5 Master Strokes To Hike Your Website’s Domain Authority (DA)
Domain Authority (DA)​ is a very significant term when it comes to gaining the top spot on the Google search engine. It is a ranking metric created by Moz to predict how well a website can rank on search engine result pages (SERP). DA is measured on a scale of 1 to 100. And, your target is to achieve a higher DA score - that implies a better ability to rank! Simply A website with a DA score 70 holds more potential to rank higher on search engines than a website with score 50.
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
Improving the DA of your website isn’t a child’s play. You need time, effort, patience and a strong strategy. DA is the sum of several components like link quality, brand search volume, social media mentions, and several others. Top digital marketing companies take into account all such components to draft an SEO strategy, which can be followed to achieve a high DA score for your website. In this write-up, we will discuss some measures on how to improve a website’s DA.
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
Publish High-Quality Content
Good content is always a plus. If you are aiming to increase your website’s DA, create content that adds value to your website. Remember the phrase - Content is King! It is rightly said so. The content of your site attracts visitors to your website. Create appealing and interesting content so that you don’t bore the users.
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
Some amazing types of content that website visitors love ●
Video content
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Infographics
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GIFs and Memes
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Social media posts
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Podcasts
Although text-based content is the fundamental and integral part of marketing, in recent years, visual content has played a significant role in gaining the attention of users. Another significant aspect that we would like to draw attention to is the fact that you should blog regularly. Increasing content publishing frequency generates trust among visitors and improving DA will be easier.
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
Increase Dwell Time On Your Website Dwell Time is considered to be an important ranking factor among the 200+ factors. It is the amount of time between the moment a user clicks on a search result and subsequently returns to the SERPs. You must target to increase your website’s dwell time and reduce the site’s bounce rate. This can quickly spike your DA score. Dwell Time measures your website’s ●
User engagement
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Session duration
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Click-through rates
The above points clearly indicate that Dwell Time simply means how long a visitor is staying on your website. So, if you can manage to engage your user by your content, design, or other elements of the site, there is a chance that the user understands your business and its offerings. And, eventually, he/she may become your potential customer.
Review Your Backlinks You must maintain a healthy link profile if you aim to increase your site’s DA. So, what’s a healthy link profile?
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
Your website’s link portfolio should follow the guidelines of Google. There are several non-organic methods of acquiring links. Google terms these as link schemes. Such toxic backlinks include paid links that pass PageRank. It’s not easy to trick Google! The algorithms of Google are sophisticated enough to spot suspicious linking patterns. Always, keep an eye on your backlink profile to avoid any sort of link penalties. Removing bad links is as essential as acquiring quality links. And, Google has a solution for it! Use Google’s ‘Disavow Links Tool’ to remove such toxic backlinks.
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
Get Your Technical SEO Right
With a properly carried out technical SEO, you help search engines to crawl and index your website. The main goal is to optimize the infrastructure of the website. Follow the best practices of technical SEO. You can consider the factors that you must check while conducting a technical SEO audit. ●
Specify a preferred domain
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Optimize robots.txt file
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Optimize URL structure
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Navigation and website structure
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Add breadcrumb menus
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Implement Structured Data Markup
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
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Check the canonical URLs
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Optimize 404 pages
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Optimize XML sitemap
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Add SSL (Secure Socket Layer) to your website
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Increase the website speed
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Make your website mobile-friendly
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Consider Accelerated Mobile Pages (AMP)
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Pagination and multilingual websites
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Registering site with webmaster tools
A pretty big list! Getting all the above factors properly implemented on your website requires strong technical knowledge and proven SEO skills. There are many companies offering premium SEO services in Melbourne to all kinds of businesses. You can take
help from such a company to grow the visibility of your business website with the right SEO practices.
Create A White Hat SEO Strategy Implementing an SEO strategy that rightly follows the guidelines of Google can help you climb the rank ladder. You need to acquire quite a number of natural backlinks that are relevant to your niche. So, how can you get natural backlinks? Manual effort alert! Given below is a list of methods that can effectively earn you proper backlinks.
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
❏ Create remarkable content. Also, repurpose the existing content to build links. It will help in building your brand awareness and save a lot of time. ❏ Build a connection with bloggers of your niche. Comment on their blogs and promote them by sharing their content on social media channels. Let them know about your business by mentioning them in your content and giving links to their articles. ❏ Build Links from link roundups. Choose your high performing contents and find websites of your niche that post link roundups. ❏ Create tools that help your website visitors. It can fetch you good backlinks. ❏ Find out broken links, and replace them with your similar article link. There are several tools to help you out with the task. Broken Link Checkers from Ahrefs and Screaming Frog, Check My Links (Chrome), Xenu’s Link Sleuth (Windows), Integrity (macOS), Link Analyzer (Firefox), and Dr. Link Check (Online) are some of the popular tools used to find and fix dead links on websites. ❏ Genuine guest posts to authoritative sites in a systematic and proper way is an effective way to earn high-quality links.
Wrapping Up After reading this article, we hope you have got a clear understanding that a strong backlink profile, quality content, and correct technical SEO are the main factors that increase a website’s domain authority. Having said this, you also need to be patient and let your domain grow old. Domain age is vital as old websites are more likely to
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne
hold the top positions in the SERPs. Improving a website’s DA is not a piece of cake. So, you can hire the best SEO company in Sydney that will analyze your business website and accordingly draft the apt strategy to improve the website’s domain authority.
Contact Us Elsner Technologies Pty. Ltd Contact: + 61 02 6100 4040 Address: Level 13/50 Carrington Street, Sydney NSW 2000 Email: elsneraustralias@gmail.com Website: https://www.elsner.com.au/
Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content, best SEO company in Sydney, SEO services in Melbourne