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ACCESS. EXPOSURE. EXPERIENTIAL ACTIVATIONS.
Be part of recreating experienced and imagined realities.
[RE] FRAME WITH US
multimediaartsfestival.com facebook.com/multimediaartsfestival twitter.com/mmartsfestival instagram.com/mmartsfestival
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MULTIMEDIA ARTS FESTIVAL 2015
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THE MULTIMEDIA ARTS PROGRAM Constant advancements in media technology provide us new ways to enjoy, produce, and distribute information. Media technology users have never been more involved in the interaction and dissemination of content. BENILDE’S MULTIMEDIA ARTS DEGREE PROGRAM pioneers in the creation of interactive online and offline content. By advocating social accountability and relevance in media,it aims to produce a new generation of storytellers with a flair for the visual language and the ability to enhance the communication experience with target audience by altering space and interface. The program combines core skills in communication, interface design, and programming for various user-driven applications such as digital media, web design and content, mobile content, interactive games and content, print media,and exhibit installations. It is recommended for students interested in communication arts, journalism, advertising, various media technologies, graphic design, game design, and other fields related to digital arts and design.
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MULTIMEDIA ARTS FESTIVAL 2015
THE MULTIMEDIA ARTS FESTIVAL The Multimedia Arts Festival is an event that showcases a collection of multisensory exhibitions with a myriad of distinct and individual concepts. It features Multimedia Installations made to create a simulated experience of innovative design and art.
VISION
MISSION
Multimedia Arts Festival’s (MMAF) mission is to spread the aesthetic appeal of Multimedia Arts and the knowledge behind its use.
MMAF’s vision is to make Benilde known as the school that breeds progressive artists, and is highly distinct and different from other art and design schools.
MMAF wants to uplift the value of art in the Philippines, going beyond graphic arts through technological innovations. MMAF will introduce new forms of media through interactive installations that can be used for other fields that aren’t limited to the arts.
Benilde will be recognized as multifaceted program that is the proponent of Multimedia Arts in the country.
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THE EVENTS
F
rom the white hallowed halls of the awe-striking structure that is the De La Salle-College of St. Benilde School of Design and Arts, a multitude of thoughts and ideas, musings and wonderment are formed and culminated in a single space. This year, another culmination of sorts has been carefully orchestrated to encapsulate design, art, and innovation the Philippines’ very first Multimedia Arts Festival. From April 10-12, 2013 at the Rockwell Tent, Makati City, the students of CSB’s Multimedia Arts program invite you to an exhibit of innovative multimedia installations and artworks. MULTIMEDIA ARTS FESTIVAL 2015 6 6
F
ast forward to the Multimedia Arts Festival in 2014, Urban Landscape breathed a new batch of creative minds who introduced their skills. Held in the SMX Convention Center, which is which is essentially a playground of art in a technology-evolving world, the second installment brought upon huge success — another gold star to its reputation. It was in the same year a special edition of the festival was introduced, piquing the minds of the public with the promise of a completely different exhibition compared to the previous festivals. MULTIMEDIA ARTS FESTIVAL 2015
R
eframed made history as the Multimedia Arts Festival entered its third year in 2014 with 223 exhibiting students. Held at the Green Sun, the show focused on various experiences us humans go through in everyday life and using them as key elements to tell a story. With this in mind, the tagline “Our Story Is Your Story� played a big role among the exhibiting students who shared their experiences not only as artists but also as human beings, weaving them together to form a completely new story for the public to be immersed in. These stories were divided into two parts, one held in the Axxon which features various installations and projected artworks and the other being in the Eye showcasing videos in 360 degrees along with live streaming audio to involve the spectators of the festival. These festivals crowned a pioneer in landscape media, bringing in 5,000 attendees each year and spreading like wildfire in social media with 10,000 followers.
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2013 : REWIND Rockwell Tent
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MULTIMEDIA ARTS FESTIVAL 2015
2014 : URBAN LANDSCAPE SMX Convention Center
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2014: SPECIAL EDITION Green Sun
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MULTIMEDIA ARTS FESTIVAL 2015
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E
veryone has a story. We struggle to
articulate our everyday realities, both in the realms of the imagined and experienced. We are often confronted by so many thoughts and feelings that are not fully articulated. We grapple for words,
contradictions and conflicts in life - from joys to pains, highs and lows, advancing and receding, truths and lies, life and death. These are embedded in various dynamic, interactive and engaging electronic media.
