeling fresh and to keepto you feeling and all day long! alert all alert day long!

Add a sprinkling these thermal Add a sprinkling of theseofthermal salts salts your evening bath.Silverbirch, to your to evening bath.Silverbirch, cedarwood, cumin and bergamot cedarwood, cumin and bergamot combine to invigorate and condition combine to invigorate and condition skineasing whilst aches easingand aches and pains. the skinthe whilst pains.

from AvailableAvailable from House ofHouse Fraser,of Fraser, £45.50 £45.50 for 50ml for 50ml

from AvailableAvailable from Molton Brown, Molton Brown, £19 for 300g £19 for 300g

di Parma, AcquaAcqua di Parma, Collezione Barbiere Collezione Barbiere Aftershave Aftershave Balm Balm

Dermalogica, Dermalogica, Kit Shave Shave Kit Dermalogica’s exclusive three-step Dermalogica’s exclusive three-step takes into account regimenregimen takes into account beard beard type, hair growth type, hair growth pattern pattern and skinand skin condition for your best shave yet. condition for your best shave yet.

This aftershave balm has gel a fresh gel This aftershave balm has a fresh thatabsorbing is fast absorbing and texture texture that is fast and lightweight. moisturising to lightweight. Deeply Deeply moisturising to help calm irritations, sooth help calm irritations, sooth skin andskin and ingrowing preventprevent ingrowing hairs. hairs.

from AvailableAvailable from Harvey Manchester, Nichols Manchester, Harvey Nichols £42.50 £42.50

GameGame On! On!

to Selfridges, ExclusiveExclusive to Selfridges, £40 £40

There’s chill the airthe andleaves the leaves are golden brown. Autumn is upon There’s a chillain theinair and are golden brown. Autumn is upon us! us! ourofedit of beauty products to you helpchannel you channel thelooks key looks Here’sHere’s our edit beauty products to help the key of theof the keeping yourfresh skin fresh and protected. seasonseason whilstwhilst keeping your skin and protected.

Whether cosy in, night in, or heading an autumn mini-break, Whether you’reyou’re havinghaving a cosyanight or heading out onout an on autumn mini-break, makeyou’re sure you’re well groomed, and smelling good this season make sure well groomed, relaxedrelaxed and smelling good this season with with ourofpick themen’s best men’s products our pick the of best beautybeauty products

Her Beauty Her Beauty

His Beauty His Beauty

Fabulously Fabulously Floral Floral

SweetSweet Thing Thing

Popping Popping Prints Prints

The strikingly Sports Luxe silhouette celebratesYes, again! Yes, But again! is trend a floralnot trend not know as you know The strikingly modernmodern Sports Luxe silhouette celebrates thisBut is athis floral as you softfabrics, jersey racer fabrics, racer back necklines and neon tones.it!The concept it!The concept of the floral has been transformed soft jersey back necklines and neon tones. of the floral print hasprint been transformed In her collection Milly, inspired by the clean this season the catwalks showcasing In her collection for Milly,for inspired by the clean lines andlines andthis season with thewith catwalks showcasing a mucha much of traditional sportswear, Smith showsdarker palette darker of palette of fuchsias andpurples, deep purples, comfortcomfort of traditional sportswear, MichelleMichelle Smith shows fuchsias and deep amongstamongst us how it’s done. Emulate the look with this handy Jim 3D floral embellishments set to wow. Missguided us how it’s done. Emulate the look with this handy Jim 3D floral embellishments set to wow. Missguided have have the proceeds which goGenesis to the Genesis a fabulous of reasonably priced floral to fancies to Bag, theBag, proceeds of whichofgo to the Breast Breasta fabulous range ofrange reasonably priced floral fancies Cancer Prevention this structured pep-hemhelp youhelp you channel thisThink trend. Think in Wonderland Cancer Prevention Charity, Charity, and thisand structured pep-hem channel this trend. Alice in Alice Wonderland dress courtesy meetschic! picnic chic! dress courtesy of ASOS.of ASOS. meets picnic

Theshop candytrend shophas trend has stormed the catwalks with everything youtold wereabout told fashion about fashion this The candy stormed the catwalks with Ignore Ignore everything you were this of sherbet lemon blue. The by nabbing some contrasting sugary sugary shades shades of sherbet lemon and icyand blue.icyThe Season Season by nabbing yourselfyourself some contrasting garish garish collection in particular showcased garments - you our permission! The SS14 runways BurberryBurberry ProrsumProrsum collection in particular showcased garments - you have ourhave permission! The SS14 runways a beautiful pastel of palette of wears formal- wears - fitted lace were bustling of brightly a beautiful pastel palette formal fitted lace were bustling with an with arrayanof array brightly colouredcoloured prints, prints, shirts tucked into figure hugging pencil skirts complete from pop-art pieces at Celine, to Cuban inspired shirts tucked into figure hugging pencil skirts complete from pop-art pieces at Celine, to Cuban - inspired ASOS with contrasting outerwear. Thanks jumpsuits at Hermes. Stand outthefrom the with crowd with ASOS to you canyou get can get with contrasting outerwear. Thanks to jumpsuits at Hermes. Stand out from crowd this working at a fraction of the price! this tropical forbargain, a real bargain, bag this working girl lookgirl at alook fraction of the price! this tropical TopshopTopshop playsuit,playsuit, or for a or real bag bold gingham midi-skirt from Primark. yourselfyourself this boldthis gingham midi-skirt from Primark.

CATWALK: by Michelle Smith SS14 CATWALK: Milly by Milly Michelle Smith SS14

CATWALK: Mary Kantrantzou CATWALK: Mary Kantrantzou SS14 SS14

CATWALK: CATWALK: BurberryBurberry ProrsumProrsum SS14 SS14

CATWALK: CATWALK: Hermes Hermes SS14 SS14

Hem Colourblock Dress, £35 (asos.com) Pep HemPep Colourblock Bodycon Bodycon Dress, £35 (asos.com) LimitedPink Edition Pink £45 JimBag, £45 (jimbag.co.uk) Limited Edition JimBag, (jimbag.co.uk)

Crystal Floral Cropped Blouse,(missguided.co.uk) £14.99 (missguided.co.uk) Crystal Floral Cropped Blouse, £14.99 Lana Oversized Floral£38 Crown, £38 (rocknrose.co.uk) Lana Oversized Floral Crown, (rocknrose.co.uk)

Trapeze with Hem, Stepped £75 (asos.com) Trapeze Coat withCoat Stepped £75Hem, (asos.com) £40 (asos.com) JacquardJacquard Pleat MiniPleat Skirt,Mini £40Skirt, (asos.com)

£12, Primark GinghamGingham Full Skirt,Full £12,Skirt, Primark JungleDress, Kimono Dress, £130, Boutique Topshop Boutique (topshop.com) Jungle Kimono £130, Topshop (topshop.com)

by Fleming Grace Fleming by Grace 10

Autumn 2013 Beauty

Autumn 2013 Fashion Trends

Fashion News Fashion News

SCANDISTYLE STYLESCOUT SCOUT SCANDI _Velour Nostalgi _Velour byby Nostalgi

If one thing for sure, it’s that Scandi neighbours know a thing or two about fashion. We all If one thing is foris sure, it’s that our our Scandi neighbours know a thing or two about fashion. We all know street favourites H&M COS, a taste of effortlessly the effortlessly Scandi know andand lovelove highhigh street favourites H&M andand COS, andand havehave hadhad a taste of the coolcool Scandi aesthetic designer labels Birger et Mikkleson, but there’s so much more. Photographer aesthetic withwith designer labels AcneAcne andand DAYDAY Birger et Mikkleson, but there’s so much more. Photographer Sven Eselgroth is currently embarking on a trip through Scandinavia, camera in hand, Sven Eselgroth is currently embarking on a trip through Scandinavia, camera in hand, to meet photograph of labels the labels to watch. to meet andand photograph somesome moremore of the to watch.

