Overview
Prospecting Guide
The Prospecting Guide is an arsenal of proven, effective concepts and ideas that will assist you in prospecting for business across a variety of marketing channels.
Our curated content concepts offer prospecting made easy. Leverage pre-designed templates that are proven to be effective, allowing create optimized marketing campaigns quickly and easily. Once you select a concept, and supply all of the necessary copy and images needed to personalize the content, marketing will implement the concept into the various formats requested.
concepts across Leverage allowing you to copy will
Concept A: What You Offer
What is your value proposition?
Share with your prospects: who you are, what you offer, and why they should work with you.
Collateral Options:
Flyer - Agent Bio
Postcard - Five Reasons to Hire Me
Postcard - Testimonial
Email - Five Reasons to Hire Me
Flyer - Agent Bio
Mary’s Favorite Fall
Flyer - Agent Bio
Front
1. Headshot
Concept A:
What You Offer
What is your value proposition?
Share with your prospects: who you are, what you offer, and why they should work with you.
Recommended Distribution Schedule:
As Needed Basis
Flyer - Agent Bio
Postcard - Five Reasons to Hire Me
Postcard - Testimonial
Email - Five Reasons to Hire Me
2. Agent Name
3. Agent Bio (1100 Characters Max)
4. Agent Contact Information (QR Code Optional)
Agent
Name Realtor®
Elliman Agent is an Estates Agent at Douglas Elliman. With a successful career in the fashion industry spanning over 25 years, she brings a wealth of design knowledge and expertise to Douglas Elliman. When it comes to architecture, she has always admired light and airy spaces that allow for a modern lifestyle.
“One of my favorite parts of the real estate process is making the most out of every space through multi-use furniture and clever storage solutions,” she says. “Even something as simple as adding an accent piece can transform a space.”
A believer in honesty and transparency above all else. She is especially passionate about helping rst-time owners wade through the home buying process. “I know what it’s like to buy a house for the rst time and not know what to expect. I never want my clients to feel like they’re in the dark at any point in the buying or selling process.”
During her spare time, she can be found volunteering with local ocean conservation programs and neighborhood clean-ups, wine tasting with friends, exercising at Equinox, or hiking through the scenery of Runyon Canyon with her family.
Flyer - Agent Bio Back
Concept A:
What You Offer
What is your value proposition?
Share with your prospects: who you are, what you offer, and why they should work with you.
Recommended Distribution Schedule: As Needed Basis
Flyer - Agent Bio
Postcard - Five Reasons to Hire Me
Postcard - Testimonial
Email - Five Reasons to Hire Me
Postcard - Five Reasons to Hire Me
Front
Concept A:
What You Offer
What is your value proposition?
Share with your prospects: who you are, what you offer, and why they should work with you.
Recommended Distribution Schedule: Monthly, for 5 Months
Flyer - Agent Bio
Postcard - Five Reasons to Hire Me
Postcard - Testimonial
Email - Five Reasons to Hire Me
Headline (20 Characters 3. Description (450 Characters 4. Agent Headshot
Five Reasons to Hire Elliman Agent
Reason #1 - Dedication
I’m dedicated and organized in today’s changing market. Selling real estate requires the knowledge, resources, creativity, and experience to advertise and promote your property to the full extent and manage the transaction from beginning to end, giving you freedom and peace of mind. I distinguish myself from other agents based on the dedication and depth of services I can provide in my organized approach.
Front
Back Options
Postcard - Five Reasons to Hire Me
Back
Concept A:
What You Offer
What is your value proposition?
Share with your prospects: who you are, what you offer, and why they should work with you.
Recommended Distribution Schedule: Monthly, for 5 Months
Flyer - Agent Bio
Postcard - Five Reasons to Hire Me
Postcard - Testimonial
Copy
Characters
Agent Contact
Code to Buyside
Email - Five Reasons to Hire Me Customizable
Postcard - Testimonial
Front and Back
Concept A:
What You Offer
What is your value proposition?
Share with your prospects: who you are, what you offer, and why they should work with you.
