EXCLUSIVE MARKETING & SALES PROGRAM
Olde Towne Lane, Southampton 44 Huntting Lane, East Hampton N e w Y ork
Prepared for John Kean & Perry Weitz December, 2013
OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
FROM THE PRESIDENT AND CEO
FROM THE PRESIDENT AND CEO We are pleased to present this proposal to provide marketing and sales services for Olde Towne Lane and 44 HUNTTING Lane. Through our vast network of professionals in New York City, Long Island, The Hamptons, Westchester and South Florida, we are able to offer our clientele a seamless customer experience. Our dynamic business platform is powered by a unique scope of services, the scale of our organization and our exceptional market reach. We are among the largest brokerage companies in NYC and South Florida, yet it’s our passion and the people at the heart of our company that give us our reputation for professionalism and delivering rewarding results to our clients. Through our exclusive strategic alliance with Knight Frank, the world’s largest privatelyowned agency and consultancy firm, we have access to global market intelligence and changing market trends. This information is invaluable for our developers while planning their new luxury developments. Both nationally and internationally, we offer our clientele a comprehensive suite of services. We match the best agents who fit with the culture of the property and our clients. By integrating this array of services, the expertise of our agents, and our team’s extensive experience working with leading developers, we offer thoughtful and valuable insights to our clients supported by a wealth of proprietary information. At Douglas Elliman Development Marketing we transcend the more conventional new development marketing model to deliver maximum results to our clients.
ADVERTISING & MARKETING PROPOSAL
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
RESEARCH & REPORTING
Douglas Elliman New Development Douglas Elliman is the premier high end sales and marketing firm in the US, representing over $15 Billion in property on the current market and in the pipeline.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SCOPE OF SERVICES
DOUGLAS ELLIMAN DEVELOPMENT MARKETING As a key member of a global network Douglas Elliman delivers maximum value to clients through comprehensive planning, innovative marketing strategies and superior sales management. The teams hands-on approach provides exceptional insights and custom-tailored services to clients from the conceptual stage to the final sale.
RESEARCH & REPORTING
SALES & OPERATIONS
¡ Detailed market research
¡ Management of Sales & Sales Office Operations
¡ Comprehensive sales, traffic, inventory and contract status updates
¡ Financing
DESIGN & DEVELOPMENT MARKETING
SALES & MARKETING STRATEGY
¡ Advise on the design and development of top-tier marketing collateral
¡ Strategic marketing plans to maximize sales velocity
MARKETING & BRANDING ¡ Marketing & Branding ¡ Public Relations ¡ Technology & Social Media
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
NEW DEVELOPMENTS PAST AND PRESENT
A SELECTION OF DOUGLAS ELLIMAN DEVELOPMENT MARKETING FOR SALE PROPERTIES Manhattan, NY
Brooklyn, NY
¡ 10 Madison Square West
¡ Belltel Lofts - 365 Bridge Street
¡ 150 Charles Street
¡ The Riverview -183 Columbia Heights
¡ The Sterling Mason – 71 Laight Street
¡ The Trillium Condominium -233 Devoe Street
¡ Marquand – 11 East 68th Street
¡ The Ken II Condominium- 145 Kenilworth Place
¡ 101 Leonard Street
¡ Clinton Lofts- 91 Grand Avenue
¡ Nouvel Chelsea, 100 Eleventh Avenue
¡ 166 Montague
¡ Azure – 333 East 91st Street
¡ Schaefer Landing North/South- 440 / 446 Kent Avenue
¡ 400 Fifth Avenue ¡ 200 Eleventh Avenue ¡ 11 North Moore ¡ The Schumacher - 36 Bleecker Street
¡ Clermont Greene - 181 Clermont Avenue, ¡ Berry Street Lofts - 55 Berry ¡ Oro - 306 Gold Street
¡ The Puck Building - 295 Lafayette Street
Florida
¡ Reade Chambers - 71 Reade Street
¡ Faena House
¡ 5 Beekman
¡ The Residences at the Miami Beach EDITION
¡ 215 Sullivan Street
¡ Palm Beach Development (name TBD) ¡ Coconut Grove Development (name TBD) ¡ Dolce Vita Palm Beach
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
DEVELOPMENT PLANNING & DESIGN
RESEARCH & REPORTING We produce an unrivalled perspective on current and future property market conditions. Our programs are designed to provide insights and practical interpretation to help our clients maximize value. We effectively monitor marketing and sales efforts by utilizing a proprietary database to track daily site traffic and sales activity.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
RESEARCH & REPORTING
RESEARCH THE DOUGLAS ELLIMAN DEVELOPMENT MARKETING DATABASE When developing a unique sales strategy for a new development, or repositioning an existing property, research is the foundation for our entire process and critical to a building’s success. With daily monitoring of over $30B in residential real estate assets, our market intelligence is used to guide developers on the precise unit mix, design recommendations and formulate pricing projections and absorption levels. ¡ Devise a comprehensive market analysis highlighting current and past new development activity. Customized competitive property analysis of key components that drive maximum long-term value ¡ Generate customized strategic competitive market assessments ¡ Comprehensive property planning and market specific data analysis ¡ Deliver invaluable insights on current conditions, historical and emerging market trends through an in-depth analysis of price, sales data and other key market drivers ¡ Create an Amenity and Unit Finish Comparative Analysis of relevant properties ¡P roduced in conjunction with Miller Samuel, the leading independent appraisal firm, Douglas Elliman’s acclaimed market report series is the benchmark for residential real estate information and the essential reference source for buyers, sellers, media outlets, financial institutions, government agencies, researchers and other market professionals PRODUCED QUARTERLY: Manhattan Sales, Manhattan Rentals, Brooklyn Sales, Queens Sales, Long Island Sales, The Hamptons Sales, Westchester Sales and Miami PRODUCED ANNUALLY: Manhattan 10-Year, Manhattan Townhouse10-Year, Long Island10-Year and Hamptons 10-Year
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
RESEARCH & REPORTING
REPORTING THE DOUGLAS ELLIMAN DEVELOPMENT MARKETING DATABASE Reports from the project database are reviewed weekly with clients to optimize marketing campaigns and analyze sales absorption. In addition to project reporting, the in-house operations team is intimately involved in establishing the on-site sales center, administrative training, and supporting on-site staff. Results that often defy the “state-of-the-market” require technology that is uncompromisingly state-ofthe-art. Douglas Elliman’s proprietary, fully integrated marketing, sales and research database offers accounting, research and document management for end-to-end organization and exceptional results. ¡1 00% Web based, real-time reporting ¡V isitor database systems offer prospect geographic trending data, prevents prospect duplication and delivers enhanced tracking of repeat visitors ¡C ustomer Relationship Management (CRM) features customizable notifications and enhanced contact management, reporting and follow-up communications
