ﻣﻌﺎﻳﻴﺮ اﺳﺘﺨﺪام ﻫﻮﻳﺔ اﻟﺸﺮﻛﺔ Standards use corporate identity
www.pureproducts.com.sa
ﺟﻮﻫﺮ ﻭ ﻓﻠﺴﻔﺔ ﺍﻟﺘﺼﻤﻴﻢ َﻧﻘﺎء :ﻣﺼﺪر ِﻧﻘ َﻲ ﺎء :ﺟﻤﻊ َﻧﻘﺎوة ﻧ َُﻘ ٌ اﻟﺸﻲء :ﺧﻴﺎ ُره وﺧﻼﺻﺘُﻪ اﻟ ﻨ َﻘﺎ َوةُ ﻣﻦ ِ
Polyurethane & Acrylic Products
c : 79%
c : 0%
c : 100%
c : 42%
c : 0%
c : 75%
c : 0%
m: 45%
m: 93%
m: 0%
m: 39%
m: 0%
m: 68%
m: 0%
y : 7%
y : 100%
y : 100%
y : 49%
y : 0%
y : 67%
y : 0%
k : 0%
k : 0%
k : 0%
k : 5%
k : 0%
k : 90%
k : 0%
ﺍﻟﻨﺸﺎﻁ ﻫﻮ ﻣﻦ ﻳﻔﺮﺽ ... ﺍﻟﺸﻌﺎﺭ
اﻟﺠﻤﻊ ﺑﻴﻦ اﻟﺮؤﻳﺔ و اﻟﺨﻴﺎل ,ﻟﻴﺲ ﻟﻨﻘﻮم ﻓﻘﻂ ﺑﺘﻠﻤﻴﻊ اﻟﺼﻮر ,ﻓﺘﺼﻢ ﺷﻌﺎرﻧﺎ ﻳﻘﺼﺺ ﻗﺼﺔ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﺑﺘﺮﺗﻴﺐ اﻟﻘﻴﻢ وﺗﺤﺪﻳﺪ أﻫﺪﻓﻨﺎ ﻓﻘﻤﻨﺎ ﺑﺘﺤﻮﻳﻞ ا دراك و إﺛﺮاء أﺳﺎﻟﻴﺐ ا ﺗﺼﺎل ﻟﻠﺘﺄﺛﻴﺮ ا ﻳﺠﺎﺑﻲ ﻟﻌﺎﻟﻢ اﻟﺪﻫﺎﻧﺎت واﻟﻤﻮاد اﻟﻜﻴﻤﻴﺎﺋﻴﺔ ﻓﻨﻈﺮﺗﻨﺎ ﻟﻠﻌﻼﻣﺔ اﻟــﺘــﺠــﺎرﻳــﺔ و اﻟــﺸــﻌــﺎر اﻟــﺨــﺎص ﺑــﻨــﺎ ﻟــﻴــﺲ ﻓــﻘــﻂ ﻳﻤﺜﻴﻞ ﻋــﻦ ﻣــﻦ ﻧــﺤــﻦ ؟! و ﻣــﺎ اﻟـــﺬي ﻧــﻬــﺪف ﻟــﻬــﻮ ؟! ﻟﻜﻦ اﻟﻘﺪرة ﺑﺈﺳﺘﻤﺮار ﻋﻠﻰ اﻟﺘﻮاﻛﺐ ﻣﻊ ﻣﺘﻄﻠﺒﺎت اﻟﻤﺠﺘﻤﻊ ﺑﺈﻋﺘﺒﺎره اﻟﻤﺤﻔﺰ ﻟﻨﺎ ﻟﻠﺪﺧﻮل ﻣﺠﺎل ﺗﺼﻨﻴﻊ اﻟﻤﻮاد اﻟﻜﻴﻤﻴﺎﺋﻴﺔ و اﻟﺪﻫﺎﻧﺎت .