Velour founded in 1997 when designer Andersson Velour waswas founded in 1997 when designer Per Per Andersson (pictured grandmother’s clothes (pictured left) left) tooktook overover his his grandmother’s clothes shopshop in in Gothenberg renamed it Nostalgi, offering clothes Gothenberg and and renamed it Nostalgi, offering clothes fromfrom different decades an inspiring environment of and art and design. different decades in anininspiring environment of art design. Inspired store’s creative customers, Andersson Inspired by by the the store’s creative customers, Per Per Andersson launched collections for men women under the brand Velour launched collections for men and and women under the brand Velour in 2005. Lines are simple classic a ‘preppy’ in 2005. Lines are simple and and classic withwith a ‘preppy’ feel,feel, and and the the focus on quality fabrics detailing a palette of pale block focus is onisquality fabrics and and detailing in a in palette of pale block colours to represent the coastal regions of Sweden. colours to represent the coastal regions of Sweden. velour.se velour.se

Words by Christina Georgiou | Images by Sven Eselgroth Words by Christina Georgiou | Images by Sven Eselgroth

Designer Per Andersson

Models: Hanelle & Nino

Designer Susanne Rützou

Elegant feminine are words to describe Elegant and and feminine are words usedused to describe collections of Rützou. founded the the collections of Rützou. The The labellabel waswas founded in 2000 when Susanne Rützou (pictured below) in 2000 when Susanne Rützou (pictured below) set out on her six years Swedish set out on her ownown afterafter six years withwith Swedish Bruuns Bazaar, of creating labellabel Bruuns Bazaar, withwith the the aim aim of creating a a collection reflected her personal Susanne collection that that reflected her personal style.style. Susanne a hands-on designer Rützou is by led her by her is a ishands-on designer and and Rützou is led for timeless pieces in beautiful design. Expect eye eye for timeless pieces in beautiful design. Expect eclectic bohemian prints, sophisticated draping eclectic bohemian prints, sophisticated draping quality tailoring. and and quality tailoring. rutzou.com rutzou.com

Hanna at Unique Models

_Rützou _Rützou

_Norse Projects _Norse Projects establishing a successful menswear AfterAfter establishing itselfitself as aas successful menswear in Copenhagen in 2002, behind storestore in Copenhagen in 2002, the the teamteam behind Norse spent a few years laying the foundations Norse spent a few years laying the foundations for for label. Launched in 2009 Norse Projects theirtheir ownown label. Launched in 2009 Norse Projects functional menswear taking inspiration turnsturns out out functional menswear taking inspiration street culture, skateboarding, architecture fromfrom street culture, skateboarding, architecture Danish landscape. Collections focus and and the the Danish landscape. Collections focus on on quality, European sourced sewn pieces quality, withwith European sourced and and sewn pieces a paired aesthetic. and and a paired backback aesthetic. norseprojects.com norseprojects.com

Vitus at Scoop Models

Publication Fashion / Lifestyle Quarterly Magazine

Origins, GinZing Origins, GinZing Energy Boosting Energy Boosting Moisturizer Moisturizer

Fashion Fashion TrendsTrends

Vitus at Scoop Models

ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

STYLEetc

Beauty for Him Beauty for Him

10 10

Summer 2013 Stylist for Her

Summer 2013 Fashion News

11 11

2013/14

kaytipeshke.com

Fashion Editor Siobhan Cooper Fashion Assistant Gemma Latham Flowers Celia & Co. celiaandco.co.uk Model Tanya Beetham at Boss Model Management bossmodelmanagement.co.uk

STYLEetc

Shot at The Barn Location, York, thebarnlocation.com

Publication Fashion / Lifestyle Quarterly Magazine

of field m drea s Floral appliqué Vest, £38, Topshop, Earrings, stylists own, Floral hat, customised for shoot by Celia & Co

embrace the Autumn breeze

S E A S I D E

rebeccaanderton.co.uk

D A Z E

Hair & Make-Up Rebecca Anderton

U P DA T E A S I M P L E S U M M E R E N S E M B L E W IT H A S P LAS H O F E C C E N T R I C I TY

Jumpsuit, £470, Tibi (at Lola Wilmslow), Chain & pearl bra, £25, Freedom at Topshop, Gold Stilettos, £810, YSL (at Harvey Nichols Manchester), Bracelet, £210, Christopher Kane for Atelier Swarovski (at Lola Wilmslow), Earrings, stylists own, Gold bangles, stylists own, Ring, stylists own

Photography | Layla Sailor Styling | Zoe Hancock Hair & Make up | Temi Aboderin Photography Assistants Connie July and Tara Nicole McKenzie Model | Kaitlin at Boss Model Management

Currently Coveting Black blazer, £945, Stella McCartney (at Selfridges), Bra, £59 Undressed by Marlies Dekkers (at Selfridges), Knickers, £27 Undressed by Marlies Dekkers (at Selfridges), Black glitter stilettos, £765, YSL (at Harvey Nichols Manchester), Gold tassle Necklace, £18.50, Freedom at Topshop, Earrings, £8.50, Freedom at Topshop

Dress, £360, Just Cavali (at Harvey Nichols Manchester), Black glitter stilettos, £765, YSL (at Harvey Nichols Manchester), Earrings, £7.99, H&M, Ring, stylists own

Show Stopping Fashion, That’ll Have You Dancing In-To into Autumn Autumn Rather than letting the gloomy weather and dark evenings get you down, it’s time to glam up and hit the dance floor. Step away from the safety net of your average little black dress and add some va-va-voom to your outfit. The nights are arelonger, longer,sospend spendthem them partying in style. ~ Siobhan Cooper

Flannels If you struggle with the hustle and bustle of department stores, Flannels is the premier boutique in Manchester city centre. Ideal for a more intimate and relaxed shopping trip, it has an edited selection from some of the best known names in fashion. The store may be small but it certainly does not comprimise on style.

Shop the Look: Lola Lola is the latest boutique to arrive on the streets of Wilmslow. Stocking rails of mouth-watering dresses and some of the most glamorous of brands in fashion, including Pucci and Donna Karen, the price tags may not be small but the splurge will definitely be worth it. Long-Sleeved T-Shirt, £100, Commes des Garcons at Hervia Bazaar Skirt, £190, MSGM at Harvey Nichols Sunglasses, £170, Wildfox at Harvey Nichols Glitter socks,£3.50, Topshop Silver Sandals, £24, Glamorous Pineapple Bag, £14.99, H&M

Selfridges The fail safe shop for a party dress, whatever your budget. This winter they are introducing some more ‘out-there’ names to Manchester such as Haider Ackerman and A.F Vandevorst . Brands like these, when stocked alongside Manchester girl’s staples such as Herve Leger and Roland Mouret will mean, you will find something to suit it, no matter what your dance moves are.

Jewellery (worn throughout): Beachcomber necklace, £90, Alexis Dove at Green+Benz Russian Textile Bangles, large £10 and small £48, Jessica Flinn at Green+Benz , Pink Bracelet, £28, Unique at Green+Benz Pink Acrylic & Resin Ring, £8, (Dania Bailey Designs at Etsy) Rose Gold Vermeil Peony Ring, £890, Green+Benz

Harvey Nichols Manchester Extravagance at its best. With accessories to die for including, the destination that is the Louboutin boutique, Harvey Nichols Manchester is the one stop shop to splash your cash. From Gucci to Cavalli, it is ideal for the lady who loves opulent Italian style.

Topshop Heading on a night out without a big budget? Topshop is an affordable and fun way to add a bit of newness to your wardrobe. Experiment with trends and make the look your own by mixing it with designer and vintage pieces.

A taste of things to come... Sequin dress, £2,500, Donna Karen Resort Collection (will be available at LOLA Wilmslow), Black glitter stilettos, £765, YSL (at Harvey Nichols Manchester), Bracelet, £210, Christopher Kane for Atelier Swarovski (at Lola Wilmslow), Earrings, stylists own, Sunglasses, stylists own, Ring, stylists own

Knit top , £29.99 at H&M Knit Skirt, £29.99 at H&M Patterned Trousers, £34.99 at H&M Neon shirt, £235, Acne (at Selfridges) Green Leather shoes, £49.99 at H&M

Photographer – Layla Sailor www.laylasailor.com Hair & Make-Up – Katie O’Dowd www.katieodowd.co.uk Stylist – Siobhan Cooper Assistant stylist – Gemma Latham Model – Freya Holmes at Industry People, www.industrypeople.co.uk Shot at Pumpkin Studios

Update your wardrobe with adventurous layers this season. Be bold with print, bronze and neon. Photography | Xanthe Ellis xanthehutchinson.com Fashion Editor | Siobhan Cooper Fashion Assistant | Gemma Latham Make Up | Rebecca Anderton rebeccaanderton.co.uk Hair | Laura and Ria Kulik at Hair Bank Models | Tabitha and Kristie at Boss Model Management bossmodelmanagement.co.uk

White crop top, £23, American Apparel Shorts , £34, American Apparel, Brogues, £32, Topshop Moustache necklace, £8.50, Topshop Bowler hat, £25, Topshop Tights, Stylists own

ter Win s Wild

Shot at Pumpkin Studios With thanks to Selfridges Exchange Square and Black White Denim

Dress, £875, Marni (at Selfridges) Earrings, £8.50, Freedom at Topshop

SUMMER

Prepare to embrace rich textures and an Autumnal palette in beautifully classic menswear that will never date Photography | Sarah Jones Styling | Siobhan Cooper @ fashionstylist.me Hair & Make-up | Lois Pickup Styling Assistant | Laura McVeagh Model | Henry Smith @ Boss Model Management Location | Rogue Artist Studios, Manchester

Coral shorts, £70, J.Lindeberg (at Harvey Nichols Manchester) Black print shirt £375, Balenciaga (at Selfridges Manchester) Belt, £10, Topman

2013/2014 Editorial Shoot Introduction Page Design

Owl print shirt, £400, Dolce & Gabbana at Harvey Nichols Manchester, Drop crotch trousers, £460, Vivenne Westwood at Selfridges, Belt ???, Neck Scarf, Stylist’s own, Shoes ???

ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

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Currently Coveting Photographer Katie Peshke

Asia was destination Asia was Asia the was destination thethe destination Olivier Rousteing OlivierOlivier Rousteing Rousteing had onhadhad on on mind when creating his mind hishis when mind when creating creating current A/W 2013-14 his current hishis current A/W 2013-14 A/W 2013-14 menswear collection. menswear menswear collection. collection. collection a mix The collection TheThe collection is a mix is of aismix of of short, narrow jackets with short, short, narrow narrow jackets jackets with with low-crotch trousers, with low-crotch low-crotch trousers, trousers, with with sports elements given sportssports elements elements given to given to to tailoring, a signature tailoring, tailoring, a signature a signature of of of Balmain style. the Balmain thethe Balmain style. style.

Although popular over Summer we see the trend emerge into Autumn with slight alterations to update the classic styles.

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WINTER

19 LA VIDA WINTER 2013

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18 LA 18 VIDA LA WINTER VIDA WINTER 2013 2013 18 LA VIDA WINTER 2013

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Valentino Valentino saw a sixties saw Valentino sawaasixties sixties English English sensibility, sensibility, whichwhich English sensibility, which has been has been the way the for way hasleading beenleading leading the wayfor for many designer many in Paris. ininThe Paris. manydesigner designer Paris.The The look was look centred was around around the the look wascentred centred around the dapperdapper gent ingent capes inincapes and dapper gent capesand and plaid skinny plaid skinny suits, graphic suits, graphic plaid skinny suits, graphic houndstooth houndstooth Mackintosh Mackintosh houndstooth Mackintosh coats and coats slick, and slick, leather luxe coats andluxe slick, luxeleather leather cocoon cocoon jacketsjackets and blazers and cocoon jackets andblazers blazers were the were focal the pieces, focal with with were the focalpieces, pieces, with trimmings trimmings in fur in and panels and trimmings infur fur andpanels panels of black ofofleather black details.details. blackleather leather details.

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ColourColour was used was used Colour wasalongside usedalongside alongside black and black grey, and grey, was a was black andwhich grey,which which was aa first for first thefor designer. the Giant Giant first for thedesigner. designer. Giant pockets pockets and oversized and detailsdetails pockets andoversized oversized details could could be seen be seen could bealongside seenalongside alongside more traditional more elements elements moretraditional traditional elements such as such the as three-button such asthe thethree-button three-button suit. The suit. designer The also also suit. Thedesigner designer also experimented experimented with denim with for for experimented withdenim denim for the first the time first time with baggy, his the firstwith timehis with hisbaggy, baggy, carrot-shaped carrot-shaped trousers. trousers. carrot-shaped trousers.

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LANVIN LANVIN LANVIN mrporter.com mrporter.com mrporter.com ÂŁ775 ÂŁ775 ÂŁ775

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19 LA 19 VIDA LA WINTER VIDA WINTER 2013 2013 19 LA VIDA WINTER 2013

Winter 2013/14 Menâ&#x20AC;&#x2122;s Fashion Pages

LA VIDA BEAUTY

Media pack 2014

love life AND live it.

HIS NOT HERS The essential male grooming guide

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WINTER 2013/14 ISSUE 05

NORTH WEST FASHION & LIFESTYLE MAGAZINE

LA VIDA VIDA FASHION LA VIDA LA FASHION FASHION

NEIL BARRETT NEIL BARRETT NEIL BARRETT mrporter.com mrporter.com mrporter.com ÂŁ835 ÂŁ835 ÂŁ835

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ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

Publication Fashion / Lifestyle Quarterly Magazine

LA VIDA WINTER 2013/14 NORTH WEST FASHION & LIFESTYLE MAGAZINE

La Vida

LA VIDA FASHION

CLINIQUE EYE GEL ÂŁ22

LAB SERIES FACE TREATMENT ÂŁ22

NICKEL FACE SCRUB ÂŁ16

INHIBITIF HAIR-FREE SERUM ÂŁ29.99

BIOTHERM HOMME NO-SHINE CLEANSER ÂŁ16.50

TIGI CATWALK HAIRSPRAY ÂŁ6.29

WILKINSON SWORD 5 ÂŁ12.99 BURBERRY BRIT RHYTHM EAU DE TOILETTE ÂŁ57 for 90ML

MEDIA P A C K S2P0R1I N4G

LA VIDA MAGAZINE The premium publication for Manchester and Liverpool. Focusing on fashion, lifestyle and nightlife, we target both the men and women of both these glamorous cities between the ages of 20-40 who enjoy â&#x20AC;&#x2DC;The Finer Things in Lifeâ&#x20AC;&#x2122;. :H JLYH RXU UHDGHUV WKH ODWHVW WUHQGV WLSV WR VWD\ Ă&#x20AC;W DQG KHDOWK\ an insight into the top lifestyle destinations as well as exclusive interviews with some of the most talented names world wide. As well as catering to our readers, we offer our advertisers the same high standards in design, editorial content and service that our readers can truly relate and respond to. La Vida Magazine is a high quality seasonal publication, currently highlighting the best aspects the North West has to offer in terms of fashion, beauty, entertainment, leisure and music. La Vida represents the people of the North West and therefore we have become a greatly established publication with our content tailored around our devoted readers.

Athina Macpherson MANAGING EDITOR

KIEHLâ&#x20AC;&#x2122;S HEAVY LIFTING MOISTURIZER ÂŁ38

Media pack 2014

PRINT ARTWORK SPECIFICATIONS

DISTRIBUTION MANCHESTER

LIVErPOOL

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Salford Quays, This high performance foam moulds itself to the contours of the face for the cleanest, closest shave. Chinese Date, English Oak and Witch Hazel help defend the skin against irritation and razor burn, leaving the skin feeling nourished, softened and refreshed.

Award winning Pro LS All-In-One Face Treatment is ideal for the busy man who demands a skincare product that works just as hard as he does. The superlight, fast-absorbing formula with 4 skin benefits smoothes, moisturises and repairs tired skin, whilst controlling shine â&#x20AC;&#x201C; a treat for your skin.

Kiehlâ&#x20AC;&#x2122;s â&#x20AC;&#x2DC;Heavy Liftingâ&#x20AC;&#x2122; Facial Fuel is specifically designed for menâ&#x20AC;&#x2122;s thicker and coarser skin. The antiaging cream is designed to moisture, lift and firm while reducing the appearance of fine lines. A great all-rounder.

Anti-Fatigue Cooling Eye Gel is an undereye serum that helps reduce puffiness while cooling and refreshing the appearance of tired eyes. The lightweight serum dries quickly for a hydrated look and feel, helping reduce the appearance of dark under eye circles.

86 LA VIDA WINTER 2013

Winter 2013/14 Menâ&#x20AC;&#x2122;s Beauty Pages

This best-selling, high-performance face scrubbing gel eliminates impurities, removes dead skin cells and evens out skin tone. This soap-free formula contains Jojoba Oil crystals to deeply exfoliate and cleanse. Ideal for daily use on all skin types.

A highly concentrated serum, Inhibitif helps reduce the appearance and density of body hair, minimising the need for hair removal in just eight weeks. An ideal solution for the gentleman amongst us who prefer to keep their torsos (and beyond) hair free.

T-Pur No-Shine Cleanser is a purifying, unclogging cleanser ideal for humidity, hot conditions, daily pollution and stress. Biotherm T-Pur helps to protect against skin shine, controls sebum and masters sweat for a no-compromise result that lasts all day long.