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
MARKETING & BRANDING
MARKETING & BRANDING Creating a brand identity for a new or existing development is essential to differentiate the property within a highly competitive market. Following our in-depth market analysis and planning process, our team delivers marketing programs crafted to expertly position unique properties among our target audience.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
MARKETING & BRANDING
MARKETING & BRANDING ¡ Create a comprehensive marketing plan to engage and attract the various target markets ¡ Develop a detailed marketing budget and project timeline outlining the first year of marketing activities, collateral advertising, and expenses ¡ Recommend, hire and manage the creative agency and all ancillary vendors including the advertising agency, public relations agency, web design firms, event planners and printers ¡ Develop a launch strategy for marketing and sales including the creation of an advertising and Public Relation plan ¡ Identify and establish meaningful cross-promotional partnerships with businesses and brands that attract potential buyers to the development ¡ Manage ongoing marketing activities to keep the development fresh in our buyer’s minds and to ensure our marketing dollars are being spent wisely ¡ Collaborate with SEO/SEM agencies to drive property website using keyword programs, optimizing property descriptions to maximize relevancy on search engines, link-building strategies and cost-perclick advertising initiatives ¡ Craft impactful video presentations, photo galleries and e-blast campaigns reaching the brokerage community and buyers
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
MARKETING & BRANDING
PUBLIC RELATIONS Douglas Elliman Development Marketing maintains excellent relationships with all the leading journalists to generate vast editorial coverage for our property portfolio. Our properties are featured regularly in The Miami Herald, Ocean Drive, New York Times, The New York Post, The Wall Street Journal and Newsday. Our public relations team seeks out innovative opportunities to promote properties in a wide variety of media outlets including newspaper television, film and Internet, among others. We are supported by some of South Florida and New York’s premier public relations groups including Rubenstein Associates and Knight Frank Residential’s publicity team to secure presence in international media outlets.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
MARKETING & BRANDING
TECHNOLOGY & SOCIAL MEDIA In today’s technologically driven marketplace, a mix of traditional advertising with emerging technology and social media is critical in reaching desirable audiences. Creating a project specific blog for a development, in addition to a strong presence on Facebook, YouTube, Twitter, and other social media resources help build brand recognition, wider attention and ultimately purchase consideration. Douglas Elliman Development Marketing is strategically aligned with a variety of media and technology experts and outlets to integrate the latest in technology, social media, and online advertising within customized marketing campaigns. Douglas Elliman Development Marketing recommends developing a social media strategy that includes the following programs: Project Blog: Creating a project specific blog built-in to the development’s website to increase consumer traffic, create relevancy within organic web search results, and to help build the development’s brand story. Facebook and Twitter: Opening the lines of communication with consumers and the brokerage community to promote a development’s brand and will act as a platform to announce project milestones and events. YouTube and Flickr: Developing short video tours of, and recording project events, to be distributed through YouTube and promoted through eblasts, blogs and online advertising. Development photography and renderings can be placed and tagged on photo sharing sites such as Flickr to increase search engine relevancy.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & OPERATIONS
SALES & OPERATIONS As New York’s most prominent residential sales and marketing firm our expertise is vast, with 100 years of brokerage experience and over 50 years of sales leadership. In addition to our national sales reach, the exclusive partnership with international brokerage firm Knight Frank Residential, provides an unsurpassed reach to attract buyers from around the world to our exclusive properties.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & OPERATIONS
SALES & OPERATIONS ¡ Oversee the creation of the development’s sales/leasing center and model apartments to create an environment that is indicative of the brand and quality of the building ¡ Recommend the sales and release strategy to launch the development, as well as ongoing inventory management to maximize price per square foot ¡ Engage the brokerage community through a detailed broker outreach plan and international brokerage outreach strategy ¡ Identify, interview, and hire the on-site sales team based on specific sales experience and credentials ¡ Setup of all sales center operations and technology ¡ Tracking the marketing and sales strategy effectiveness ¡ Work closely with all buyers, brokers and attorneys in negotiating all offers to result in contracts and closings ¡ Assist in identifying end-loan financing for buyers through our in-house mortgage brokerage team, Douglas Elliman Capital Mortgage and/or through other identified sources
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & OPERATIONS
FINANCING DE CAPITAL MORTGAGE An Affiliate of Wells Fargo Home Mortgage, DE Capital is our in house mortgage specialist team who helps your buyers feel secure and eager with their purchase. They are able to provide innovative solutions to take your buyers to the next level. ยก Local, experienced and professional mortgage specialist ยก Dedicated to providing top customer service and assistance in finding options that meet purchasers home buying needs. ยก Innovative financing programs help purchasers establish long-term financial security. ยก Competitive rates and fees ยก Responsive and professional service
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
SALES & MARKETING STRATEGY To achieve benchmark-setting pricing for our properties and create the appropriate image and narrative for the global launch of your properties.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
