Ellie Winter Portfolio 2011 by Ellie Winter

ELLIE WINTER PO RT F O L I O

Janice Smith-Williams General Manager 700 8th Avenue New York, NY 10036 Direct.

212.869.3600 Email.

jsmith-williams@milfordplaza.com

Janice Smith-Williams General Manager 700 8th Avenue New York, NY 10036

Janice Smith-Williams General Manager 700 8th Avenue New York, NY 10036 Direct.

212.869.3600 Email.

jsmith-williams@milfordplaza.com

Direct.

212.869.3600 Email.

jsmith-williams@milfordplaza.com

Janice Smith-Williams General Manager 700 8th Avenue New York, NY 10036 Direct.

212.869.3600 Email.

jsmith-williams@milfordplaza.com

The Milford Signature

Branding | The Milford Plaza

Business Card Front and Back

New York’s Best & Biggest Secret. Located in the heart of Times Square, The Milford Plaza has been a Manhattan institution since 1929. Beloved by generations of visitors, The Lullaby of Broadway enjoys an unrivaled location close to all of the city’s most popular attractions, providing amazing value in the very heart of midtown. Accommodations.

. Guestrooms are in the process of undergoing a multi-million dollar renovation . 1,300 spacious guestrooms . 100% non-smoking . King, queen, twin and double rooms available . Individual climate control . 27-inch television with cable . Pet-friendly . Cribs and mini-refrigerators available for rental Facilities.

. Gift Shop onsite . Multi-lingual staff . 24-hour Fitness Center located on the third floor . High-speed Internet access available in all guestrooms and public areas . Valet and self-parking available . Concierge services Location.

. Best Times Square location, steps from Broadway Theaters . Easy walking distance from Radio City Music Hall, Rockefeller Center and Macy’s Herald Square 700 8th Avenue, New York, NY 10036, 888.352.3650, milfordplaza.com

Door Hanger Front and Back

Fact Sheet Front and Back

ON LI N E R E S E RVATION S The Milford 700 8th Avenue New York, NY 10036

Website | The Milford Plaza

Manhattan Hotel Overview Milford Plaza Hotel is a historic New York City hotel having opened in 1928 in the heart of NYC’s Theater District. At that time Milford Plaza Hotel’s 1,300 guest rooms and guest suites made it the largest hotel in New York City and it remains among the largest Manhattan hotel today.

Great Location: Ideal Midtown Manhattan Hotel location in New York City’s Theater District, 1 block from NYC's Times Square and just blocks

ABOUT US.

Read the latest News and Articles about traveling to NYC!

EVE NTS.

TH E M I LFO R D N EWS R O O M

With Milford Plaza Hotel’s ideal Midtown Manhattan location, this iconic New York City Hotel became known throughout the world as the ‘ Lullabuy of Broadway. ’ Guests return to Milford Plaza year after year, as our hotel provides you with a perfect mix of comfortable guest rooms, central location, and gracious guest services all at a very affordable rate that will surprise you.

R ES E RVATI O N S.

Receive a FR E E New York Subway Gift Bag »

SPECIALS.

FAQ.

Milford Plaza New York Hotel S PEC IAL O FFE R!

Perfect for leisure and business travelers, highlights of our Manhattan Hotel include:

OVE RVI EW.

AB O UT ABOUT US.U S.

S PEC IALS. EVE NTS.

ACCO M O DATI R ES E RVATI O N S.O N S.

EVE NTS. SPECIALS.

OVE RVI EW.

G U EST ROOMS.

NYC G U I DE.

Call Us Toll Free 888-352-3650

CHANG E /CANCE L.

ON LI N E R E S E RVATION S The Milford 700 8th Avenue New York, NY 10036

B OOK NOW.

Call Us Toll Free 888-352-3650

R E S E RVATION S RATE S AN D AVAI LAB I LITY

Search Please enter dates for your stay, number of rooms and travelers.

ROOMS AN D SU ITES.

By booking with us online, you get the Best Value Guarantee.

“

Check-In

”

Security All personal information you provide is encrypted and secure.

Check-Out

06/02/11

06/05/11

Number of Rooms

Adults Children (0-17) Room 1

Show all packages and promotion rates

ON LI N E R E S E RVATION S

The Milford 700 8th Avenue New York, NY 10036

DI N I NG.

ON LI N E R E S E RVATION S

SHOPPI NG.

Manhattan Hotel Deals & NYC Hotel Offers

TH I NGS TO SE E.

Be among the first to be notified about our new Special Offers and Vacation Packages.

NY Subway Special Offer. Book Now » Receive Exclusive NY Subway Gift Bag!