ﺍﻷﻟﻮﺍﻥ ﺟﻌﻞ اﻟﺨﺎﻟﻖ اﻟﺒﺎرئ ﻣﻦ اﻟﻜـﻮن آﻳﺔ ﻣﻦ اﻟﺠﻤﺎل ﻣﻦ ﺣﻴـﺚ ﺗﻨﻮع ا ﻟﻮان وا ﺷﻜﺎل وﺟﻌﻞ ﻛﻞ ﻣﺎ ﻳﺤﻴﻂ ﺑﻨﺎ ﻣﻠﻮﻧ½ زاﻫﻴ½ ،وﻣﻨﺬ اﻟﻘﺪم وا ﻧﺴﺎن ﻳﺴﻌﻰ ﻟﻠﺘﻌﺒﻴﺮ ﻋﻦ ﺷﻐﻔﻪ ﺑﺎ ﻟﻮان ،ﻓﻜﺎﻧﺖ اﻟﺪﻫﺎﻧﺎت ا داة اﻟﺘﻲ ﻧﻘﻠﺖ ﻟﻨﺎ ﻣﺎ ﻧﻌﺮﻓﻪ ﻋﻦ ﺣﻀﺎرات ا ﻣﻢ وا ﺟﻴﺎل اﻟﻤﺘﻌﺎﻗﺒﺔ ،ﻣﺒ ّﻴﻨ½ أﻧﻪ ﻟﻠﺤﺼﻮل ﻋﻠﻰ أﻓﻀﻞ ﻧﺘﺎﺋﺞ ﻟﻌﻤﻠﻴﺔ اﻟﻄﻼء ﻓﻼﺑﺪ ﻣﻦ اﺧﺘﻴﺎر اﻟﻨﻈﺎم اﻟﻤﻼﺋﻢ ﻟﻠﻐﺮض ،وﺑﺎﻟﺘﺎﻟﻲ ﻓﻜﺎن ﺷﻌﺎرﻧﺎ . c : 100%
c : 0%
c : 79%
m: 0%
m: 93%
m: 45%
y : 100%
y : 100%
y : 7%
k : 0%
k : 0%
k : 0%
RGB Display
MAXIMUM SIZE (ACCORDING TO THE BOX)
Polyurethane & Acrylic Products
MINIMUM SIZE
Polyurethane & Acrylic Products
ﺍﺳﺘﺨﺪﻣﺎﺕ ﺍﻟﺸﻌﺎﺭ ﺍﻟﺘﺠﺎﺭﻱ
ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ
ﺍﻟﺘﺮﺍﺑﻂ
coherence
ﺍﻟﻤﻌﻨﻰ
ﺍﻟﺮﺅﻳﺔ
ﺗﻤﻴﻴﺰ
meaning
vision
ﺍﻷﺻﺎﻟﺔ
authenticity
unique
ﺍﻹﻟﺘﺰﺍﻡ
commitmen
ﺍﻟﻤﺮﻭﻧﺔ
flexibility
ﺍﺳﺘﻤﺮﺍﺭﻳﺔ
continuity
ﺍﻟﻘﻴﻤﺔ value
ﺧﺼﺎﺋﺺ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺘﺮﺍﺑﻂ ﻛﻠﻤﺎ ﺟﺮب اﻟﻌﻤﻼء اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﻳﺠﺐ أن ﻳﺸﻌﺮو ﺑﺎ ﻟﻔﺔ و ﻳﻜﻮن ﻟﻬﺎ ا ﺛﺮ اﻟﻤﻄﻠﻮب
ﺍﻟﺸﻌﺎﺭ
ﺍﻟﻤﻌﻨﻰ اﻟﻌﻼﻣﺎت اﻟﻜﺒﺮى ﺗﻘﻒ ﺧﻠﻒ ﻓﻜﺮة ﻛﺒﻴﺮة او ﻫﺪف إﺳﺘﺮاﺗﻴﺠﻲ او ﻣﺠﻤﻮﻋﺔ ﻣﻦ اﻟﻘﻴﻢ اﻟﺘﻲ ﺗﻤﻴﺰﻫﺎ ﻋﻦ ا ﺧﺮﻳﻦ
ﺍﻟﺸﻜﻞ ﻭﺍﻟﻤﻈﻬﺮ
ﺍﻟﺮﺅﻳﺔ رؤﻳﺔ ﻣﻘﻨﻌﺔ ﻣﻦ ﻗﺒﻞ اﻟﻘﺎﺋﺪ اﻟﻔﻌﺎل ,واﺿﺢ و ﻏﻴﺮ ﻋﺎﻃﻔﻲ و ﻫﻮ ا ﺳﺎس و ا ﻟﻬﺎم ﻟﻠﺤﺼﻮل ﻋﻠﻰ أﻓﻀﻞ ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ
logo
look and feel
ﺍﻟﺮﺳﺎﻟﺔ ﺍﻟﻤﻮﺟﻬﺔ
targeted messages
ﺍﻷﺻﺎﻟﺔ اﻟــﻮﺿــﻮح ﺑﺸﺄن ﺗﺤﺪﻳﺪ ﻣﻮﻗﻌﻚ ﻓــﻲ اﻟﺴﻮق و إﻗﺘﺮاح ﻗﻴﻤﺔ ﺗﻔﺮﻗﻚ ﻋﻦ ﻣﻨﺎﻓﺴﻴﻚ
ﺃﺳﺎﺱ ﺍﻟﺮﺳﺎﻟﺔ
ﺍﻹﻟﺘﺰﺍﻡ ا ﻟﺘﺰام ﺑﺈدارة ا ﺻﻮل ﺑﻤﺎ ﻓﻲ ذﻟﻚ إﺳﻢ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ,و ﻣﺒﻴﻌﺎت ﻣﺘﻜﺎﻣﻠﺔ و ﻧﻈﻢ اﻟﺘﺴﻮﻳﻖ و اﻟﻤﻌﺎﻳﻴﺮ
ﻣﻌﺮﻓﺔ ﻣﻦ ﺃﻧﺖ
core messages
knowing who you are