STRATEGIC PARTNERSHIPS ¡ Collaborate with architect to develop efficient layouts that are attractive to our target audience. ¡ Leverage the development and branding of the building, upon its prime location, unparalleled views, and proximity to all that the area has to offer. ¡ Develop cross marketing opportunities with targeted local neighborhood organizations, restaurant owners, retailers and businesses. ¡ Hire and collaborate with a well known interior designer to collaborate on finishes, interior design, and ultimately utilize the designer in marketing the development. ¡ Prominently position displays in the DE Gallery at 980 Madison Avenue to draw upon uptown owners/ visitors and displays in all DE relevant offices. ¡ Target international consumers through Douglas Elliman’s exclusive agreement with Knight Frank International. Develop a comprehensive marketing plan dedicated towards reaching the international consumer, including participation in highly targeted consumer events. ¡ The development will be displayed on Knight Frank’s global website to reach an international affluent audience in key markets across the globe. ¡ Identify advertising mediums both online and in print that coincides with the brand positioning (to name a few): – The Real Dea
– Curbed.com
– NYTimes.com
– Gotham Mag
– WSJ.com
– Elliman Magazine
– Elliman.com
– Streeteasy.com
– Knightfrank.com
– CityRealty.com
– NY Times Mag
– Knight Frank Private View
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
BRANDING, CREATIVE & EVENTS New York is an image-driven place with an appetite for strong luxury branding and labels. Therefore, we recommend pushing the envelope to create branding, materials, and collateral that will be truly special and unique—a real evolution and revolution in what is expected in real estate development branding and marketing consistent with the story of the property as in a class apart and above. We suggest fresh, vibrant lifestyle photography portraying the seductive story of the lifestyle. Renderings should convey the richness of the location and views, amenities spaces and residences. ASSETS: ¡ Digital Renderings: – Building Hero – Residences Entry – Residences Lobby – Residences Living Room – Residences Outdoor Space – Master Bath – Kitchen – Penthouse Living Room – Penthouse Terrace – Penthouse Kitchen – Dramatic detailed shots – Retail
¡ Lifestyle photography ¡ Property overview film
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
MARKETING PROGRAMS & PROMOTIONAL TOOLS Marketing programs including advertising, direct mail, email, events and limited sales travel (relationshipbuilding, PR-centric) will be submitted in 4 month increments with a budget for approval. These programs will be tailored based on traffic, sales and rentals and will target buyers and brokers while continuing to support the property brand, image, and price points. ¡ High production value Stationery Suite: Letterhead (first and second sheet), #10 Envelope, Notecard with Envelope, Pocket Folder, Mailing Labels. ¡ Marketing floor plans: Individual plans likely at 3/8” scale including SF, SM, and residence features; must also convey/emphasize outdoor space/living, views and orientation. ¡ iPad application: This is an incredibly rich multi-media sales and promotional tool. We may create versions for inside sales team, outside agents, and prospects with different kinds of information. We also may be able to utilize the iPad for customer and broker registration cards and for database management. ¡ Brochure: a marketing tool used to tell the story of your property, including but not limited to the architect, designer, neighborhood, building features and amenities. Offers prospective buyers a glimpse into the look and feel of the development. ¡ Fact Sheet: all the details including features and amenities printed in multiple languages. ¡ Services Piece: complete outline of the services provided to owners. Ideally would include photos and biographies of the individuals who will be providing this service. ¡ Website: Complete story of the property including film about the property featuring, lifestyle, residences, service, location, etc. Floor plans with corresponding views photography should also be available on the site. Multiple languages critical as well as SEO (multiple languages and countries). ¡ Advertising Campaign: Print and online advertising should be prepared. We recommend a series of introductory ads in Wall Street Journal and New York times, NYT Sunday Style, T Magazine, or Sunday Magazine, WSJ Magazine and FT How To Spend It.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
MARKETING PROGRAMS & PROMOTIONAL TOOLS ¡ Electronic Mail: An email campaign series is important to roll-out the story of the property and maintain top-of-mind awareness within the brokerage community over the course of our sales campaign. We suggest creating a variety of different formats that range from simple, elegant e-blast invites or announcements (sales center opening, sales milestones, press) to more robust multi-media blasts with embedded video and image galleries/floor plans that present more about the story of the property or individual residences. The email campaign system should be integrated with the site database to send to brokers and prospects. We also would recommend limited emailing for key messages—project announcement, sales center opening/sales launch, major events—to VIP database, and DE VIP database. ¡ Direct Mail: We believe a strong print direct mail campaign is also an effective, higher touch method for reaching brokers and some members of the target databases (outlined in the electronic mail overview above). We recommend high-production value, intriguing, and memorable pieces to announce the project, announce opening of the sales center, important event invites, and key project sales milestones. We also recommend a series of direct mail campaigns focusing on various aspects of the property spread over our sales campaign. Each campaign would last 3-4 months with a series of 4-5 pieces. Campaigns would focus on the lifestyle, service, and residences/floor plans (may be multiple campaigns becoming product specific with residence plan, renderings, view, and price). ¡ Events: We feel it is important to maintain constant contact with brokerage community and to continually refresh and update them regarding the property by bringing them back to the sales center on an ongoing basis. These events may be general, firm specific, or tailored to groups of international brokers that visit New York City throughout the year. In all cases, events will feature the kind of hightouch service, food, beverage, and atmosphere that supports our brand image. We also would like to tailor specific kinds of design events, with noteworthy personalities contributing to the lifestyle of the property. The star-power of these individuals is exactly what will draw our crowd of prospects and brokers to the property while providing product information. Other events for conduits in the local community (concierge staff, top managers, and sales team at designer boutiques) could generate key prospect leads. ¡T ravel: Travel should be for relationship building and press purposes not with the expectation of generating immediate, direct sales. ¡ Cross-branding: We will leverage opportunities to reach devotees of the properties.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