SPECIALS.

R ES E RVATI O N S.

OVE RVI EW.

ABOUT US.

EVE NTS.

SPECIALS.

OVE RVI EW.

ABOUT US.

Book Now »

EVE NTS.

Plan, Stay & Save.

R ES E RVATI O N S.

NYC Parking Package. Book Now » Parking in NYC−No Problems!

EVE NTS.

TH I NGS TO DO.

For a limited time, make your reservation and receive Milford Plaza’s Guaranteed Best Rate and receive our Exclusive, ‘ I Love NY ’ Gift Bag that includes an ‘ I Love NY ’ T-Shirt, Mug and Key Chain. Offer expires May 5th, 2011.

Parking in NYC can be a problem−but not with our NYC Parking Package. With our NYC Parking Package you’ll enjoy the convenience of Valet Parking! ‘ In and Out ’ privileges are not available.

SPECIALS.

R ES E RVATI O N S.

OVE RVI EW.

FAQ.

G U EST ROOMS.

NYC G U I DE.

Call Us Toll Free 888-352-3650

ABOUT US.

EVE NTS.

Call Us Toll Free 888-352-3650

Manhattan Hotel Deals & NYC Hotel Offers New York City is the city that never sleeps—and that means there’s always something to do. Whether you’re looking for a Trade Show at Javits Convention Center, a Concert in Central Park, a Sporting Event in Madison Square Garden or a Film Festival in Tribeca New York City has something for you. Be among the first to be notified about our new Special Offers and Vacation Packages. View our complete list of Milford Plaza Hotel FAQ’s.

DATE

AC TIVIT Y

LO CATI O N

Apr 20th, 2011 to May 1st, 2011

Tribeca Film Festival

Greenwich Street New York, NY

Movie buffs are getting ready to hit up the 12-day festival from April 20 to May 1. If you plan on visiting New York City to join other movie-goers at the fest,

Taxi 15 minutes

book your hotel now—last year, the event drew 410,000 cinephiles, filmmakers and actors. The Milford Plaza Hotel in Times Square is conveniently

Subway A/C/ E 20 minutes

located next to the subway... Det ails »

Apr 22nd, 2011 to May 1st, 2011

New York International Automobile Show The New York International Automobile Show at the

Jacob K Javits Convention Center W t 34th St t

ABOUT US.

OVE RVI EW.

ABOUT US.

EVE NTS.

SPECIALS.

Special Offers

SPECIALS.

Search | Group, Company or Special Rates

R ES E RVATI O N S.

OVE RVI EW.

ABOUT US.

EVE NTS.

SPECIALS.

OVE RVI EW.

R ES E RVATI O N S.

Change/Cancel your reservation

Floor Plan. Image Locations.

There will be 6 images on each ﬂoor, one at the end of every corridor.

Wall Elevations.

Stacking Strategy.

There are 6 elevations on each ﬂoor where the graphics will be placed.

The guestrooms are located on 25 floors, starting from the third floor. The corridor graphic on each floor will be represented by a single neighborhood. There are 9 neighborhoods that we have selected for The Milford. The stacking of neighborhoods will be repeated approximately 2.5X.

Each ﬂoor is themed by iconic NY neighborhoods. Images provide circulation and orientation points.

Repeat

Graphic Location

9. Central Park

8. Midtown

7. Meatpacking District

6. Greenwich Village

5. East Village

4. Lower East Side

3. Chinatown

2. SoHo

1. Financial District

Repeat

The Milford

New York, New York | April 14, 2011

Concept: Capturing Iconic New York destinations, moments, and people by neighborhood.

The Milford

CENTRAL PARK

MIDTOWN

MEATPACKING DISTRICT

GREENWICH VILLAGE

EAST VILLAGE

CHINATOWN

SOHO

Corridor View

The Milford

New York, New York | April 14, 2011

Midtown.

• • • • • • • •

• • • • • • • • • • • • • •

Front Elevation Capture Personality of Neighborhood Tight Crop Iconic Landmarks Store Fronts Colorful People Moments

LOWER EAST SIDE

EAST VILLAGE

HARLEM

GREENWICH VILLAGE

LITTLE ITALY

GRAMERCY AND VICINITY

The Milford

Photographic Style.

LOWER EAST SIDE

New York, New York | April 14, 2011

The Milford

Corridor and Guest Room Graphics | The Milford Plaza

New York, New York | April 14, 2011

25 ﬂoors

9 ﬂoors

New York, New York | April 14, 2011

Fifth Avenue Shops Columbus Circle Grand Central Terminal Rockefeller Ice Rink Museum of Modern Art Police on Horse Steam Stack Times Square Broadway Empire State Building Chrysler Building New York Public Library Time Warner Center One Bryant Park

The Milford

Vector Imagery – Rooms

Floor Plan. Subway Line Graphic.

