Yubi

Yubi Lee is a 25 years old photographer originating from Seoul, South Korea, living in Oklahoma, United States. She’s currently staying in London, United Kingdom to study Masters in London College of Fashion.

Her images are not necessarily vibrant or strong, but they have great depth. She tents to put a strong message underneath the surface. Yubi´s work in many ways reminds me of paintings - subtle, artsy, with multiple meanings, uncovering the depth inside you, you didn´t even know you had. Photographs you can look at for hours and you will be still fascinated by it.

Yubi tends to work closely with her models – which are usually random people, not the „perfect“ girls from modeling agencies. She believes that ordinary people can be beautiful inside out and it is worth to capture them. The subject, female model – her story, her individuality, her relationship with Yubi, that's all inspiring the photographer to create an amazing art. What else? These days, since I am in London, gallery tours have been inspiring me a lot. Encountering an art piece or painting I think it is the strongest inspiration that an artist cannot deny at all.“

As is clear from her photographs same as from her editorial „Modern Modesty“ (page 77-86), natural element is an inseparable part of her creative art. Weather, greens and flowers have the biggest impact. „I think flowers with different shapes, and odor represents the individual appearance and inner odor that one person can have. Everyone is different but different in amazing ways.“

www.ubstudio.org

Photo by Yubi Lee

In Yubi´s work, you can find two main lines. Individuality and Modesty.

Individuality

“In these modern times where females are bombarded with the trends and what people think about them, I think young females are forgetting what their unique beauty is in terms of both outside and inside. I believe humans are created to look different in body shapes, have various eye colours and interesting personalities. I struggled with low self-esteem issues myself while growing up, and I know that the joy and confidence of finding my own individuality cannot be EVER compared with fashion trends or portraits of women in social media.” - Yubi Lee

Modesty

“Modesty has become a big component in my works. I can say that the virtue of modesty was my own tool to find my own individuality. Modesty is not just about appearance, but the lifestyle of women that many are unaware of - everybody are so busy showing oneself in the streets and social media. Modesty embraces lifestyle as a whole and brings one to a humble place. It helps you realize that you are existing here and that is merely beautiful enough. No more. You don´t have to try to satisfy others, or even, yourself.” - Yubi Lee

Yubi is very down to earth and modest person herself - she is looking for the same value in photographs as in the paintings. Her unique style and thoughtful projects will give you exactly that--the beauty for the soul and heart.

www.ubstudio.org

Photo by Yubi Lee

See her exclusive editorial for ELOQUE magazine – Modern Modesty on pages 77-86.

Story By Veronica Matejova