When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there. Some of this is simply due to the fact that email is a moving target. As soon as you think you’ve got it figured out, the ISPs(i.e. Gmail, Hotmail/Outlook, etc.) change the game. There’s also a vested interest on the part of many email service providers to perpetuate some of these myths for personal gain. So let’s debunk some of these myths!
