Customer Segmentation: How to ‘Profile’Your Subscribers and Boost Email Campaign Conversions
How Do You Increase Your Email Campaign Engagement and BOOST PROFITABILITY?
SEGMENTATION
Each Subscriber Is UNIQUE
Pitfalls Marketers Fall Into‌
Customers ≠Subscribers
No Segmenting = Fewer Opens
How to Effectively Segment Your Email List(s)
Create Separate Lists
Separate Prospects from Customers
Customer Quality
Create a Unique Avatar for Each Key Segment
Include/Exclude Lists
Sort subscribers based on what emails and offers they respond to.
Offer Reports, Webinars & Social Media
Once you have your subscribers segmented based on their interests AND actions, you can adapt your promotions.
Optimize Your Sales Funnel by Segmenting