Recommended Distribution Schedule: Monthly, for 3 Months
Flyer - Agent Bio
Postcard - Five Reasons to Hire Me
Postcard - Testimonial
Email - Five Reasons to Hire Me
Who You Work With Matters
“Agent was the best Realtor® I could have asked for. They were extremely responsive to all my questions and concerns and were always on the ball in regards to anything related to selling my property. I always felt comfortable reaching out to them for whatever reason. Agent got my property sold for a great price even in a tough market. I would highly recommend using them as your Realtor®. They made an intimidating process as easy as can be and made sure everything went as smooth as possible! 5 stars from me.”
Email - Five Reasons to Hire Me
How to Access: StudioPro > Marketing > Brand > Brand Campaigns > Email
Concept A:
What You Offer
What is your value proposition?
Share with your prospects: who you are, what you offer, and why they should work with you.
Recommended Distribution Schedule: As Needed Basis
Flyer - Agent Bio
Postcard - Five Reasons to Hire Me
Postcard - Testimonial
Email - Five Reasons to Hire Me
Customizable
Reasons 1–5 Copy (Recommended 130 Characters Max)
Reasons 1–5 Headline Copy (Recommended 30 Characters Max)
Julie Brown
Concept B: Brokerage Benefits
Highlight benefits and advantages that Douglas Elliman offers when working with buyers and sellers.
Julie Brown
Highlight benefits and advantages that Douglas Elliman offers when working with buyers and sellers.
Recommended Distribution Schedule: As Needed Basis
International Reach
Flyer - Elliman Advantage
Back
Concept B: Brokerage Benefits
Highlight benefits and advantages that Douglas Elliman offers when working with buyers and sellers.
Recommended Distribution Schedule:
As Needed Basis
Flyer - Elliman Advantage
Email - Elliman Advantage
Postcard - Power of Elliman
Option 1: No Back Side
Mary’s Favorite Fall Pumpkin Pie Recipe
Email - Elliman Advantage
How to Access: StudioPro > Marketing > Brand > Brand Campaigns > Email
Concept B: Brokerage Benefits
Highlight benefits and advantages that Douglas Elliman offers when working with buyers and sellers.
Recommended Distribution Schedule: As Needed Basis
Flyer - Elliman Advantage
Email - Elliman Advantage
Postcard - Power of Elliman
Julie Brown
Highlight benefits and advantages that Douglas Elliman offers when working with buyers and sellers. Recommended Distribution Schedule: Weekly, for 5 Weeks
Concept C: Sales History
Let your past sales speak for themselves.
Include details about the sale such as multiple offers, short DOM, selling over asking, etc...
Collateral Options:
Flyer - Recent Sale
Postcard - Recent Sale(s) (Single or Multi-Property)
Flyer - Recent Sale
Concept C: Sales History
Let your past sales speak for themselves. Include details about the sale such as multiple offers, short DOM, selling over asking, etc...
Recommended Distribution Schedule:
As Needed Basis
Flyer - Recent Sale
Postcard - Recent Sale
Headline Copy (30 Characters
3. Body Copy (500 Characters
Agent Contact (QR Code Optional) 2. Property Image
This listing was previously on the market with another agent for five months and did not sell. I met with the seller, showed them my strategy to get buyers interested without lowering the price, and got it on the market. Because of the marketing I executed when launching the property, I received multiple calls as soon as it hit the market. I qualified the parties interested in viewing the property and showed it to a buyer who submitted a cash offer the next day.
Ready to sell? Contact me today. Agent
Flyer - Recent Sale Back Options
Concept C: Sales History
Let your past sales speak for themselves. Include details about the sale such as multiple offers, short DOM, selling over asking, etc...
Recommended Distribution Schedule:
As Needed Basis
Flyer - Recent Sale
Postcard - Recent Sale
Option 1: No Back Side
Concept C: Sales History
Let your past sales speak for themselves. Include details about the sale such as multiple offers, short DOM, selling over asking, etc...
Recommended Distribution Schedule: As Needed Basis
Flyer - Recent Sale
Postcard - Recent Sale
Postcard - Recent Sale
Concept C: Sales History
Let your past sales speak for themselves. Include details about the sale such as multiple offers, short DOM, selling over asking, etc...
