© 2019 Elliot Cornwell ALL RIGHTS RESERVED This portfolio or any proportion thereof may be reproduced or used in any manner without the express written permission of the publisher.
“THE WAY SOMETHING IS
PRESENTED WILL DEFINE THE WAY YOU REACT TO IT.�
NEVILLE BRODY
Contributing to numerous creative and marketing departments, working in-house, in agencies and freelancing, since 2015. Working with companies of all sizes from small startups to large national businesses, has produced a vast and diverse body of work that demonstrates skills in branding and logo design, as well as design for print, signage, digital and web. In addition, this body of work includes packaging, and 3D computer-generated imagery for product and architecture visualisation too. Utilising skills in video production, motion graphics and animation where the brief suits and project allows. Always excited to contribute to creative projects and teams, collaborating and sharing and helping develop fresh innovative ideas.
Poundland
BRANDING, IDENTITY & LOGO DESIGN Proud to provide branding, logo & identity design to businesses nationwide, working with companies large and small, including several startups. Always striving to demonstrate an in-depth understanding of the business’ vision and ethos when developing brands, incorporating this understanding in to the elements of the design. At all times aiming to demonstrate a knowledge of design trends as well a clients’ needs, creating brands that finds a perfect balance between the two.
PRINT DESIGN Always demonstrating an understanding of print specifications and requirements when designing posters, both standard A-size and large format, flyers and business cards, as well as booklets and brochures. Constantly striving to show a strong knowledge of paper stocks and types alongside specialist materials such as vinyls as well as a comprehension of finishes and striving to apply these to designs where fitting and suitably adds to the overall design. The audience and end user are always considered when designing for print and the purpose, usage and aims of the final product are at the forefront of the design.
ADVERTISING & COMMERCIAL DESIGN Supporting marketing teams both in-house and in agency environments, with several opportunities to design for advertising campaigns and commercial strategy. With work featured in an array of media types and for public consumption providing experience in designing adverts for magazines and newspapers as well bus sides and billboards. Alongside this, experience in designing digital campaigns and adverts for online marketing and various social media channels. Always keen to apply a knowledge of various media types when having an input on strategy and eager to share ideas on copywriting and the creation of taglines and slogans.
PACKAGING DESIGN Providing packaging design to a range of businesses, consistently demonstrating a strong understanding of brand alongside the importance that packaging design has within the selling power of a product. Always striving to demonstrate a strong use of templates, nets and dielines as well as finishes and applying these where the design could be suitably enhanced.
CASE STUDY
LUXURY LEISURE Luxury Leisure are responsible for several lifestyle and entertainment brands nationwide most significantly the high street adult gaming brand Admiral Casinos. Closely liaising with their marketing team, producing a wide body of work for print, digital and campaigns; often managing the design process from the brief through to print or delivery of digital files. Fortunate to design store-wide signage and wayfinding devices, artwork for digital screens, flyers, posters and other various items of point of sale. Creating work featured nationally in Admiral Casinos all over the United Kingdom.
CASE STUDY
HELEN LOUISE HAIR DESIGN Helen Louise Hair Design is a small, independent unisex hair salon in Shotton Colliery, County Durham. The brief requested a clean but traditional brand with an added element of luxury and elegance, the client insisted that the identity was to include black as one of its primary colours. A handful of logos were swiftly presented to the salon; the chosen logo is formed of the businesses initials forged into a single shape. The typeface used was a serif font as it was believed this would fulfil the element of luxury and elegance that was requested in the brief. The chosen colour palette was predominantly black as per the brief’s request with both white and gold acting as secondary colours that would be used to give contrast. Following the design of the logo and identity, the brand was developed further in the production of various printed and digital, promotional materials.
CASE STUDY
WHERE NEXT Where Next is a YouTube series dedicated to the promotion of British Tourism through a fun and innovative concept. Two teams travel to cities around the UK. Both teams with a list of landmarks around the city which they must visit, the two teams in a race to complete the list to win. The teams document their progress through their sightseeing and the antics and challenges they face. It was honour to be approached to design and develop the Where Next brand. The brief was left open to interpretation, which allowed for creative freedom. The logo designed was simple but effective. The blue, red vertical divide was used to hint at the idea of sport, an element recogniseable in American sporting emblems such as the NBA, MLB and NFL. The logo also combines a marker and question mark. Following the design of the logo, the brand was then developed through a promotional campaign, featuring various cities around the UK. The placement of these adverts targeted travel and tourism through associated areas such as public transport, train stations and bus stands.
CASE STUDY
JOHN LEWIS & PARTNERS Incredibly fortunate to be offered the opportunity to pitch a rebrand to the department of Future Planning and Sustainable Development at John Lewis & Partners. The submitted designs utilised a heavy, modern san serif typeface - this style of font was chosen to enhance the use of negative space in the logo which featured a blueprint (to illustrated future planning) and a row of fir trees (to represent sustainable development.) While the FPSD department worked primarily within the John Lewis head office, they also deal with stores of their partner brand Waitrose. In order to demonstrate the identity of both brands within the logo, both the John Lewis darker shade of green and Waitrose’s lighter shade of green were used. Whilst the submitted designs were not chosen, it was a privilege to be given the chance to design for such a prominent name in British retail.
ELLIOT CORNWELL