SALES GALLERY Our sales environment is the most critical element in our pre-sales campaign. The atmosphere of the sales center must communicate the drama, excitement, and unique ethos of the property; its staff must communicate the brand image and service aspect of the Residences; its execution must convey the quality and attention to detail of the residences; and its myriad displays and sales tools must highlight the lifestyle and details of the residences. We believe the location of the sales center should portray the perfect story of the location and views while being dramatic, intriguing, and buzz worthy. We recommend a stunning, detailed building model with individually lit residences as well as lights to communicate all areas and amenities, as well as the grounds; including the retail. The building model could be connected to two flat screen TVs or LCD display screens to showcase the floor plans and views with each residence. The model should be controlled by each sales team member’s iPad. We recommend building out a model kitchen and master bath and creating some sense of the residence indoor and outdoor living areas—doors, floors, and hardware. We recommend a 7-day a week service staff to serve appropriate sophisticated drinks and hour devours in a casually elegant manner. The sales center will also need to be functional with a private functional powder room, private work area, reception area with phone and computer, storage, and a back of house workspace for copy machine and service kitchenette.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
PUBLIC RELATIONS STRATEGY & PRESS OUTREACH PUBLIC RELATIONS FOCUS Increase awareness of the property within New York City area to targeted media outlets and potential buyers/renters to increase sales inquiries which inherently will drive sales and leasing activity. PUBLIC RELATIONS STRATEGY ¡ Select a public relations firm that specializes in reaching the appropriate buyer and renter, with an international and domestic focus. ¡ Tap into our broker’s outstanding press relationships for more extended coverage on the property. ¡ Develop a strategy that defines the property’s merits and distinguishable and differentiating characteristics. ¡ Create an extensive fact sheet to distribute to media outlets. ¡ Disseminate a unique story angle about among key publications to create buzz in the marketplace. ¡ Produce press releases to announce sales and leasing commencement and notable milestones, collaborations, but focus more on one-on-one exclusive stories. ¡ Identify strategic partnerships with local cultural institutions, museums, art shows, festivals/fairs, neighborhood non-profit organizations and charities, trending retailers, etc. to increase exposure through highly targeted events.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
BROKER OUTREACH ¡ Host an intimate elite broker “invitation-only” gathering to DE’s personal top broker lists. ¡ Host a series of catered events to DE’s network of over 4,000 real estate professionals across our offices in Manhattan, South Beach, Brooklyn, Westchester, Long Island including the Hamptons and the North Fork. ¡ E-blasts to top brokerage community to announce sales commencement, broker programs and incentives, and sales milestones. ¡ Tap into DE’s Miami Realtors Board membership which consists of 25,000 real estate professionals and the Real Estate Board of NY (REBNY) membership which consists of 12,000 real estate professionals. ¡ Tap into our top broker’s extensive broker network and reputation. ¡ International outreach through Knight Frank Residential’s network of agents in 43 countries across six continents.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES & MARKETING STRATEGY
LOGISTICS PLAN REPORTING A daily site report will be distributed via email to individuals designated by the development and DE team. This report will summarize showings, leads (and type/source), revisits, offers, contracts out and contracts signed. A weekly detailed report will include a summary of showings and leads along with detailed feedback and next steps along with status information on all offers and contracts out. Information on marketing metrics including web statistics, phone calls and lead source will be included along with a summary of the week’s marketing and PR events. SALES Our sales strategy is to highlight the limited number of residences and exclusivity of the property while driving qualified traffic to our sales center through strong broker outreach. PRICING We will work with you to maximize value in the then current market at the time of launch. Just prior to launch we will set final pricing anticipating price increases based upon absorption rate, market conditions and demand. INVENTORY CONTROL & RELEASE STRATEGY Dovetailing with our pricing is our inventory control and release strategy. We will release only a handful of residences to the market at any given time representing a cross section of product types (3 bedrooms, penthouse) to ensure we have inventory (albeit very limited) to appeal to the full breadth of the market. Based on absorption, market, and demand, we anticipate that as residences sell, we will increase prices for other residences of that type (based on bedroom count, view, non-PH/PH) before bringing another residence of that type to the market. TRAFFIC We anticipate somewhere between 10-20 customer showings (sales office visits) per week. We will also constantly be engaging brokers with one-on-one and group event previews which has exponential impact on traffic by creating broker “ambassadors” who will bring us the qualified prospects to generate sales. On an average week, we anticipate strongest traffic on Fridays, Saturdays and Sundays with Mondays and Tuesdays the slowest days of the week.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
ABOUT DOUGLAS ELLIMAN THE BROKERAGE With over 4,000 brokers, you have 4,000 partners in its endeavor to sell out this exquisite product. No firm possesses the global reach or bandwidth to market this product than Douglas Elliman.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
COMPANY OVERVIEW FOR THE PAST ONE HUNDRED YEARS, DOUGLAS ELLIMAN HAS REPRESENTED THE HIGHEST STANDARD OF SERVICE AND INTEGRITY IN NEW YORK AND FLORIDA REAL ESTATE #1 In New York City for most agents, and for most agents with $10M+ and $4M+ listings #4 Residential real estate company nationwide (against large multi-national corporations like NRT) Under the leadership of President & CEO, Dottie Herman, and Chairman, Howard Lorber, Douglas Elliman and Douglas Elliman Development Marketing together form one of the most powerful real estate marketing and sales firms in the country Over 4,000 sales professionals and 70+ offices in South Florida, Manhattan, Brooklyn, Queens, Long Island, including the Hamptons and North Fork, and Westchester. The largest regional and international network of real estate professional, spanning 43 countries and 6 continents* Among all real estate companies in New York City, Douglas Elliman has been ranked the largest for six consecutive years, in addition to generating $12+ billion in total sales volume and over 13,000 transactions in 2012 * Through a strategic partnership with Knight Frank Residential
