What To Expect Today
A brand concept featuring a unique visual style and logo options aimed at preserving existing brand equity, along with messaging that lays a robust foundation for the brand's future across all platforms.
Key Objectives
Create a powerful and distinctive
• Brings to life the unique qualities synonymous with Bryce’s formidable
• Amplifies Bryce’s appreciation and high fashion, while maintaining with a broad spectrum of partners.
• Leads the dialogue in the showcase Bryce as a strategic creating tailored experiences
• Establishes a succinct and can be applied across a wide and marketing touchpoints.
distinctive brand identity for Bryce Pennel that: qualities and attributes formidable reputation. appreciation for architecture, design, maintaining the ability to resonate discerning clients and strategic Los Angeles market to strategic leader committed to experiences for every client. and cohesive look and feel, which wide range of design templates touchpoints.
Brand
Descriptors
DESIGN AESTHETE
MODERN VANGUARD
STEALTH LUXURY
STORIED NETWORK
ART OF DISCRETION
SMART EQUITY VISION
Brand Descriptors
DESIGN AESTHETE
– He signifies embracing cutting-edge architectural design with a nod to high fashion elevated aesthetic into every real
MODERN VANGUARD
– His characterized by anticipating future shaping them through creative experiences, and unique insights his clients.
STEALTH LUXURY
– His commitment and avant-garde fashion transcends beyond definition. Clients find themselves yet undeniably desirable aesthetic.
signifies the allure of real estate by architectural styles and forward-thinking fashion to uniquely infuse order and an real estate transaction.
His leadership in Real Estate is future market trends and actively solutions, exceptional client insights to deliver unparalleled value to commitment to forward-thinking design transcends the forefront, existing in a sphere themselves captivated by an indefinable aesthetic.
Brand Descriptors
STORIED
NETWORK – His curated creators from construction to design, A-list celebrity and discerning clientele.
ART OF DISCRETION
–
Woven
exclusive inner sanctum, this principle commitment to privacy, making high-profile and A-list clientele.
SMART EQUITY VISION
– His management at Morgan Stanley endowed his approach with the realize the potential of each property
curated ensemble of the most talented design, reserved exclusively for both his clientele.
Woven into the very fabric of Los Angeles' principle underscores a steadfast making Bryce the trusted confidante for his
His evolution from a career in investment Stanley to the pinnacle of real estate has the strategic advantage to discern and property on behalf of his clients.
Current Logo
PRIMARY LOGO
SECONDARY LOGO
LOGOMARK
Concept 1
The Art of Fine
Bryce Pennel leverages a profound architecture, design, and high fashion facet of the buying and selling experience. among the top professionals in construction his exceptional insight sets him apart, transaction with unparalleled sophistication Beyond merely anticipating market shapes them with creative solutions Leveraging his financial expertise for investments, Bryce ensures his clients value and bespoke experiences. His privacy and discretion mirrors the exclusivity the most prestigious circles and offers discerning clients.
This approach transforms Bryce's service where strategic insight, a passion for and a talent for pioneering market ensuring Bryce's success continues
Fine Real Estate
profound appreciation for fashion to enhance every experience. Known construction and design, apart, infusing each sophistication and style. market trends, Bryce actively solutions and unique insights. for strategic property clients receive exceptional His commitment to exclusivity found in offers a haven for his service into an art form, for aesthetic brilliance, trends come together, continues to soar to new heights.
Visual Language
Reaffirming his commitment to artistry and aesthetic excellence, this concept encapsulates Bryce's persona as the epitome of style and a advisor in aesthetics. It draws inspiration from the minimalist elegance clean lines, the timeless allure of museum art, and the expressive power photography. The color palette is rooted in black and white, complemented by natural and neutral tones, reflecting an easy and relaxed vibe that seamlessly blends sophistication and luxury with approachability.
elegance of power of complemented that
Headlines - Couture
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Design Applications
The art of fine real estate
Listing Presentation
About Bryce Pennel
Photographic Style
Style
Bryce's photography direction should capture his focused personality and warm demeanor through laid-back poses and lighting that emphasize a sense of confidence while portraying him as an expert in his craft.
The Pennel group photos should be arranged to convey a sense of relaxed professionalism. With team members all together, the wardrobe is neutral, and complementary outfits that convey the team dynamic. A well-lit studio or office environment with minimal propping will create the right look.