ﺗﺎﺑﻊ ﺧﺼﺎﺋﺺ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻘﻴﻤﺔ ﺑﻨﺎء اﻟﻮﻋﻲ ,و زﻳﺎدة ا ﻋﺘﺮاف و اﻟﺘﻮاﺻﻞ و اﻟﺘﻔﺮد و اﻟﺠﻮدة و اﻟﺘﻌﺒﻴﺮ ﻋﻦ اﻟﻔﺮق ﻓﻲ اﻟﻤﻨﺎﻓﺴﺔ ﺗﺨﻠﻒ ﻧﺘﺎﺋﺞ ﻗﺎﺑﻠﺔ ﻟﻠﻘﻴﺎس ﺍﺳﺘﻤﺮﺍﺭﻳﺔ اﻟﻘﺪرة ﺑﺈﺳﺘﻤﺮار ﻋﻠﻰ اﻟﺘﻮاﻛﺐ ﻣﻊ ﻣﺘﻄﻠﺒﺎت اﻟﻌﺎﻟﻢ ﻣﺜﻞ اﻟﺘﻐﻴﺮات اﻟﺘﻲ ﻻ ﻳﻤﻜﻦ اﻟﺘﻨﺒﻰء ﺑﻬﺎ ﺗﻤﻴﻴﺰ اﻟﺘﻤﻴﺰ ﺑﺎﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ و ﻣﺎ ﻳﺘﺒﻌﻬﺎ ﺑﺤﻴﺚ ﺗﺤﺼﻞ ﻋﻠﻰ إﻫﺘﻤﺎم ووﻻء اﻟﻌﻤﻼء ﺍﻟﻤﺮﻭﻧﺔ ﺗﺤﺪﻳﺪ اﻟﻤﻮاﻗﻊ ﻣﻦ أﺟﻞ اﻟﺘﻐﻴﻴﺮ و اﻟﻨﻤﻮ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ و دﻋﻢ إﺳﺘﺮاﺗﻴﺠﻴﺔ اﻟﺘﺴﻮﻳﻖ اﻟﻤﺘﻄﻮرة
ﺍﻟﺘﻄﺒﻴﻖ ﺍﻟﻤﺮﻥ
Polyurethane & Acrylic Products
Chemical Products & paints
ﺍﻟﺘﻄﺒﻴﻖ ﺍﻟﻤﺮﻥ
Polyurethane & Acrylic Products
Chemical Products & paints
ﺍﻟﺘﻄﺒﻴﻖ ﺍﻟﻤﺮﻥ
LOGO & BRANDING BY : Emad Abdul Khaleq © 2 0 1 4
ﺍﻟﺨﻄﻮﻁ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ
Corporate Fonts
ﺍﻟﺨﻄﻮﻁ ﺍﻟﻤﻌﺘﻤﺪﺓ اﻟﻨﺺ اﻟﻌﺮﺑﻲ اﻟﻨﺺ ا ﻧﺠﻠﻴﺰى
Arabic Typography English Typogaraphy
Agency FB
abc4web SY Regular
OCR-B 10 BT
GE Elegant Medium Medium
Paints World
ﻋﺎﻟﻢ ﺍﻟﺪﻫﺎﻧﺎﺕ ﻋﺎﻟﻢ اﻟﺪﻫﺎﻧﺎت
Paints World
A
B
C
a
b
c
ﺏ ﺕ
ﺃ
A
B
C
a
b
c
ت
أ
ب
Fonts can be used
ﺧﻄﻮﻁ ﻳﻤﻜﻦ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ اﻟﻨﺺ اﻟﻌﺮﺑﻲ
Arabic Typography
GE Dinar One
Gill Sans
ﻋﺎﻟﻢ اﻟﺪﻫﺎﻧﺎت
Paints World A
B
C
a
b
c
ت
ب
أ
( ﻛﺎﺭﺕ ﺍﻟﻌﻤﻞ- ﺍﻟﻘﺮﻃﺎﺳﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ)ﺍﻟﻮﺭﻕ ﺍﻟﺮﺳﻤﻲ
LetterHead
business card
Polyurethane & Acrylic Products
Polyurethane & Acrylic Products
M. +966 50 548 8291
Sulieman A. M. Al-Omeir
T. + 9 6 6 1 1 2 7 1 2 5 9 5
General Manager
F. + 9 6 6 1 1 4 2 1 7 3 4 7 w w w . p u r e p r o d u c t s . c o m . s a
sulieman@pureproducts.com.sa
P. O. B o x 4 0 0 4 9 R i y a d h 1 1 4 9 9 K i n g d o m o f S a u d i A r a b i a
Polyurethane & Acrylic Products
Polyurethane & Acrylic Products
