MARCH 24TH-30TH 2013 50 Penn Place
MARCH 24TH-30TH 2013 50 Penn Place
Oklahoma Fashion Week (OFW) We are pleased to host the First Annual Oklahoma Fashion Week, “Fashion for a Purpose 2013”. Running events will be held at 50 Penn Place and other OKC locations. OFW will spotlight local and out-of- state fashion designers, models, hair stylists, makeup artists, boutiques, salons, fashion photographers, fashion design students and more.
Oklahoma Fashion Week’s Mission Oklahoma Fashion Week’s mission is to provide a platform for Oklahoma fashion designers to showcase their creative and artistic talents, while helping and creating awareness for local non–profit organizations.
Target Demographics Age Range of Attendees: 18+ years old Anticipated Number of Attendees: 15,000 throughout week Demographics: 85% Female, 15% Male Education: 90% college graduates
Average Personal Income: $80,000+ per year, upper middle class. Attendees will include corporate executives, business professionals, VIPs, socialites and highend fashionistas.
“Fashion for a Purpose” theme will have a deeper meaning and be more than just a fashion statement. That’s why we are partnering with the Regional Food Bank of Oklahoma – greater part of proceeds from this event will be donated to the Regional Food Bank of Oklahoma’s Food for Kids program and other non-profit organizations.
BENEFITING:
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MARCH 24TH-30TH 2013 50 Penn Place Oklahoma Fashion Week (OFW) respectfully requests that you and your company consider sponsoring this event. We have five sponsorship packages available, which can be viewed on the accompanying pages. We thank you in advance for your time and consideration. OFW is one of the most anticipated events in Oklahoma. We present a fresh opportunity to reach an affluent, trend setting and fashion-conscious market segment via one-of-a-kind branding and marketing platforms. OFW will radiate with first-class choreographed fashion shows, a high-impact video montage projecting company logos and more. The world of fashion will be watching Oklahoma. Take this opportunity and elevate your brand to a coveted visibility and be recognized locally and nationwide. COMPANIES WILL BE ABLE TO GAIN EXPOSURE, VISABILITY, IMAGE ENHANCEMENT, SAMPLING, REPOSITIONING, STRONG LOCAL APPEAL AND OTHER UNIQUE OPPORTUNITIES
SPONSORS’ BRANDING OPPORTUNITIES Private Fashion Shows Trunk Shows Grand Opening Event Local Celebrity Appearances VIP Food & Fashion Parties Private Parties in Remington Suites Boutique / In-Store Events Red Carpet Event Silent Auction Event Exclusive VIP Goody Bag Items Student Designer Competition Awards Designer Competition Awards Sketch Competition Awards Fashion Seminars and Workshops Passport to Fashion
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MARCH 24TH-30TH 2013 50 Penn Place
Main Event Sponsor - $200,000 • Entire platform/all events & media • Available for 1 sponsor exclusively • Includes title naming rights to the event at all installations Event Sponsor’s designation and rights on custom promotions, installations and visibility on-site created to match sponsor needs and goals. All rights are valid on the entire event basis, with exclusive rights to use event name/logo in advertising and promotions On-Site Integration Event Sponsor will receive an on-site merchandising area to display products, distribute promotional materials, entertain VIPs, etc. Event Sponsor may design their area with their own branding, messaging or graphics and will gain valuable exposure throughout the week. Name/Logo Inclusion on Event Promotional & Collateral Materials • Print Advertising • On-Site Signage • Volunteer T-Shirts • Sponsor Credentials • Show Schedule • Official Program • Publicity Outreach Efforts • Extensive visual branding through the use of animations, projection technologies and standard collateral materials/signage throughout the venue • Custom-designed staff and consumer clothing/apparel for giveaway or offered at retail prices • Gift bag placement of promotional items • Red carpet and step in repeater at venue entrance each day and night Other brand inclusion Tickets to designer runway shows, backstage tours for VIP guests, invitations to special events and/or official parties. Individual dedicated events may also be created and produced for a sponsor or brand. OFW will be ideal for new product launch, ad campaigns, press conferences, celebrityhosted events, and charity-related promotions.
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MARCH 24TH-30TH 2013 50 Penn Place
SPONSOR MARKETING REPORT ESTIMATED OFW 2013 TOTAL MEDIA IMPRESSIONS. MAGAZINES, GUIDE BOOK, ONLINE, RADIO, TV BROADCAST, NEWSPAPERS, STREET TRANSIT, POLE BANNERS, MOBILE, WILD POSTINGS, EVENT ATTENDANCE
THE POWER
of BRANDING WITH
Style
ATTENDEES FOR THE WEEK AT PARTICIPATING LOCATIONS LOCAL NEWSPAPER ADS / TWO CHOICES ONLY 3 MAGAZINES/ THREE MAGS ONLY FLYERS & POSTERS/ FASH ION DISTRIICT STORES LOCAL MAIL/ FASHION DISTRICT ONLY OKC RADIO/ TWO RELEVANT STATIONS OKC - TULSA TELEVISION GIFT BAGS SPANISH TV OKC NBC 4, ABC 5, CBS 9 2 VENUES/ PLUS PARTICIPATING STORES OFW VIDEO EVENT TICKETS VIP PASSES/ KICKOFF AND CLOSING ONLY POLE BANNERS/ FASHION DISTRICT ONLY GUIDE BOOKS/ DIST AT KICKOFF PARTY & STORES ONLINE – FACEBOOK, TWITTER & YOUTUBE TRANSIT SHELTER/ FASHION DISTRICT ONLY STREET TEAMS/ FASHION DISTRICT ONLY MOBILE/ GENERAL N/A WILD POSTINGS AT FASHION DISTRICTS ONLY
5, 000 + During Sept 2-8 300 ads 3 Months Prior 200 ads 3 Months prior 5,000 3 Months Prior 5,000 3 Months Prior 300 (60 days prior to event) 180 (30 days prior to event) 1000 (Kick off and closing) 80 spots (Two weeks prior ) N/A 2 major locations attendance 2 Video crews (6 days) 24,000 (Up to 10 weeks prior) 1000 (5 days prior to event) N/A N/A N/A N/A N/A N/A N/A
ESTIMATED ONLINE IMPRESSIONS/OFW WEBSITE & PARTICIPATING VENUES (Pre and post events)
GRAND TOTAL ESTIMATED IMPRESSIONS ESTIMATED VALUE:
$
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MARCH 24TH-30TH 2013 50 Penn Place
Preview to Fashion Week at 50 Penn Nov 5, 2012 (Media only party). OFW event will take place in March 24th – 30th 2013. If any one wants to sponsor the preview event, please let us know. At the preview party, only local media will be invited and a few VIP guests. We will have one designer showcasing a small fashion show. OFW will host a cocktail party with live music, other guest designers, boutique owners, hair stylists, makeup artists and models. There will be a silent auction benefiting the Police Athletic League (PAL). Event will be featured in local newspapers, magazines, radio, TV, Twitter, Facebook and e-mail blasts.
