WILL YOUR TALENT PIPELINE BE HALF FULL OR HALF EMPTY? Pay continues to be the most important factor job seekers say they consider when looking for a job. But exactly how much is enough to attract attention? We collect wage expectation data on our application; we calculate the wage at which 50% of local job seekers say they will accept a position, and then we calculate how many times greater that wage is than the local minimum wage so you know what it takes to catch the attention of half of your local labor pool. See how your city compares to surrounding areas—the higher the number, the heftier the expectations!
SAMPLE CALCULATION Columbus, Indiana
$13.50 / $7.25 = Desired Wage, 50th Percentile
Local Minimum Wage
1.9
ALABAMA
1.4
1.8
1.4
1.6
1.7
1.6
1.6
1.7
1.4
1.4
Albertville
Birmingham
Clanton
Decatur
Florence
Fort Payne
Gadsden
Huntsville
Mobile
Montgomery
ARIZONA
ARKANSAS
1.5
1.7
1.6
1.7
1.2
1.3
1.3
1.2
1.0
1.4
Opelika
Oxford
Talladega
Tuscaloosa
Glendale
Kingman
Mesa
Prescott Valley
Yuma
Conway
12 | AWARENESS & ATTRACTION
CALIFORNIA
COLORADO
1.2
1.2
1.4
1.4
1.6
1.3
1.4
1.4
1.4
1.4
Bakersfield
Torrance
Arvada
Aurora
Brighton
Colorado Springs
Durango
Fort Collins
Grand Junction
Greeley
FLORIDA
GEORGIA
IDAHO
1.4
1.2
1.3
1.6
1.6
1.9
1.6
2.1
1.7
1.8
Longmont
Montrose
Pueblo
Sarasota
Carrollton
Douglasville
Newnan
Norcross
Rome
Boise
INDIANA
1.7
1.7
1.7
1.7
1.7
1.6
1.9
1.9
2.0
1.9
Idaho Falls
Nampa
Pocatello
Twin Falls
Anderson
Angola
Clarksville
Columbus
Elkhart
Fort Wayne
1.9
2.0
1.7
1.9
1.9
1.9
1.7
1.9
1.9
1.8
Franklin
Goshen
Greenfield
Greensburg
Indianapolis
Lafayette
La Porte
Lebanon
Plainfield
Plymouth
KANSAS
KENTUCKY
1.9
1.8
Elizabethtown
Florence
1.7
1.9
1.9
1.7
1.7
1.9
1.9
1.7
Richmond
Seymour
Shelbyville
South Bend
Valparaiso
Warsaw
Olathe
Bowling Green
AWARENESS & ATTRACTION | 13
LOUISIANA
MICHIGAN
1.6
1.9
2.0
2.0
1.9
1.4
1.4
1.4
1.4
1.4
Hopkinsville
Louisville
Shepherdsville
Bossier City
Lafayette
Coldwater
Grand Rapids
Hillsdale
Holland
Lansing
MISSISSIPPI
MISSOURI
NEVADA
NEW MEXICO
1.2
1.4
1.5
1.7
1.7
1.5
1.6
1.9
1.9
1.7
St. Joseph
Sterling Heights
Sturgis
Hattiesburg
Jackson
Belton
Kansas City
Reno
Winnemucca
Clovis
NEW YORK
NORTH CAROLINA
NORTH DAKOTA
1.2
1.9
2.1
2.8
1.5
1.6
1.7
Charlotte
Minot
Williston
Bryan
Marysville
Springdale
1.9
2.1
Farmington
Hobbs
2.1 Roswell
Jamestown
OKLAHOMA
OREGON
OHIO
SOUTH CAROLINA
1.5
1.3
2.3
1.3
1.3
1.3
1.3
1.4
1.1
1.9
Troy
Zanesville
Oklahoma City
Albany
Eugene
Klamath Falls
Medford
Portland
Roseburg
Greenville
TENNESSEE
1.7
1.7
1.7
1.9
1.4
1.7
1.9
1.6
1.9
1.9
Seneca
Bristol
Chattanooga
Gallatin
Greeneville
Knoxville
Lebanon
Morristown
Murfreesboro
Nashville
14 | AWARENESS & ATTRACTION
TEXAS
1.9
1.8
1.7
1.8
1.7
1.6
1.7
2.2
2.0
1.7
Abilene
Amarillo
Arlington
Bryan
Cleburne
El Paso
Graham
Houston
Lewisville
Longview
UTAH
1.7
2.6
2.6
2.4
1.9
2.0
1.9
2.1
2.0
1.9
Lubbock
Midland
Odessa
San Antonio
American Fork
Brigham City
Cedar City
Delta
Draper
Layton
1.9
2.0
1.9
2.0
2.0
1.9
1.7
2.0
2.0
1.9
Logan
Moab
Ogden
Orem
Price
Provo
Richfield
Salt Lake City
Spanish Fork
St. George
WASHINGTON
VIRGINIA
2.0
1.7
1.6
1.7
1.4
1.1
1.3
1.2
1.2
Vernal
Christiansburg
Lynchburg
Roanoke
Everett
Kennewick
Kent
Prosser
Yakima
WYOMING
2.1
2.1
Cheyenne
Rock Springs
AWARENESS & ATTRACTION | 15