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
DOUGLAS ELLIMAN LEGACY In 1911, Douglas L. Elliman and his brother, Roland, opened Douglas L. Elliman & Company at 421 Madison Avenue. The company was founded on Elliman’s vision that New Yorkers would shift their preference for traditional homes to favor luxury apartments that were both sold and managed by comprehensive real estate companies instead. Elliman pioneered the conversion of affluent Manhattanites from their private townhomes to luxury apartments with his 1912 rental to celebrity senator, Elihu Root. By placing a high-profile individual at 998 Fifth Avenue, one of New York City’s first luxury apartment buildings, he paved the way for other wealthy New Yorkers, who quickly began to follow suit. Also among Elliman’s significant transactions were the 1914 lease of the F.W. Vanderbilt House at 40th Street and 5th Avenue, as well as the 1922 lease of the Hotel Roosevelt site, a New York City landmark to this day. With his visionary approach, Douglas L. Elliman transformed real estate into a true profession. He quickly earned a reputation for outstanding service, progressive thinking, honor, and integrity. More than a century later, Douglas Elliman continues to honor these founding pillars of the company’s success. After being purchased by Dorothy “Dottie” Herman, the head of Prudential Long Island Realty, and her partner, renowned entrepreneur Howard Lorber in 2003, Douglas Elliman became the largest real estate firm in New York. Under its new leadership, the firm has not only maintained, but built upon the powerful Elliman legacy and expanded immensely, catering to Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester, Putnam Counties, South Florida, and abroad. In addition, Douglas Elliman now offers a comprehensive suite of services to meet their customers’ every need. As industry leaders, Douglas Elliman continues to carry Douglas L. Elliman & Company’s pioneering, progressive spirit into the 21st Century.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
NEW YORK AND SOUTH FLORIDA’S MOST INFLUENTIAL REAL ESTATE NETWORK DOUGLAS ELLIMAN REGIONAL BROKERAGE NETWORK Over 4,000 real estate professionals across 70 + offices in New York City, Brooklyn, Long Island, The Hamptons, Westchester and South Florida. DOUGLAS ELLIMAN REAL ESTATE AFFILIATES Douglas Elliman Development Marketing is part of the Douglas Elliman Real Estate network, with over 1,900 offices and 62,000 sales professionals in the United States, Mexico & Canada. This unique collaboration offers Douglas Elliman Development Marketing the unique ability to reach potential clients in all 50 U.S. states, and throughout North America. Douglas Elliman RELOCATION Served nearly 700 active corporate clients, Douglas Elliman’s relocation program adds significant value to Douglas Elliman Development Marketing by increasing the exposure of our developments to a vast network of Fortune 500 companies and US Government Agencies with offices in New York, Washington DC, Connecticut, Toronto, Hong Kong, Paris, London, Singapore and China. DOUGLAS ELLIMAN CAPITAL MORTGAGE COMPANY As one of the top 10 mortgage brokers in the Tri-State area, Douglas Elliman Capital Mortgage works alongside Douglas Elliman Developments to maintain wholesale relationships with a nationwide network of condominium financing institutions to assist buyers in securing end-loan financing. With end-toend expertise, the home loan experts at DE Capital Mortgage leverage Wells Fargo Home Mortgage’s processing and underwriting services, and work directly with a Douglas Elliman broker to ensure seamless and successful real estate transactions. DOUGLAS ELLIMAN PROPERTY MANAGEMENT Douglas Elliman Property Management is largest co-op and condo manager in New York, presently managing 60,000+ units in 240 buildings. Douglas Elliman Property Management represents some of Manhattan’s most celebrate buildings including The Dakota, 1 East 66th Street, Olympic Tower and others. DE TITLE DE Title provides a comprehensive array of real property title services, at both the local and statewide levels.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
DOUGLAS ELLIMAN – NEW YORK DEVELOPMENT MARKETING “150 Charles is just the latest in a line of ultra-luxury new construction developments that have conga’d their way through the West Village, breaking records and selling more than $560 million in sales and 12 price amendments up in only six weeks”
NEW YORK POST – MARCH 20, 2013 UNFINISHED BUSINESS The foundation is still being poured, but buyers are swarming to the West Village.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
DOUGLAS ELLIMAN – MIAMI, FLORIDA DEVELOPMENT MARKETING With strategic locations in Miami, Fort Lauderdale, Boca Raton and Palm Beach, Douglas Elliman is rapidly expanding throughout South Florida. By harnessing the strength of the New York network of over 3,800 real estate agents, we connect buyers, sellers and renters with the finest properties from Miami Beach to Manhattan.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
GLOBAL LEADERSHIP KNIGHT FRANK INTERNATIONAL In 2009, Douglas Elliman and Douglas Elliman Development Marketing formed an exclusive strategic partnership with Knight Frank Residential, the world’s largest privately owned global property agency and consultancy. Douglas Elliman is Knight Frank’s only residential partner within the United States. Knight Frank represents the highest standards of quality and integrity in global property with more than 6,343 professionals in 209 offices worldwide in Europe, Asia-Pacific, the Middle East, Australia, Africa and the Caribbean. The partnership’s global network of over 12,500 of the world’s best properties enables unparalleled exposure to exclusive listings to a global audience across 43 countries and 6 continents. Knight Frank Offices: Australia, Bahrain, Belgium, Botswana, Cambodia, China (Hong Kong/ Macau), Czech Republic, France, Germany, Hungary, India, Indonesia, Ireland, Kenya, Malawi, Malaysia, Monaco, New Zealand, Nigeria, Poland, Russia, Singapore, Spain, Tanzania, Thailand, Uganda, United Kingdom, Ukraine, Zambia, Zimbabwe Associate Offices: Bermuda, Brazil, Canada, Caribbean, Chile, Italy, Netherlands, Portugal, Romania, South Africa, USA UK: 63 offices Continental Europe: 37 offices in 16 countries Africa: 22 offices in 11 countries Asia Pacific and Middle East: 48 offices in 11 countries Americas: 43 offices in 9 countries Frank’s convenient iPhone app enables people to use Global Property Search wherever they are
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