images and sounds in order to express ourselves. Various forms of these expressions are sought constantly in order to understand what’s going on around us. And as we endeavor to reach that kind of understanding, we are reminded as well that there’s this deep longing to be understood. So we strive to look inward, peeling off each layer of our skin to expose what’s inside. As we explore to find ourselves, we begin to realize that we are indeed made up of fragments, cracks, fissures, breaks, and imperfections - formed through years of fighting so many battles. Bruised and scarred all over, yet we continue to confront life’s challenges everyday. That’s when a real essence of beauty can be grasped and experienced. And so we continue in telling our stories using fragments/break as our take off point. Re-framed in different multimedia platforms,
[RE]FRAMED INTENDS TO DELIVER AND EXPLORE THE LANGUAGE OF THE MULTIMEDIA ARTS exposing its various components [text and images], its potentials as tools in learning and understanding the world around us as we highlight students’ best works in the Multimedia Arts Program of the School of Design and Arts, De La Salle-College of Saint Benilde.
Sharon Mapa - Arriola Head Curator
stories are created in order to celebrate the
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MULTIMEDIA ARTS FESTIVAL 2015 13
SPONSORHIPS
PROGRAM FLOW OVERVIEW
DAY 1 / M
APRIL 13
DAY 2 / T
APRIL 14
DAY 3 / W
APRIL 15
12:00AM - 6:00AM INGRESS
10:00AM EXHIBIT OPENS
10:00AM EXHIBIT OPENS
10:00AM - 4:00PM EXHIBIT SOFT OPENING
4:00PM - 6:00PM CONVERSATIONS DAY 1 PROSPECT DAY 1
4:00PM - 6:00PM CONVERSATIONS DAY 1 PROSPECT DAY 2
9:00PM CLOSING
9:00PM CLOSING
5:00PM REGISTRATION OPENS 7:00PM -7:30PM EXHIBIT OPENING - THE AXXON 7:30PM - 9:00PM EXHIBIT
DAY 4 / TH
APRIL 16
10:00AM EXHIBIT OPENS 4:00PM - 6:00PM CONVERSATIONS DAY 1 PROSPECT DAY 3 9:00PM CLOSING
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DAY 5 / F
APRIL 17
DAY 6 / S
APRIL 18
10:00AM EXHIBIT OPENS
10:00AM EXHIBIT OPENS
6:00PM - 8:00PM MULTIMEDIA ARTS AWARDS
6:00PM - 9:00PM MMA GUILD LAUNCH
9:00PM CLOSING
9:00PM CLOSING CEREMONIES 9:00PM EGRESS
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MULTIMEDIA ARTS FESTIVAL 2015
BE OUR PARTNER
The following is an overview of the opportunities available at various sponsorship levels. We are happy to customize packages that best meet your needs. Contact us at sponsor@multimediaartsfestival.com for an individual proposal.
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MULTIMEDIA ARTS FESTIVAL 2015
SPONSORSHIP OPPORTUNITIES Onsite Presence • Booth space with a variety of available footprints • Customized activation support • Sampling and promotional giveaway opportunities
• Onsite sales rights • Stage signage/indoor gobos • Logo on oversized photo wall banner • Emcee announcements on event proper
• Roving sampling team • Private lounge availability
Marketing Collaterals • Advertisement in Festival program distributed at event • Logo and name placement in event program distributed at event
Social Media • Posts on all Social Media outlets.* • Inclusion in MMAF e-mail blast invites sent to 5k+ database
• Logo and name placement in advance ticket brochure distributed pre-event • Logo and name placement on promotional poster/invitation distributed pre-event • Name on interactive, build-your-own, downloadable, and pre-printed schedules
Website Recognition • Name and logo recognition featured on Homepage and on webpages • Onsite activations listed on activities page •
Inclusion in “Latest News” posts
• Mentions on additional pages for specialized sponsorships *Twitter, Facebook, Instagram, Tumblr
Media Advertising
Customized Promotions
• Logo and name recognition in print ads
• Point of sale activations
• Name recognition in event press releases
• Pre-event and onsite contest support
• Inclusion in tv and radio campaigns (upon approval of the media partner)
Event Collaterals • Official MMAF 2015 Event Bag distributed to exhibitors and guests upon their arrival • Official MMAF 2015 Lanyard worn by all exhibitors and partners to every event which provides an unmatched exposure.