M. +966 50 548 8291
Sulieman A. M. Al-Omeir
T. + 9 6 6 1 1 2 7 1 2 5 9 5
The marketers
w w w . p u r e p r o d u c t s . c o m . s a
General Manager
F. + 9 6 6 1 1 4 2 1 7 3 4 7 sulieman@pureproducts.com.sa
P. O. B o x 4 0 0 4 9 R i y a d h 1 1 4 9 9 K i n g d o m o f S a u d i A r a b i a
Polyurethane & Acrylic Products
Box 40049 Riyadh 11499 Kingdom of Saudi Arabia T : +966 11 2712595 - F : +966 11 4217347 www.pureproducts.com.sa
Polyurethane & Acrylic Products
M. +966 50 548 8291
Sulieman A. M. Al-Omeir
T. + 9 6 6 1 1 2 7 1 2 5 9 5 F. + 9 6 6 1 1 4 2 1 7 3 4 7 w w w . p u r e p r o d u c t s . c o m . s a P. O. B o x 4 0 0 4 9 R i y a d h 1 1 4 9 9 K i n g d o m o f S a u d i A r a b i a
sulieman@pureproducts.com.sa
General Manager
ﺍﻟﻘﺮﻃﺎﺳﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ
LetterHead
ﺍﻟﻘﺮﻃﺎﺳﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ
LetterHead
ﺍﻟﻘﺮﻃﺎﺳﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ )ﻣﻈﺮﻭﻑ (A3
ENvelop A3 Size
Envelop DL Size Polyurethane & Acrylic Products
Polyurethane & Acrylic Products
ص.ب 267158
40049
اﻟـــﺮﻳـــــــﺎض - 11499اﻟــﻤــﻤــﻠــﻜــﺔ اﻟــﻌــﺮﺑــﻴــﺔ اﻟـــﺴـــﻌـــﻮدﻳـــﺔ ،ﻫـــــــﺎﺗـــــــﻒ +966 11 2712595:ﻓـــــــﺎﻛـــــــﺲ+966 11 4217347:
C.C.No.
1010264443
C.R.
-
4217347
11
+966
Fax:
-
2712595
+966
11
Tel:
-
اﻟــﺴــﺠــﻞ اﻟـــﺘـــﺠـــﺎري - 1010264443:رﻗــــﻢ اﻟــﻌــﻀــﻮﻳــﺔ 267158 Arabia
Saudi
-
11499
Riyadh
40049
P.O.Box
w w w . p u r e p r o d u c t s . c o m . s a
ص.ب 267158
40049
اﻟـــﺮﻳـــــــﺎض - 11499اﻟــﻤــﻤــﻠــﻜــﺔ اﻟــﻌــﺮﺑــﻴــﺔ اﻟـــﺴـــﻌـــﻮدﻳـــﺔ ،ﻫـــــــﺎﺗـــــــﻒ +966 11 2712595:ﻓـــــــﺎﻛـــــــﺲ+966 11 4217347:
C.C.No.