GLOBAL MARKETING STRATEGY KNIGHT FRANK INTERNATIONAL To develop a truly international marketing plan, Douglas Elliman Development Marketing works closely with Knight Frank’s international sales team to craft a global sales strategy. The process begins with a full analysis of the development property, followed by a Global Market Report outlining key territories identified with potential buyer demand. Based on this proprietary research, a global marketing plan including advertising, strategic alliances, special events, public relations and other sales initiatives is customized to reach targeted markets. In addition to a comprehensive outreach plan, all residences with listing prices over $2,000,000 are displayed on Knight Frank’s global website to reach an international affluent audience in key markets across the globe. PROPERTY SEARCH The firm’s online International Global Search attracts over 1 million visitors per month. Voted one of the best real estate websites in the world, the Global Property Search is a multi-lingual destination allowing users to search in their local language. ¡ Visited by people from 218 countries ¡ An average of 600,000 visitors a month ¡ New site visit every five seconds ¡ Over 40,000 downloads of Knight Frank’s Global Property Search iPhone app
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
ASKELLIMAN CAMPAIGN October of 2011 marked a significant milestone in the history of Douglas Elliman. We chose the company’s centennial as the perfect time to re-launch the brand through a cross-platform advertising effort, themed AskElliman. The powerful, sophisticated, and pragmatic campaign sets us distinctly apart, securing Douglas Elliman’s position at the forefront of the industry. We are creating a strong presence in the mind of the consumer, utilizing cross-platform media channels, including print and online advertising, broadcast, social media, the Elliman.com website, and the retitled company magazine, Elliman.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
MAXIMUM INTERNET PRESENCE ELLIMAN.COM ¡ Elliman.com has the ability to track consumer behavior, allowing us to specifically target marketing campaigns through Elliman.com to a custom-picked audience; which no other brokerage firm in the .industry has the resources to match ¡ Elliman.com attracts 750,000+ unique visitors and boasts 4,000,000+ page views per month – more than our competitors ¡ First major brokerage firm to launch a VOW (Virtual Office Website) providing consumers with access to every listing available from Manhattan to Montauk ¡ Manage over 200,000 key internet words to increase the exposure of our exclusive listings on internet search engines Douglas Elliman’s visionary and pioneering online platform has been recognized with a host of prestigious awards from some of the world’s most revered organizations. Among them, The International Academy of the Visual Arts awarded Elliman.com a 2012 Award of Excellence, the highest honor in its category, at The 18th Annual Communicator Awards, the largest and most competitive awards program honoring creative excellence in communications and marketing. Elliman.com was also honored to receive the Web Marketing Association’s 2012 Web Award for Best Real Estate Website.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
MAXIMUM PRINT EXPOSURE ELLIMAN MAGAZINE We have completely redesigned our magazine, ELLIMAN with a sleek, cutting-edge layout, exciting new content and unprecedented print quality. We have incorporated editorial and lifestyle content by South Florida and New York’s most influential style makers, historians and market specialist to make ELLIMAN a compelling read in addition to thoughtfully curated showcase of our most exclusive homes. The new design places the magazine in a category distinctly our own. Published twice a year, it enjoys unprecedented exposure through distribution of over 250,000 copies to select subscribers of The New York Times, New York Observer and Newsday in New York City, Long Island and Westchester. Additionally, it is distributed throughout high-end businesses of East End of Long Island. It is also available as a sleek standalone iPad app (Elliman Magazine on AppStore) and online flip-book on elliman.com.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
DOUGLAS ELLIMAN GALLERIES NEW YORK, NY 980 MADISON AVENUE Elliman Gallery at 980 Madison Avenue offers a unique real estate experience in a distinct retail setting, inviting consumers to preview a carefully curated collection of properties and receive answers to their real estate questions in an environment that is modern, innovative, and comfortable. The beautifully appointed 2,700 square foot space is situated in one of the most coveted locations on Madison Avenue, opposite The Carlyle Hotel in the former Parke-Bernet Building. The homes featured at Elliman Gallery represent a thoughtfully curated showcase of the finest residential properties in New York City, Long Island, the Hamptons, Westchester and abroad. FLORIDA, BOCA RATON 444 EAST PALMETTO PARK ROAD Elliman Gallery at 444 East Palmetto Park Road, Boca Raton, offers a completely unique real estate experience in a distinct retail setting. Here, consumers are invited to preview a carefully curated collection of properties and receive answers to their real estate questions in a modern, innovative, and comfortable environment. The beautifully appointed 2,700 square foot space exudes the sleek sophistication of an art gallery, while still fostering a warm, relaxing atmosphere. Elliman Gallery showcases the finest residential properties in South Florida and abroad via stunning window displays, dynamic screen presentations, as well as photography and brochures of exceptional quality.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
ABOUT DOUGLAS ELLIMAN THE BROKERAGE
ADVERTISING OUTLETS As part of the Elliman.com listing network, all of our development listings will be distributed and displayed on NYTimes.com, NYPost.com, NewYorkMag.com, StreetEasy.com, KnightFrank.com*, Property Shark, Quintessentially, Natefind, Curbed, Douglas Elliman Properties and Google. At Douglas Elliman we pursue an aggressive strategy for attracting homebuyers to our listings. By distributing our client’s listing information, along with photos and descriptions to a wide array of premier consumer web sites, we maximize opportunities to attract eyeballs and qualified buyers. Coupled with search engine optimization and proprietary key word advertising programs, we attract millions of property views each and every month. No other firm can offer the listing exposure that Douglas Elliman has. Our reach is wider than any other local firm and our affiliation with Douglas Elliman as well as international partners like Knight Frank Real Estate offers your listing worldwide exposure. Below are a some of the over 40 websites that your home will appear on.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
our team