Event Hospitality • Standard admission ticket bank for staff, clients, or promotions • VIP Passes for staff incentives and client hosting
• Right to use MMAF 2015 name and logo in promotions • Artist Engagement • Contests, enter-to-win pre and post-event promotions
Naming Rights • Opportunity for Presenting sponsorship of Festival • Category exclusivity • Property/venue/activity naming
Add-on Opportunities • Artist gifting • VIP Lounge sampling
• Platinum & Gold Passes for unique promotions or incentives 16
MULTIMEDIA ARTS FESTIVAL 2015
COMPANY SPONSORHIP
COMPANY SPONSORSHIP PACKAGES
Platinum Package : Co-Presentor 500,000 PESOS
Gold Package : Major Sponsor A 300,000 PESOS
Silver Package : Major Sponsor B 100,000 PESOS
Bronze Package : Minor Sponsor 50,000 PESOS
Pearl Package : Product Partner 25,000 PESOS
Platinum Package : Co-Presentor 500,000 PESOS
PRE-EVENT BENEFITS
Corporate branding will appear on all ofline and online promotional efforts that are estimated to reach inside and outside the academic community.
Print • Logo inclusion in all print banners, posters and flyers strategically distributed within campus and crosspromotions with other schools, and strategic marketing venues such as offices and partner establishments • One Page Ad in MMAF Catalogue
Online • The name and logo of the sponsor will be listed on top of the sponsor’s section on the official MMAF Website
Video • Inclusion of name and logo in all Pre-event AVP releases, with one month broadcast on strategic monitors in school and online • Company AVP / TVC’s and any other promotional videos for online release on official websites and social media pages
Other Media • Mention as Co-Presentor in all official TV and radio press releases. (subject to approval of media partners)
• A special press release of tie-up on the Official MMAF Website • Press Release / Mention on Official Social Media pages and linkages
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MULTIMEDIA ARTS FESTIVAL 2015
COMPANY SPONSORHIP
DURING EVENT BENEFITS
AFTER EVENT BENEFITS
• Booth in the foyer area outside the main exhibit hall
• DVD and USB of Documentation collaterals (photo and video)
• Branding and visibility opportunity to display company flags, advertising banners, merchandise at the event foyer area (to be provided by the sponsor)
• Develop a collaboration with the Multimedia Arts Program through its Multimedia Marketing Group (thesis, internships, and in-school roadshows and seminars)
•
Logo Visibility on Video walls
• Acknowledgment of Event Sponsor status at the official opening and closing of the event • 10-minute talk/spot in the Talks/Conference • 30 Complimentary Passes to the 5-day event • Insertion of marketing material supplied by the sponsor in event bags
Gold Package : Major Sponsor A 300,000 PESOS
PRE-EVENT BENEFITS
Corporate branding will appear on all ofline and online promotional efforts that are estimated to reach inside and outside the academic community.
Print • Logo inclusion in all print banners, posters and flyers strategically distributed within campus and crosspromotions with other schools, and strategic marketing venues such as offices and partner establishments • One-Half Page Ad in MMAF Catalogue
Online • The name and logo of the sponsor will be listed on top of the sponsor’s section on the official MMAF Website
Video • Inclusion of name and logo in all Pre-event AVP releases, with one month broadcast on strategic monitors in school and online • Company AVP / TVC’s and any other promotional videos for online release on official websites and social media pages
Other Media • Mention as Major Sponsor in all official TV and radio press releases. (subject to approval of media partners)
• Press Release / Mention on Official Social Media pages and linkages
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MULTIMEDIA ARTS FESTIVAL 2015
COMPANY SPONSORHIP
DURING EVENT BENEFITS
AFTER EVENT BENEFITS
• Booth in the foyer area outside the main exhibit hall
• DVD and USB of Documentation collaterals (photo and video)
• Branding and visibility opportunity to display company flags, advertising banners, merchandise at the event foyer area (to be provided by the sponsor)
• Develop a collaboration with the Multimedia Arts Program through its Multimedia Marketing Group (thesis, internships, and in-school roadshows and seminars)
•
Logo Visibility on Video walls
• Acknowledgment of Event Sponsor status at the official opening and closing of the event • 20 Complimentary Passes to the 5-day event • Insertion of marketing material supplied by the sponsor in event bags
Silver Package : Major Sponsor B 100,000 PESOS
PRE-EVENT BENEFITS
Corporate branding will appear on all ofline and online promotional efforts that are estimated to reach inside and outside the academic community.