Session Series Finishing Hairspray by TIGI provides long lasting and moveable hold for contemporary styles. This longlasting, fast-drying hairspray will keep your desired hairstyle in place, whilst protecting your hair from humidity as well as conditioning the hair and adding shine.

Brit Rhythm eau de toilette by Burberry is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd. With top notes of basil, verbena, spicy cardamom and juniper berries, and a heart of black leather, patchouli and cedar wood, this fragrance is both sexy and provocative.

New innovative Wilkinson Sword 5 Power Select is the only powered razor with 3 vibration settings, giving you the ultimate shave comfort. Adjusting the shave power is proven to reduce skin irritation, achieving great looking skin.

M e d i a C i t y, D i d s b u r y, Hale, Wlimslow, Alderly Edge Chorlton.

DOUBLE PAGE SPREAD

BLEED: 294 MM HIGH X 434 MM WIDE, TRIM: 290 MM HIGH X 430 MM WIDE.

FULL-PAGE ADVERTISEMENTS BLEED: 294 MM HIGH X 219 MM WIDE, TRIM: 290 MM HIGH X 215 MM WIDE.

Albert Dock, Rope Walks,

FOR HALF-PAGE ADVERTISEMENTS

Business District,

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L1 Shopping Centrem

FOR Quarter-PAGE ADVERTISEMENTS

Moorefield Train,

HALF PAGE

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For new advertisers, we may be able to offer a free design service. To enquire about this service, or about editorial support for advertisers, contact info@itslavida.com

87 LA VIDA WINTER 2013

Media Pack 2014 Re-design

2013/14

Summary

WELCOME

“Hairline design and patient selection are amongst the most critical elements in achieving patient satisfaction”

“this meeting has an outstanding faculty with years of experience and insights”

Bessam Farjo We at ISHRS are very excited about the Manchester workshop. I am sorry that my schedule will not allow me to attend, as this meeting has an outstanding faculty with years of experience and insights. Drs. Farjo have been respected educators and researchers in hair restoration surgery for years. The profession’s respect for their work was demonstrated by awarding them the Platinum Follicle Award last year. This is an important workshop that is focusing on how the basic principles of hair restoration surgery such as hairline design and patient selection are properly integrated with contemporary technologies like FUE.

National Football Museum

John Ryland’s Library

Exchange Square

San Carlo

Chaophraya

Jamie’s Italian

The Museum explains how and why football has become ‘the people’s game’, a key part of England’s heritage and way of life.

The library is a lateVictorian neo-Gothic building on Deansgate. Opened to the public in 1900.

Exchange Square was created after the 1996 IRA bombing and is a major shopping area including Selfridges, New Cathedral Street,

Food of the highest quality with its own unique style due to the individuality of the creative chefs. A true essence of authentic Italian food in contemporary surroundings.

With a renowned open kitchen and sunken seated private dining table, guests can get a true taste of Thailand complete with first class service and a bustling atmosphere.

Jamie’s Italian features fantastic, rustic dishes, using recipes that Jamie Oliver loves!

p18- 22.

Beyond the Public Sector Re-Generation Game An Economy Built on Making Things & Attracting Visitors Understanding Blockages Why We can’t rely on Digital Strategists

CHAPTER 4

-Are You Enterprise Village Ready?

p22- 31.

Sprinting Businesses Blocked Growth/The Glass Ceiling Eﬀect The Need for Nurture & Business Capital

CONCLUSION

p32.

A JOURNEY TO

by Ged Mirfin

Business Life Cycle

It’s a Life-Stage Problem

Time

The role that more precise deﬁnition based on access to greatly enhanced and enriched data sets can bring to understanding high growth sectors, of course forms only part of the issue. Another critical element involves understanding precisely when high growth occurs.

GAZELLES: A GAZELLE COMPANY IS

Annual Turnover < £90k 100 - 250+ 50- 99 10 - 49 0-9

£90 - £400k

£400k - £2.5m

£2.5m +

626

598

Imperial War Museum

Royal Exchange Theatre

Manchester Art Gallery

Neighbourhood

Gaucho Grill

Opus One

IWM covers of conflicts from the First World War to the present day. It seeks to provide for, and to encourage,

Situated in the heart of Manchester, the Royal Exchange is an awardwinning producing Theatre with a history spanning five decades.

The gallery houses many of the city’s most important fine and decorative art works, which have been Designated as being of national importance.

New York eatery and bar inspired by Manhattan’s definitive neighbourhoods through honing their unique take on casual fine dining.

A visually stunning, decadent and opulent environment offering the finest Argentinian food, wines, beers and cocktails.

Serves innovative modern British food that blends the best of local produce. The decor is theatrical, with soaring ceilings.

d Pe rio

EXPRESSION

FAST

GROWING

REFERENCE

THAT

GROWING

FIRMS

CREATES

(“GAZELLES”)

ARE DEFINED AS COMPANIES THAT HAVE EXPERIENCED ART LEAST 60% GROWTH IN EMPLOYMENT AND TURNOVER (TURNOVER ADJUSTED PERIOD. Fig 13. The Business Life Cycle: Chasing Down Business Accelerators

Growth

Maturity

Decline

Calling businesses operating in this phase of development Accelerators was deliberate. I owe the term to Maureen Haldane at Manchester Metroplitan University who first deployed the term in relation to achieving different levels of proficiency in the use of educational technology in the classroom10. I took this concept to show businesses quickly accelerate beyond the foundational development stage adding additional functionality with greater frequency and facility to the pointy where they begin to grow faster developing in a more cohesive fashion. The ultimate epitomy of this metaphor we coined the Usain Bolt Moment with businesses developing a fluency of performance with Body (Sales & Marketing & Operations) moving in attuned fashion with Mind (Business Intelligence & Accounting Systems).

I and my co-Author, Neil Geoghegan, concluded that in terms of the chicken and egg debate, growth in Turnover preceded growth in the number of employees. Consequently, achieving headcount growth is dependent on achieving an increase in the level of turnover. Growing an employee base beyond 9 therefore and achieving the status desired by policy makers as a fully fledged SME is very difficult. Longitudinal analysis of turnover clearly demonstrated that there was a direct correlation between achieving a turnover of more than £1.0m and employing more than 10 Staff. This was very difficult for a business start-up to achieve in 3 to 5 Years. Only 47 out of 2770 Start-Up Businesses we analysed (or 1.7%) actually achieved this.

High Growth Companies Sprinters:

Accelerators:

Young, and usually small, high growth enterprises..

Fast- expanding Dynamic SMEs often in new industries that generate large amounts of Turnover. Do they also generate large numbers of jobs at the same time?

Young, start- up or spin-out ﬁrms.. “Adolescent” High Tech Companies.

Flyers: Sprinters who turn into large rapidly expanding job creators. Large Mature high growth companies.

The subset of high growth enterprises which are about 5 years or older.

“Early Start-up phase: Up to 3 Years”

“Early Growth phase: 3 to 5 Years”

“Exponential Growth phase: 5 Years and Older” Fig 14. High Growth Companies

This is why growth hubs which focus purely on the mechanics of actually doing business: legal advice, tax, Vat, accounting, sales & marketing, training & skills, export without a focus on capital expenditure to fund next stage growth omits the key driver of business acceleration. This is why sourcing, applying for and securing funding will be core business competencies and a key service oﬀering of Project EV.

PEERS),

Business Accelerators

We further concluded that in the business history of high growth companies it was a “Critical Business Event” which preceded an increase in turnover beyond £400K allowing the business to recruit a critical echelon of new employees that drives the Business forward to achieve the levels of growth required to achieve even higher levels of turnover still. Deeply imbued with the literature on entrepreneurial behaviour at the time we argued that this is the point where opportunity meets hard work. Furthermore such events are not always recognised - they can be planned but more often not they are accidental – the concatenation of a series of fortunate events: what we dubbed, in jest, the Lemony Snicket Moment! The problem is that even when recognised they are not always developed. Few ﬂedgling entrepreneurs derive maximum beneﬁt form the opportunities. Many indeed step away from the inherent risk. This is because in order to take advantage of critical events a Business is required to take a risk in terms of funding expansion. This requires the sourcing of capital funding in order to break through the glass ceiling and reach the next plateau in the life stage of business development.

THEIR

MANY JOB OPPORTUNITIES. FAST

Accelerators

Start- up

What it clearly demonstrates is that only 23.74% of Start-Up Businesses that are 3 years old or less with less than 10 Employees generate a turnover of greater than £400K. Only 1.59%, generate a turnover in excess of £2.5M.

