FOR THE ADVANCEMENT OF ARTS & CULTURE
Collectors vs Consumers:
A sliding spectrum according to your personal appreciation and understanding of artistry.
For the newcomers, let’s start with some common questions:
How does artwork become valued at $10,000?
How does the method of its sale affect the price?
A consumer assesses commodities through a selfish lens - purchasing products, enhancing only their life.
Buying dinner, booking hotels, and boarding flights - they view these transactions as finite exchanges.
But that mindset begins to creep into more expressive realms of the world.
Commissioning a painting, acquiring a print, attending a screening, and securing tickets to a show - these purchases are unlike the above.
And there’s a fundamental reason why patrons can even enjoy these activities in the first place: paying artists is what sustains the entire ecosystem in which they exist.
Amplifying a creative, collecting their artwork, and attending their events are actions that extend an artist’s ability to create art and increases the longevity of their career.
By adopting a collector mindset, you begin to unpack layers that affect an artwork’s value and price:
How many years have they dedicated to their practice? When did they start exhibiting at shows? What are their techniques? The cost of materials? How many hours did it take to make a singular piece?
And then the location affects it too: Are you seeing an artist’s work at a marketplace? Was it commissioned by an institution? Is this a limited series? Is a dealer involved? Is a gallery representing the work?
Example: An artist is seven years into their practice, they’re independent, this is their third group show, the materials cost $700 and they dedicated 200+ hours to a piece.
Example: An artist developed their practice for 15 years, achieved their MFA, is represented by a gallery and this is their fifth solo show.
Example: An artist is self-taught, only sells to family and friends, prioritizes commissions and mainly makes art outside of their day job.
As your brain moves through these questions, the price is demystified rather than being a random number without context.
And in the professional art world, it’s standard for galleries and dealers to retain 30-50% of a sale.
The remaining revenue goes to an artist to pay for materials, studios, taxes... compensate themselves for their time and expertise... and cover rent, food, personal expenses and add to their savings.
It’s no longer a question of why an artwork costs $10,000, but a consideration of if this price actually supports an artist’s livelihood.
The Presence Almanac can be viewed in a matter of minutes, but appreciating art is a skill that can be developed and learned over time.
Consider revisiting previous weeks and adjusting the speed at which you flip the pages... seeing these features with new questions in mind.
As you begin to recognize the details that make an artwork significant, the consumer mindset will melt away.
In this third chronicle, we return to some familiar neighborhoods but with a fresh perspective: artists are people you can support indefinitely, and these locations are available any time to explore. Featuring:
Adam Tylicki and Sophie Wahlquist at Baert Gallery
Douglas de Souza‘s RUSH
RUSH and Kristen Sanders & Mia Weiner in Tinted Love at Good Mother Gallery
Alex Foxton and Lumin
Wakoa at Various Small Fires
Felipe Pantone at CONTROL Gallery
Published on the full moon at 11:33 AM on August 1, 2023.
Sincerely,
Elliott DesaiFASHION DISTRICT
Adam Tylicki once lived on a boat, sailing from London to North Africa as a photography student for seven years.
This journey inspired a vision to design sculptures that would implode when descending under water.
Contained inside cages and launched into the Atlantic, a cinema-scale video documents the trapped shapes as they transform into crumpled metal.
In 20 Atmospheres, they are displayed after being pulled from the ocean floor.
© Adam Tylicki 2023 20 Atmospheres Image by Charles White Courtesy of Baert GallerySophie Wahlquist draws inspiration from biomorphic shapes to create intricate surfaces and asymmetrical angles - converting Baert’s booth into an immersive garden of ceramic sculptures, fountains and hanging light fixtures at Frieze Los Angeles 2023.
Image by Joshua White Courtesy of Baert Gallery © Sophie Wahlquist | Canalicoli (Blue), 2023 Frieze Los Angeles 2023 Image by Charles White Courtesy of Baert Gallery Image by Charles White Courtesy of Baert Gallery © Sophie Wahlquist | Canalicoli (Rainbow), 2023 Frieze Los Angeles 2023 © Sophie Wahlquist | Caligo (Light blue), 2023 Frieze Los Angeles 2023 Image by Charles White Courtesy of Baert Gallery Image by Charles White Courtesy of Baert Gallery © Sophie Wahlquist | Caligo (Turquoise), 2023 Frieze Los Angeles 2023 © Douglas de Souza | The Stag, 2023 RUSH RUSH Image courtesy of Good Mother GalleryHOLLYWOOD
HANCOCK PARK
Image courtesy of CONTROL Gallery © Felipe Pantone 2023 KosmosFASHION DISTRICT FASHION DISTRICT
Adam Tylicki
20 Atmospheres
February 4 - March 18, 2023
baertgallery.com/artists
38-adam-tylicki
Sophie Wahlquist
Frieze Los Angeles
February 16 – 19, 2023
baertgallery.com/artists/ 47-sophie-wahlquist
Douglas de Souza
RUSH RUSH
May 6 – 25, 2023
goodmothergallery.com/ artists/55-douglas-de-souza
Kristen Sanders
Tinted Love
February 4 – 24, 2023
goodmothergallery.com/artists/ 108-kristen-sanders
Mia Weiner
Tinted Love
February 4 – 24, 2023
goodmothergallery.com/ artists/116-mia-weiner
Baert Gallery
1923 S Santa Fe Ave, Los Angeles, CA 90021 baertgallery.com
Good Mother Gallery
1212 S. Santa Fe Ave Los Angeles, CA 90021 goodmothergallery.com
HOLLYWOOD
Alex Foxton Trade
May 13 - June 24, 2023
vsf.la/artists/200-alex-foxton
Lumin Wakoa Greenhouse
May 13 - June 24, 2023
vsf.la/exhibitions/134-lumin-wakoa -greenhouse
HANCOCK PARK
Felipe Pantone Kosmos
February 17 - March 18, 2023
control.gallery/blogs/ news/exhibition-004
Various Small Fires
812 N Highland Ave, Los Angeles, CA 90038 vsf.la
CONTROL Gallery
434 N La Brea Ave, Los Angeles, CA 90036
control.gallery
August 1 at 11:33 AM Los Angeles, CA
© Elliott Desai
presencealmanac.com