Your Listing Our Strategy

Douglas Elliman provides the best-in-class resources and expertise to position and promote your property for a successful sale.

1. Pre-Launch

From planning, pricing, staging and professional photography to developing marketing assets, including direct mail and email campaigns, property websites, brochures and more.

2. Launch

Posted on Elliman.com and syndicated across leading real estate websites. To complement online search, word is spread via digital marketing, direct mail and personal networking.

3. Post-Launch

A coordinated 360-degree strategic marketing and public relations plan is developed to ensure that all marketing channels are saturated with content about your project.

Marketing: Photography, Print, Email & Advertising

Photography & Video

• Still photos include interior, exterior, twilight, and aerial shots.

• Complete property and drone video

Brochures, Direct Mail & Print

• Professional, Soft Touch Brochure including High Resolution Photography and Property Details.

• Direct mail, campaign throughout Miami Beach and surrounding area.

• Featured as a Retail Display Showcase in key Elliman Gallery Office nationwide.

Email Campaign

• Series of dedicated email blasts that highlight each stage of the listing from just listed, exclusive events, finishes spotlight and more.

• Distributed to personal list of contacts comprised of top luxury real estate brokers, high-end clientele and prospective buyers.

• Promoted within the exclusive Douglas Elliman network comprised of 7,000 agents nationwide.

Advertising & Media

Curated media schedule matching the buyer profile for the property, utilizing top publications both locally and in target locations. Print & digital media includes:

• Ocean Drive

• Miami Herald

• Aspen Times

• Hamptons Magazine

• New York Times Listing Spotlight

• Nantucket Magazine

• New York Post

• Hollywood Reporter

Elliman Magazine: Represents the ultimate expression of the Elliman lifestyle, combining the arts, luxury and shelter in one unique space filled with real stories for real people. Circulation of 200,00 per issue and reach over 1,5000,000 people per year.