;

HIGHER AND RUN FASTER THAN

Sprinters

Fig 12. Annual Turnover & Head Count of New Start Businesses 3 Years Old or Less

Tracking Businesses along The Journey from Pre-Start to Start-Up to “High Growth”.

AMERICAN SMALL,

THE FACT THAT THEY CAN JUMP

Flyers

FOR INFLATION) OVER A 3 YEAR

11 1433

FOR

COMPANIES

ﬀ

The following graphic is taken from a Presentation which was delivered to the ONS Regional Research Conference on the 21st of June 2010 entitled, “Entrepreneur Mapping”:Tracking Businesses along The Journey from Pre-Start to Start-Up to “High Growth”8, 9.

The Critical Business Event

hair institute

-The Merseyside Economy:

Fourth, there is a natural ceiling of turnover for businesses of a particular size as measured by employee numbers and business infrastructure capacity. Businesses can be high performance and be considered to have maximised their growth potential, plateaued out and be ready for the next phase of development in their development life-stage although meeting the ability to take advantage of the next major business opportunity may require externally supported growth in the form of venture capital or equity investment by a business angel.

-O

LIFE-

STAGE ISSUE NOT SHANGRI-LA”

Places To Eat

Places Of Interest

p11- 17.

A Distorted Economy Hidden Sectors The Life Stage Problem Accelerating Busineses

CHAPTER 3

Third, high growth is a function of the life-stage (not chronological age) of a businesses as it reaches a particular level of turnover and number of full time employees.

Ta ke

“IT’S A

continued

The website at ukhairsurgeryworkshop.com has more links to places of interest.

29 - 30 APRIL 2013

-Merseyside in Perspective

Peel Policy Forum Email Address: Ged@peelpolicyforum.co.uk Personal Email Address: ged@mirﬁn5064.freeserve.co.uk

A city of opportunitues, and a place both to learn and enjoy yourself, Manchester is a trendsetting music and style capital. It’s illustrious past is evident in trademark Victorian buildings and monuments, such as the gothic Town Hall in Albert Square. However the dramatic mix that makes Manchester such a thriving metropolis combines new imaginative buildings with traditional street markets and old pubs to give this city a unique energy.

MANCHESTER | england

CHAPTER 2

Ged Mirﬁn Business Economist Peel Policy Forum

MANCHESTER

p4.

-Methodological Excursions p4- 10.

Second, during an economic downturn businesses in certain industry sectors will inevitably face greater barriers to growth than those in other sectors. There will always be businesses that buck the trend but they are the exception to the rule and generally the consequence of the impact of the wider process of creative destruction with lost and displaced business lost elsewhere being won by businesses adopting fundamentally diﬀerent business models or being the beneﬁciaries of new production technologies or technology marketing.

The second, is to identify those sectors that will potentially best benefit from a programme of accelerated “super growth” support to be provided by Project EV (Enterprise Village). Project EV is a £2M Private Sector funded scheme backed by ERDF Match Funding led by the consultancy, Rejuvenate Your Business and supported by advice from partners from the legal, accountancy, financial and marketing communications sectors to the value of £250,000 over a three year period. Located in fully serviced office facilities in the Albert Dock 15 selected companies will be situated in a co-working collaborative physical space and working environment where an extensive network of 100 mentors will provide support training and coaching.

Carlos Puig DO President ISHRS

PATIENT SELECTION & HAIRLINE DESIGN

First, during a recession the process of growth is not unidirectional. In the current economic climate many gazelles are caught in the cross-hairs as the economic recession continues to find its mark wounding some, badly disabling others and bringing an unfortunate minority to their knees. Three years growth is now more likely two years growth and one year of decline. Some gazelles are now not able to run as fast or jump as high. Just because a business does not conform to the classic definition of a Gazelle, which is companies that have experienced at least 60% growth in employment and additionally deflated turnover (turnover adjusted for inflation) over a three year period does not mean that they are not high growth companies. In the present economic circumstances an annual growth rate of 10% or even 5% is a more than acceptable rate of return.

This paper will examine the notion that high growth is a function of the life-stage of the development of a business. It will do this in relation to Merseyside. It seeks to fulfil two closely inter-related objectives. The first, is to critically re-examine public sector thinking on high growth companies principally to test whether the North West Development Agency growth sector based model was a valid one in terms of a one-size fits all approach for Merseyside in general and Liverpool in particular and whether it is possible to identify any serious omissions in terms of growth promoting business support activity. In doing this I re-assess the basis on which I formulated and tested some of my own methodological assumptions about high growth companies that underpinned business economy data research projects I carried out for Business Link North West, then a wholly-owned subsidiary of the NWDA, between 2008-2011.

Knowing the Farjo’s as I do, I am sure you will not only learn a lot but also have a great time doing it.

Bessam Farjo MB ChB Workshop Host & Program Chair

CHAPTER 1

Size

Finally, please make sure you take the time to explore our famous city and this region of the United Kingdom. Both Nilofer and I, along ^P[O V\Y Z[HɈ ^PSS IL WSLHZLK [V HZZPZ[ `V\ PU any way we can.

INTRODUCTION

➟

I am honoured to have at our disposal some of the most outstanding and world-renowned hair surgeons as faculty. I hope you will all ILULÄ[ MYVT [OLPY ZOHYPUN ^P[O \Z [OLPY ZRPSS knowledge, experience and wisdom.

Contents

Like the overextended metaphor above what started oﬀ as a potentially highly proﬁtable academic exercise has become a search for a veritable economic Shrangi-La with high growth companies located over the Zig of the next economic summit or beyond the Zag of the next economic valley. Economic panic resulting from seemingly intractable economic dilemmas has promoted a lazy academic approach based on highly caveated methodological approaches which ignore;

Headcount Band

I am delighted to welcome you all to 4HUJOLZ[LY HUK [OL ]LY` ÄYZ[ 0:/9: sponsored workshop in Western Europe. I chose the theme of hairline design and patient selection, as I strongly feel these are amongst the most critical elements in achieving patient satisfaction and outstanding hair transplant surgery results.

by Ged Mirfin

LIVE SURGERY WORKSHOP

SUPPORTING HIGH- GROWTH COMPANIES

Carlos Puig

FOOTNOTES & URLS

8. MIRFIN G. & GEOGHEGAN N. “Entrepreneur Mapping: Tracking Businesses along The Journey from Pre-Start to Start-Up to High Growth” : RIU Conference 21stJune 2010 ONS Regional Research Conference, O2 Conference Centre, Liverpool slideshare.net/CllrMirﬁn/entrepreneur-mapping docstoc.com/docs/84348272/Pre-Start-Up-Business---PowerPoint 9. Attendent Commentary can be found at : docstoc.com/ docs/84348272/Pre-Start-Up-Business---PowerPoint

10. ioe.mmu.ac.uk/staﬀ/ioe-proﬁle.php?surname=Haldane &name=Maureen

CHAPTER 2

Surgical Conference Handbook

Academic Report on Growing Companies

CYC

DIFFICULTY

High

Low

LANDMARKS

Village

Natural Form

Ignatur, suntius animusdae voloressum reium sitem que lita arum aut accatius eum fugit erias perrorepe sunt inctota simaximperro quo mos accae nihitium licil id el ma volupta ecaerem vent facepratus dolo mos audiore qui corestiores derunde molorerepe mo modit eossum etur?

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The Route

BACK ON TRACK

Key:

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All of ‘Team Rejuvenate’ are trained and practiced to the highest standards.

teamrejuvenate | book 15K CYCLE

arum aut accatius Ipsusapedis molestiatia destibus enimin es acillorem fugia qui arciurit aciet, Village 1 5KM RUN

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Village 4

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Village 5 1KM SWIM

Rocky Outcrop

Village 3

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Marshes

GET READY Total Triathlon Brochure (concept design)

ABOUT US

Welcome

ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

Various Printed Media Guides / Handbooks

Within Public Sector Business Sector Support Networks there has been an obsession with hunting Gazelles - an American expression coined originally by David Birch to describe small, fast growing companies (in reference to the fact they can jump higher and run faster than their peers) that create many job opportunities. The problem is that they have proved extremely diﬃcult to track as they develop and expand from young, juvenile, start-up or spin-out ﬁrms into adolescent businesses expanding their turnover and headcount as they venture further into the market jungle. Gazelle hunters argue that if they could only track them from their lair then they would bring home more business trophies to hang on the wall of the stock market boardroom.