Concept Direction. GUESTROOM

GUESTROOM

Interior Room Image.

GUESTROOM

There will be 6 line colors, plus a gray background and black circles. Each line color will start from the elevator lobby and run down the corridor into the base of the door frames. Depending on the number of ﬂoors, each color will branch off into 6-10 rooms.

VENT

GUESTROOM

4-color Imagery – Corridors

GUESTROOM

DN GUESTROOM

GUESTROOM

N/A GUESTROOM

GUESTROOM DN

1 N/A GUESTROOM

VENT

GUESTROOM

New York, New York | April 14, 2011

Headboard Wall Graphics. The are 8 headboard wall graphic options.

The Milford

New York, New York | April 14, 2011

GUESTROOM

The Milford

New York, New York | April 14, 2011

The Milford

Headboard Wall. Open 24Hrs in 6 colors.

Headboard Wall. Broadway in 6 colors.

The six colors are yellow, orange, red, purple, blue, and green.

The Milford

New York, New York | April 14, 2011

The Milford

New York, New York | April 14, 2011

Excuse us, while we put on our face.

WET PAINT

Mind the gap... during our construction.

Reception and Building Exterior | The Milford Plaza

WET PAINT Excuse us, while we put on our face.

all electric no gas no emissions lots of love

Meet Peapodâ&#x201E;˘ , the revolutionary new neighborhood electric vehicle (NEV) that will put a smile on your face. The Peapod uses no gasoline and emits no pollutants. So whether itâ&#x20AC;&#x2122;s a trip around the neighborhood or a drive to school or work, the Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. And do it in style.

1. The iPhone turns on the Peapod. 2. A cubby hole offers convenient storage. 3. A rear trunk provides ample room for cargo. 4. The overhead dome light pops out to function as a flashlight. 5. A textured surface give the steering wheel a safe grip. 2

Peapod Brochure Spreads | Arnell

color your world

connection is key

Navigate your vehicle and your journey through a green lifestyle with the integrated dock for your iPod®/iPhone™. Trips in the Peapod become highly personal as you travel with your favorite music, follow map directions to your destination, talk on your iPhone hands-free, and use great new apps exclusively created for the Peapod. In addition to using a key, you can turn on the Peapod when you dock your iPhone.

the luxury of comfort Pure White

Energetic Yellow

New Blue

Natually Green

There’s no better way to make a statement about your point of view than with color. Peapod comes in black and white plus six vibrant colors to choose from. Which one suits you best?

Everything about the Peapod is designed with the body in mind. Ergonomic mesh seats stretch and breathe, and seat cushions provide optimal pressure distribution. The reach to the control panel and the sight lines out of the vehicle have all been optimally designed. The stylish aesthetics please the eye. Within the Peapod, there is comfort, beauty, freedom.

Color choices are available for the mesh seats as well. Mix or match seats and the exterior to create your own personal Peapod palette. Sweet Orange

Simply Red

Precious Silver

Pitch Black

Ergonomically designed seats offer optimal comfort and support.

peapod apps

The Green Meter, a unique application only for Peapod owners, computes how much energy and money you save on each trip. The Product Viewer and Media Viewer offer information, pictures and videos of the Peapod. You can also access the Peapod User Manual and email Peapod Mobility from your iPod ®/iPhone™.

Black Clouds

Green Horizon

peapod app launcher

360 ˚ product viewer app

media viewer photo app

media viewer video app

green meter app

Grey Sky

Mesh seats are designed to take up less space, thus creating an airy, open interior. A choice of colors offers a personalized scheme.

Postcard Front and Back

Stickers

no gas. no emissions. all electric. lots of love.

Plantable Seed Cards

p pod pea p mob ob bili ility. ty.com ty ty. co com om om

Poster

USB Drive

Buttons

No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/ iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle. Built-in iPod/iPhone dock and speakers. Navigate your journey and always be connected with entertainment and information. No gas. No emissions. Lots of love. Peapod neighborhood electric vehicles use no gasoline and emit no pollutants. Peapod is the ideal way to contribute to a greener planet and a healthy lifestyle. Green and Greener. Peapod delivers a truly environmentally friendly vehicle. Made from 95% recycled and recyclable materials. New Standard of Connectivity. Experience a feeling of safety and comfort on the road. Remain completely connected to your lifestyle.

no gas. no emissions. all electric. lots of love.