DOUGLAS ELLIMAN DEVELOPMENT MARKETING SUSAN DE FRANCA, President and CEO HORACIO LEDON, Senior Managing Director | Development Marketing (New York) President | Development Marketing (Florida) CLIFFORD FINN, Executive Vice President | Development Marketing Rental Division KAREN MANSOUR, Executive Vice President | Development Marketing JOHN ALBINO, Managing Director | Development Marketing RICHARD L. JORDAN, Vice President | Development Marketing SUSIE GLASS, Vice President | Development Marketing (Florida) WHITNEY GOLLINGER, Senior Marketing Director | Development Marketing SARA KALLUS, Senior Marketing Director | Development Marketing STEPHANIE KLEIN-REPPERT, Senior Marketing Director | Development Marketing MERIDETH RICHARDS, Senior Marketing Director | Development Marketing MICHAEL ALTNEU, Senior Marketing Director | Development Marketing JILL KOSOW, Director of Operations | Development Marketing SHARYN STUART, Director of Research | Development Marketing FELICE DONATIELLO, Director of Accounting | Development Marketing MARILYN PAZMINO, Marketing & Research Associate | Development Marketing DANIELLE GANIS, Marketing Associate | Development Marketing
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
EXECUTIVE MANAGEMENT
SUSAN DE FRANÇA President and Chief Executive Officer | DE Development Marketing Nationally recognized as an industry leader, Susan’s 25 years of experience is reflected in the scope and scale of her impressive portfolio. Her unprecedented real estate development credits include some of the country’s most prestigious properties: One Central Park and The Residences at Mandarin Oriental, New York at Time Warner Center, The Chatham, Superior Ink and 173 and 176 Perry Street, all of which set industry records. As the former president of Related Sales, Ms. de França presided over $4 billion worth of sales within the companies luxury and super-luxury condominium portfolio, with properties located in New York, Boston, Chicago and Los Angeles. During her tenure she played a pivotal role in the firm’s global brand positioning, residential marketing and public relations strategy. Ms. de França also previously acted as Executive Vice President and Managing Director of The Sunshine Group Ltd. Susan’s peerless insights and expertise inform and influence the world of real estate— from development planning and design to marketing, sales and property management— leading and shaping strategies to unlock and optimize value. In the field of exceptional properties, Susan sets precedents and stands apart. Her vision, passion and expertise are reflected in a professional style defined by sophistication and substance.
“Building on past successes, we are continuously innovative — developing new world-class properties, in new markets, with new technologies. We consistently reinvent ourselves by anticipating changing times and evolving clients needs.”
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
DEVELOPMENT TEAM
HORACIO LEDON Senior Managing Director | New York President of DE Development Marketing | Florida Horacio LeDon brings an informed approach to every deal that is the exception rather than the rule among real estate professionals. Horacio has handled high-end properties with unparalleled expertise and extraordinary attention to detail. In the past 11 years, he has been involved in over $1 Billion in sales in the New York, Los Angeles and Miami markets. Currently licensed in all three, he is only one of a handful of people with this distinction and the only one addressing the ultra luxury arena in these markets. Previously Horacio held a senior position at The Related Companies where he worked on prestigious properties such as Superior Ink and The Harrison. Horacio was deeply involved in all aspects of the property development, sales and marketing. He worked closely with Susan de França, CEO of Douglas Elliman Development Marketing with creative, design and architecture, development and sales teams, which ultimately set the foundation for his collaboration with her today. In 2011 he was appointed Senior Vice President for Starwood Capital’s ST Residential unit where he was responsible for the sale of 11 buildings in eight states. Horacio spent the last few years developing a specialized real estate firm focusing on ultra luxury properties with offices in New York, London, Miami and Los Angeles, where he sold over $62M of high end properties in 2011, including The Century in Los Angeles, Canyon Ranch Miami Beach and Superior Ink and One 57 in NYC.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
DEVELOPMENT TEAM
CLIFFORD FINN Executive Vice President | DE Development Marketing Currently an Executive Vice President at Elliman Development Marketing, Clifford Finn was also the Founder and President of Citi Habitat’s Marketing Group, where he established himself as an industry leader in new development marketing in New York bringing over 7,000 units to market valued in excess of $3 Billion. With more than 25 years of experience in the real estate business, and an exemplary track record, he is a respected and sought-after expert in his field with razor-sharp knowledge of the industry. Respected by his clients and peers for his exceptional service and results, Clifford boasts unrivaled insight of what it takes to brand the best in new development marketing, leading his team to consecutive #1 rankings the past two years by The Real Deal as the top New Development Marketing firm. His many years of experience on-site gave Clifford the unique opportunity to leave his creative marketing imprint on the façades and interiors of many of Manhattan’s most luxurious residential properties. His success can be attributed to his acute sense of the target audience for each project, ingenuity in developing and executing custom strategies for that market, and keen understanding of the landlord’s perspective. Amongst Clifford’s vast on site portfolio in Manhattan are New York by Gehry (Forest City Ratner), The Ashley and The Aldyn (Extell), Silver Towers (Silverstein Properties), The Beatrice (JD Carlisle) and Dwell95 (The Moinian Group), The Continental (Atlantic Realty), 80 Dekalb (Forest City Ratner), The Addison (Broadway Management), and The Mantena (Joy Construction). Additionally, Cliff’s expertise extends to New Jersey and Pennsylvania where he has spearheaded marketing campaigns for properties such 150 Bay Street in Jersey City, and The Murano Condominium and St. James in Philadelphia.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
DEVELOPMENT TEAM
KAREN MANSOUR Executive Vice President | DE Development Marketing Managing sales and marketing for Douglas Elliman Development Marketing, Ms. Mansour experiences a tremendous sense of pride when viewing the many prestigious properties she has worked on during her tenure of over 25 years. Karen’s significant portfolio of premium properties includes The Barbizon, Kenmare Square, The Residences at 400 Fifth Avenue, Azure, Tribeca Summit, The Chatham, 15 East 69th and Chelsea Stratus. Karen has been a major force in directing, developing, marketing and sales of some of New York’s premier residential real estate. Collaborating with developers, architects and designers, Karen is instrumental in shaping projects from conceptual stage to final realization, optimizing value while also creating desirable properties that meet current and future market needs. Karen’s distinguished career in real estate development includes affiliations with many industry leaders in New York such as Gilbert Charles Beylen, Marketing Directors, Trump Organization, Sunshine Group and Related Companies.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