See the weekly schedule of events on the following page
Official Door Seal Fashion District
Passport to Fashion and 6x2.5 Inside Banner Stand
March 24th-30th 2013. After many fashion week events take place trough the city, the major biz expo and red carpet finale will take place at 50th Penn Place. Expo from 9 AM - 5 PM. Red Carpet Finale from 7- 11 PM . The expo will present several local and out of state designers, boutique exhibitors, hair stylists, makeup artists, fashion photographers, local artist, music and more. All exhibitors will be eligible to win the best of the best OFW awards. Awards will be voted by the general public and a panel of judges chosen by OFW. Public will be encouraged to vote online by visiting www.oklahomafashionweek.com . Voters may vote as many times as they wish. Day events will consist of a runway shows, food and wine tasting, silent auctions, local art exhibits, fashion workshops, fashion photography competition, make up and makeovers, gift bags, door prizes etc. There will be a food drive benefiting the Regional Food Bank of Oklahoma. Students designers will present last - to preview their up coming designs.
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ALL WEEKLY EVENTS WILL BE PRESENTED BY ALL MAJOR SPONSORS. SMALL EVENTS CAN BE PRESENTED BY OTHER SPONSORS BUT MUST NOT OVERSHADOW A MAIN SPONSOR. MOST EVENTS WILL TAKE PLACE AT RETAIL STORES AROUND THE CITY AND IN THE FASHION DISTRICT.
NOV 2012 PREVIEW TO OFW MEDIA PARTY
--------------------------------------------------------SUNDAY MARCH 2013
OFW KICK OFF ANNOUNCEMENT SPONSORED BY REMINGTON PARK BENEFITING POLICE ATHELETIC LEAGUE
FRONT ROW TO OFW
Announcement of all participants Event booklet Passport to fashion Weekly schedule
MONDAY OFW EVENTS
LOCATIONS TBA
TUESDAY OFW EVENTS
LOCATIONS TBA
WEDNESDAY WED SEPT 5 OFW EVENTS OFW EVENT @ RUTH MEYERS WOMENS STYLE WEEK LOATIONS DESIGNER TBA
THURSDAY OFW EVENTS
FRIDAY OFW EVENTS
MAIN FASHION WEEK EVENTS
OFW’s RETAILERS’S EXPO FASHION 9-5 PM
LOATIONS TBA
LOCATIONS TBA
PRESENTED BY TBD
SPECIAL EVENT BENEFITING LET US KNOW ASAP OF ANY OFW EVENTS YOU ARE PLANNING TO SCHEDULE. IF YOU NEED IDEAS OR THEMES, LET US KNOW AND WE WILL ASSIST YOU. YOUR EVENT WILL BENEFIT THE REGIONAL FOOD BANK OF OKLAHOMA OR PAL
FASHION SHOWS INVITED FESIGNERS PRESENTED AT 50 PENN
CLOSING NIGHT AND RED CARPET EVENT SAT FROM 7PM-11PM SPONSORS TBA FRONTROW SHOW FOUR DESIGNERS & A CELEBRITY DESIGNER
SPONSORS RECOGNITON, OFW FASHION AWARDS,
BENEFITING THE FOOD BANK
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MARCH 24TH-30TH 2013 50 Penn Place OKLAHOMA FASHION WEEK 2012 ORGANIZERS AND CONTRIBUTORS MOST EVENTS WILL TAKE PLACE IN OKC’S FASHION DISTRICT AND SURROUNDING AREAS
COMMITTEE AND CONTRIBUTING MEMBERS Laura Plecinski Enrique Ortiz Brandon La Fuente Brooke Singletary Monique La Fuente Yoana Walshap Francellies Otero Mary Ortiz Frank Christom Shane Ballaou OFW ADVISORYTEAM Nashville Fashion Week Marcia Masulla and Cyndi Wall Fashion Potential New York Make payment s to Oklahoma Fashion Week, LLC Mail or drop by 1900 NW Expressway Oklahoma City, OK 73118 www.oklahomafashionweek.com Other sites okcfashionweek.com , www.twitter.com/okcfashionweek and www.facebook.com/okcfashionweek oklahomafashionweek.com, fashionweekoklahoma.com and normanfashionweek.com FASHION WEEK LOGOS TRADE NAMES AND TRADEMARKS ARE REGISTERED IN THE STATE OF OKLAHOMA SINCE 2009 OKLAHOMA FASHION WEEK, LLC . COPYRIGHT All rights reserved 2011
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