ellen yohey
#fall/winter2014forecast
#tableofcontents 1
Consumer Profile
2
Backcast: Fall/Winter 2012 Fall/Winter 2013
3-4 5-6
Megatrend: Boy Meets Fashion
Subtrend: The Bold and the Brave
7-8
Subtrend: Fitness Fashion
9-10
Subtrend: Abounding Accessories
11
Sources
#consumerprofile #collegeboys
#backcast #fall/winter2012
#luxuryfabrics #leatheroverload #denimshirts #turtlenecks #monochromatic #coatcapes #embroidery #corduroy #camel olympian blue
honeypot
tangerine tango
aquamarine
crimson
bright chartreuse
diesel black gold
burberry prorsum
acne
dolce & gabbana
bill tornade
giorgio armani
#backcast #fall/winter2013
#blackonblackonblack #military #tuckedandtailored #fur #leapordprint #daringdenim #fabricblocking #metallica tornado alley
berry happy
koi
samba
grape soda
teal tyrant
alexander mcqueen
giorgio armani
calvin klein
dsquared2
burberry prorsum
louis vuitton
#boymeetsfashion
#trendingtopics With innovative technology on the rampage, men are connected to the world at a constant. Social media, networking, and entertainment are always on hand through smart phones and tablets, and as a result men are being exposed to fashion like never before. They can see what celebrities, professional athletes, icons, and other guys are doing and wearing through facebook, twitter, and instagram. They have easy access to celebrity photos, trend updates, and influential events through apps for magazines and websites such as Esquire, Huffington Post, Playboy, and Vice. The music industry has historically had a huge impact on men’s fashion choices, and these technologies have just made that impact stronger. Through Itunes, Pandora, Spotify, and Grooveshark, men can easily explore new music, bands, artists, album art, venues, and upcoming concerts. Because of this never-ending exposure to the fashion world, men are beginning to experiment with fashion. In fall/winter 2014, men will be wearing bold prints, pops of bright color with their classic sartorial khaki, gray, and navy blue ensembles. They will be fashion conscious everywhere-from the bedroom to the beach to the gym, and matching lots of loud accessories to their outfits.
#theboldandthebrave
Guys these days remain in the spotlight at a constant, and love to stand out. They aren’t posting Facebook and Instagram pictures every few minutes for the heck of it-they want to get noticed!
#theboldandthebrave #forecast
#classygetscolorful #leapordprintmeow #iphoneipadikat #fuzzandfur #lushleather #sartorialswag #playingwithprints twitter blue
bulldozer
grilled salmon
emerald
traffic cone
lightning bug
nylon/spandex
crocodile skin
wool knit
cotton/polyester
Fall/winter 2014 will see men playing with prints, patterns, colors, textures, and materials like an Xbox 360. As they explore fashion, they will explore all these aspects of it and experiment profusely. Look out for classic ensembles spruced up with a bold accent-khakis and a sweater with a leapord print scarf, or an ikat tailored suit.
#inrecentyears...
ami alexandre mattiussi f/w2013 burberry prorsum f/w2013
dsquared2 f/w2013
#fitnessfashion
Men work out to look good. They always have, and they always will. Typical male behavior involves physical training, participating in sports and athletic activities, as well as attending sporting events and keeping up-to-date on their favorite teams and players.
#fitnessfashion #forecast
#loudsneakers #seeswagrun #notyourhighschoolgymclothes #tailoredsweats #comfyandclassy #hothoodies midnight
yelping yellow
ripped red
sweatpants
traffic cone
push-up purple
spandex/polyester
lycra
fleece/polyester
COOLMAX速
Fall/winter 2014 will see men working out to look good... and looking good doing it. Because of never-ending exposure to fashion-forward professional athletes and sports icons, men will be clothing-conscious while going to the gym and sporting events. Athletic companies such as Nike, Adidas, and Reebok will cater to this trend.
#inrecentyears...
hood by air f/w2013
givenchy s/s2012
nuno gama s/s2013
#aboundingaccessories
Accessories can make or break an outfit. Women have known this since the beginning of time, and now men are discovering the simple style secret of accessorizing. Step aside, ladies!
#aboundingaccessories #forecast
#workitwatches #asexyscarf #bowtiebeau #funkyframes #glamourgloves #spunkysocks #happeninhats #manpurse best blue
great gold
crimson
gentrified gray
burnt orange
poppin’ purple
vinyl
cashmere
silk
wool
Fall/winter 2014 will see men accessorizing like it’s going out of style... but it’s not! Men are being influenced at a constant by provocative fashion images in the media, so they will be discovering new ways to spice up a classic outfit. Be on the lookout for creative additions such as hats, scarves, sunglasses, manbags, jewelry, and gloves.
#inrecentyears...
dsquared2 f/w2013
agnes b. f/w2013
gant f/w2013
sources: Vice Volume 20 Number 2: The Fashion Issue 2013 Esquire Volume 159 Number 3: March 2013 Esquire Volume 159 Number 1: January 2013 www.WGSN.com www.stylesight.com www.thecut.com http://www.esquire.com/archives/blogs/mens-fashion/ http://streetetiquette.com http://putthison.com http://www.valetmag.com/style http://www.getkempt.com/about/the-winter-must-haves http://www.styleforum.net/ http://www.refinery29.com/mens-fashion-tips http://www.swide.com/style-fashion/mens-trends http://fuckyeahfashionguys.tumblr.com/ http://www.nzs.com/new-zealand-articles/lifestyle/mens-fashion-clothing.html http://www.wwd.com/media-news/digital/brands-embrace-the-nuances-of-marketing-to-men-5375156?full=true http://www.fashionunited.com/fashion-news/fashion/social-media-influence-on-retailers-and-consumers-20112503486992 http://info.limcollege.edu/LIM-College-blog/life-at-lim/corey-kindberg/bid/72379/Social-Media-Geek-to-Men-s-Fashion-Content http://info.limcollege.edu/LIM-College-blog/life-at-lim/corey-kindberg/bid/69662/Social-Media-in-the-Fashion-Industry-Obsess-Yourself http://www.hollywoodreporter.com/gallery/top-ten-menswear-trends-at-284851 http://www.style.com/fashionshows/menswear http://www.selectism.com/2013/02/02/officine-generale-fall-winter-2013-menswear/ http://www.lauriebstyle.com/fall-2012-menswear-trends/ http://www.pantone.com/pages/fcr.aspx?pg=20950 http://www.fashiontv.com/news/mens-trends-fall-2013-british-tailoring-leather-pants-mountain-gear_1241.html http://www.examiner.com/article/top-10-men-s-2013-spring-fashion-trends http://www.millionlooks.com/trends/outfits-trends/menswear-trends-for-fall-winter-2012-2013/ http://www.fashionbeans.com/category/mens-fashion-trends/ http://www.fashionising.com/trends http://www.solidstonefabrics.com http://www.fabric.com http://www.thefabricfairy.com Twitter Instagram Tumblr