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TO INSPIRE AND REJUVENATE THE COMMERCIAL WORLD. TO COMBINE CORPORATE GOVERNANCE WITH CREATIVE THINKING TO DELIVER VALUE AT EVERY OPPORTUNITY. TO PROVIDE A RELATIONSHIP-DRIVEN APPROACH, WHICH, PLACES PEOPLE AS OUR PRODUCT. TO FORM ‘A NEW BREED OF CONSULTANT’: ONE IN WHICH THEIR VIEW OF THE COMMERCIAL WORLD BEGINS WITH PEOPLE, PASSION, EXPERIENCE AND STORY – NOT JUST CORPORATE POLICY, STATISTICS AND THEORY. TO CHALLENGE WHEN APPROPRIATE CONVENTIONAL WAYS OF WORKING. TO BECOME A CATALYST FOR THE NEXT GENERATION AND MAKING THE STUDENTS OF TODAY THE SUCCESS STORIES OF TOMORROW. TO DEVELOP SKILLS IN PEOPLE WHICH LEAD TO INCREASING THEIR EMPLOYABILITY. TO SHARE OUR EXPERTISE AS WIDELY AS POSSIBLY THROUGH SPEAKING, TRAINING, MENTORING, COACHING AND LISTENING. TO ENCOURAGE PEOPLE TO TAKE RESPONSIBILITY FOR THEIR OWN COMMUNITY, AND WORK TOGETHER TO IMPROVE IT. TO INTEGRATE SOCIETY INTO STRATEGY IN A WAY THAT REINFORCES COMPETITIVE ADVANTAGE FOR THE BUSINESS. TO INSPIRE AND REJUVENATE THE COMMERCIAL WORLD. TO COMBINE CORPORATE GOVERNANCE WITH CREATIVE THINKING TO DELIVER VALUE AT EVERY OPPORTUNITY. TO PROVIDE A RELATIONSHIP-DRIVEN APPROACH, WHICH, PLACES PEOPLE AS OUR PRODUCT. TO FORM ‘A NEW BREED OF CONSULTANT’: ONE IN WHICH THEIR VIEW OF THE COMMERCIAL WORLD BEGINS WITH PEOPLE, PASSION, EXPERIENCE AND STORY – NOT JUST CORPORATE POLICY, STATISTICS AND THEORY. TO CHALLENGE WHEN APPROPRIATE CONVENTIONAL WAYS OF WORKING. TO BECOME A CATALYST FOR THE NEXT GENERATION AND MAKING THE STUDENTS OF TODAY THE SUCCESS STORIES OF TOMORROW. TO DEVELOP SKILLS IN PEOPLE WHICH LEAD TO INCREASING THEIR EMPLOYABILITY. TO SHARE OUR EXPERTISE AS WIDELY AS POSSIBLY THROUGH SPEAKING, TRAINING, MENTORING, COACHING AND LISTENING. TO ENCOURAGE PEOPLE TO TAKE RESPONSIBILITY FOR THEIR OWN COMMUNITY, AND WORK TOGETHER TO IMPROVE IT. TO INTEGRATE SOCIETY INTO STRATEGY IN A WAY THAT REINFORCES COMPETITIVE ADVANTAGE FOR THE BUSINESS. TO INSPIRE AND REJUVENATE THE COMMERCIAL WORLD. TO COMBINE CORPORATE GOVERNANCE WITH CREATIVE THINKING TO DELIVER VALUE AT EVERY OPPORTUNITY. TO PROVIDE A RELATIONSHIP-DRIVEN APPROACH, WHICH, PLACES PEOPLE AS OUR PRODUCT. TO FORM ‘A NEW BREED OF CONSULTANT’: ONE IN WHICH THEIR VIEW OF THE COMMERCIAL WORLD BEGINS WITH PEOPLE, PASSION, EXPERIENCE AND STORY – NOT JUST CORPORATE POLICY, STATISTICS AND THEORY. TO CHALLENGE WHEN APPROPRIATE CONVENTIONAL WAYS OF WORKING. TO BECOME A CATALYST FOR THE NEXT GENERATION AND MAKING THE STUDENTS OF TODAY THE SUCCESS STORIES OF TOMORROW. TO DEVELOP SKILLS IN PEOPLE WHICH LEAD TO INCREASING THEIR EMPLOYABILITY. TO SHARE OUR EXPERTISE AS WIDELY AS POSSIBLY THROUGH SPEAKING, TRAINING, MENTORING, COACHING AND LISTENING. TO ENCOURAGE PEOPLE TO TAKE RESPONSIBILITY FOR THEIR OWN COMMUNITY, AND WORK TOGETHER TO IMPROVE IT. TO INTEGRATE SOCIETY INTO STRATEGY IN A WAY THAT REINFORCES COMPETITIVE ADVANTAGE FOR THE BUSINESS. TO INSPIRE AND REJUVENATE THE COMMERCIAL WORLD. WE ALWAYS AIM TO COMBINE CORPORATE GOVERNANCE WITH CREATIVE THINKING TO DELIVER VALUE AT EVERY POSSIBLE OPPORTUNITY AND TO PROVIDE A RELATIONSHIP-DRIVEN APPROACH, WHICH, PLACES PEOPLE AS OUR PRODUCT. TO FORM ‘A NEW BREED OF CONSULTANT’: ONE IN WHICH THEIR VIEW OF THE COMMERCIAL WORLD BEGINS WITH PEOPLE, PASSION, EXPERIENCE AND STORY – NOT JUST CORPORATE POLICY, STATISTICS AND THEORY. TO BECOME A CATALYST FOR THE NEXT GENERATION AND MAKING THE STUDENTS OF TODAY THE SUCCESS STORIES OF TOMORROW. TO DEVELOP SKILLS IN PEOPLE WHICH LEAD TO INCREASING THEIR EMPLOYABILITY. TO SHARE OUR EXPERTISE AS WIDELY AS POSSIBLY THROUGH SPEAKING, TRAINING, MENTORING, COACHING AND LISTENING. TO ENCOURAGE PEOPLE TO TAKE RESPONSIBILITY FOR THEIR OWN COMMUNITY, AND WORK TOGETHER TO IMPROVE IT. TO INTEGRATE SOCIETY INTO STRATEGY IN A WAY THAT REINFORCES COMPETITIVE ADVANTAGE FOR THE BUSIRM ‘A NEW BREED OF CONSULTANT’: ONE IN WHICH THEIR VIEW OF THE COMMERCIAL WORLD BEGINS WITH PEOPLE, PASSION, EXPERIENCE AND STORY – NOT JUST CORPORATE POLICY, STATISTICS AND THEORY. TO CHALLENGE WHEN APPROPRIATE CONVENTIONAL WAYS OF WORKING IN FAVOUR OF REESPOSIVEG. TO BECOME A CATALYST FOR THE NEXT GENERATION AND MAKING THE STUDENTS OF TODAY THE SUCCESS STORIES OF TOMORROW. TO DEVELOP SKILLS IN PEOPLE WHICH LEAD TO INCREASING THEIR EMPLOYABILITY. TO SHARE OUR EXPERTISE AS WIDELY AS POSSIBLY THROUGH SPEAKING, TRAINING, MENTORING, COACHING AND LISTENING TO ENCOURAGE PEOPLE TO TAKE RESPONSIBILITY FOR THEIR OWN COMMUNITY, AND WORK TOGETHER TO IMPROVE IT. TO INTEGRATE SOCIETY INTO STRATEGY IN A WAY THAT REINFORCES COMPETITIVE ADVANTAGE FOR THE BUSINESS. TO INSPIRE AND REJUVENATE THE COMMERCIAL WORLD. TO COMBINE CORPORATE GOVERNANCE WITH CREATIVE THINKING TO DELIVER VALUE AT EVERY OPPORTUNITY. TO PROVIDE A RELATIONSHIP-DRIVEN APPROACH, WHICH, PLACES PEOPLE AS OUR PRODUCT. TO FORM ‘A NEW BREED OF CONSULTANT’: ONE IN WHICH THEIR VIEW OF THE COMMERCIAL WORLD BEGINS WITH PEOPLE, PASSION, EXPERIENCE AND STORY – NOT JUST CORPORATE POLICY, STATISTICS AND THEORY. TO CHALLENGE WHEN APPROPRIATE CONVENTIONAL WAYS OF WORKING. TO DELIVER VALUE AT EVERY OPPORTUNITY. TO PROVIDE A RELATIONSHIPDRIVEN APPROACH, WHICH, PLACES PEOPLE AS OUR PRODUCT. TO FORM ‘A NEW BREED OF CONSULTANT’: ONE IN WHICH THEIR VIEW OF THE COMMERCIAL WORLD BEGINS WITH PEOPLE, PASSION, EXPERIENCE AND STORY – NOT JUST CORPORATE POLICY, EMPLOYEE HANDBOOK STATISTICS AND THEORY.TO CHALLENGE WHEN APPROPRIATE CONVENTIONAL WAYS OF WORKING. TO BECOME A CATALYST FOR THE NEXT GENERATION AND MAKING THE STUDENTS OF TODAY THE SUCCESS STORIES OF TOMORROW. TO DEVELOP SKILLS IN PEOPLE WHICH LEAD TO INCREASING THEIR EMPLOYABILITY. TO SHARE OUR EXPERTISE AS WIDELY AS POSSIBLY THROUGH SPEAKING, TRAINING, MENTORING, COACHING AND LISTENING. TO ENCOURAGE PEOPLE TO TAKE RESPONSIBILITY FOR THEIR OWN COMMU-

Introductory Employee Handbook

Rejuvenate Your Business is a consultancy team like no other. Smaller. Fussier. Naturally friendlier. We help build businesses so they’re more balanced, meaningful and profitable. Our best relationships are with clients who appreciate the extra value innovation delivers.