DEVELOPMENT TEAM
JOHN ALBINO Managing Director | DE Development Marketing John Albino has been involved with all aspects of pre-development planning, marketing, and sales for numerous premium residential developments around the world. Harnessing his passion for design and architecture and a strong business acumen honed during prior work as a real estate analyst, he creates a powerful and distinctive product, brand, and sales strategy for each property with which he is involved—in service of accelerating both value and absorption. Diligence, tenacity, and attention to the finest detail are his hallmarks. Prior to joining Douglas Elliman Development Marketing, John was Executive Vice-President for Global Marketing and Sales for Domineum—the global real estate solutions firm founded by renowned real estate marketers Louise M. Sunshine and Richard Pandiscio. While at Domineum, John was instrumental in managing the company’s Capital Group account— overseeing strategy and marketing programs for the most high-profile projects within the Russian developer’s multi-billion dollar development pipeline. John also spearheaded such key accounts as Dellis Cay and Amanyara in Turks & Caicos and The Residences Island Gardens in New York City and was actively involved in repositioning work for Vornado Realty Trust projects in Pasadena, CA and Boston, MA. John began his real estate marketing and sales career at The Sunshine Group, Ltd., where he ultimately rose to the position of Managing Director. During his tenure with The Sunshine Group, Ltd., which later by merger became Corcoran Sunshine Marketing Group, John was involved in many of New York’s most high-profile properties. John has managed global property marketing outreach in locales such as London, Dublin, and Shanghai and at such major international events as Art Basel and Art Basel New York City Beach.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES TEAM
WILLIAM WOLFF Licensed Associate Real Estate Broker | DE Real Estate Having come from a successful 20-year career in commercial real estate in Manhattan, it wasn’t surprising that William Wolff made top producer his first year selling residential properties in the Hamptons. In fact, he made more sales in year one than any other rookie ever had in his market! That’s why it’s even less surprising that William has continued to earn top producer status every year thereafter because of the integrity, professionalism and dedication he brings to his work. Originally from Hewlett, Long Island, William earned a business degree in Marketing from Boston University before venturing into the world of real estate. Inspired by his two brothers in the business, he made his own mark instantaneously by always going the extra mile for his loyal clients and customers, and by giving 110% to fulfilling their needs. William started vacationing in the Hamptons in 1984. He is just as passionate about the market as he is about his work. Extremely thorough, caring and honest in his dealings, William wants all his buyers, sellers and renters to achieve the optimal benefit from his seasoned knowledge and expertise. He utilizes the vast resources at his disposal at Douglas Elliman plus draws upon his Internet savvy and uncanny research capabilities to find dream homes for his customers, and market luxury properties via maximum exposure. Resides in beautiful Wainscott , William enjoys snow skiing, tennis, golf, bicycling and rollerblading in between the demands of work and family.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES TEAM
MICHAELA KESZLER Licensed Associate Real Estate Broker | DE Real Estate Michaela Keszler,a Senior Associate Broker with Douglas Elliman, is a very successful and well respected leader in the Hamptons Real Estate Community and specializes in high-end sales and rentals. Consistently ranked as one of the top brokers, investors, buyers and sellers appreciate her true professional, extremely knowledgeable, experienced and discrete service to match customers with perfect properties. Referrals are what make her business grow so fast – Internationally as well as throughout the United States. She began summering with her family in the Hamptons in the early 90’s and ultimately settled as a full time Southampton resident in 1995 to raise their three children in what she considers one of the most beautiful places on earth. Since moving to the Hamptons, Michaela and her husband began developing several ocean and water front properties in the area. Her experience as a property developer and investor is a tremendous asset for Michaela and her clients from both the United States and abroad. Michaela speaks fluent German and English. Besides her family and work, she loves her daily run around the lakes and beautiful beaches. She enjoys her long time membership at the Southampton Bath and Tennis Club. Michaela is a long time Board Member and the current President of the Southampton Fresh Air Home, a summer camp for physically challenged children for over 100 years.
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OLDE TOWNE LANE, SOUTHAMPTON | 44 HUNTTING LANE, EAST HAMPTON |
January 2014
SALES TEAM
Raymond Smith Licensed Associate Real Estate Broker | DE Real Estate Raymond Smith has been a licensed real estate broker in Southampton for thirty years. He has earned the respect and admiration of his colleagues and clients alike. Ray’s knowledge, honesty and integrity have made him one of the most successful real estate brokers in the Hamptons. Year after year he has remained a top producer. During his career Ray has represented many of the largest and most interesting listings in the Hamptons such as: the 500 acre Bridgehampton Race Track, now Golf at the Bridge; Bay Berry Land, now Sebonack Golf Club; and the famous Trupin Castle, just recently demolished to make way for Calvin Klein’s new beach house. He has sold and/or listed more than $400,000,000 of ocean and waterfront estate properties in the past decade. Ray was hired at PDE in 2003 as Managing Director of the Southampton Office. He is proud to have led the Southampton Office to its current #1 ranking in the Prudential Long Island and Hamptons Divisions. In just 5 years he has achieved the PDE Legend Status Award, and in 2007 was ranked #3 as individual broker out of 65,000 Prudential brokers nationwide. Ray is a graduate of SUNY Binghamton Harpur College and Vietnam era veteran. He lives in Southampton with his wife of 38 years, Linda. His son and daughter, Matthew and Shawn, are the pride and joy of his life.
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THANK YOU FOR YOUR CONSIDERATION