Peapod Accessories and Merchandising | Arnell

T-Shirt Tags

T-Shirt Packaging Boxes

SHIRT SS 100% ORGANIC COTTON ARTICLE

STYLE

MADE IN U.S.A. COLOR

SHIRT SS

SIZE 100% ORGANIC COTTON ARTICLE

STYLE

COLOR

WHT

T-Shirt

Baseball Caps

SIZE

W H A T

F O N TA I N E B L E A U

W A N T MIAMI BEACH

ONCE AGAIN, THE EPICENTER FOR ST YLE , FAME AND GL AMOUR . NOW OPEN.

F O N TA I N E B L E A U

LAS VEGAS

CO M I N G 2 0 0 9.

Fontainebleau Advertising | Arnell

F O N TA I N E B L E A U

W A N T MIAMI BEACH

D O N ’ T F O N TA I N E B L E A U

R E S T MIAMI BEACH

ONCE AGAIN, THE EPICENTER FOR ST YLE , FAME AND GL AMOUR .

NOW OPEN.

F O N TA I N E B L E A U

LAS VEGAS

F O N TA I N E B L E A U

LAS VEGAS

C O M I N G 2 0 0 9.

CO M I N G 2 0 0 9.

F O N TA I N E B L E A U .C O M

W H A T

F O N TA I N E B L E A U .C O M

F O N TA I N E B L E A U

LIV N I G H TC L U B

LOREM IPSUM DOLOR SIT AMET CONSECTETUER ADIPISCING ELIT SED DIAM NONUMMY NIBH EUISMOD ULAOREET DOLORE MAGNA . F O N TA I N E B L E A U .C O M

LIV N I G H TC L U B

W H Y

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F O N TA I N E B L E A U

P R I V A T E ?

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P R I V A T E ?

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LOREM IPSUM DOLOR SIT AMET CONSECTETUER ADIPISCING ELIT SED DIAM NONUMMY NIBH EUISMOD ULAOREET DOLORE MAGNA .

LOREM IPSUM DOLOR SIT AMET CONSECTETUER ADIPISCING

W H Y

B E

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P R I V A T E ?

ELIT SED DIAM NONUMMY NIBH EUISMOD ULAOREET DOLORE MAGNA . F O N TA I N E B L E A U .C O M F O N TA I N E B L E A U .CO M

LIV N I G H TC L U B

F O N TA I N E B L E A U

LIV N I G H TC L U B

F O N TA I N E B L E A U

LOREM IPSUM DOLOR SIT AMET CONSECTETUER ADIPISCING ELIT SED DIAM NONUMMY NIBH EUISMOD ULAOREET DOLORE MAGNA . F O N TA I N E B L E A U .CO M

Fontainebleau Advertising | Arnell

CALENDAR

2 - PA G E I N S E R T

F O N TA I N E B L E A U . C O M

BACK

T H E E P I C E N T E R F O R S T Y L E , C U LT U R E , F A M E A N D

G L A M O U R I N T H E 2 0 T H C E N T U RY.

F O N TA I N E B L E A U M I A M I B E A C H T O D AY

A R E I N V E N T I O N F O R T H E 2 1 S T C E N T U RY.

NOW OPEN.

F O N TA I N E B L E A U L A S V E G A S TO M O R R O W

A N E W I N T E R P R E TAT I O N .

CO M I N G 2 0 0 9.

M A R C H

2 3 4 5 6 7 8 9

10 11 12 13

16 17 18 19

23 24 25

30 27

J A N U A R Y

L A P I S T H E

S PA

F O N TA I N E B L E A U

G O T H A M

M A Y

S C A R P E T TA

JUNE

Arnell

H A K K A S A N

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F EB R UA R Y

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F O N TA I N E B L E A U M I A M I B E A C H 1 9 5 4

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refresh everything 12/8/08 3:25:25 PM

Pepsi Refresh Everything OOH Advertising | Arnell 594051D1_ARN_A_3-PEPSICO_BG_24x36_OOH_SNIPES.indd 5

refresh everything 12/8/08 3:07:16 PM 594051D1_ARN_A_2-PEPSICO_BG_24x36_OOH_SNIPES.indd 23

refresh everything 12/7/08 9:25:20 PM 594051D1_ARN_A_3-PEPSICO_BG_24x36_OOH_SNIPES.indd 15

refresh everything 12/8/08 3:17:19 PM

PEPSI and Pepsi Max

PEPSI and Diet Pepsi

PEPSI and Pepsi

and refresh everything

KFC Packaging Redesign | Arnell

RIDGELINE â&#x20AC;&#x153;The growth of understanding follows an ascending spiral rather than a straight line.â&#x20AC;? Joanna Field, English writer and philosopher

GRAPHIC EXPLORATION 1 p Primaryy In-Store Graphic

Secondary In-Store Graphic

Establishes a continuous path that guides store exploration from beginning to end. Creates unity and features a backbone that merchandising and product experience emerge from and are connected to. Organizes the store in an organic nature.