Print • Logo inclusion in all print banners, posters and flyers strategically distributed within campus and crosspromotions with other schools, and strategic marketing venues such as offices and partner establishments • Quarter Page Ad in MMAF Catalogue
Online • The name and logo of the sponsor will be listed on top of the sponsor’s section on the official MMAF Website
Video • Inclusion of name and logo in all Pre-event AVP releases, with 2 weeks broadcast on strategic monitors in school and online • Company AVP / TVC’s and any other promotional videos for online release on official websites and social media pages
Other Media • Mention as Major Sponsor in all official TV and radio press releases. (subject to approval of media partners)
• Press Release / Mention on Official Social Media pages and linkages
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MULTIMEDIA ARTS FESTIVAL 2015
COMPANY SPONSORHIP
DURING EVENT BENEFITS
AFTER EVENT BENEFITS
• Booth in the foyer area outside the main exhibit hall
• DVD and USB of Documentation collaterals (photo and video)
• Branding and visibility opportunity to display company flags, advertising banners, merchandise at the event foyer area (to be provided by the sponsor)
• Develop a collaboration with the Multimedia Arts Program through its Multimedia Marketing Group (thesis, internships, and in-school roadshows and seminars)
•
Logo Visibility on Video walls
• Acknowledgment of Event Sponsor status at the official opening and closing of the event • 15 Complimentary Passes to the 5-day event • Insertion of marketing material supplied by the sponsor in event bags
Bronze Package : Minor Sponsor 50,000 PESOS
PRE-EVENT BENEFITS
Corporate branding will appear on all ofline and online promotional efforts that are estimated to reach inside and outside the academic community.
Print • Logo inclusion in all print banners, posters and flyers strategically distributed within campus and crosspromotions with other schools, and strategic marketing venues such as offices and partner establishments • Quarter Page Ad in MMAF Catalogue
Online • The name and logo of the sponsor will be listed on top of the sponsor’s section on the official MMAF Website
Video • Inclusion of name and logo in all Pre-event AVP releases, with 2 weeks broadcast on strategic monitors in school and online • Company AVP / TVC’s and any other promotional videos for online release on official websites and social media pages
Other Media • Mention as Minor vSponsor in all official TV and radio press releases. (subject to approval of media partners)
• Press Release / Mention on Official Social Media pages and linkages
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MULTIMEDIA ARTS FESTIVAL 2015
SPONSORHIPS COMPANY SPONSORHIP
DURING EVENT BENEFITS • Branding and visibility opportunity to display company flags and advertising banners at the event foyer area (to be provided by the sponsor)* •
Logo Visibility on Video walls
• Acknowledgment of Event Sponsor status at the official opening and closing of the event
AFTER EVENT BENEFITS • DVD and USB of Documentation collaterals (photo and video) • Develop a collaboration with the Multimedia Arts Program through its Multimedia Marketing Group (thesis, internships, and in-school roadshows and seminars)
• 10 Complimentary Passes to the 5-day event • Insertion of marketing material supplied by the sponsor in event bags *Limited Sizes Only
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Pearl Package : Product Partner 25,000 PESOS
PRE-EVENT BENEFITS
Corporate branding will appear on all ofline and online promotional efforts that are estimated to reach inside and outside the academic community.
Print • Logo inclusion in all print banners, posters and flyers strategically distributed within campus and crosspromotions with other schools, and strategic marketing venues such as offices and partner establishments • Logo Section in MMAF Catalogue
Online • The name and logo of the sponsor will be listed on top of the sponsor’s section on the official MMAF Website
Video • Inclusion of name and logo in all Pre-event AVP releases, with 1 week broadcast on strategic monitors in school and online • Company AVP / TVC’s and any other promotional videos for online release on official websites and social media pages
Other Media • Mention as Minor vSponsor in all official TV and radio press releases. (subject to approval of media partners)
• Press Release / Mention on Official Social Media pages and linkages
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MULTIMEDIA ARTS FESTIVAL 2015
COMPANY SPONSORHIP
Product partners stand to benefit from the event for sponsoring key areas of the logistics and hospitality rider to MMAF’s VIP guests, delegates and exhibitors. Provision may be in form of the following: • Food and Catering
• School and Office Supplies
• Drinks and Beverages
• Printing (2D and 3D)
• Apparel/Shoes/Accessories
• Collaterals (Loot Bags, Lanyards, Tags)
• Electronics/Appliances
• Others
DURING EVENT BENEFITS • Branding and visibility opportunity to display company flags and advertising banners at the event foyer area (to be provided by the sponsor)* •
Logo Visibility on Video walls
• Acknowledgment of Event Sponsor status at the official opening and closing of the event • 10 Complimentary Passes to the 5-day event • Insertion of marketing material supplied by the sponsor in event bags *Limited Sizes Only
AFTER EVENT BENEFITS • DVD and USB of Documentation collaterals (photo and video) • Develop a collaboration with the Multimedia Arts Program through its Multimedia Marketing Group (thesis, internships, and in-school roadshows and seminars)
MEDIA PARTNERSHIP Depending on the amount and level of your media sponsorship, you may qualify for one of our three packages as described below:
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Platinum Package : Co-Presentor 100,000 PESOS
Gold Package : Major Media Partner 50,000 PESOS
Silver Package : Minor Media Partner 25,000 PESOS
MULTIMEDIA ARTS FESTIVAL 2015
MEDIA PARTNER SPONSORHIP
Media Sponsorships are a great way to cross promote. Media Sponsorships allow us to expand the exposure of our event. Here are some examples on what you could offer for media sponsorships. Please submit your media proposal to sponsor@multimediaartsfestival.com so we may determine which category your media proposal best fits. Please include values of your proposal (if available).