1010264443
C.R.
-
4217347
11
+966
Fax:
-
2712595
11
+966
Tel:
-
w w w . p u r e p r o d u c t s . c o m . s a
اﻟــﺴــﺠــﻞ اﻟـــﺘـــﺠـــﺎري - 1010264443:رﻗــــﻢ اﻟــﻌــﻀــﻮﻳــﺔ 267158 Arabia
Saudi
-
11499
Riyadh
40049
P.O.Box
ﺍﻟﻘﺮﻃﺎﺳﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ )ﻣﻈﺮﻭﻑ (DL
Envelop DL Size
Polyurethane & Acrylic Products
Polyurethane & Acrylic Products
ص.ب 267158
40049
اﻟـــﺮﻳـــــــﺎض - 11499اﻟــﻤــﻤــﻠــﻜــﺔ اﻟــﻌــﺮﺑــﻴــﺔ اﻟـــﺴـــﻌـــﻮدﻳـــﺔ ،ﻫـــــــﺎﺗـــــــﻒ +966 11 2712595:ﻓـــــــﺎﻛـــــــﺲ+966 11 4217347:
C.C.No.
1010264443
C.R.
-
4217347
11
+966
Fax:
-
2712595
11
+966
Tel:
-
اﻟــﺴــﺠــﻞ اﻟـــﺘـــﺠـــﺎري - 1010264443:رﻗــــﻢ اﻟــﻌــﻀــﻮﻳــﺔ 267158 Arabia
Saudi
-
11499
Riyadh
40049
P.O.Box
w w w . p u r e p r o d u c t s . c o m . s a
(ﺍﻟﻘﺮﻃﺎﺳﻴﺔ ﺍﻟﺘﺠﺎﺭﻱ )ﻣﺬﻛﺮﺓ ﺍﻷﻋﻤﺎﻝ
Memo Note A4
Date
/
/
اﻟﺘﺎرﻳﺦ
Subject:
:اﻟﻤﻮﺿﻮع
Memo Note A5
Date
/
/
اﻟﺘﺎرﻳﺦ
Subject:
:اﻟﻤﻮﺿﻮع
w w w . p u r e p r o d u c t s . c o m . s a w w w . p u r e p r o d u c t s . c o m . s a
Kingdom of Saudi Arabia P.O. Box 40049 Riyadh 11499 T : +966 11 271 2595 F : +966 11 421 7347 C . R . 1 0 1 0 2 6 4 4 4 3
١١٤٩٩ رﻳﺎض٤٠٠٤٩ .ب.ص اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ +٩ ٦ ٦ ١ ١ ٢ ٧ ١ ٢ ٥ ٩ ٥ : ت +٩ ٦ ٦ ١ ١ ٤ ٢ ١ ٧ ٣ ٤ ٧ : ف ١ ٠ ١ ٠ ٢٦ ٤ ٤ ٤ ٣ : ت. س
w w w . p u r e p r o d u c t s . c o m . s a
w w w . p u r e p r o d u c t s . c o m . s a
Customer No.
Customer Address
Item No.
Date.
Invoice No.
Code No.
Charge To
Page
Tel.
d e t
Qty.
Description
Unitp Price
Net Price SR.
c e t
o r P Employee’s Name
Emp. No.
Remarks: Delivered to:
Total
Discount
Grand Total
The sum of: Please quote Customer Number, Date and Invoice Number in any inquiry.
ﺍﻟﺰﻱ ﺍﻟﺮﺳﻤﻰ ﻟﻔﺮﻳﻖ ﺍﻟﻌﻤﻞ)ﺍﻟﻔﻨﻴﻴﻦ(
ﺍﻟﺰﻱ ﺍﻟﺪﻋﺎﺋﻰ )ﺗﻲ ﺷﻴﺮﺕ -ﺟﺎﻛﻴﺖ(
ﻣﺴﺘﻠﺰﻣﺎﺕ ﺩﻋﺎﺋﻴﺔ )ﻛﺎﺏ -ﺍﻻﻗﻼﻡ (
7
734
421
11
66
: +9
5Fax
259
271
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+96
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ﻣﺴﺘﻠﺰﻣﺎﺕ ﺩﻋﺎﺋﻴﺔ )ﺷﻨﻂ -ﻓﻨﺎﺟﻴﻦ(
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Purity for its quality
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