THE FOUNDERS “highly commercial, entrepreneurial, personable, responsive and dynamic in their approach with clients. They are go-getters, very results oriented and successful.”

Launched in 2007 by entrepreneurs, AnnaLouise Gilhooley and Shazan Qureshi, the company has grown at a super rate. We have a strong base of high achieving and exceptional clients. Experts at providing a balanced approach to all businesses across a wide range of industries, all of ‘Team Rejuvenate’ are trained and practiced to the highest standards. Our own strategic direction is defined by: -

Super-growth Enterprise Enterprise in Education Enterprise in the Community

CROSSING THE DIVIDE With the support of Rejuvenate Your Business you can grow faster with the strategic direction to build a successful enterprise, adding real value to the local, national and global economy.

Anna-Louise Gilhooley Anna-Louise Gilhooley started her career in the corporate world for companies including The Automobile Association, British Gas and Centrica. Recognised as a leading entrepreneur by the Chamber of Commerce during Enterprise Week, AnnaLouise is a board member of Scientiam, a leading North West-based provider of training and apprentice schemes.

Shazan Qureshi With a background in marketing and business consultancy spanning over 17 years, Shazan Qureshi is an award-winning entrepreneur who is involved in a diverse range of businesses and advisory boards across the North West. Shazan was responsible for delivering the global rebranding for The Royal Bank of Scotland Group.

Balanced Approach OurOur Balanced Approach Acheiving four Acheiving four dimensional dimensional performance is performance is a key factor for a key factor for long term success long term success and adaptability. and adaptability. FUTURE PROOF! FUTURE PROOF!

Our team of consultants are professionally Our team of consultants are professionally trained and highly experienced in trained and highly experienced designing, implementing andin measuring designing, implementing and measuring all aspects of the balanced scorecard all aspects of the scorecard discipline. We balanced have worked with Price discipline. We have worked Price Waterhouse Cooper, Cap with Gemini, British Waterhouse Cooper, Cap Gemini, British Gas, The Automobile Association and Gas, various The Automobile and SME’s toAssociation successfully integrate various SME’s to successfully a balanced approach at allintegrate levels of a balanced approach at levels of an organisation to all unlock performance, an organisation to unlock performance, increase employee morale, improve financial increase employee morale, improve and financial control and improve customer market control and improve customer and market intelligence. intelligence. The balanced scorecard concept was The balanced scorecard was originally created concept by Robert Kaplan, originally created by Professor Robert Kaplan, the Marvin Bower of Leadership the Marvin Bower at Professor Leadership Development Harvard of Business School, Development at Norton, Harvard co-founder Business School, and David of the and David Norton, co-founder of the Solutions. consulting company Renaissance consulting company Renaissance Solutions.

operations operations

finance finance people people

Kaplan and Norton suggested Kaplan and Norton suggested there are four important there are four important elements that need to be elements that need to be balanced: balanced: Ⴇ First, is the “customer perspective”. First, is the “customer Companies must ask how perspective”. customers perceive Companies them. must ask how customers perceive them.

Ⴇ

Ⴇ The second element is “internal The second element is “internal perspective”. Companies must ask what it perspective”. Companies must ask what it is at which they must excel. is at which they must excel.

Ⴇ

customer customer

Ⴇ Third is the “innovation and learning Ⴇ Third is the “innovation learning perspective”. Companiesand must ask whether perspective”. Companies ask whether they can continue tomust improve and create they value. can continue to improve and create value.

Ⴇ and finally Fourth; this is the “financial and finally Fourth; this ismust the ask “financial perspective”. Companies how they perspective”. Companies must ask how they view shareholders. view shareholders.

Ⴇ

a consultancy service that enables clients to focus on all four a consultancy service that enables clients focus on all of these dimensions enables companies to to become driven byfour their of these dimensions enables companies to become driven by their mission rather than by only short-term financial performance. mission rather than by only short-term financial performance.

2013/14

NAME

COMMUNICATION

SCHOOL TEAM NAME

HOW WELL DO YOU LISTEN TO OTHERS? HOW WELL DO YOU EXPLAIN YOUR IDEAS?

Skill Scoring Sheet

REPORT

___________________

communication

___________________

leadership

___________________

teamwork

___________________

DECISION MAKING

___________________

solving problems

___________________

creativity

___________________

risk taking

2013 report

TIER 1 SPONSORSHIP OPPORTUNITY

perseVerance organisation MENTOR / TEACHER

These projects collectively have taught over 14,000 people to swim within both school swimming and community swimming programmes.

NOVEMBER 2012

OCTOBER 2012 SIGNED _ _ _ _ _ _ _ _ _ _ _ _

OPPORTUNITY

â&#x20AC;&#x153;Make A Splashâ&#x20AC;?

} Tier 1 sponsorship of the â&#x20AC;&#x153;Make a Splashâ&#x20AC;? programme) } Official Supporter (non - exclusive) } Sponsor use of Make a Splash logo

The Mayor of Londonâ&#x20AC;&#x2122;s Olympic Legacy Programme

620

450

1.070

727

!#(

(&%

} ?aTbT]RT Pc ( g RT[TQaPcX^] \TSXP TeT]cb U^a new pool openings featuring Olympic athletes.

4. Heathland School

642

321

5. Preston Park Primary School

1,021

282

!(#

6. Harris Academy Merton

862

353

1, 215

2,045

6.338

TIMING 2013 - 2015

___________________

PARTICIPANTS

} ?A U^a TPRW _a^YTRc PX\TS Pc [^RP[ P]S regional media.

11.000 unique users over the two years. Total reach of each project estimated over 25,000

} B_^]b^abWX_ aXVWcb c^ _a^eXST VXeTPfPhb merchandise and promotional items

The Make a Splash pools are located in places where schools and communities encounter barriers to participating in swimming. Reasons include high levels of socio-economic deprivation, significant BME populations, and distance from or lack of available pool time at local leisure centres.

7. 8. 9. 10. 11. 12.

D_ c^ ' ^U cWT bRW^^[ _a^VaP\\T dbTab U^a TPRW _a^YTRc were from non-white backgrounds, breaking down traditional cultural barriers to participating in swimming.

ÂŁ180,000 + VAT

Two year period payable by agreed instalments over the time of the sponsorship

Haringey Harrow Lambeth Lewisham Merton Newham

â&#x20AC;&#x153;We help style and professionally guide women returning to employment.

Anna-Louise Gilhooley

dressforsuccessmcr.org @DFSManchester

FOUNDER AND CEO

PARSONAGE CHAMBERS , 3 PARSONAGE, MANCHESTER, M3 2HW 0333 444 0530

A NETWORK OF PROFESSIONALS.

CONFIDENCE COACHING

Our highly trained team give women the \hgĂ&#x203A; ]^g\^ mh _heehp their own path to succeed and thrive in work and in life.â&#x20AC;?

BACK TO WORK TRAINING AND INTERVIEW SKILLS

How to BOOK AN APPOINTMENT

How to DONATE CLOTHES

We run a number of excellent programmes to help you with your career â&#x20AC;&#x201C; please contact nl mh Ă&#x203A;g] hnm fhk^'

We need your high quality work clothes, shoes and handbags. Please bring them to hnk h_Ă&#x203A;\^ hk hk`Zgbl^ Z suit drive at your place of work.

How to DONATE MONEY

How to VOLUNTEER

How to CONTACT US

P^ k^er hg Ă&#x203A;gZg\bZe donations and grants to continue with our work. You can donate via the Dress For Success Just Giving page.