Print • Pre-event and/or Post-Event Newspaper Article or Newspaper Advertisement Space • Pre-event and/or Post-Event Magazine Article or Magazine Advertisement Space
Radio • Pre-event and/or Post-Event Guest Appearance or Advertisement Space • Pre-event and/or Post-Event On-Air Live Broadcast at the Event • Event Bag Contribution
• Event Bag Contribution
Online
TV
• Pre-event and/or Post-Event Blog Posts/ Feature Website Advertisements
• Guest Appearance or Advertisement Space
• Pre-event and/or Post-Event Blog or Website Advertisements
• Live Broadcast / Delayed Coverage at the Event
• Pre-event and/or Post-Event E-blast advertisements/mentions/features
• Event Bag Contribution
• Pre-event and/or Post-Event Social Media mentions • Presence at the event • Event Bag Contribution
Platinum Package : Co-Presentor 100,000 PESOS
• Exclusive Sponsor Table in prime location near front of hall at the event
• Company Logo on all print collaterals (posters, flyers, event program and map)
• Scheduled Media and Photo Opportunity at the Event
• Updates on Twitter/Facebook regarding the show and/or your business
• Company mentions on the PA system during the event.
• Company inserts included in our Event Bags handed out to attendees of the 5-day event
• Distribute Company message (promotional piece) to all exhibitors at the event • Company Branding, URL and mention in all Multimedia Arts Festival websites and social media
• Provision for Media ID- All Access Pass • 15 Complimentary Passes to the 5-day event
Gold Package : Major Media Partner 50,000 PESOS
• Scheduled Media and Photo Opportunity at the Event
• Company Logo on all print collaterals (posters, flyers, event program and map)
• Company mentions on the PA system during the event.
• Company inserts included in our Event Bags handed out to attendees of the 5-day event
• Distribute Company message (promotional piece) to all exhibitors at the event • Company Branding, URL and mention in all Multimedia Arts Festival websites and social media
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• Provision for Media ID- All Access Pass • 10 Complimentary Passes to the 5-day event
MULTIMEDIA ARTS FESTIVAL 2015
MEDIA PARTNER
Silver Package : Minor Media Partner 25,000 PESOS
• Company mentions on the PA system during the event.
• Company Logo in all Multimedia Arts Festival websites and social media
• Company Logo on all print collaterals (posters, flyers) after Silver Media Sponsor
• Updates on Twitter/Facebook regarding the show and/or your business • 5 Complimentary Passes to the 5-day event
SPONSORSHIP PROCESSING 1. We will send you a letter of sponsorship via e-mail or direct letter. 2. You have a 10-day period to respond to our request. Counter proposals are most welcome. 3. Upon confirmation, we set a date to meet and discuss the details of your sponsorship. A. FOR CASH
B. FOR PRODUCT CONTRIBUTIONS
Deposit to Multimedia Arts Festival Bank account.
For your convenience, you may opt to have us pick them up from your desired location.
Then email deposit slip to (email of finance or sponsorship). C. FOR SERVICE CONTRIBUTIONS Negotiations will be discussed during the meeting.
During our meeting, we discuss the official documentation (MOA and contract) and we collect the collaterals we need from you.
ADDRESS 1018B Multimedia Arts Department School of Design and Arts Campus De La Salle-College of Saint Benilde 950 Pablo Ocampo St., Malate Manila 1004 CONTACT 0917 563 8946 sponsor@multimediaartsfestival.com WEB/SOCIAL MEDIA multimediaartsfestival.com facebook.com/multimediaartsfestival twitter.com/mmartsfestival instagram.com/mmartsfestival
Copyright Multimedia Arts Festival 2015. All Rights Reserved.
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