Typography

In-Store Applications

The North Face Environmental Graphics and Signage | Arnell

Hang Tag

Packing Tape

Shopping Bag

T-Shirt

Color System

CANYON

GRAPHIC EXPLORATION 2

â&#x20AC;&#x153;In every walk with nature one receives far more than he seeks.â&#x20AC;? John Muir, naturalist, author and early environmentalist

Primary In-Store Graphic

Secondary In-Store Graphic

oic Image 4-Color

Inspired by the strata of layers of earth, this store design carries a feeling of monumentality that expresses the timeless value of the brand. The prefabricated design is easily replicated, simple to assemble, scalable, and modular. The textured surfaces in the sculptural aspect of the scheme offer opportunities for the integration of messaging and merchandising.

Category Lockup Din Bold

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Shopping Bag

T-Shirt T Shirt

RFID Tag Scanner

Interactive Video Monitor

Color System

EKJ:EEH

79J?ED IFEHJI

;D:KH7D9;

Logo KO White

GLACIER

GRAPHIC EXPLORATION 3

â&#x20AC;&#x153;We should be light as a bird, not as a feather.â&#x20AC;? Paul Valery, Tel Quel

Primary In-Store Graphic

Design derived from core North Face innovation design DNA â&#x20AC;&#x201C; this re-imagined geodesic dome is an iconic interpretation of the brand. Structure creates a mindset for individual discovery for The North Face product experience and merchandise.

Secondary In-Store Graphic

Category Ghosted Logo

Heroic Image

OUTDOOR

Organizes the store into individual moments of exploration.

ENDURANCE

Typography

ACTION SPORTS

In-Store Applications Packing Tape

Hang Tag FRONT

FRONT

MENâ&#x20AC;&#x2122;S

MEN

MAINTENANCE JACKET

â&#x20AC;&#x2122;S

MAI JAC NTENAN KET CE

BOUNDLESS FREEDOM

BOUNDLESS FREEDOM For more information on this item and other North Face products, scan this bar code at the interactive kiosk.

This insulated, waterproof jacket keeps snowboarders dry and comfortable for all-mountain access. r )Z7FOUÂĄ - GPY GBJMMF CPEZ

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TH FACE WARRANTY The North Face products are warrented to the original owner against defects in materials and workmanship for the lifetime of the product. For complete details and specifics of the warranty, please visit our website at www.thenorthface.com

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BACK

r .FDIBOJD FNCPTTFE fabric lining

ECO-FRIENDLY HANG TAG PROGRAM MINIMUM ANNUAL SAVINGS 4,068 trees

756,902 gallons

3,476 [106 BTUS] energy

100% post-consumer recycled paper Printed with soy based inks

BACK

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Shopping Bag

The North Face Environmental Graphics and Signage | Arnell

ed inks

recycled soy bas with Printed

T-Shirt

Color System

TRAIL

GRAPHIC EXPLORATION 4 Secondary In-Store Graphic

Primary In-Store Graphic

“Do not go where the path may lead; go instead where there is no path and leave a trail.” Ralph Waldo Emerson

Evokes the feeling of discovery with a juxtaposition of unexpected experiences and products.

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Produces a trail with a series of crossroads promoting customer-defined exploration. Heroic Image

The store becomes a path that has unique choices for further exploration.

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Shopping Bag

T-Shirt

Color System PMS 485 Outdoor

PMS Yellow Endurance

1.4 Action Sports

PMS 1807

Features Page Design | San Francisco Chronicle

San Francisco Chronicle | Wine 04.06.2006

San Francisco Chronicle | Wine 04.27.2006

San Francisco Chronicle | Wine 08.10.2007

San Francisco Chronicle | Food 11.01.2006 Best Food Illustration | 2nd place | Association of Food Journalists

Features Page Design | San Francisco Chronicle

San Francisco Chronicle | Food 12.15.2004 Page Design | 2nd place | The Peninsula Press Club

San Francisco Chronicle | Food 04.06.2005 Page Design | 2nd place | The Peninsula Press Club

San Francisco Chronicle | Food 11.16.2005 Page Design | 1st place | Hearst Contest

T H AN K YO U