1. Headline Copy (30 Characters Max) 2. Body Copy (250 Characters Max) 3. Agent Contact Information (QR Code to Buyide Optional)
Flyer - Recent Sale
Postcard - Recent Sale
Local Knowledge Global Outreach
The market is changing, is it still the right time for YOU to sell? Contact me today to get started, and we can work together to find out what the best move is for you. In this market, representation and strategy matters. Let’s chat.
Call, text, email, or scan the QR Code to get a free home valuation.
Agent Name
Realtor® | DRE# 0000000
M 000.000.0000 O 310.595.3888 agent.name@elliman.com
Concept D: Research / Market Report
Leverage the market research and reports that are created every month and every quarter to establish yourself as the market area expert.
Collateral Options:
Flyer - Market Report
Postcard - Market Report
Email - Market Report (Announcement & Area Specific Market Report)
Digital Flyer - Market Report
Flyer - Market Report
Front
Concept D: Research / Market Report
Leverage the market research and reports that are created every month and every quarter to establish yourself as the market area expert.
Recommended Distribution Schedule: Monthly, for 12 Months
Flyer - Market Report
Postcard - Market Report
Email - Market Report (Announcement & Area Specific Market Report)
Digital Flyer - Market Report
Bel-Air Holmby Hills
Flyer - Market Report
Back Options
Concept D: Research / Market Report
Leverage the market research and reports that are created every month and every quarter to establish yourself as the market area expert.
Recommended Distribution Schedule: Monthly, for 12 Months
Flyer - Market Report
Postcard - Market Report
Email - Market Report (Announcement & Area Specific Market Report)
Digital Flyer - Market Report
Postcard
Market Report
Concept D: Research / Market Report
Leverage the market research and reports that are created every month and every quarter to establish yourself as the market area expert.
Recommended Distribution Schedule: Monthly, for 12 Months
Flyer - Market Report
Postcard - Market Report
Email - Market Report (Announcement & Area Specific Market Report)
Digital Flyer - Market Report
Email - Monthly MMR Announcement
How to Access: StudioPro > Marketing > Newsletters > Market Reports > Email
Concept D: Research / Market Report
Leverage the market research and reports that are created every month and every quarter to establish yourself as the market area expert.
Recommended Distribution Schedule: Monthly, for 12 Months
Flyer - Market Report
Postcard - Market Report
Email - Market Report (Announcement & Area Specific Market Report)
Digital Flyer - Market Report
Email - Area Specific Market Report
How to Access: By Request
Concept D: Research / Market Report
Leverage the market research and reports that are created every month and every quarter to establish yourself as the market area expert.
Recommended Distribution Schedule: Monthly, for 12 Months
Flyer - Market Report
Postcard - Market Report
Email - Market Report (Announcement & Area Specific Market Report)
Digital Flyer - Market Report
Digital Flyer - Market Report
Concept
D: Research / Market Report
Leverage the market research and reports that are created every month and every quarter to establish yourself as the market area expert.
Recommended Distribution Schedule: Monthly, for 12 Months
Flyer - Market Report
Postcard - Market Report
Email - Market Report (Announcement & Area Specific Market Report)
Digital Flyer - Market Report
Additional Resources
Buyer / Seller Guides
A comprehensive guide that covers the home buying and selling process. This is a great resource to bring with you during a first meet with buyers or to have at a listing appointment. We also recommend recording a video of yourself explaining the guides to post on your social channels.
How to Access:
Additional Resources Brand Campaigns
Leverage our brand campaigns as additional content to remind clients why to reach out to you for any real estate needs.
How to Access: Social & Email: StudioPro > Marketing > Brand Campaigns
Postcards: Xpressdocs > Products > Postcards > National Brand Campaign
New Signed Contracts
& Quarterly Reports
For additional market data and reports, review the Quarterly Reports (updated quarterly) to send as digital PDFs or via email.
For any questions or project requests, please reach out to camarketing@elliman.com
To get started on a project, please fill out the project request form. Someone from our team will get back to you within 1 business day to help with your project.