Branding. Visual Identity. Graphic Design.
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Sydney, Australia.
I am a multifaceted designer with a background in Industrial Design, specializing in Visual Identity and Branding.
I’m passionate about design and the work I create, I believe the objective as a designer is to deliver effective, focused and on-target design solutions that fits the needs of the client. I am creative, reliable and hard working, I have excellent communication skills and work well with others, I am resilient under pressure and adapt in fast paced environments and I aim to never stop learning and developing as a designer. I moved to Sydney in 2017 after graduating from Northumbria University. I have spent the last two years making the transition into brand identity. This document is a collection of design projects obtained through word-of-mouth, networking and gaining the trust of local businesses.
ellisodlum
design@ellisodlum.co.uk
0434445072
ellisodlum
design@ellisodlum.co.uk
0434445072
Mark is a personal trainer from my home town. This project was hugely important to Mark, I have provided him with a valuable identity that has increased his recognition in an especially high competitive environment and has allowed him to establish higher price premiums.
Middlesbrough, United Kingdom.
A visual identity for a personal trainer and nutritional medicine practitioner to be used across all social media platforms.
Sandaun Province, Papua New Guinea.
A visual identity for an investment arm of landowners of timber resources located in Papa New Guinea. ADC are a company built around the community that acquires native timber resources. Involved in both housing and commercial construction, ADC boast efficiency, strength and determination. The new identity aligns with the companies touch points and demonstrates the connection between the people and resources and trees. The key visual component of ADC’s main asset is a marker that showcases the pride and identity of the Sanaun Province and is to be used for individual portrayal on a plethora of design collateral.
ellisodlum
design@ellisodlum.co.uk
0434445072
ellisodlum
design@ellisodlum.co.uk
0434445072
My older brother works for a chain of high class Indian restaurants located throughout the UK called Dishoom. He hosts mixology conferences and educational classes for both the cocktail community and members of Dishoom staff. The design is largely inspired by both our family totem ‘The Odlum Owl’ and visuals from ‘Meehan’s Bartender Manual’.
London, United Kingdom.
A collection of visual assets designed to be used on bar equipment for Jake Odlum, a specialist in Mixology and Bar Operations.
Dee Why, Sydney, Australia.
Curl Curl, Sydney, Australia
A visual identity for a Solar Panel retailer specializing in commercial and domestic sales and installations. Sydney / Melbourne, Australia.
I was approached by the owners of a then ‘Standard Solar’ about re-branding and re-naming their company. We decided on the name ‘Neon Solar’ due to the illuminative power that neon lights emit, a clear representation of how bright Neon Solar shine in their field. I was further commissioned to design templates for their commercial and residential solar proposals along with a series of collateral like business cards and signage for their Sydney studio. The brand image I have created is both easy and consistent for replication for use across marketing materials.
ellisodlum
design@ellisodlum.co.uk
0434445072
ellisodlum
design@ellisodlum.co.uk
0434445072
This project came all the way from the Netherlands through an old acquaintance, the project was to simply design a logo for an engineering company but again I had taken the opportunity to create an identity with assets and tools. The visual for the acronym ‘EM’ is composed in a way that almost reads ‘Me’, this was a conscious choice both because the overall composition of the logo sits in a way where the tittle of the ‘i’ rests pleasantly on the terminal of the ‘e’. Also, the visual for the acronym is a good tool to use on varying collateral i.e. business cards or ID cards to represent the individual and their information.
Amsterdam, Netherlands
A visual identity for an engineering company that specialises in mathematical engineering.
Sydney, Australia.
A visual identity for a florist cafe specialising in catering and providing flowers for events of all occasions. V House is a gorgeous florist cafe with 150 years of combined floral experience. I was approached to re-brand them for their website to launch in 2020. Their final visuals have a classy almost heritage feel. A new concept with a classic style.
ellisodlum
design@ellisodlum.co.uk
0434445072
ellisodlum
design@ellisodlum.co.uk
0434445072
I have created a powerful and meaningful identity system for a restaurant chain operating in a highly competitive environment with at least 3,000 of tourist foot traffic per week.
Manly, Sydney, Australia.
A visual identity for a coastal cafe/ restaurant that specialises in both seafood and pastoral produce.
Vola is a printwear brand that collaborates exclusively with independent artists and labels from all over the world. World Wide.
“Combining urban streetwear culture with the independent art scene of Instagram. We collaborate with all kinds of creatives to produce work that showcases their ability as designers, their artistic niche and allows them to get creative.”
contact@2020vola.com volaccount
“Vola inspired by traditional youth movements like Punk and Hip Hop. These subcultures created a strong identity through the way they interacted and used music and style to ultimately create a voice.” Ellis Odlum Founder and Executive Creative Director
0434445072 design@ellisodlum.co.uk ellisodlum *Vola is strictly conceptual until some time in 2020.*
ellisodlum design@ellisodlum.co.uk 0434445072 *Vola is strictly conceptual until some time in 2020.*
contact@2020vola.com volaccount *Vola is strictly conceptual until some time in 2020.*
Thank you. For any enquiries contact me directly.
+61 434 445 072 (Aus)
design@ellisodlum.co.uk ellisodlum