7
WAYS TO BOOST
EMAIL CAMPAIGN CONVERSIONS
PRESENTED BY HEATHER SEITZ:
CONVERSION
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CHALLENGE: Email marketing remains one of the most cost effective and profitable marketing channels. The competition for attention in the subscribers' inbox remains the biggest challenge.
Š Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
PARETO PRINCIPLE 20%
Twenty percent (20%) of email marketers generate 80% of the profits
80%
Eighty percent (80%) of email marketers do not have consistently profitable email campaigns.
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The question is. . .
WHY? © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
if a traditional marketing campaign is not producing profits quickly, it’s nixed
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
7 Things You Can Test And Apply To Your Email Campaigns To Boost Conversions And Generate Higher Profits…
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
ONE. WRITE TO ONE PERSON
TWO. WRITE CONSISTENTLY
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© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
THREE. WRITE STRONGER SUBJECT LINES
FOUR. TEST THE LENGTH OF YOUR EMAIL COPY
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© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
FIVE. ADD STORIES TO YOUR EMAIL COPY
SIX. FOCUS ON ONE RESPONSE PER EMAIL
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© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
SEVEN. CREATE SEQUENCES
RECAP. 7 WAYS TO BOOST EMAIL CAMPAIGN CONVERSIONS
1. Write to one person 2. Write consistently 3. Write stronger subject lines 4. Test the length of your email copy 5. Add stories to your email copy 6. Focus on one response per email 7. Create sequences
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7 WAYS TO BOOST EMAIL CAMPAIGN CONVERSIONS To get the full transcripts of this video recording and other helpful email tips, tools, and strategies, visit: www.emaildelivered.com/7-waysboost-email-campaign-conversions Remember to sign up for a free email marketing assessment at:http://emaildelivered.com/Assessm ent
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