Calling all stylists, makeup artists, event, HR and recruitment professionals â&#x20AC;&#x201C; if you want to get involved and make a difference please contact us.

@DFSManchester

Ask your Jobcentre or employment agency to call us on: 0333 444 0530 to book your appointment as soon as you have a job interview.

Dress for Success Manchester Leaflet and Advert

How to SIGN UP FOR TRAINING WORKSHOPS

Each of the six project schools where the pools were located had high levels of socio-economic deprivation in the local catchment; and the schools experienced a lack of access to other swimming facilities.

SPONSORSHIP

Dress for Success MANCHESTER

In 2011-2012, a total of 30 schools benefitted from swimming lessons through Make a Splash, including 5 schools for children with special educational needs.

} BcPcXbcXRP[ aT_^acb _a^SdRTS _^bc TeT]c and for the duration of the sponsorship.

Total Swimming Activity Bid/Proposal

PROVISION OF TOP QUALITY SUITS AND OFFICE WEAR

4,293

} EPaX^db _W^c^ P]S \TSXP ^__^acd]XcXTb _aT P]S post events.

Make a Splash is one of the Mayor of London Boris Johnsonâ&#x20AC;&#x2122;s sports legacy programmes. It forms part of a wider strategy to deliver inspirational projects that significantly increase participation in sport and physical activity, as well as using sport to tackle social issues. It therefore provides a tangible legacy of the London 2012 Olympic and Paralympic Games for ordinary Londoners.

Brent Camden Croydon Ealing Greenwich Hackney

PROGRAMME TOTAL (2011-2012)

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WEBSITE

1. 2. 3. 4. 5. 6.

PROFESSIONAL STYLING

820

TOTAL

2. Highgate Primary School

As of November 2012, 13 Make a Splash projects have been delivered in full.

3. Brindishe Green School

â&#x20AC;&#x153;MAKE A SPLASHâ&#x20AC;? The story so far.

A CHARITY PROVIDING:

430

} ;^V^ ^] P[[ _a^\^cX^]P[ \PcTaXP[ X]R[dSX]V adverts, posters, flyers and website, plus staff uniforms.

Bank oF LIVERPOOL

1. Pinner Wood School

Nine locations around various London Boroughs. Each location will be operational for a 12 week period.

www.makeasplashlondon.org

Head for Business Guides and Materials

COMMUNITY PROGRAMME

} !$ ^U P[[ QaP]S R^eTaPVT PRa^bb cWT eT]dT signage.

PROVIDER

ÂŁ50,0000

SCHOOL PROGRAMME

PROJECT

LOCATION

___________________ ___________________

SIGNATURE

The figures for our most recently completed full year of delivery are summarised below:

TITLE

Printed Media Leaflets Guides Marketing

ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

Various

STRENGTHS AND AREAS FOR IMPROVEMENT

E: manchester@

dressforsuccess.org

T: 0333 444 0530 Address: Parsonage

Chambers , 3 Parsonage, Manchester, M3 2HW

Eliza M Vintage Sewing - Vouchers, Adverts, Graphics

Make a Splash aims to continue targeting areas where the programme will have the most impact locally. We encourage sustainable participation in swimming by signposting opportunities for people to continue their aquatic journey. Research conducted by Sport England at two Make a B_[PbW _a^YTRcb bdVVTbcTS cWPc & ^U _T^_[T dbTS P]^cWTa swimming pool within six months of learning to swim in our mobile pools.

A wide range of sessions were available for the local community at each project. These included learn to swim for both children and adults; family fun sessions; parent and toddler; women only; men only; and aqua fitness.

The programme is delivered in partnership with the Mayor of London, the Amateur Swimming Association (ASA) and Thames Water. Total Swimming is the official temporary pools partner of the ASA.

CONTACT

Steve Parry

steve.parry@totalswimming.co.uk

T:0161 764 2223

totalswimming.co.uk

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2013/14

ENTREPRENEURIAL PROFILER CERTIFICATE

Project EV

John Bloggs

project ev : l i v e r p o o l A

UR ENE

ULTRA

PR EN EU R

R EU BOSS PR EN

projectev : l i v e r p o o l

PR HA LP

NE U RE

We accelerate your enterprise.

NE RE DP

SAFE

P EC EX

PR EN EU R

EN EU

We accelerate your enterprise.

SOCIO

SAFEPRENEUR

UR ENE

Branding Logo Identity Website Design Marketing

PR ON SI AS P

ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

Thank you for taking our Entrepreneurial Profiling Test. Based on your answers your entrepreneurial profile is:

John Bloggs : Job Title M: 07111 000 101 T: 0151 101 1011

John@projectev.co.uk You like the idea of freedom that comes with being an entrepreneur but can be risk averse when it comes to committing fully to a business. If you are just starting out on your entrepreneurial journey, you may find it difficult to break from your current job, even though you know it is not right for you – just to earn the salary. Or you may find it difficult to commit to the finance needed to start your own business, especially if this involves putting your savings on the line, or risking the security of your family. If you are already running a business, you may find its growth and development held back by a reluctance to trial new products or to commit development capital to take the business to the next level. The market is constantly changing and therefore resisting change may be the riskiest option you can take in business. Safepreneurs at the start of their business journey can also often underestimate the sheer amount of work and energy it takes to get a new business off the ground, while being over-optimistic about the amount of money the business will generate. Many new businesses do not generate a profit in the first two years – and that is a long time to keep motivation and resources going.

This is particularly important as you also have a tendency to lose interest and motivation in projects when the going gets tough. Determination and persistence are key to business success.

ProjectEV, Suite 111, Imperial Court Exchange Street East, Liverpool L2 3AB

project ev.co.uk

If you are just starting out, you may be best suited to a business where you can work freelance from home with minimal overhead and build up a client base from there. This gives you freedom and allow the business to grow organically over time. The best form of marketing is word of mouth, so consistently delivering great service or products over time is a good strategy when creating a business on a shoe-string budget. Safepreneurs can consider entering into Joint Ventures which allow you to pick up business from other companies which already have their own momentum, which offer complementary services to your own, or which focus on larger project work/contracts and might be happy to pass smaller clients on to you. Alternatively you may want to consider buying into an existing business opportunity or starting up a franchise business – which at least has its own momentum and where the chances of success are far higher. therefore dramatically increase your chances of business success.

We accelerate your enterprise. John Bloggs : Job Title M: 07111 000 101 T: 0151 101 1011

John@projectev.co.uk ProjectEV, Suite 114, Imperial Court Exchange Street East, Liverpool L2 3AB

project ev.co.uk

Surgical Conference Handbook

85mm Square Foam Backed Coasters x 6 Types. Reduced 25% for Proofing.

Website at projectev.co.uk Printed Full Colour. Black Foam Backing.

Entrepreneurial Profile Certificate We accelerate your enterprise.

Date:

27 11

Proof Version:

John Bloggs : Job Title M: 07111 000 101 T: 0151 101 1011

John@projectev.co.uk

projectev.co.uk

ProjectEV, Suite 114, Imperial Court Exchange Street East, Liverpool L2 3AB

project ev.co.uk

We accelerate your enterprise. John Bloggs : Job Title M: 07111 000 101 T: 0151 101 1011

John@projectev.co.uk ProjectEV, Suite 114, Imperial Court Exchange Street East, Liverpool L2 3AB

project ev.co.uk

Artwork

Project EV Business Cards

A Liverpool City Region New Markets & Growth Programme project. Part funded by ERDF

Project EV Branding - Roll-Up Banner

Desktop Wallpapers / Generic Backgrounds

Animated Video

Project EV Stationary - Coasters Any delay in approving this artwork may affect your delivery date.

Please check the artwork on this form carefully and fax back at the earliest possible opportunity. Artwork Approved

Amend and IMPORTANT NOTE: These colours are an interpretation of the closest match to the requested Pantone colours using our Re-Proof normal method of digital printing or hot foil printing.

Date: Signature: Sign only if you approve the artwork.

Name:

It is important that you check all aspects of this artwork, paying special attention to spelling, telephone/fax numbers, colours, e-mail and web addresses. We cannot accept responsibility for incorrectly printed product if you have signed off the artwork as being correct.

2013/14 ELLIE SUTTON GRAPHIC DESIGN PORTFOLIO

Simple Sew Branding Logo Packaging Illustration

Logo Design and ‘jewel’ Icon Design

Background and Poster Art

Garment Illustrations

Packaging for Sewing Patterns