Harajuku Fashion
Harajuku station
PUTUMAYO boutique
• named after the Harajuku district in Tokyo, a place for teenagers, artists and fashion victims • a lot of fashion boutiques and cafes • street fashion started in the 70s, gain popularity in the 90s • excentric, creative, mixing different styles • closely connected to music and manga/anime, influencing each other
Lolita the most popular Harajuku style characterized innocence
by
elegance
and
inspired by the Victorian and Rococo periods many substyles, the most important being Gothic and Sweet Lolita
Anatomy of a Lolita Outfit
Sweet Lolita
pink, light blue, red, white cute patterns: flowers, sweets, strawberries, ponies bows, long blonde or pink wigs
Gothic Lolita
completely black, black and white, purple, navy French maid appearance shoulder-lengh curled or long straight hair in natural colours
Kodona
the masculine version of Gothic Lolita capri-style pants, long socks hats, short hair
Guro L lita
“broken-doll� look
still innocent
blood splatters, bandages, eye patches
usually white clothes, but not necessary
Wa Lolita traditional touch
kimono/ yukata + bell-shaped skirt
Mary Janes or Geta sandals
Fairy Kei more casual
girly
PINK, pastel colours
Oshare Kei
no rules “mix and mismatch”
optimistic very colourful
extreme Oshare substyle never too many accessories
D e c o r a
Oshare + Fairy + Sweet Lolita KAWAII
Pastel Goth
pastel colours + black
long wigs in pastel colours
“kawaii to kowai�
cute and creepy motifs
Musicians influenced by
Harajuku fashion
Anime characters influenced by
Harajuku fashion
The weird old man dressed in schoolgirl uniforms
Hideaki Kobayashi
Kyary Pamyu Pamyu
The International Kawaii and Harajuku Ambassador
The Queen of J-pop
Aliman Ema Coralia Cls a X-a A