Logo System
Master Logo
Brand Fundamentals
Divisions*
Color Variants
With Tagline
Regions
We exist to transform your vision of luxury into a place you call home.
We are perceptive, pro cient and personable. We bring real estate intelligence and intuition to our clients and customers with a contemporary and kinetic energy that is felt through every single touchpoint—from our o ces to our agents, and our digital ecosystem to our brand marketing.
*For designated agents only.
Note: DE logo must be present on all assets. If an agent has custom branding, kindly include both logos in the same size, with DE rst in order.
Our Voice
Our tone of voice is always professional but never pretentious, elitist or cold. We’re well-spoken and knowledgeable yet remain accessible and authentic at all times.
The words and phrases we choose—the number syllables and where the emphasis falls— determine how a reader “hears” what we say. The shorter the headlines and fewer the words we use to communicate, the more con dent and sophisticated we will sound.
Brand Colors, Typography and Photography
Helvetica
In subheads, we use both Sainte Colombe and Euclid Circular. For smaller usage, we only use Euclid Circular regular to achieve legibility and a clean look.
Our agents are the face of the Douglas Elliman brand, and agent photography puts a face to the expertise our clients are looking for. Our agents are featured on a clean white background for a sharp and modern presentation.
Property Photography
Brand at a Glance
Euclid Circular A Semibold with Sainte Colombe Light in the same point size.
Bold with Times New Roman Regular in the same point size.
A library of photographic textures is available to support property imagery and heighten the emotional element of home buying and selling. Brand Typography Primary Secondary Brighter DIgital Alternates Zoom in to show some characteristics of the space. Keep the wide view to show the space. Try to catch the natural lighting.
Use perspective to show more space.
Knight Frank Lockup*
New Markets